Scott Taylor, MBA

Saint Ignatius High School

Assistant Director of Advancement Marketing

BlkDog

We are a brand marketing agency helping small businesses, entrepreneurs, 
and dreamers build brands with purpose.

CEO + Founder

INTERDESIGN

Global Director Brand Marketing

Moen Incorporated

• Lead end-to-end campaign development including identifying target insights,
audiences, developing strategy, briefing creation, defining messaging, channel
planning, brand positioning, and content development
• Lead creative direction of above the line advertising (paid social, tv, radio) to
support key marketing initiatives and branded content
• Track and report the brand marketing data including development of feedback
loops to ensure creative is delivering against company goals, and optimizing
for short and long term impact
• Develop and communicate industry, market, and channel understanding to
advance and address business objectives
• Work collaboratively with cross functional teams on new product launches
and marketing campaigns in support of our Vision Into Action strategy
• Manage and partner with internal marketers, writers, designers, and direct
external agency partners on briefings, creative reviews, and brand activities
• Translate brand strategies into brand plans and go-to-market strategies
• Monitor market trends and research competitor’s activities to find opportunities
and report on marketing activities

Associate Brand Marketing Manager

John Carroll University

• Led strategy and execution of creative, marketing, and web projects to
support John Carroll University’s strategic marketing efforts
• Led creative, brand, and web strategies including positioning, digital,
social media, and web management
• Co-led athletics rebranding process between 2018-2019
• Developed and enhanced brand positioning and brand guidelines
• Increased in-house creative capabilities including adding video and animation
• Led the visual direction of John Carroll University’s new website in 2019,
including consultation of UI/UX brand experience
• Directed external resources including a team of writers, photographers,
marketing specialists, and digital teams to execute strategic brand initiatives
• Coached and mentored team members on professional development growth
opportunities including training on brand marketing best practices

Director of Marketing and Creative Services

Director of Creative Services

Senior Graphic Designer

University Hospitals

• Lead designer for key accounts including The Cleveland Browns, UH Harrington
Heart & Vascular Institute, Corporate Communications, and Human Resources,
Sports and Orthopedics, Institutional Relations & Development
• Partnered with marketing and communications teams to produce the highest
standard of brand collateral to meet hospital objectives and enhanced brand
awareness across all marketing channels.
• Collaborated with senior leadership on system initiatives including evolving
processes, products, and tools

Graphic Designer

Sherwin-Williams

• Executed, coordinated, distributed, and supported Sherwin-Williams Protective
& Marine (PM) marketing and brand initiatives for North America
• Designed marketing and sales collateral including sell sheets, brochures,
print and digital ads, and event materials supporting North America and
Global sales strategic efforts
• Developed and managed the PM divisions’ first online digital magazine,
e-Coating Solutions, over 40,000 subscribers globally

Graphic Designer + Marketing Specialist

Co-Founder @ BlkDog, Brand Marketing Agency For Small Businesses | Connecting People + Brands to Purpose | Creative, Leadership, Strategy

Hi! I'm Scott. 

I'm a creative turned brand marketing leader. I'm here to share my experiences, life lessons, ideas, network, and help others. 

In addition, I am a…
🔸 Proud Father and Husband 
🔸 Cleveland Sports Fan - Go Browns, Guards, Cavs
🔸 Foodie - I love cooking and discovering new restaurants and breweries
🔸 Traveler - Travel changes us. It's the gateway to growth and creativity.
🔸 Lifelong Learner - Growth is never done. I love learning new skills and ideas to keep things fresh. 

I graduated with an MBA from John Carroll University and Bachelor of Arts in Visual Communication Design from the University of Dayton. 

I have over 14 years of professional experience in marketing, communications, brand, and creative design. I’ve had the privilege to work in several roles in varying industries including Manufacturing, Higher Education, Healthcare, Technology, Security, Art & Design, Law, Software, Event Planning, Athletics, Health & Wellness. 

