Scott Taylor, MBA

Saint Ignatius High School

Assistant Director of Advancement Marketing

BlkDog

We are a brand marketing agency helping small businesses, entrepreneurs, 
and dreamers build brands with purpose.

CEO + Founder

INTERDESIGN

Global Director Brand Marketing

Moen Incorporated

• Lead end-to-end campaign development including identifying target insights,
audiences, developing strategy, briefing creation, defining messaging, channel
planning, brand positioning, and content development
• Lead creative direction of above the line advertising (paid social, tv, radio) to
support key marketing initiatives and branded content
• Track and report the brand marketing data including development of feedback
loops to ensure creative is delivering against company goals, and optimizing
for short and long term impact
• Develop and communicate industry, market, and channel understanding to
advance and address business objectives
• Work collaboratively with cross functional teams on new product launches
and marketing campaigns in support of our Vision Into Action strategy
• Manage and partner with internal marketers, writers, designers, and direct
external agency partners on briefings, creative reviews, and brand activities
• Translate brand strategies into brand plans and go-to-market strategies
• Monitor market trends and research competitor’s activities to find opportunities
and report on marketing activities

Associate Brand Marketing Manager

John Carroll University

• Led strategy and execution of creative, marketing, and web projects to
support John Carroll University’s strategic marketing efforts
• Led creative, brand, and web strategies including positioning, digital,
social media, and web management
• Co-led athletics rebranding process between 2018-2019
• Developed and enhanced brand positioning and brand guidelines
• Increased in-house creative capabilities including adding video and animation
• Led the visual direction of John Carroll University’s new website in 2019,
including consultation of UI/UX brand experience
• Directed external resources including a team of writers, photographers,
marketing specialists, and digital teams to execute strategic brand initiatives
• Coached and mentored team members on professional development growth
opportunities including training on brand marketing best practices

Director of Marketing and Creative Services

Director of Creative Services

Senior Graphic Designer

University Hospitals

• Lead designer for key accounts including The Cleveland Browns, UH Harrington
Heart & Vascular Institute, Corporate Communications, and Human Resources,
Sports and Orthopedics, Institutional Relations & Development
• Partnered with marketing and communications teams to produce the highest
standard of brand collateral to meet hospital objectives and enhanced brand
awareness across all marketing channels.
• Collaborated with senior leadership on system initiatives including evolving
processes, products, and tools

Graphic Designer

Sherwin-Williams

• Executed, coordinated, distributed, and supported Sherwin-Williams Protective
& Marine (PM) marketing and brand initiatives for North America
• Designed marketing and sales collateral including sell sheets, brochures,
print and digital ads, and event materials supporting North America and
Global sales strategic efforts
• Developed and managed the PM divisions’ first online digital magazine,
e-Coating Solutions, over 40,000 subscribers globally

Graphic Designer + Marketing Specialist

Co-Founder @ BlkDog, Brand Marketing Agency For Small Businesses | Connecting People + Brands to Purpose | Creative, Leadership, Strategy

Hi! I'm Scott. 

I'm a creative turned brand marketing leader. I'm here to share my experiences, life lessons, ideas, network, and help others. 

In addition, I am a…
🔸 Proud Father and Husband 
🔸 Cleveland Sports Fan - Go Browns, Guards, Cavs
🔸 Foodie - I love cooking and discovering new restaurants and breweries
🔸 Traveler - Travel changes us. It's the gateway to growth and creativity.
🔸 Lifelong Learner - Growth is never done. I love learning new skills and ideas to keep things fresh. 

I graduated with an MBA from John Carroll University and Bachelor of Arts in Visual Communication Design from the University of Dayton. 

I have over 14 years of professional experience in marketing, communications, brand, and creative design. I’ve had the privilege to work in several roles in varying industries including Manufacturing, Higher Education, Healthcare, Technology, Security, Art & Design, Law, Software, Event Planning, Athletics, Health & Wellness. 

My diverse professional experiences have helped me remain agile, innovative, and focused on growth as a person and professional. Lifelong learning is at my core. Of course I wouldn't be where I am today without countless talented and incredible mentors, colleagues, and partners who have pushed me to continue growing. 

• Creative Direction 
• Marketing Strategy
• Integrated Marketing & Communications  
• Digital Marketing 
• Social Media and Content Strategy  
• Brand Strategy
• Agency Management 
• Advertising and Paid Media Execution
• Project Management 
• Team and Staff Development 
• Executive Leadership 

In addition to my full-time work experience, my wife and I founded a brand and design company, BlkDog. We focus on supporting other small businesses, entrepreneurs, & dreamers. We believe in supporting the local Cleveland community and small business owners to achieve their goals by partnering with our team on branding, design, and strategic marketing.

To learn more about our agency BlkDog, visit www.goblkdog.com 

 *All my experiences and opinions shared here are my own.

Director of Global Brand Marketing

Ghostright

Here's how this works ⬇️

⇨ Get scheduled on niche-specific podcasts every month.
⇨ Transform those conversations into targeted video content.
⇨ And attract new buyers on: LinkedIn, Instagram, TikTok, and YouTube.

