McBreen Marketing

As a Strategy-First Marketing Consultant at McBreen Marketing, I specialize in crafting comprehensive branding and marketing solutions that unite strategy with action. With a focus on strategy-first planning, I help businesses stand out, attract more leads, and drive sales.

Key elements of my approach include:

1. Strategy-First Foundation: Marketing efforts are optimized when grounded in a focused strategy. I simplify marketing by prioritizing strategy-first principles for optimal results.

2. Unique Brand Formula: Clear and engaging branding establishes your business as the go-to authority in your industry. Through our Total Brand Reset process, we create a compelling brand identity that lays the groundwork for marketing and business growth.

3. Marketing Success Map: A strategic roadmap is essential for effective marketing. Our customized Marketing Success Map provides a clear plan to attract, engage, and convert prospects into customers.

4. Business Growth System: A systematic approach to marketing streamlines lead generation and customer conversion. Our proven system makes selling easier and facilitates business growth.

With a strategy-first mindset and a focus on actionable solutions, I help businesses achieve their branding and marketing goals efficiently and effectively.

Strategy-First Marketing Consultant

McBreen Marketing delivers effective small business marketing. 

With over 25 years of experience, we've helped numerous long-term clients develop distinct, cohesive, and results-driven marketing strategies.

Why choose us?

→ Clear, focused strategy for every project.

→ Deep understanding of your business model, products, and services.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborate closely to help small businesses define their brand voice, target their ideal customers, and navigate digital marketing challenges. 

We use a proven framework and deliver results that leave our clients thrilled.

Founder

ActiveAge Marketing

ActiveAge Marketing specializes in helping fitness professionals tap into the booming over-50 fitness market. With over 25 years of marketing experience, we've guided numerous clients in developing cohesive and results-driven strategies tailored for this dynamic demographic.

Why choose us?

→ Clear, focused strategy for every project.

→ In-depth understanding of your fitness business and target audience.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborates closely to help fitness professionals define their brand voice, attract the 50+ audience, and navigate digital marketing challenges. We use a proven framework to deliver results that leave our clients thrilled.

Skills: Search Engine Optimization (SEO) · Digital Marketing · Fitness Marketing · Direct Marketing · Corporate Branding · Complete Branding Solutions · Messaging and Brand Development · Web Design · Integrated Marketing · Content Marketing · Branding & Identity · Marketing Communications · Brand Development · Email Marketing

Owner

FiftyPlus Fitness

Larimer Small Business Development Center (SBDC)

Since 1989, the Larimer Small Business Development Center Network (SBDC) has been dedicated to helping entrepreneurs and businesses start, grow and prosper through street-smart business education and assistance throughout Larimer County.

Consultant

Our structured branding framework and proven marketing system convert local service businesses into stand-out brands that drive growth. // Make your local business stand out. Visit mcbreenmarketing.com

I’m a marketing pro with 25+ years in branding and web design, and now a recently NASM-certified personal trainer helping fitness pros win online. 

Through McBreen Marketing, we build simple websites that boost local SEO and bring clients through your door—no fluff, just results. 

Think more locals finding you on Google, fast.  

I’m also passionate about the 50+ fitness market. With FiftyPlus.Fitness. 

I train people in the 50+ demographic and can help pros like you tap into this growing market. 

With decades in marketing and a fresh fitness lens, I’m here to grow your business, one site or strategy at a time.  

Here's how it works 👇

1️⃣ Schedule Our First Call

We have a call to discuss your project and assess your needs. We then work with you to eliminate frustration, change course, and outline a plan.

2️⃣ We Audit and Optimize

Next, listen to understand your needs, goals, and vision, to ensure your branding and marketing strategy is right for your business and is designed for growth.

3️⃣ We Build for Growth

We then execute a focused plan and track performance. We simplify the process, show measurable results, and provide guidance the entire way.

Ready to turn your website into a client magnet? 

Grab a free quote at mcbreenmarketing.com/marketing-checkup 

Or drop me a message!

Craig McBreen

ENLEXIS - Behavioural Consultancy, working with clients worldwide

Expert advice with specific focus on how to influence decisions and choices and to drive behaviour in customers, employees, citizens, users or patients. In other words, how to make people take a specific action easily, by creating a tailored environment that makes the desired action happen now. 

