McBreen Marketing

As a Strategy-First Marketing Consultant at McBreen Marketing, I specialize in crafting comprehensive branding and marketing solutions that unite strategy with action. With a focus on strategy-first planning, I help businesses stand out, attract more leads, and drive sales.

Key elements of my approach include:

1. Strategy-First Foundation: Marketing efforts are optimized when grounded in a focused strategy. I simplify marketing by prioritizing strategy-first principles for optimal results.

2. Unique Brand Formula: Clear and engaging branding establishes your business as the go-to authority in your industry. Through our Total Brand Reset process, we create a compelling brand identity that lays the groundwork for marketing and business growth.

3. Marketing Success Map: A strategic roadmap is essential for effective marketing. Our customized Marketing Success Map provides a clear plan to attract, engage, and convert prospects into customers.

4. Business Growth System: A systematic approach to marketing streamlines lead generation and customer conversion. Our proven system makes selling easier and facilitates business growth.

With a strategy-first mindset and a focus on actionable solutions, I help businesses achieve their branding and marketing goals efficiently and effectively.

Strategy-First Marketing Consultant

McBreen Marketing delivers effective small business marketing. 

With over 25 years of experience, we've helped numerous long-term clients develop distinct, cohesive, and results-driven marketing strategies.

Why choose us?

→ Clear, focused strategy for every project.

→ Deep understanding of your business model, products, and services.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborate closely to help small businesses define their brand voice, target their ideal customers, and navigate digital marketing challenges. 

We use a proven framework and deliver results that leave our clients thrilled.

Founder

ActiveAge Marketing

ActiveAge Marketing specializes in helping fitness professionals tap into the booming over-50 fitness market. With over 25 years of marketing experience, we've guided numerous clients in developing cohesive and results-driven strategies tailored for this dynamic demographic.

Why choose us?

→ Clear, focused strategy for every project.

→ In-depth understanding of your fitness business and target audience.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborates closely to help fitness professionals define their brand voice, attract the 50+ audience, and navigate digital marketing challenges. We use a proven framework to deliver results that leave our clients thrilled.

Skills: Search Engine Optimization (SEO) · Digital Marketing · Fitness Marketing · Direct Marketing · Corporate Branding · Complete Branding Solutions · Messaging and Brand Development · Web Design · Integrated Marketing · Content Marketing · Branding & Identity · Marketing Communications · Brand Development · Email Marketing

Owner

FiftyPlus Fitness

Larimer Small Business Development Center (SBDC)

Since 1989, the Larimer Small Business Development Center Network (SBDC) has been dedicated to helping entrepreneurs and businesses start, grow and prosper through street-smart business education and assistance throughout Larimer County.

Consultant

Our structured branding framework and proven marketing system convert local service businesses into stand-out brands that drive growth. // Make your local business stand out. Visit mcbreenmarketing.com

I’m a marketing pro with 25+ years in branding and web design, and now a recently NASM-certified personal trainer helping fitness pros win online. 

Through McBreen Marketing, we build simple websites that boost local SEO and bring clients through your door—no fluff, just results. 

Think more locals finding you on Google, fast.  

I’m also passionate about the 50+ fitness market. With FiftyPlus.Fitness. 

I train people in the 50+ demographic and can help pros like you tap into this growing market. 

With decades in marketing and a fresh fitness lens, I’m here to grow your business, one site or strategy at a time.  

Here's how it works 👇

1️⃣ Schedule Our First Call

We have a call to discuss your project and assess your needs. We then work with you to eliminate frustration, change course, and outline a plan.

2️⃣ We Audit and Optimize

Next, listen to understand your needs, goals, and vision, to ensure your branding and marketing strategy is right for your business and is designed for growth.

3️⃣ We Build for Growth

We then execute a focused plan and track performance. We simplify the process, show measurable results, and provide guidance the entire way.

Ready to turn your website into a client magnet? 

Grab a free quote at mcbreenmarketing.com/marketing-checkup 

Or drop me a message!

Craig McBreen

Michael Klemmer

Founder of Aerial Resupply Coffee | 4x Dad of the Year Award Winner | 2x Entrepreneur | Army Veteran

Every mission I’ve ever been on started with a strong cup of coffee.

After 20 years in the Army, I didn’t want to just make coffee, I wanted to build something that mattered.