✋🏻✋🏻✋🏻

Not just buyers either…
You’ll also attract:

🔸Fans
🔸Referrals
🔸Partnerships
🔸Recruits + Top Talent
🔸Public Speaking Gigs

(I’ll explain everything in our first meeting)

Second... why should you work with me?

I'm a content partner in your pocket. 

⇨ I leverage AI to help me with clerical work, ideation, note-taking, image generation, video editing, research, copywriting... and so on. Because of that, I don't need a bloated team, I am the team. That means fewer headaches for you nursing a bunch of freelancers and a consistent/fair price.
⇨ I'm not an order taker. I'm a partner in your pocket. I have a plan for everything. That not only saves you time by avoiding other people's sales funnels but additionally, gives you the answers faster so you can stay in front of your competition consistently for longer.
⇨ I'm incredibly organized, detail-oriented, and creative. I'm also a lot of fun to work with. 

More specifically... I'll help you build a content ecosystem, one that's systems-based, that's built around your busy schedule, and can be leveraged to grow your brand and your business for years to come.

Ready to discuss this?

Direct message me.👆🏻

Content Partner (click see more) 👇🏻

Coastal Ridge Real Estate

Leasing Consultant

Daniel Kading Ghostwriting & Social Media Management

Freelance Ghostwriter/SM Manager

Eventi Media Inc.

I was the Head of Strategy for Eventi Media. 

This start-up out of Canada with a team from all over the world mostly focused on short-form video content for entrepreneurs, professionals, and experts in their field. 

We took 4 hours of your time and turned it into a full month of content each month on TikTok, Instagram, and, YouTube Shorts. 

I was brought onto the team to not only take over creative but also help implement LinkedIn/X (Twitter) at the time... into the company's product offering. 

In this role, I mostly focused on: 

- Scriptwriting
- Copywriting
- Ghostwriting
- Client Success
- Creative
- Analysis

And overall helping each client create the best message possible

On as many platforms as possible.

Head of Strategy

Deep Social Brands Inc.

I worked as the lead of client success. 

More specifically here's what I did for the team at DSB: 

- Worked with clients on strategy
- Strategized/created the copy for the client's content
- Worked with the editing team to ensure that vision came to life
- Assisted the production team with scheduling, filming coordination, and client deliverables
- Additionally, worked as the intermediary between clients, founders, and outside vendors 
- Additionally I helped out with management of day-to-day operations for a book of 25 + clients

Client Success Manager

I worked as the Junior Content Strategist for Deep Social Brands.

Here’s what I did in this role:

- I helped write weekly TikTok content for a book of 15-20 clients
- I also assisted with creative and copywriting
- Strategy
- Client coaching
- Personal branding
- Content creation 

I transitioned out of this role and into the Client Success Manager role after only 3 months with the company.

Content Strategist 

Bird

Fleet Manager

Grubhub

Driver

Lyft

Uber

Hooked, Inc.

I utilized my interpersonal skills, sales know-how, and best marketing practices to help businesses find new customers, through in-app geo-targeted advertising.

I accomplished this by bringing together a community of food-related businesses to help people save money on everyday purchases and created organic engagement/acquisition of new customers for clients that encouraged new/repeat traffic consistently.

More specifically I oversaw:

- Outreach (growing in-app food/drink offerings)
- Growth (bringing on new users to engage w/ restaurants) 
- Guerrilla Marketing
- Field Marketing
- Content Creation/Management 
- Copywriting 
- Acted as intermediary between clients and Customer Success Manager

I grew the app by downloads from 10.5k to 19k in a year and launched the subscription model growing it to roughly 3k in size in only a few months through events and word-of-mouth.

Additionally, I grew the content offering on the platform from 56 restaurants/bars to 78, this required some serious self-starter chops because I had no one else helping me along the way. 

I did all of the prospecting on my own, built their content after the sale, and did events with them later on. 

I grew so much through this role, not only as a salesperson but as a content creator and marketer.

Sales/Marketing Manager

High-caliber social media manager for serious brands 📡 I write like Deadpool kills... I may be super but I'm no hero ⚔️

Here's my backstory...

My name's Dan. 

I go over and above for my community and I'm very driven to help others see success on this platform. 

That's why if you DM me with a random question… I'll more than likely help you. 

Send me a cringe sales DM and I’ll delete it.
Drop too many AI-generated comments on my content…

I’ll block you... ✋🏻

I grew up at the skatepark and helping others is how you learn, especially when doing something difficult like skateboarding. 🛹

Creating content is incredibly similar and that's why I operate like this. It just feels right. 

On top of that I come from a performance poetry (slamming)🎙️background so being vulnerable in the public square is quite literally a walk in the park for me. 

I'm also a public speaker. 

I've done talks at prestigious events like the Social Media Marketing World in San Diego in '23 where I spoke in front of a 2000 + person audience.

And the Linked Innovators Summit with household names like Richard Van Der Blom that same year.

I've also been on nearly 30 podcasts.

If you need a good guest for your next episode...

Or a speaker for your next event please feel free to DM me, I'm always down. 

Come for the insights… stay for the vibes.✌️

Want to work with me? 

Read the ‘Experience’ section below. ⬇️

taplio

The Battle

Scott Taylor, MBA

Daniel Kading ⚡️

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