HOW WE HELP:

By mending the gaps in the way, using Science, so the other party doesn't drop out and takes the action you want. You’ll stop loosing time and money trying to convince someone who may have already left, not because they wanted to, but because you make it difficult for them without your knowing. 


📍LASER-FOCUS BEHAVIOURAL STRATEGY SESSIONS - Use the winning sequence

Let’s discard what you don’t need that blocks your persuasion efforts and delays results. I'll take off 80% of your current effort and actions, only to focus on the few essential things that, according to scientific findings, enable desired behaviour to happen.
You’ll have a PLAN: You'll know what to do to unblock influence, why, and in what order. You'll be able to check instantly whether your actions are able to convince and how to replace the ineffective ones by others that work for your specific issue. 

📍BEHAVIOURAL AUDITS – Know the hidden enemy 

I'll assess your current way of doing to influence, step by step, to uncover the hidden obstacles that make your customers, users, employees or patients drop out while you believe they are still onboard. I'll tell you at WHAT exact points, in your process, persuasion is close to zero and WHY, using neuroscience findings. This is rarely what you think it is and you'll know why and what to do about it. I'll remove the frustration of not getting results and wondering why, despite the quality of your product or service.

I'll make your process danger-proof by using science-backed techniques that take care of the obstacles (biases) in the way.  The path to “YES” will be seamless – and behaviourally effective.

BEHAVIOURAL SCIENTIST - Founder of ENLEXIS, The Behavioural Consultancy

European Commission

Assessment/expert advice for international/multi-partner projects related to individual/group decision-making and behaviour change - worth up to 6 Million €/project.

EXPERT/ADVISOR IN BEHAVIOUR CHANGE

Market Research Companies

I. QUALITATIVE CUSTOMER RESEARCH

Analysis of customer perceptions, motivations, behaviours 
Brand Awareness, Product development, Concept testing.


II. QUALITATIVE EMPLOYEE RESEARCH

Qualitative employee research on key HR issues aiming at exploring perceptions and at modifying behaviour: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Corporate Values, Work/life balance, Leaver Research, Diversity & inclusion, Solution oriented workshops.

CUSTOMER/EMPLOYEE BEHAVIOUR EXPERT

Ernst & Young

RESPONSIBLE FOR THE MANAGEMENT AND THE COORDINATION OF TRANSVERSAL PROJECTS - 23 COUNTRIES
Qualitative research to explore perceptions and to modify behaviours in the workplace.


EMPLOYEE RESEARCH - perceptions and behaviours

Unique Employee Research Expert/Behaviour Change Specialist for E&Y France

- Fully responsible for the design and the implementation of employee research projects related to key HR topics: Learning & development, Performance management & career development, Work Culture/Climate, Rewards & Recognition, Corporate Image & Reputation, Work/life balance, Leaver Research, Diversity & inclusion – 1200 employees 

- Global Supervisor of employee surveys to explore perceptions, implemented in the EY offices worldwide. Responsible for the survey coordination of the second (out of 7) largest geographic zone – 23 countries

•	Qualitative analysis of results and recommendations by business unit/region
•	Design and implementation of survey follow up actions according to specific and /or local needs
•	Design and implementation of training sessions for EY survey managers across Europe – 10 countries 

DIVERSITY - perceptions and behaviours

-	Design, implementation and follow up of an international  Diversity/inclusiveness project aiming at managing perceptions in the workplace – 10 countries
-	Definition of specific indicators to measure diversity in the workplace, used, for the first time, to measure workplace diversity in 10 countries.
-	Design and implementation of specific actions aiming at establishing and enhancing diversity at the workplace. Analysis of specific cultural factors weighing on diversity dimensions and initiatives selection locally. 
-	Design and implementation of specific women’s leadership initiatives to promote career advancement of female talent
-	Coordination of an international diversity group, working on the implementation of “diversity” initiatives - Selected over 10 peers.

