Scott Taylor, MBA

Saint Ignatius High School

Assistant Director of Advancement Marketing

BlkDog

We are a brand marketing agency helping small businesses, entrepreneurs, 
and dreamers build brands with purpose.

CEO + Founder

INTERDESIGN

Global Director Brand Marketing

Moen Incorporated

• Lead end-to-end campaign development including identifying target insights,
audiences, developing strategy, briefing creation, defining messaging, channel
planning, brand positioning, and content development
• Lead creative direction of above the line advertising (paid social, tv, radio) to
support key marketing initiatives and branded content
• Track and report the brand marketing data including development of feedback
loops to ensure creative is delivering against company goals, and optimizing
for short and long term impact
• Develop and communicate industry, market, and channel understanding to
advance and address business objectives
• Work collaboratively with cross functional teams on new product launches
and marketing campaigns in support of our Vision Into Action strategy
• Manage and partner with internal marketers, writers, designers, and direct
external agency partners on briefings, creative reviews, and brand activities
• Translate brand strategies into brand plans and go-to-market strategies
• Monitor market trends and research competitor’s activities to find opportunities
and report on marketing activities

Associate Brand Marketing Manager

John Carroll University

• Led strategy and execution of creative, marketing, and web projects to
support John Carroll University’s strategic marketing efforts
• Led creative, brand, and web strategies including positioning, digital,
social media, and web management
• Co-led athletics rebranding process between 2018-2019
• Developed and enhanced brand positioning and brand guidelines
• Increased in-house creative capabilities including adding video and animation
• Led the visual direction of John Carroll University’s new website in 2019,
including consultation of UI/UX brand experience
• Directed external resources including a team of writers, photographers,
marketing specialists, and digital teams to execute strategic brand initiatives
• Coached and mentored team members on professional development growth
opportunities including training on brand marketing best practices

Director of Marketing and Creative Services

Director of Creative Services

Senior Graphic Designer

University Hospitals

• Lead designer for key accounts including The Cleveland Browns, UH Harrington
Heart & Vascular Institute, Corporate Communications, and Human Resources,
Sports and Orthopedics, Institutional Relations & Development
• Partnered with marketing and communications teams to produce the highest
standard of brand collateral to meet hospital objectives and enhanced brand
awareness across all marketing channels.
• Collaborated with senior leadership on system initiatives including evolving
processes, products, and tools

Graphic Designer

Sherwin-Williams

• Executed, coordinated, distributed, and supported Sherwin-Williams Protective
& Marine (PM) marketing and brand initiatives for North America
• Designed marketing and sales collateral including sell sheets, brochures,
print and digital ads, and event materials supporting North America and
Global sales strategic efforts
• Developed and managed the PM divisions’ first online digital magazine,
e-Coating Solutions, over 40,000 subscribers globally

Graphic Designer + Marketing Specialist

Co-Founder @ BlkDog, Brand Marketing Agency For Small Businesses | Connecting People + Brands to Purpose | Creative, Leadership, Strategy

Hi! I'm Scott. 

I'm a creative turned brand marketing leader. I'm here to share my experiences, life lessons, ideas, network, and help others. 

In addition, I am a…
🔸 Proud Father and Husband 
🔸 Cleveland Sports Fan - Go Browns, Guards, Cavs
🔸 Foodie - I love cooking and discovering new restaurants and breweries
🔸 Traveler - Travel changes us. It's the gateway to growth and creativity.
🔸 Lifelong Learner - Growth is never done. I love learning new skills and ideas to keep things fresh. 

I graduated with an MBA from John Carroll University and Bachelor of Arts in Visual Communication Design from the University of Dayton. 

I have over 14 years of professional experience in marketing, communications, brand, and creative design. I’ve had the privilege to work in several roles in varying industries including Manufacturing, Higher Education, Healthcare, Technology, Security, Art & Design, Law, Software, Event Planning, Athletics, Health & Wellness. 

My diverse professional experiences have helped me remain agile, innovative, and focused on growth as a person and professional. Lifelong learning is at my core. Of course I wouldn't be where I am today without countless talented and incredible mentors, colleagues, and partners who have pushed me to continue growing. 

