Scott Taylor, MBA

Saint Ignatius High School

Assistant Director of Advancement Marketing

BlkDog

We are a brand marketing agency helping small businesses, entrepreneurs, 
and dreamers build brands with purpose.

CEO + Founder

INTERDESIGN

Global Director Brand Marketing

Moen Incorporated

• Lead end-to-end campaign development including identifying target insights,
audiences, developing strategy, briefing creation, defining messaging, channel
planning, brand positioning, and content development
• Lead creative direction of above the line advertising (paid social, tv, radio) to
support key marketing initiatives and branded content
• Track and report the brand marketing data including development of feedback
loops to ensure creative is delivering against company goals, and optimizing
for short and long term impact
• Develop and communicate industry, market, and channel understanding to
advance and address business objectives
• Work collaboratively with cross functional teams on new product launches
and marketing campaigns in support of our Vision Into Action strategy
• Manage and partner with internal marketers, writers, designers, and direct
external agency partners on briefings, creative reviews, and brand activities
• Translate brand strategies into brand plans and go-to-market strategies
• Monitor market trends and research competitor’s activities to find opportunities
and report on marketing activities

Associate Brand Marketing Manager

John Carroll University

• Led strategy and execution of creative, marketing, and web projects to
support John Carroll University’s strategic marketing efforts
• Led creative, brand, and web strategies including positioning, digital,
social media, and web management
• Co-led athletics rebranding process between 2018-2019
• Developed and enhanced brand positioning and brand guidelines
• Increased in-house creative capabilities including adding video and animation
• Led the visual direction of John Carroll University’s new website in 2019,
including consultation of UI/UX brand experience
• Directed external resources including a team of writers, photographers,
marketing specialists, and digital teams to execute strategic brand initiatives
• Coached and mentored team members on professional development growth
opportunities including training on brand marketing best practices

Director of Marketing and Creative Services

Director of Creative Services

Senior Graphic Designer

University Hospitals

• Lead designer for key accounts including The Cleveland Browns, UH Harrington
Heart & Vascular Institute, Corporate Communications, and Human Resources,
Sports and Orthopedics, Institutional Relations & Development
• Partnered with marketing and communications teams to produce the highest
standard of brand collateral to meet hospital objectives and enhanced brand
awareness across all marketing channels.
• Collaborated with senior leadership on system initiatives including evolving
processes, products, and tools

Graphic Designer

Sherwin-Williams

• Executed, coordinated, distributed, and supported Sherwin-Williams Protective
& Marine (PM) marketing and brand initiatives for North America
• Designed marketing and sales collateral including sell sheets, brochures,
print and digital ads, and event materials supporting North America and
Global sales strategic efforts
• Developed and managed the PM divisions’ first online digital magazine,
e-Coating Solutions, over 40,000 subscribers globally

Graphic Designer + Marketing Specialist

Co-Founder @ BlkDog, Brand Marketing Agency For Small Businesses | Connecting People + Brands to Purpose | Creative, Leadership, Strategy

Hi! I'm Scott. 

I'm a creative turned brand marketing leader. I'm here to share my experiences, life lessons, ideas, network, and help others. 

In addition, I am a…
🔸 Proud Father and Husband 
🔸 Cleveland Sports Fan - Go Browns, Guards, Cavs
🔸 Foodie - I love cooking and discovering new restaurants and breweries
🔸 Traveler - Travel changes us. It's the gateway to growth and creativity.
🔸 Lifelong Learner - Growth is never done. I love learning new skills and ideas to keep things fresh. 

I graduated with an MBA from John Carroll University and Bachelor of Arts in Visual Communication Design from the University of Dayton. 

I have over 14 years of professional experience in marketing, communications, brand, and creative design. I’ve had the privilege to work in several roles in varying industries including Manufacturing, Higher Education, Healthcare, Technology, Security, Art & Design, Law, Software, Event Planning, Athletics, Health & Wellness. 

My diverse professional experiences have helped me remain agile, innovative, and focused on growth as a person and professional. Lifelong learning is at my core. Of course I wouldn't be where I am today without countless talented and incredible mentors, colleagues, and partners who have pushed me to continue growing. 

• Creative Direction 
• Marketing Strategy
• Integrated Marketing & Communications  
• Digital Marketing 
• Social Media and Content Strategy  
• Brand Strategy
• Agency Management 
• Advertising and Paid Media Execution
• Project Management 
• Team and Staff Development 
• Executive Leadership 

In addition to my full-time work experience, my wife and I founded a brand and design company, BlkDog. We focus on supporting other small businesses, entrepreneurs, & dreamers. We believe in supporting the local Cleveland community and small business owners to achieve their goals by partnering with our team on branding, design, and strategic marketing.

