Marketing at Riverbed | Growth leader | Global demand strategist

Cristina Daroca

Marketing at Riverbed | Demandbase Top 20 Marketer for 2023 | Global Demand Leader

I'm a growth leader with a passion for building and developing winning go-to-market teams. I'm a marketer at heart, and I have extensive experience leading marketing for SaaS start-ups and medium-sized companies. I love helping develop other marketers to reach their full potential. 

I care deeply about the people I work with. My favorite part of the job is helping my team grow and navigate the chaos that often comes with high-growth tech.

Outside of work, you’ll find me enjoying time with my husband and 3 kids, skiing, visiting family in Spain (where I'm originally from!), or reading a good novel. 

Areas of expertise: GTM, demand generation, ABM, digital strategy, customer marketing, community building, marketing operations, marketing analytics.

Senior Director, Head of Americas Marketing

• Grew YoY marketing-sourced pipeline by 27% in 2022 and 95% in 2023 by implementing a
multi-channel campaign and field marketing strategy, including events, digital, content
development, and customer community building
• Integral member of marketing leadership team through the Riverbed-Aternity merger. Led
a team of 8 marketers through the transition period, focusing on developing people,
building for scale, and implementing exceptional culture
• Managed a $5M annual budget for global demand and Americas marketing, consistently
delivering 30x ROI
• Led the global campaigns function as we entered a new category, Unified Observability,
resulting in 30% YoY sales growth
• Nominated for the 2022 MVP Award (top 3 team members across all non-sales teams,
based on biggest impact to sales team)

Well, that's a wrap! This is my last week at Riverbed.

I never imagined that joining a little spin-off company in the middle of the pandemic would turn into a 5.5-year journey where I'd experience such incredible personal and professional growth. What a wild ride!

To my team - Yvonne, Courtney, Christopher, Payton, Nick, Sumi, Becks, Juskiran - THANK YOU. I'm so proud of what we did together. You gave me some of the best moments of my career and carried me through some of the toughest. I can't wait to see what you accomplish this year!

I'm on to a new adventure on Tuesday... stay tuned! 💫

Marketing at Riverbed | Global Demand Leader

Nathaniel Miller

Head of Marketing | 20K Views Teaching SEO on TikTok | Founder of The SEO Marketing Dad | Advisor | Driving Startup Growth | Girldad x2 | Community Builder | Aspiring Runner | Survivor Super Fan

I help B2B SaaS marketing leaders turn sales calls into customer-backed assets they can use across every channel.

You're recording sales calls every week. Those calls contain everything you need: 
→ Customer language for your website and ads 
→ Pain points to address in content 
→ Messaging angles that actually resonate 
→ Content ideas from real conversations

The problem? You don't have time to listen to 50+ calls a month and manually extract it.

So your messaging stays generic. Content is based on assumptions. And you're guessing instead of using what customers actually say.

I solve that.

Two Ways I Help:

Voice of Customer Intelligence System ($5,997) I build you a custom AI workflow that automatically extracts customer insights from your sales calls. You get ongoing access to customer language for messaging, content ideas, pain points by persona, and competitive intelligence.

You own the system. Run it whenever you want. Use it for website copy, content, ads, positioning, or sales enablement.

Customer-Backed Outbound Sequences ($5,997) Your sales team needs sequences that book meetings. I analyze your calls and write 5 sequences using actual customer language. Done-for-you. Live in 30 days.

Why This Works:

Your best customers tell your sales team what works every day. I extract that intelligence and turn it into assets you can use immediately.

Who I Work With:

Marketing leaders at $5-10M ARR B2B SaaS companies who:

Record sales calls (Gong, Chorus, Fathom, etc.)
Need customer-backed messaging
Want systems set up in 2 weeks, not 6 months
My Background:

I'm a Head of Marketing at a software company. I've run growth teams and spent years in B2B SaaS marketing.

I kept seeing the same pattern: Marketing teams have incredible customer intelligence in recorded calls but no system to extract and use it.

So you write website copy based on competitor research instead of customer language. Create content based on keywords instead of actual pain points.

That's the gap I fill.

Want to Work Together?

→ Intelligence system: dadsgrowthlab.com/system 
→ Sequences: dadsgrowthlab.com/sequences 

→ Not sure? Book a 15-min call: https://calendar.app.google/mtHe9PG7VRpvZP5V9

Currently accepting: 3 clients this month

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Cristina Daroca

🏃Nathaniel Miller

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The Battle

Cristina Daroca

🏃Nathaniel Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cristina Daroca's LinkedIn Performance

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