Playbook Academy

Simple playbooks for massive growth. One powerful growth playbook, delivered every Saturday morning. Acquire the mindset, tools, learnings and habits of elite entrepreneurs.

Writer

Saucey

Saucey is the leading e-commerce, compliance and logistics provider to regulated retailers. Powering safer and more convenient experiences for customers and retailers. 

We work with regulated retailers across 1,200+ cities to drive additional revenues, customers and provide insights/tools to help them manage their store online. 

Saucey also powers some of the world's largest brands to connect with and understand their end consumers, including Diageo, AB-InBev, Bacardi, Coca Cola, Constellation and more.

Highlights:
-Millions of happy customers across the U.S.
-Grown from $0 to hundreds of millions in sales
-Sent customers to the Super Bowl, Olympics, Adult Summer Camp and more
-Driven hundred of millions in incremental revenue to independent retailers 
-Built smart appliances that auto re-order beer
-Channing Tatum, Nick Jonas and more have all been delivery drivers
-Launched dozens of new brands into target markets

Founder & CEO

ROARKE

Roarke is an unlimited Design & Web Development subscription for the world's most ambitious brands.

Used by SaaS companies, Startups, DTC brands, Agencies, Franchises, and high-growth businesses to unlock their potential online. Roarke supercharges the design and development process, helping companies move faster and bring big ideas to life seemingly overnight.

Partner

Hampton

Hampton is a private, highly vetted community of high growth founders, entrepreneurs, and CEO’s.

Founding Member

Emjay

Emjay is a leading omni-channel cannabis technology platform.

In it’s first two years:
-Hundreds of thousands of customers served
-6 M&A transactions
-Grew from $0 to 7-figures/month in 6 months
-First native iOS application to sell cannabis in the app-store

textPlus, Inc.

textPlus is one of the largest texting & calling apps with over 70M users.

I oversaw US marketing/growth, user acquisition and CRM through digital and traditional channels. Including being one of the first/largest advertisers on Facebook's native ads platform (brand new at the time). Acquired millions of new users/month, tracking performance, executing & reporting against key KPI’s, and identifying channels that brought in higher LTV customers.

Helped plan our international launch. Oversaw all creative for advertising, marketing campaigns, and the textPlus brand.

Lead our ad sales platform, securing $millions in ad revenue from some of the world's largest brands.

Separately split out a small 6-person team to build an ultra low-cost international calling platform. Took it from concept / design / telco contracts to launch in 2.5 months.

Marketing Director & Head of Partnerships

Jarvus (Acquired by textPlus)

(Acquired by TextPlus) Jarvus was an iOS app that let people capture life's moments with their friends and family. It would analyze the geo-tags and time-stamps in your iPhone's photo album, match you with Facebook friends that were in the same places at the same time, and easily create group albums using you and your friend's photos. 

You could apply beautiful filters, effects and stickers to your content, and upload/share the collective "memories" / albums on Jarvus or across your social accounts. 

Featured on Jimmy Fallon. Celebrities shared moments with their friends and fans. TextPlus tagged us in a post on Jarvus that they wanted to acquire the platform. The rest is history.

Coupeez Inc

Coupeez was an early online deals platform unlocking customer savings across local businesses.  

-Lead product design and built the iOS and Android applications (very early app-store days). This is what opened my eyes to how mobile was going to change every business in the world.
-Designed our UI & UX for web, iOS, and Android from scratch. 
-Curated categories of deals and onboarded thousands of local businesses throughout California to our marketplace.

Head of Product

Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children.

I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. 

As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies.

By 21, I was founding companies. In the decade since, I've:

➤ Generated $300M+ in revenue
➤ Built operations in 1,000+ U.S. cities
➤ Served over 3 million customers globally
➤ Helped grow hundreds of small businesses
➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices
➤ Successfully navigated both successful and failed multimillion-dollar acquisitions
➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more
➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation

BUT, the journey was hard (harder than it needed to be).