Aerial Resupply Coffee is my way of supporting the people I served alongside: military, first responders, and law enforcement. We hire veterans, give back to those still serving, and make damn good coffee while doing it.

This isn’t just business to me, it’s personal.

If you’re looking for coffee with purpose, you’ve found it.

I own and operate a veteran-themed coffee experience, dedicated to providing premium coffee to you, wherever you may be. I want to enable you to focus on your freedom, happiness, and sense of adventure by providing the necessary fuel for you to start your day, keep it going, or provide comfort. I love what I do, and I'm excited to grow.

www.aerialresupplycoffee.com

Want to be a distributor? Email info@aerialresupplycoffee.com for more information.

Things I regret doing while building Aerial Resupply Coffee®

Money I lit on fire 👇🔥

- Buying a RangeMe subscription
- Sponsoring two major universities and pissing away ~$30K
- Spending an absurd amount of money on a CRM I didn’t need
- Spending real money trying to spin up Amazon and still failing
- Burning cash on Facebook and Google ads before the brand was ready
- Buying packaging way ahead of demand because I believed my own forecasts

Product mistakes

- Launching coffees that just weren’t very good
- Carrying too many SKUs because I didn’t want to kill my “babies”
- Not cutting underperforming roasts fast enough
- Confusing variety with strategy

People mistakes

- Mis-hiring three people
- Keeping the wrong people too long because I wanted to be a “good leader”
- Avoiding hard conversations that should’ve happened months earlier

Marketing & growth delusions

- Offshoring SEO (total failure)
- Waiting too long to considering bringing in a real marketing agency
- Chasing “scale” before I had repeatable demand
- Thinking tools would fix problems that only focus could

There are more.
There are always more.

But most of these came from the same root problem:

Trying to build like a big company
before earning the right to act like one.

And yet... I'm still here. I'm still growing. 

I might regret doing all of these things - but each one has taught me a valuable lesson. Would I change some things? Absolutely. 

Would I be afraid to do them again given what I know now? No. I'd just be smarter. 

Stay caffeinated out there.

Weights, in order, according to veterans:

1.	Metric fuck-ton
2.	Fuck-ton
3.	Assload
4.	Shit-ton
5.	Buttload
6.	Crapload
7.	Boatload
8.	Your mom

🇺🇸

MREs, ranked. 

1. Chili Mac
2. Beef Stew
3. Lemon Pepper Tuna
4. Beef Tacos
5. Chicken Burrito
…
…
…
99. Veggie Omelette
100. 4 fingers of death 

And if you are reading this and have zero clue because you’ve never eaten one…

You’re welcome. 

Everyone in the comments served their country. 

🇺🇸

No alternative text description for this image

The M1E3 Abrams early prototype debuted last week at the Detroit Auto Show, featuring a host of next-generation upgrades designed to enhance crew effectiveness and overall platform survivability, including:

• Dual climate-controlled cup holders (coffee or energy drink modes)

• Heated and ventilated leather seats with memory settings

• Wireless phone charging pad (works only in park)

• Fully digital touchscreen dashboard with three different login requirements

• Lane-departure warning system (cannot be disabled)

• Adaptive cruise control for convoy operations

• Over-the-air software updates (mid-mission)

• Built-in Bluetooth system that pairs with the wrong device

• Auto-dimming periscope mirrors

• Voice-activated controls that misinterpret commands

• Apple CarPlay compatibility (Android coming in FY32)

• Mood lighting with selectable “Combat,” “Training,” and “Motor Pool” presets

• Onboard espresso maker (maintenance sold separately)

• Rearview camera constantly obscured by mud

• Subscription-based seat warmers

Built to dominate future threats while maximizing crew comfort, this revolutionary tank represents the Army’s continued investment in innovation, modernization, and unnecessary complexity.

#ArmyTech
#Pleasebereal
#Isthatajavelin

Today is testing day. 

I routinely buy coffee from other roasters and brands because I want to learn more about the industry and see what fun and exciting things others are doing. 

We wanted to spend some time testing out different pods - and then seeing where Aerial Resupply Coffee® stacks up. 

To give some parameters, every pod (including ours) was brewed out with 8 oz of water from the same Keurig. 