ASSOCIATE DIRECTOR - EMPLOYEE BEHAVIOUR EXPERT

- QUALITATIVE RESEARCH ON EMPLOYEE PERCEPTIONS AND BEHAVIOUR

- QUALITATIVE RESEARCH ON CUSTOMER PERCEPTIONS AND BEHAVIOUR

CUSTOMER BEHAVIOUR SPECIALIST

UNESCO

MANAGEMENT AND COORDINATION OF INTERNATIONAL PROJECTS AIMING AT CHANGING BEHAVIOUR AT THE WORKPLACE

Fully responsible for the design, the implementation and the evaluation of the following qualitative research projects:

•	Diversity and gender equality in the workplace:  international projects on women’s career advancement in organizations across world regions
•	Change management following the findings of the “Diversity” projects: Expert advice to organizations, across regions, on ways to implement specific actions leading to gender-related behaviour change and structural corporate change
•	Organization and moderating of International workshops and seminars on diversity and behaviour change in the workplace 
     •	Coordination of an international gender diversity network

BEHAVIOUR CHANGE CONSULTANT

BEHAVIOURAL SCIENTIST🔸 I'll inject a dose of Science and Psychology in your process that'll maximise the reach of your product or service. You'll get to Yes faster with methods that are designed to do exactly that.

I INJECT A DOSE OF SCIENCE IN WHAT YOU DO, TO MAKE IT WORK FASTER. 

WHO I HELP:

Entrepreneurs and teams who find it difficult to make a specific action happen, that is crucial to move their project forward.

If you’ve used various methods to convince a customer, a user, or a patient to take a specific action you have in mind, and results are not what you want them to be, please get in touch.

HOW I HELP:

Not by improving your product or service
Not by reviewing your rational arguments
Not by analysing opinions about your product

Instead,

I insert science-backed tweaks into what you are already doing, to make action taking easier.
I rely on scientific findings on how the brain works when we make decisions, we choose between options or we take action. You'll know how to overcome resistance with science-backed techniques, when you want someone, or a group of people, to do something specific so you can move forward faster.

At the crossroads of Neuroscience, Cognitive and Social Psychology and Behavioural Science, I zero in on what’s scientifically proven, yet hidden and therefore frequently neglected and more dangerous than we think: the unconscious rules of thumb we all use that drive 95% of our decisions and actions.

I’m confident you take good care of the visible 5% : it's your project, within your expertise. For the invisible 95% remaining, I’ll help you see through with science-backed, cost-effective, easy to apply techniques so you can convince faster (I make them easy to apply for my clients, even if they don’t know anything about Behavioural Science or how the brain works.)

I have helped a number of profit and non-profit organisations solve complex issues related to perceptions and to conditions for shaping behaviour. I make them “see” what the other party “sees” that prevents them from taking action. I’ve had a hand in projects dealing with customers’ behaviour, citizen’s behaviour, employees's behaviour, users’ behaviour, online behaviour and gender-related behaviour to name a few.

DO YOU NEED TO MAKE THEM TAKE THE ACTION YOU WANT BUT UNSURE OF HOW TO DO IT? 
I'LL GIVE YOU A PLAN 🗝

DM me here, 
or visit my website for ways to shape your customer's behaviour a lot easier: https://www.enlexis.com



---------------
EXPERT/ADVISOR with the European Commission for projects on decision-making and individual/group behaviour change.

Specialties: Decision-Making, Behaviour Change, Customer Behaviour, Employee Behaviour, User Behaviour, Patient behaviour, Citizen Behaviour, Behavioural Science, Behavioural Economics, perceptions analysis, UX.

Dr. Theodora ZIAMOU

THIS MISTAKE 
DECREASES YOUR CHANCES TO GET A YES
NO MATTER YOUR OFFER’S HIGH QUALITY AND PRICE.


You want you client to engage promptly, regularly,(preferably now), with what you created.

And you are right, of course.


📍Buying that course you created that got you only 4 buyers in the last 5 months, despite the fact that you were aiming at “recurrent” customers
📍Registering for your paying workshop you put 3.5 months to polish, even if you didn’t have the time to get/serve new clients while polishing it
📍Engaging regularly on this new platform you created for multiple actors, even if up to now engagement is 67% down from what you expected as a minimum
📍Paying for your high ticket offer without endless price negotiations, especially with those who can afford you but they need months to be convinced.
 📍Etc.


The list goes on.

Did you notice all the above are BEHAVIOURS you want them to do?


