Playbook Academy

Simple playbooks for massive growth. One powerful growth playbook, delivered every Saturday morning. Acquire the mindset, tools, learnings and habits of elite entrepreneurs.

Writer

Saucey

Saucey is the leading e-commerce, compliance and logistics provider to regulated retailers. Powering safer and more convenient experiences for customers and retailers. 

We work with regulated retailers across 1,200+ cities to drive additional revenues, customers and provide insights/tools to help them manage their store online. 

Saucey also powers some of the world's largest brands to connect with and understand their end consumers, including Diageo, AB-InBev, Bacardi, Coca Cola, Constellation and more.

Highlights:
-Millions of happy customers across the U.S.
-Grown from $0 to hundreds of millions in sales
-Sent customers to the Super Bowl, Olympics, Adult Summer Camp and more
-Driven hundred of millions in incremental revenue to independent retailers 
-Built smart appliances that auto re-order beer
-Channing Tatum, Nick Jonas and more have all been delivery drivers
-Launched dozens of new brands into target markets

Founder & CEO

ROARKE

Roarke is an unlimited Design & Web Development subscription for the world's most ambitious brands.

Used by SaaS companies, Startups, DTC brands, Agencies, Franchises, and high-growth businesses to unlock their potential online. Roarke supercharges the design and development process, helping companies move faster and bring big ideas to life seemingly overnight.

Partner

Hampton

Hampton is a private, highly vetted community of high growth founders, entrepreneurs, and CEO’s.

Founding Member

Emjay

Emjay is a leading omni-channel cannabis technology platform.

In it’s first two years:
-Hundreds of thousands of customers served
-6 M&A transactions
-Grew from $0 to 7-figures/month in 6 months
-First native iOS application to sell cannabis in the app-store

textPlus, Inc.

textPlus is one of the largest texting & calling apps with over 70M users.

I oversaw US marketing/growth, user acquisition and CRM through digital and traditional channels. Including being one of the first/largest advertisers on Facebook's native ads platform (brand new at the time). Acquired millions of new users/month, tracking performance, executing & reporting against key KPI’s, and identifying channels that brought in higher LTV customers.

Helped plan our international launch. Oversaw all creative for advertising, marketing campaigns, and the textPlus brand.

Lead our ad sales platform, securing $millions in ad revenue from some of the world's largest brands.

Separately split out a small 6-person team to build an ultra low-cost international calling platform. Took it from concept / design / telco contracts to launch in 2.5 months.

Marketing Director & Head of Partnerships

Jarvus (Acquired by textPlus)

(Acquired by TextPlus) Jarvus was an iOS app that let people capture life's moments with their friends and family. It would analyze the geo-tags and time-stamps in your iPhone's photo album, match you with Facebook friends that were in the same places at the same time, and easily create group albums using you and your friend's photos. 

You could apply beautiful filters, effects and stickers to your content, and upload/share the collective "memories" / albums on Jarvus or across your social accounts. 

Featured on Jimmy Fallon. Celebrities shared moments with their friends and fans. TextPlus tagged us in a post on Jarvus that they wanted to acquire the platform. The rest is history.

Coupeez Inc

Coupeez was an early online deals platform unlocking customer savings across local businesses.  

-Lead product design and built the iOS and Android applications (very early app-store days). This is what opened my eyes to how mobile was going to change every business in the world.
-Designed our UI & UX for web, iOS, and Android from scratch. 
-Curated categories of deals and onboarded thousands of local businesses throughout California to our marketplace.

Head of Product

Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children.

I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. 

As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies.

By 21, I was founding companies. In the decade since, I've:

➤ Generated $300M+ in revenue
➤ Built operations in 1,000+ U.S. cities
➤ Served over 3 million customers globally
➤ Helped grow hundreds of small businesses
➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices
➤ Successfully navigated both successful and failed multimillion-dollar acquisitions
➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more
➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation

BUT, the journey was hard (harder than it needed to be).