Ok - here we go (These are my own personal notes): 

1. Black Rifle Just Black (11 grams of coffee): Pretty good overall for a medium roast. It is a little darker than Firewatch, but still has a good flavor. I believe it's a blend of Colombian / Brazilian coffees. I did not really enjoy the aftertaste. 7/10

2. Black Rifle Beyond Black (11 grams of coffee): This tasted very similar to Just Black, just darker. If you had put them side by side, I'm not sure I could tell the difference. Same level of acidity - same flavor notes.  Still didn't enjoy the aftertaste, but it was better for me as a coffee.  8/10

3. Green Mountain Colombia Select (9.4 grams of coffee): Honestly, I was a little bit cautious because it was less coffee.... and it tasted like it. The coffee was smooth, had a bit of a bright note, but overall, tasted weaker and watered down for what I'm used to. 4/10

4. Peets Big Bang Medium Roast: (12 grams of coffee): Smooth. Not too bitter, not too acidic, but also not a lot of flavor. It's coffee. But I didn't get anything on the front or back end. I would drink it - but I wouldn't go out of my way to find it. 5/10

5. Folgers Columbian (9 grams of coffee): I was fully prepared to talk shit about this coffee. I bought it, intending to talk shit about it. What I was not prepared to do was say that it's pretty good. While I do not like the acidic and bright initial taste, the back end was very smooth. It was enjoyable and could probably be something that I would drink in a pinch or if I didn't roast my own coffee. 6/10.

The takeaway here is that more coffee isn't always better in pods. Folgers was the least amount of coffee but the 2nd or 3rd best flavor from this group of 5 for me. 

The roast levels were also apparent. Medium for one company did NOT mean medium for another. I could definitely tell or come close to where each roaster was intending to get out of the coffee. Some did a better job than others. 

Again, taste is subjective. My taste for coffee is even more so. From a roaster's perspective, my goal is to figure out what people are doing, how they are doing it, and how they are developing their flavors. 

Ultimately, I would rank this group like this: 

1. BRCC - Beyond Black
2. Folgers
3. BRCC - Just Black
4. Peets
5. Green Mountain

Could I shade this group with my coffee and talk about where I would rank Firewatch, Spectre, and the like? Sure. But that's another post. 

The more you know. 

More to come like this as well. 

Stay caffeinated out there. 

🇺🇸

Maybe I missed my calling. 

Maybe I should just teach people how to use LinkedIn. 

I could even write #1 LinkedIn Coach as my headline and take selfies of me at the beach. 

Let me say this - If you are actively looking to hire a coach to teach you LinkedIn, I need you to step the fuck away from the phone. 

Like all the way back. 

🇺🇸

I wasn’t going to do this.

But after watching the same behaviors repeat themselves for years — in offices, meetings, breakrooms, comment sections, and emails — I’ve decided some of you need written corrective action.

Before anyone asks:

No, it’s not motivational
No, it’s not “thought leadership”
No, I’m not optimizing for the algorithm
And no, I don’t care if you think newsletters are dead

This will be short.
Observational.
Occasionally uncomfortable.

Think less “10 ways to be productive”
and more “why are we still doing this?”

If you’ve ever:

- Watched something obviously broken get defended aggressively
- Seen the same person create the same problem over and over
- Wondered how someone got promoted despite clear evidence
- Or felt your soul leave your body during a meeting

You’ll probably know exactly what this is about.

For now, stay off the grass.

And help your battle buddy at work. 

🇺🇸

There is a special kind of suffering that only exists in offices. It’s not deadlines. It’s not meetings. It’s not even email. It’s the coffee. Office 

Open article: Office Coffee is Bad for Extremely Predictable Reasons by Michael Klemmer • 2 min read

Office Coffee is Bad for Extremely Predictable Reasons

The most important part of the day. 

🇺🇸

Many of you who said, "Mike - you should write a coffee table book with all your characters," haven't preordered the book yet. 

What's up with that? 

You are missing out on one of the funniest and 99% true books out there on the market that relay the TRUTH about how vets show up in your daily life. 

So, preorder today. 

And... if you are especially froggy, you can get a certificate of appreciation from The Hammer with our top-tier package. 

I'll drop the link in the comments. 

Stay caffeinated out there. 

🇺🇸

Late night question:

What are some alternatives to Uline for packaging materials? 

I’ve looked at Amazon……. But it doesn’t have some of the things I need. 

Thoughts?

taplio

The Battle

Craig McBreen

Michael Klemmer

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taplio

The Battle

Craig McBreen

Michael Klemmer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Klemmer's LinkedIn Performance

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