My diverse professional experiences have helped me remain agile, innovative, and focused on growth as a person and professional. Lifelong learning is at my core. Of course I wouldn't be where I am today without countless talented and incredible mentors, colleagues, and partners who have pushed me to continue growing. 

• Creative Direction 
• Marketing Strategy
• Integrated Marketing & Communications  
• Digital Marketing 
• Social Media and Content Strategy  
• Brand Strategy
• Agency Management 
• Advertising and Paid Media Execution
• Project Management 
• Team and Staff Development 
• Executive Leadership 

In addition to my full-time work experience, my wife and I founded a brand and design company, BlkDog. We focus on supporting other small businesses, entrepreneurs, & dreamers. We believe in supporting the local Cleveland community and small business owners to achieve their goals by partnering with our team on branding, design, and strategic marketing.

To learn more about our agency BlkDog, visit www.goblkdog.com 

 *All my experiences and opinions shared here are my own.

Director of Global Brand Marketing

Level Up Leadership develops your skills as a leader, allowing you and your team to thrive.

300+ hours of leadership and professional coaching in 2024.

In 1:1s, I help leaders:

• boosts team performance
• create a culture support and trust
• dive deep into existing problems
• focus on continuous learning
• improve communication and feedback

Leadership Coach

Cooori Japan Co., Ltd

• Reduced churn by 81% through strategic initiatives, data insights, and building relationships and trust.

• Responsible for 4500 users over 100 clients. Developed customer health metrics, email campaigns, and automated workflows responsible for proactive outreach, retention, and upselling. Achieved 104% ARR.

• Managed and optimized internal systems, improving the customer experience and journey. 41% increase in product usage and 126% improvement in time to value.

• Partnered cross-functionally with Sales and Product teams to drive alignment and product development. NPS increased by +50, with end users spending 15% more time in the product.

• Provided presentations, training, and reviews, equipping clients with best practices to maximize product value.

Director of Customer Success

Alpros

• Responsible for $2.5 million, focusing on pipeline management, customer retention strategies, and revenue growth initiatives. Raised revenue by 25% in 18 months through upselling and cross-selling opportunities.

• Developed Sales' automations, playbooks, and workflows. Internal process improvements resulted in a 50% increase in active client management.

• Deployed and managed Salesforce for better monitoring of and communication with clients. 30% improvement in customer lifetime value.

Director

•  Leveraged data and strong analytical skills to increase recurring revenue by 45% and CLV by 15%.

•  Mentored and coached a team of 50 across multiple cultures and diverse backgrounds. Employee retention rates of 96%.

•  Managed end-to-end programs with SMBs and Global 500 companies, meeting with clients and ensuring alignment with customer needs. Maintained CSAT above 90%.

Academic Director

I Help You Build High-Performing Teams | Heart-Centric Leadership

Let me start with my north star: Seeing people succeed in their endeavors, reach their goals, and discover lasting success. Whether it’s customers achieving their desired outcomes or team members growing into their potential, I find immense satisfaction in being part of their journey.

Throughout my career, I have been committed to helping customers maximize value, enabling teams to unlock their full potential, and driving business growth through strategic, scalable strategies.

In Customer Success, I specialize in data-driven solutions that enhance customer engagement, retention, and satisfaction. I build and optimize customer journeys, automations, and playbooks. Each one gets tested, measured, and refined to create repeatable successes. These systems drive results, allowing teams to focus on meaningful interactions and lasting relationships.

As a deep generalist, I combine broad business acumen with specialized expertise in Customer Success. My approach blends data-driven strategy, customer engagement, and process optimization. Whether developing customer health frameworks, aligning CS initiatives with business goals, or coaching high-performing teams, I adapt to complex challenges with a systems-thinking mindset.

I thrive in fast-paced, dynamic environments where cross-functional collaboration and strategic planning lead to real results. My focus always remains on delivering outcomes that matter for customers, teams, and businesses.

taplio

The Battle

Scott Taylor, MBA

Chris Cotter

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