I’ve faced many of the things you don't think about when starting a company:

→ Fought off (and won) predatory lawsuits
→ Closed a Seed round days after my wedding
→ Negotiated with demanding government agencies
→ Worked with lobbyists to introduce or change legislation
→ Raised a Series A while in the hospital for my first son's birth
→ Navigated a failed multi-million dollar merger while my daughter was born
→ Survived near-extinction events where we had single-digit weeks or days to save the company

Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones.

———

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Chris Vaughn

Along with some incredibly talented professionals and subject matter experts in nutrition, (Mariana Trench) deep tech developers and rich data analytics gurus we are creating a platform where consumers can get the most accurate and complete nutrients density on a per meal basis. Stay tuned for more exciting news.

Co-Founder/CBO & Initial Investor

NuQ Media, LLC

Creator & Executive Producer

Vidict.net

As a former and impactful participant in the broadband infrastructure market I am keenly aware of all the issues associate with deploying technologies and overlay networks to accommodate content distribution and, most recently, streaming. 

To be sure great progress has been made but only in the developed world. However, the developing world is even a bigger market opportunity, which is why I agreed to help my friends at Vidict to realize their passion for streaming for the Have Nots!

To succeed in the start up space it takes the 3 Ts: Technology, Team and Timing and Vidict checks all those boxes. Vidict – Video Streaming Everywhere!

Executive Chairman

WBS, LLC

Strategic Advisor

World Biz Journals

Contributing Writer

Thrive Global

Xconomy

Celebrity Food Network

The vision behind Celebrity Food Network is pretty simple – to build the first truly global healthy food network delivered via mobile devices. We combine our in-depth expertise with mobile platforms with originally-developed premium content that is both educational and entertaining. We call it 'cooking edutainment'. Initial brands include Celeb Webchefs™, Cooking with the Stars™ with several more currently being developed. Celebrity Food Network - where we are all about Celebrating the Art of HEALTHY Cooking™.

Founder/CEO & Initial Investor

Copa Freestyle, Inc

Founded by passionate soccer fans and seasoned mobile gaming developers Copa Freestyle is a mobile media company that leverages the globally exploding art-form known as Freestyle Soccer as a platform for its highly entertaining mobile games/apps. 

Copa’s online contest (Copa Challenge) received visitors from 6 continents, 134 countries and millions of views with the winning entry going viral on You Tube.

Co-Founder/Executive Chairman & Inital Investor

Professional Sabbatical

Took a 2-year sabbatical to focus on polishing the two best start-ups I will ever do - Kristina and Michael. Both graduated and are currently gainfully employed. Best thing ever!

Dad, College Financier

Bill is a deeply insightful tech and media entrepreneur who truly personifies the ‘think different’ concept.

As a Market Creation Strategist Bill has been on the forefront of the most innovative technologies and global markets during the past 3+ decades. Considered one of the founding fathers of broadband and a multi-domain pioneer 'Broadband' Bill continues to connect the dots between online/mobile technologies and new/emerging media markets. With keen vision and unwavering drive Bill has been instrumental in successfully delivering several fundamentally disruptive and patented technologies (wireline & wireless) and video streaming platforms that paved the way for the accelerated adoption and proliferation of online consumer content worldwide. Subsequently, Bill’s understanding of the underlying broadband infrastructure has allowed him to develop new software platforms and create innovative business models in the globally-exploding online/mobile media markets.

As a veteran of emerging markets Bill is not the type to shy away from a challenge and enjoys the concept-to-company creation and evolution processes and has deep and profound understanding of the business transformations associated with the same. Equally comfortable with the creative, technology as well as the business side Bill possesses a rare ability to bridge the gap between these inter-related domains in a truly seamless and holistic manner. 

As a strategist Bill’s insightful go-to-market initiatives have resulted in optimal industry positioning with high market visibility and early customer acceptance. Bill is also a published author having written numerous articles on broadband infrastructure, content delivery models, entrepreneurship, creative business insights, etc. In addition, several of Bill’s early hires became successful VCs/CEOs demonstrating Bill’s ability to recognize and cultivate top talent.

taplio

The Battle

Chris Vaughn

Bill Baker

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