🔻You focus on how to polish further your offering so it seems, sounds, is brilliant.
🔻You focus on all they have to gain, and some more, thanks to your smart services.
🔻You focus on increasing attractiveness through number of features.
🔻You already included all the latest shiny objects, FOMO being your permanent associate.



STOP.

Research has shown, to maximise the number of YESes you get, your focus needs to be FIRST, NOT on what you want them to DO,

…BUT on what THEY ARE DOING NOW (= the behaviour you don’t want and you wish to change: they don’t buy, the don’t register, they don’t engage…)


Because:

🔥Current behaviour can PREDICT the obstacles you’ll encounter when you try to make them take the action you desire.

If you are focusing on:

…what you want them to do “from now on”, later today, tomorrow, this month, as soon as possible…

…it means they do, right now, SOMETHING ELSE. Something you don’t want. And that’s where your focus needs to be.


❌ Don’t focus on how to make your offering better, in a vacuum.

✅ It’s their “now” (=current behaviour) that delays the result you want.

➡️ It’s their “now” that will uncover the exact points you need to pay attention to, to get a Yes faster.



How much do you know about their “now”, the real reasons they don’t do what you want right now, despite the perfect match between their needs and your offering?

How much do you know about WHAT and HOW to change it, with methods that actually work?


Not immediately obvious, right? Because you have tried more than a couple of things already.


☀️ Here’s where I help.
Tiny, smart changes, in strategically chosen points of your offering will change client behaviour beyond belief. Because they are backed by testing and science. Nothing else.

Two ways, in the comments, to work with me to make your offering trigger more Yeses than it triggers for some time now.
Let’s go!

BEHAVIOURAL SCIENTIST🔸 I’ll inject a dose of Customer Psychology in your current service or product, that is known to maximise reach and impact. You’ll get more Yeses, faster, with science-backed tactics that work.

THIS TRICKY THING 
YOUR CUSTOMER’S BRAIN DOES
CAN HELP YOU TRIGGER A YES FASTER.

When your customer’s brain finds itself in front of…

…Your product. Your service. Your request. Your process. Your platform. 


❌ It won’t take the necessary time to carefully weigh pro and cons.

❌ It won’t say Yes immediately and in awe and mean it (most of the times).

❌ It won’t focus on the tremendous value and the usefulness of your product, no matter how dearly you desire it and how passionately you present it.


Why is that?

➡️ Because its main role is NOT to see the good, the expert, the beautiful, the valuable, the effortless, the rewarding, the amazing and the efficient FIRST (= the positives of your product.)

Its role is, instead, to scan, FIRST, for *perceived* RISK and/or any kind of DIFFICULTY:


⚠️ Too much (perceived) effort
⚠️ Embarrassment
⚠️ Confusion
⚠️ Anxiety
⚠️ Difficulty to proceed
⚠️ Uneasiness
⚠️ Too much (perceived) time
…

It scans your offer to find whether the COST of it all, is TOO HIGH, for your customer, in their GIVEN CONTEXT. ANY kind of cost.

And what does it do when it finds, in your product, one or more of the above?

➡️ It tries to PROTECT your customer BY STOPPING them from making a decision - the very one you so dearly desire.


⬇️
 
Take a hard look at your existing offers:

🔻Do you know what exact points in them trigger one or more of the above? (“No point triggers anxiety” is the bad answer, but this is for another post.)

🔻Do you know upon what points you need to act IMMEDIATELY to get a Yes?

🔻Do you know upon what points you need to act STRATEGICALLY to get a Yes?

🔻Do you know what points need to remain the SAME to get a Yes?


I know. 
 But worry not.

There IS a (research-backed) way out. Not assumptions, not the same old, not the latest shiny object. Thankfully.

✅ This is exactly how I help. I’ll remove the obstacles, in your offer, that trigger customer anxiety and STOP your customer from making a DECISION about your product or service.

✅ Exclusively with science-backed methods. Nothing else.


✅ Two ways, in the comments, to get the techniques that fit your specific business issue the best, to PROTECT what you already have + to hear MORE YESES, now.

(Unless you already hear the number of Yeses you want.)

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The Battle

Craig McBreen

Dr. Theodora ZIAMOU

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The Battle

Craig McBreen

Dr. Theodora ZIAMOU

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dr. Theodora ZIAMOU's LinkedIn Performance

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