To learn more about our agency BlkDog, visit www.goblkdog.com 

 *All my experiences and opinions shared here are my own.

Director of Global Brand Marketing

Dennis Geelen

Coaching and mentoring to help you start and scale your one-person business.

Founder

Zero In

The mission of Zero In is to help as many businesses and leaders build a brand customers love and a company people are passionate to work for.  

So where do you need to focus (or Zero In)?
Solve the problem of INDIFFERENCE!

Indifferent customers have no compelling reason to purchase your product or service rather than your competitors' product or service. 

Indifferent employees are complacent because they are not passionate about coming to work each day.

Utilize the resources, books, and courses from Zero In to increase your customer retention, improve your customer experience, and build a passionate culture of innovation giving your team the ability to find new and better ways to serve your customers.

"Customers DO NOT buy your product or service, they buy what it can DO FOR THEM"
Customer-centricity means knowing your customers and giving them what they crave.  This helps you to build trust and loyalty, but also a solid reputation.  Loyal customers become fans of your brand and refer other customers to you.

"If you don't find new and better ways to serve your customers, SOMEONE ELSE WILL!"
Being Innovative brings new ideas, which is crucial to a business being able to find new and better ways to add value for your customers.  With innovation comes creative new products and services, increases in efficiency and, as a result, improved profitability.

BE THE BRAND CUSTOMERS LOVE AND THE COMPANY PEOPLE ARE PASSIONATE TO WORK FOR

Founder and Chief Difference Maker

The Commonwell Mutual Insurance Group

About the Commonwell
We are committed to profitable growth, team development, ingenuity, while having fun at work.  We offer a complete range of insurance products including residential, automobile, commercial, farm and watercraft. We encourage a work-life balance and we are serious about what we do!

About my Role
As Manager of the PMO, I lead a group project managers and business analysts to implement the project management office from the ground up.

About the PMO
Projects at the Commonwell are measured against timelines, budget, delivery of scope, but most importantly the realization of the intended benefits of each project.  Over 85% of projects at the Commonwell were consistantly green throughout 2018.

Manager, Project and Portfolio Management Office

As Manager of Application Services, I am responsible for planning, coordinating and managing the activities of the Application Services team within the Information Systems (IS) Department. This includes leadership and development of the IS team members, as well as providing direction and support for IS solutions to meet the present and future needs of the organization.

Manager of Application Services

Kawartha Lakes Food Source

Kawartha Lakes Food Source is a community effort to reduce hunger in the City of Kawartha Lakes by:

1. Maintaining a central warehouse to supply food to organizations that provide food to individuals in need,
2. Raising public awareness, and
3. Working in concert with other local not-for-profit organizations.

Board Of Directors

Operitel Corporation (An OpenText Company) 

ABout OpenText
OpenText, The Information Company™, a market leader in Enterprise Information Management software and solutions, enables intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud. 

About my Role
Directed a team of PS and R&D resources to develop and implement the LearnFlex LMS platform for over 40 clients.

Director of R&D and Professional Services

TELUS

Manager - Payment Solutions Development and Support

Emergis - A Telus Company

Manager

Emergis Inc

Business Coach | Keynote Speaker | Author of The Happy Accidents newsletter and The Accidental Solopreneur book

What I Do
I help teams, organizations, and solopreneurs flourish by focusing on what really matters: people.

As a speaker, author, and consultant, I equip audiences with practical, human-centered strategies to thrive in uncertain times, build meaningful businesses, and create lasting impact.

Who I Work With
• Event organizers seeking keynote speakers on serendipity, growth, and personal transformation
• Businesses and nonprofits looking to create stronger cultures, customer experiences, and leadership teams
• Solopreneurs who want to design businesses that give them both income and freedom


What I’ve Created
• Author of The Zero In Formula and The Accidental Solopreneur (bestseller)
• Creator of top-rated online courses for solopreneurs and authors
• Host of the Happy Accidents podcast and newsletter
• Keynote talks including 'The Power of Serendipity', 'Start Before You’re Ready', and 'Rooted in Humans'


Want to Work Together?
Let’s talk if you’re looking for:
✅ A keynote speaker for your next event
✅ A workshop or webinar for your team
✅ A course to help you grow as a solopreneur or author


DM me if you’d like to connect about speaking, workshops, or collaborations.

taplio

The Battle

Scott Taylor, MBA

Dennis Geelen

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?