• Creative Direction 
• Marketing Strategy
• Integrated Marketing & Communications  
• Digital Marketing 
• Social Media and Content Strategy  
• Brand Strategy
• Agency Management 
• Advertising and Paid Media Execution
• Project Management 
• Team and Staff Development 
• Executive Leadership 

In addition to my full-time work experience, my wife and I founded a brand and design company, BlkDog. We focus on supporting other small businesses, entrepreneurs, & dreamers. We believe in supporting the local Cleveland community and small business owners to achieve their goals by partnering with our team on branding, design, and strategic marketing.

To learn more about our agency BlkDog, visit www.goblkdog.com 

 *All my experiences and opinions shared here are my own.

Director of Global Brand Marketing

Marleah Alpers - Online Business Owner 

- Top 2% of company leadership.
-  Recognized as a top sales leader month after month.
-  Recruit, mentor and coach a growing team of driven entrepreneurs.  
-  Coordinate with other leaders to help train and coach our team.

Online Business Owner

Marleah Alpers, Online Business Owner

- Encouraging motivated professional men and women to look at additional income sources.
- Purposeful coach mentoring others to online business ownership outside of their 9-5 career. 
- Passionate about leading professionals to maximize their growth and income potential without sacrificing time for what they love most.

Leadership Mentor and Coach

Abbott

•	Initiated sales for a changing portfolio of pharmaceuticals to physicians and nurse practitioners
•	2006 and 2007 All Star Team (ranked in the top 10% of all sales representatives)
•	Received the highest performance rating (EE) in 2006 and 2007 resulting in a 6% salary increase both years
•	Represented the company and products at conferences around the country as well as local health fairs
•	Executed and promoted dinners for physicians featuring expert speakers and key opinion leaders 
•	Received multiple leadership, teamwork and sales awards
•	Team Coordinator 2005-2006
         - Organized and lead my team of 5 people toward sales goals
         - Under my leadership, the team increased sales and ranked at the top of our region
         - Motivated team members and communicated company expectations 

•	Regional Field Trainer 2007
        -  Trained and mentored new hires for the company
	-  Presented on-the-job training to Abbott employees in the region
	-  Led conference calls to district highlighting important sales and training information

Pharmaceutical Sales Representative

Pepsi Americas

-  Executed sales volume and margin targets within the local market
-  Demonstrated sales success (an 8.77 % increase in 11 month period)
-  Monitored the quality of overall services provided by employees to existing accounts

Account Sales Manager

I am a proud e-commerce wine and coffee business owner enjoying the flexibility and time required as a wife and busy mom of three.  

Curious about this business I'm so proud to represent?  Check out my site: wine.marleahalpers.com

A little about me:
After a successful career in the pharmaceutical sales space,  I wanted to get my entrepreneurial gears churning and I wanted to build a business where I could still put my family first.  I have been able to do all of this (and more) since I launched my own e-commerce business with an inspiring and innovative start-up company.   

Less than 5 years later, I find myself in the top 2% of the company leadership.  In this short amount of time, I am a Founding Member, recognized as a top seller, led workshops at National Sales Conferences, top 1% of trip earners 3 years in a row, and I’m recognized for top sales and top team-building. 

I have built a sustainable source of income from my home.  I work my business on my time, whether waiting on my children to finish activities or sitting in the carline after school.  I have been able to keep my family first while building a business I love. 

You don't have to leave your 9-5 to be a part of the combined $100B + wine and coffee industry.  85% of my business partners have full-time careers and I am proud to lead these professionals, corporate employees, and entrepreneurs to earn a second or third income stream in the e-commerce space.   

We should connect if: 

- You are looking for another way to create impact. 

- You want to join a community of leaders and entrepreneurs creating the life they want. 

- You want a fun side gig. 

- You want more! There's plenty of room for you at the very top!  

What are you waiting for?


www.scoutandcellar.com/marleahalpers
marleah@marleahalpers.com

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The Battle

Scott Taylor, MBA

Marleah Alpers, MBA

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