I’ve faced many of the things you don't think about when starting a company:

→ Fought off (and won) predatory lawsuits
→ Closed a Seed round days after my wedding
→ Negotiated with demanding government agencies
→ Worked with lobbyists to introduce or change legislation
→ Raised a Series A while in the hospital for my first son's birth
→ Navigated a failed multi-million dollar merger while my daughter was born
→ Survived near-extinction events where we had single-digit weeks or days to save the company

Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones.

———

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Chris Vaughn

OTCHO

OTCHO hosts the all-encompassing motivation model 8 P's of Work™. For years, we have juggled different and many theories on worker motivation, but we lack one that combines them all and gives insights into the data of it. 

8 P's of Work™ helps companies decode what motivates their people so to build trust, create the most effective policies and build high-performing teams where belonging is at the forefront. 

Role: Founder, creator 8 P's of Work™

Founder

ProjectiveGroup

Established in 2006, ProjectiveGroup is a trusted Financial Services change specialist, providing complete solutions, both holistic and pragmatic.

Role: part of ProjectiveGroup Transformation practice.

Large-scale Transformation | ProjectiveGroup

Euroclear is a Belgium-based financial services company that specializes in the settlement of securities transactions, as well as the safekeeping and asset servicing of these securities.

Role: Process integration and Change management for Project Management and Resource Management in ServiceNow.

Project Management & Resource Management in ServiceNow | Euroclear, through ProjectiveGroup

Role: Set-up, Run and Strategic re-design of Quarterly Business Review, a high-level long-term Agile planning process.

Agile Quarterly Business Review (QBR) | Euroclear, through ProjectiveGroup

Biztory is a European data consultancy. Find answers in data easier and faster, and move from data to insight to action using industry-leading tools like Tableau, Snowflake, Salesforce and Fivetran.

Role: Data Visualization and Reporting with Tableau.

Data Visualization | Biztory, through ProjectiveGroup

On Leave

Academics for Development

AFD promotes social entrepreneurship through international social impact projects, cleantech challenges, social impact awareness programs and events. 

Role: Foundation and Coordination of Transversal ‘Innovation Teams’. Mission, vision, value statement for AFD International. Support for branches at country level.

GEB International & Coordinator Innovation Teams | AFD Group

Role: Long-term Strategy design and improvements for Belgian project development and coordination. Support for Belgian AFD entities.

Project Development & Coordination | AFD Belgium

Role: Coordination of 7 international social impact projects and governing board in Leuven. Event organisation, recruitment and (awareness) training of and for 35 project students, 9 coaches, 30 board members.

Vice-President & Project Coordinator | AFD Leuven 

Role: Team member in a social impact project in Zambia. Creation and coordination of an application in android for electronic record keeping of a hospital's shop.

Project Student | AFD Leuven

LITA.co

Internship | LITA.co (formerly 1001PACT) is an equity and debt crowdfunding platform that connects individuals with promising social enterprises.

Role: Support in the analysis and selection of social enterprises to be added to the platform.

Impact Investment Analysis

Big Cities, Small Tribes.
That's the future. 

✅ More people roam this planet everyday.
✅ Technology’s evolving to connect us all.

But.

Even though we’re more people, 
and technology's getting better,
We do see the emergence of 

→ a meaning crisis (work), and
→ adult loneliness (connection).

Therefore, I’m contributing to any work at the intersection of those needs. 

Today this translates itself into

1) 8 P's of Work™: a Novel motivation theory

Do we finally crack the code of the HP team? 
What if we matched people with 
✅ Similar intrinsic motivation
✅ and, Diverse skills?

8 P’s of Work™ summarises 82 years of motivation science into 8 questions. 
It’s more practical than the engagement survey,
and faster than your 1:1s. 

Applauded by 350+ people, 
including at the universities of Brussels and Antwerp, 
BICS (subsidiary of Proximus), Exellys, Projective Group and soon SuperNova. 

Get a sneak peek with the link in bio. 


2) Consultant Ikigai

Strategists need strategy too. 

→ Consultants can join the monthly coffee chat to explore and exchange on their Ikigai at work.

DM 'Ikigai' for more information on the next meetup (free, in BXL).

________

For all other questions: 
Let's connect, DM or
✉️ connect@otcho.co

taplio

The Battle

Chris Vaughn

Aurélie Cécile Rosette

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