I equip accidental leaders with the leadership confidence, team-building expertise, and business acumen they need to build successful companies - No MBA required.

Decision Breakdown happens when a good decision falls apart after the meeting. People leave with different interpretations, priorities start multiplying, and the team is not moving in the same direction.

I coach senior leaders in 10 to 100-person organizations to lead with clarity and confidence under pressure and turn decisions into clear direction and follow through.

We do that by building practical leadership frameworks leaders actually use:

- Clear strategic direction and priorities that stay focused long enough to follow through

- Leadership team meeting rhythms that drive decisions, commitment, ownership, and follow through

- Delegation and accountability that stick so you are not the bottleneck

- Stronger leadership presence, confidence, and self-awareness when the stakes are high

- Consistent talking points so staff, peers, and board hear the same message

My approach is practical and calm. We clarify the decision, confirm the direction, and leave the meeting aligned on talking points, ownership, and next steps. Debate well in the room. Leave the room aligned. Even if you are only 75% in agreement, you are 100% committed.

I bring 25 years leading in Fortune 500 companies and 8 years coaching senior leaders and teams to show you how to keep your team aligned and improve follow through.

Craig P. Anderson

What if you’re the reason your team seems unmotivated?

I once coached a new manager who kept saying, “My team just isn’t motivated.”

He said it in every session. That belief shaped how he led.

❌ He kept meetings short.
❌ He stopped asking deeper questions.
❌ He lowered expectations.

The team felt it. Performance stalled.

So I challenged him with one question: “What part of this sits in your control?”

That question shifted everything.

✔️ He started asking clearer questions.
✔️ He set stronger expectations.
✔️ He followed up more often.
✔️ He listened longer.

Within a few months, the same team showed more energy and better results.

Same team. Different leadership.

Some leaders look outward when things stall.
They blame motivation, culture, or personality.

Strong leaders look inward first.

They ask:

✔️ What expectation have I not set?
✔️ What conversation have I avoided?
✔️ What behavior have I tolerated?

You don’t control every outcome. But you influence far more than you think.

Leadership begins the moment you take ownership of what sits inside your control.

Executive Leadership Coach | Turn Decisions into Clear Direction and Aligned Execution | Working with Senior Leaders in 10 to 100-Person Organizations | Clarity, Alignment, Accountability, Confidence

I helped out today and I ask all my fellow UF Alumni to do the same!

#GoGators #GatorNation #AllfortheGators

It’s Gator Nation Giving Day Indy Gators!

This is a great opportunity to give back to UF and we humbly ask you to consider directing your donation to our scholarship fund using the link in the comments.

We all know it’s great to be a Florida Gator and as we grow our scholarship fund we can help Indiana based aspiring Gators find out too.

#GoGators #GatorNation #allfortheGators

Conner Insurance

Business Development Executive

Conner Insurance is a full service insurance firm that specializes in advising corporations and placing insurance coverage for their Employee Benefits and Property and Casualty insurance programs. We also provide personal insurance to protect the personal assets that individuals have worked hard to obtain.

Today, I work with business owners on how to manage and limit their work comp, professional, property, and even cyber liability exposures. I enjoy learning about one's business and how they got started. I find each story fascinating because each one is unique.

Advisor

Who doesn't love a case study to highlight their success, and what better company to use then...ourselves!

Background 

Conner Insurance, a fast-growing company with 40 employees, grappled with the pressing issue of rising health insurance costs. The increasing costs were forcing the company to raise deductibles and share more costs with employees. As the company grew and costs continued to rise, there was a real risk that the increasing health plan expenses would negate wage increases for the staff. Inflation was also contributing to this situation. 


Challenges 

We were in a difficult position. We needed to control the escalating costs to protect the company's financial health. But we also wanted to ensure our employees were well taken care of and not burdened with exorbitant out-of-pocket expenses. We needed a solution that could balance both these requirements without compromising on the quality of the health benefits. 


Solution 

In response to these challenges, we transitioned to a custom self-funded plan. This innovative plan included elements like reference-based pricing, direct medication sourcing, a transparent pharmacy benefits manager, and direct hospital contracting with two reputable facilities. We also implemented a transparent bundled surgical agreement with employee incentives, a nurse concierge service, and provided quality information to their healthcare providers.  

These features not only offered greater control over our health care spend but also allowed us to enhance our employee experience. The generic medication sourcing program that was put in place was one such initiative that improved employee satisfaction while reducing costs. 

The custom self-funded plan also provided us with the unique advantage of retaining unspent claims dollars, further optimizing their benefits expenditure. 


Results 

The results of this strategic transformation were significant. we achieved a 15% savings in our benefits spend. This allowed us to lower deductibles and keep employee premiums the same, reducing the financial burden on our staff and enhancing employee satisfaction. 


Conclusion 

Our case study provides a perfect example of how companies can manage rising health benefits costs without sacrificing employee welfare. The strategic move to a custom self-funded plan allowed us to tackle the challenges head-on, realize significant savings, and improve the quality of our benefits program. Our success underscores the value of innovative benefits strategies for growing companies.

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Craig P. Anderson

Zack Conner

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The Battle

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Zack Conner

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