I equip accidental leaders with the leadership confidence, team-building expertise, and business acumen they need to build successful companies - No MBA required.

Decision Breakdown happens when a good decision falls apart after the meeting. People leave with different interpretations, priorities start multiplying, and the team is not moving in the same direction.

I coach senior leaders in 10 to 100-person organizations to lead with clarity and confidence under pressure and turn decisions into clear direction and follow through.

We do that by building practical leadership frameworks leaders actually use:

- Clear strategic direction and priorities that stay focused long enough to follow through

- Leadership team meeting rhythms that drive decisions, commitment, ownership, and follow through

- Delegation and accountability that stick so you are not the bottleneck

- Stronger leadership presence, confidence, and self-awareness when the stakes are high

- Consistent talking points so staff, peers, and board hear the same message

My approach is practical and calm. We clarify the decision, confirm the direction, and leave the meeting aligned on talking points, ownership, and next steps. Debate well in the room. Leave the room aligned. Even if you are only 75% in agreement, you are 100% committed.

I bring 25 years leading in Fortune 500 companies and 8 years coaching senior leaders and teams to show you how to keep your team aligned and improve follow through.

Craig P. Anderson

I’m not big on New Year’s resolutions. I have goals for 2026, but I’m not issuing myself big ultimatums this week. In fact, I’m taking a week’s vacation, so I will go radio silent on professional socials tomorrow.

What I do like, though, is a good word for the year. 

As I reflected on 2025, one thing I noted was that I got away from the details of too many things. I always know what I need to do, but I’m not great at always doing it. But I’m always thinking about my goals and whether I will hit them. (Some I did, some I didn’t.)

Over the holidays, I heard a great Nick Saban quote to the effect of: "Don’t focus on outcomes; focus on process." The details matter. Execution matters.

So, my word for 2026 is “Discipline.”

Doing the things that need to be done. Executing the processes that lead to my and my client’s success.

Do you have a word for the year? What is it?

Executive Leadership Coach | Turn Decisions into Clear Direction and Aligned Execution | Working with Senior Leaders in 10 to 100-Person Organizations | Clarity, Alignment, Accountability, Confidence

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The future of International School of Indiana is so bright. It’s my honor to be an alumni parent, board member, and incoming board president.

View company: International School of Indiana

This morning, alongside ISI students, families, faculty, staff, and community supporters, we publicly launched the third capital campaign in the International School of Indiana's 31-year history: ONE Future. This $14 million campaign is a transformative effort that celebrates our school's remarkable journey and charts a bold course for its future. 

In addition to sharing our exciting plans for the future, we also announced that, in partnership with the campaign co-chairs, we've raised $12.1 million of the $14 million goal during the silent phase!

To read more about ONE Future, click here: https://lnkd.in/gJXQSkuM

This year, I spent 484 hours coaching senior leaders through new roles, tough decisions, and high-stakes change.

The biggest lesson: the decision is rarely the problem. Decision breakdown occurs after the meeting when priorities, talking points, and follow-through are inconsistent.

In 2026, my work is simple: help leaders move from Decision to Aligned Execution, so their teams leave meetings clear, committed, and able to act.

If you’re stepping into a new role or leading a major change and feel decisions are starting to drift, book a 25-minute Executive Strategy Call. We’ll clarify what matters, identify the cause of the breakdown, and map a 30-day plan.

Book a call with the link in the first comment.

Avoid Decision Breakdown in 2026

Such a great experience to be on the Trench Leadership: A Podcast From the Front with Simon Kardynal, CD, MA.

We discussed all things leadership, from the importance of mentors to the importance of providing better leadership training after promotions.

 https://lnkd.in/eUUNRC22

Open video: E102 – Preparing for Leadership featuring Craig P. Anderson on youtu.be

E102 – Preparing for Leadership featuring Craig P. Anderson

North Valley Research

North Valley Research (NVR) is the world’s largest provider of control systems for Mobile Elevated Work Platforms (MEWP). In addition to MEWP control systems, NVR provides cutting-edge solutions for         on-highway and off-highway electric equipment, construction equipment, and agricultural equipment. 

NVR was founded in 2009 in Silicon Valley. Today, the company has a global headquarters in Jinan, China, and a North American headquarters in Seattle, WA.

NVR operates two state-of-the-art production facilities in China and Mexico and maintains a robust global presence with sales and service hubs in nine key cities worldwide, ensuring reliable service for customers across the globe.

Guided by its mission, "Better technology serves more people," NVR strives to be a global pioneer in intelligent controls, electrification, and IoT advancements.

Learn more @ www.nvr-us.com

Senior Sales Director - Global

Cummins Inc.

Cummins Filtration is a global power leader that designs, manufactures and sells air, fuel, hydraulic and lube filtration, as well as chemical technology products for diesel and gas-powered equipment around the world.

History of Innovation
From the founding of the company in 1958, Cummins Filtration has led the industry with innovative products designed to increase vehicle uptime, optimize engine performance, reduce environmental impact and provide longer life for equipment to protect the owner's investment. Today, Cummins Filtration holds over 200 active global patents for product technology and we continue to push the envelope of design and performance. Through the years, Cummins Filtration has won industry and customer awards for our product technology, including advancements such as our proprietary NanoNet® and StrataPore® medias, advanced Venturi nozzle design on lube filtration systems, patented Spiratec™ technology which has taken centrifugal filtration efficiency to new levels, and our complete line of open and closed crankcase ventilation systems which have helped major OEMs meet ever-increasingly tough emission regulations.

Learn More: CumminsFiltration.com

Nothing Guards Like Fleetguard
Mile after mile. Hour after hour. Job after job. Customers around the world trust Fleetguard. With decades of experience and an ongoing commitment to innovation, we have over 9,000 products available, all designed to meet or exceed OE performance and quality. Our advanced media technology, proven through millions of miles of testing, reduces maintenance costs and downtime while extending equipment life. And our convenient app, how-to videos and dealer locator make it easy for customers to find what they need and use our products with confidence.

Learn More: Fleetguard.com

Account Manager & Business Development Manager - North America | Cummins Filtration

MacAllister Machinery Co., Inc.

MacAllister Machinery Co. Inc. is the leading Caterpillar dealership in Indiana and Michigan with 30 locations and growing. We supply and repair a wide range of high quality new, used, and rebuilt equipment from Caterpillar and 50+ other manufacturers.

Founded in 1945, MacAllister Machinery is a family owned company. The company headquarters is located in Indianapolis, IN.

MacAllister CAT - www.macallister.com

Michigan CAT - www.michigancat.com

Sales & Marketing | Power Systems

Indianapolis Colts

• Managed 35+ corporate sponsorship agreements totaling $3,500,000+ in annual revenue 

• Managed all assets of each partnership agreement to ensure timely and accurate fulfillment

• Managed planning and execution of my partner assets, events, digital/social campaigns, etc.
  
• Assisted in the creation of new marketing plans and business opportunities for sales managers 

• Worked daily in a CRM system to track all sponsorship inventory, revenue reporting, etc. 

• Created annual proof of performance reports and fulfillment presentations for partners

Partnership Marketing Manager

Denver Broncos Football Club

•Managed the Mile High Mountain Village – The Broncos pre-game stadium tailgate entertainment– Oversaw all functions of this experience including sales, marketing, and game day execution 
- Increased profit by 130% from the 2016 season generating $51,000+ in revenue

• Managed the Broncos Bunch Kids Club – Developed new marketing strategies to increase membership, planned and coordinated Broncos Bunch related events, and oversaw fulfillment
 - Increased membership by 700+ children generating $17,000+ in revenue

• Managed, coordinated, and executed 70+ corporate partner activations at the 2017 Broncos Training Camp helping set the all-time fan attendance record in Broncos training camp history
(54,000 & 7,085 fans single day)
 
• Supervised a staff of 16 part-time members on game-days and various other Broncos marketing and sponsorship events utilizing skills in interpersonal communication, delegation, as well as team leadership

•Established new marketing data capture procedures that increased results by an average of 50% as well as automated the entry process into the CRM database which significantly increased data accuracy

•Assisted with event planning, production and execution of Broncos marketing initiatives as well as partner sponsored events including Broncos training camp, USAA NFL Boot Camp, and the Broncos 7K & Fit Expo

•Assisted with tracking all account inventory across all mediums, including in-stadium, print, radio, television, digital and game-day activation

•Assisted the activation and sales teams in fulfillment of contracts and with preparation of end of season proof of performance recaps for our corporate partners 

•Responsible for entertaining and hosting high-level corporate executives in a suite on game days

Marketing and Partnership Activation

University of Florida

• Assisted with executing marketing and promotions strategies for the University's 21 varsity sports

• Assisted with in-game execution, on field presentations, and fan engagement initiatives

• Distributed promotional marketing materials at athletic events and throughout the community
 
• Conducted grassroots marketing initiatives on campus and throughout the community

• Assisted with pre-game preparation, event  set-up, and event tear down

• Strived to create world class in-game experiences for fans and student athletes at all events

Marketing and Promotions - University Athletic Association

Under Armour

Marketing & Promotions Assistant

• 2016 NFL Combine – Assisted UA sports marketing and football personnel in organizing and distributing official combine apparel and products to all players participating. Also worked in both of Under Armour's players only suites promoting the brand and assisting with player needs

•2015 UA All America Baseball Game – Assisted UA baseball and global events personnel with planning and the execution of all pre-game,  in-game, and on-field promotions at Wrigley Field in Chicago, IL

•Escorted multiple mascots around ballpark for pictures, autographs, and various fan engagement 

•2015 Cal Ripken World Series – Promoted the UA brand through videos, presentations, product demonstrations, and delivered speeches to all CRWS players, coaches, and parents 

•2015 Yahoo Rivals 100 Five Star Challenge – Assisted UA football personnel in organizing and distributing UA apparel and products to all players and coaches participating

Sports Marketing 

• One of only 100 undergraduate and graduate students selected from more than 8,000 applicants to participate in UA’s elite Summer League Internship Program - 2017 voted #1 internship program in the USA by Forbes

• Served as a grassroots marketing coordinator for the UA North America Retail Marketing Team at the global corporate headquarters

• Created a detailed 2016 grassroots marketing strategy designed to amplify awareness of UA retail stores, drive traffic, and deliver a memorable consumer experience with the UA brand

• Created an automated events request process with the IT department to increase efficiency and effectiveness for all event requests from store managers and internal UA departments to the corporate retail marketing team

• Established new procedures and guidelines to assist retail store teammates with hosting in store events and sponsoring various community events

• Established grassroots marketing strategies and tactics for North America retail store managers

• Created a detailed scorecard to analyze and evaluate all grassroots marketing events
 
• Created a master calendar containing new store openings, federal, state, and local holidays, UA brand sponsored events, major selling holidays, and all major US sporting events

• Assisted in planning and executing new store openings in Branson, Missouri and Vancouver, Canada. I traveled to these new store openings and assisted in day to day operations for the grand opening weekend. I also assisted retail teammates with in store promotions and other in store events.

North America Retail Marketing Intern

Rawlings Sporting Goods

• One of only two candidates selected by Rawlings corporate marketing team to participate in this elite internship program

• Marketed, promoted,  advertised, and sold Rawlings baseball equipment and products on the Baseball Youth west coast experience tour

• Traveled on a mobile fan fest tour that toured the United States interacting with youth baseball players, parents, and fans at some of the largest youth baseball tournaments in the country

•  Specialized in face to face promotion of products, conducted research for Rawlings marketing team, gathered player and consumer  information for our CRM database, sold thousands of dollars’ worth of equipment, and educated consumers on various Rawlings baseball products

• Assisted the tour leader in organizing and planning travel to and from the various tournaments and cities, made hotel reservations, scheduled meals, and communicated with tournament directors in preparation of our arrival

Marketing Intern 

United States Marine Corps

• Received a Honorable Discharge & completed a combat deployment to Afghanistan in 2010

• Entrusted with regulating proper maintenance procedures for more than 3,000 pieces of equipment, which had a combined worth that totaled in the hundreds of millions of dollars

•  Analyzed maintenance data for readiness reporting of equipment, materials, and supplies to allow the top commanders to be informed of combat capabilities and deficiencies 

• Supervised all maintenance operations for an organization With 5 different companies consisting of 11 separate maintenance departments 

• Supervised in the execution of all areas pertaining to maintenance management to include programs in maintenance administration, personnel and training, records and reports, publication control, equipment availability, preventive maintenance checks and services, corrective maintenance, and supply support within my organization

• Implemented new standard operation procedures for all maintenance operations within my company

• Maintained equipment readiness steadily above 95 percent which consisted of more than 800 pieces of mission essential equipment

• Provided leadership, instruction, supervision, and mentorship for more than 25 personnel 

• Received numerous awards for outstanding job performance and leadership

Senior Manager of Maintenance Management Operations & Sergeant of Marines

I am a highly motivated and results-driven sales & marketing professional, with 18+ years of professional experience. As a first-generation college graduate and proud veteran of the United States Marine Corps, I bring a unique blend of experiences, leadership, discipline, and commitment to everything I do.

My leadership style is rooted in my military background, where I lead by example and consistently exceed goals and expectations. Throughout my career, I have been recognized as a transformational leader, inspiring teams towards excellence. I take tremendous pride in leading teams and individuals to success. I thoroughly enjoy mentoring and motivating the next generation of exceptional leaders.  

Educationally, I earned an MBA from the Kelley School of Business at Indiana University, an MS from the University of Florida, and a BS from Ball State University, where I graduated Summa Cum Laude. 

My career highlights include achieving exceptional results in diverse roles within global companies such as Cummins, Caterpillar, Under Armour, and the National Football League (NFL) with the Denver Broncos and Indianapolis Colts.
These roles have honed my sales & marketing expertise, offering invaluable insights in a wide array of industries.  I am deeply committed to continual improvement, constantly acquiring new skills, and fostering growth. 

My areas of expertise include: 
• Leading, mentoring, & motivating teams & individuals to exceed expectations
• Developing effective sales & marketing strategies
• Driving revenue generation
• Executing integrated sales & marketing campaigns
• Spearheading business development initiatives 
• Excelling in account & sales pipeline management

Gallup Top 5 Strengths:  Achiever | Responsibility | Focus | Discipline | Competition

Myers-Briggs Personality Type (MBTI):  ESTJ

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