Transform Differently

Socium10X was never about just consulting but making transformation REAL. 

Now, that mission is scaling.

Socium10X is now part of Transform Differently, a venture built to take everything that worked and drive impact at an even greater scale. Alongside Paul Cobban, Nicola Tyler, and Steve Robson, we’re cutting through the noise and making sure businesses stop wasting time on change that doesn’t stick.

We don’t do change the usual way.

➡️ Where others sell transformation, we make sure results happen.
➡️ Where others drown in strategy decks, the focus stays on what moves the needle.
➡️ Where others complicate, the goal is always simple: people, results, and action.

My role? Helping leaders stop wasting time on change that looks good on paper but fails in reality.

Transformation keeps businesses alive.

Most leaders believe more consultants, more processes, and more engagement programs will fix the problem. That approach makes everything harder than necessary.

At Transform Differently, everything that slows businesses down gets stripped away, including pointless reports, unnecessary approvals, and outdated thinking. The focus stays on what makes real change work: people who own what they build.

What Makes Us Different?

➔  No fake engagement programs. Surveys do not create buy-in. People commit when work leads to something real.

➔  No empty leadership slogans. Mission statements do not drive action. Leaders who back their words with real change do.

➔  No wasted talent. Too many businesses lose great people by killing creativity and slowing down decisions. The goal is to build workplaces that move fast and make sense.

Nothing changes until leaders stop getting in their own way.

If your organisation needs real, lasting change, not another report, let’s talk.

https://transformdifferently.com/

Founder

The Lekker Network

The Lekker Network is a community for South Africans (Saffas) to connect, share opportunities, and do business together on a global scale. As a founding member, I’ve been involved in shaping an environment that promotes collaboration and growth. Our mission is to create meaningful pathways for South Africans, wherever they are in the world.

Founding Member

TheChangeCo

As the Founder & Transformation Specialist at TheChangeCo, I am committed to meeting customers' needs and delivering real, measurable objectives and results.   Our philosophy is that technology is only part of the solution; real success comes from the people who drive these solutions forward. 

Notable transformations include:

Leadership Development | HFW | 2024-2025
Leadership development providing expert guidance and tailored strategies to help individuals and teams  enhance their leadership skills, improve team performance, and achieve their goals effectively.

Transformation | People’s Partnership, ITV, HSBC, Deloitte | 2016-2022
Led digital transformation initiatives, creating agile methods, optimising platforms, and achieving cost efficiencies.

Strategy, TOM, and Cost Efficiencies | Liberty Insurance | 2015
Created a 3-year roadmap, delivered 30%+ cost savings, and led a contact centre outsourcing, saving £6M annually.

Strategy, Change, IT, and Operations | Harrods Bank | 2013-2014
Delivered a regulatory plan and re-issued the banking licence. Negotiated a £20M+ digital platform outsource. Developed a TOM to reform IT and operations, launching new products.

Business Strategy and Growth | Aldermore | 2012-2013
Defined and executed the 3-year strategic roadmap, achieving 30%+ ROI.

Internet Banking Transformation | Lloyds TSB | 2007-2008
Enabled online customer interactions, anticipating a £100M revenue increase over five years.

Infrastructure and Technology Transformation | Barclays | 2005-2006
Transitioned 5,000 staff to the new Global Head Office, including an infrastructure refresh as part of a £100M programme.

These experiences allowed me to transform businesses, empower teams, harness technology, and put customers first in delivering sustainable results.

My passion for transforming organisations by empowering teams, simplifying processes, and leveraging technology to enhance customer experiences is at the core of my work at TheChangeCo.

Founder and Transformation Specialist

Socium10X

We're not your usual consultancy.

➡️ Where others land and expand, we help you simplify to amplify.

➡️ Where others focus on everything, we focus only on what adds exponential value.

➡️ Where others might fix symptoms with technology, we create lasting ones.

My role? Encouraging dreamers to see their biggest goals as achievable. I streamline challenges so clients can maximise their potential. Through our 10X philosophy, we remove self-imposed limits on ambition.

Within organisations, I promptly streamline the obstacles hindering 10X progress—talent gaps, innovation paralysis, and outdated tech constraints. This process optimises operations to maximise the team's potential.

Our services are holistic, integrated, bespoke to your needs, and delivered by global experts.

𝗬𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗣𝗲𝗼𝗽𝗹𝗲
Our solutions are tailored to your people and designed to meet them where they're at. We do this by making use of the latest neuroscience and behavioural psychology strategies to coach and empower them, tapping into the 10X potential within each person to ignite transformation from the inside out.

𝗩𝗶𝘀𝗶𝗼𝗻, 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆
We look to understand your bold vision, and we aren't afraid to make it even bolder, providing unparalleled focus and simplicity in achieving your objectives.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗰𝗲𝘀𝘀
Simplicity is the cornerstone of 10X thinking. We refine your systems and processes to amplify efficiency, focusing on the critical 20% that will drive remarkable results for you.

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
We make change fast, fun, and purposeful, harnessing the power of innovation to create cutting-edge products, services, and solutions that captivate your customers and fuel your business growth.

𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
We use technology as a catalyst for growth, not just a solution to problems. We'll help you prepare for the future with capabilities in AI, data, RPA, and more.

Founder & CEO, Transformation Specialist and Coach

Partners in Change Consulting Limited

As Digital Delivery Director, I applied my expertise in strategy, digital solutions, technology, and agile methodologies to support clients through digital transformations.

Partners in Change Consulting Limited strongly believes that successful and sustainable change demands a partnership approach from everyone involved at every stage. They pride themselves on being remarkably flexible, allowing clients to buy exactly what they want, how they want it, without paying for full-time consultants unless needed.

The company is calm, caring, and collaborative, taking the stress and heavy lifting out of change programmes. With their in-house team and a network of over 900 change experts, Partners in Change Consulting Limited can build the team needed to deliver brilliant change at prices often 25% or more below their "big consulting" competitors.

With over 25 years of experience in transforming companies across banking, insurance, investment management, legal, utilities, media & entertainment, and professional services, I was well-equipped to guide organisations through their change initiatives.

My strong track record in leading start-ups & turnarounds, driving business and technology transformations, and holding executive accountability for Strategy, Change, IT, and Operations positioned me as a valuable asset to Partners in Change Consulting Limited and its clients.

As a trusted advisor to senior executives and a skilled leader who had managed large teams and budgets, I brought a customer-centric approach to my role. I focused on delivering digital solutions that enhanced customer experiences and drove business growth.

Digital Delivery Director

Accenture

As a Senior Manager at Accenture in the early 2000s, I played an important role in the company's Financial Services eCommerce practice, which was based in London. 

My primary responsibilities were client delivery, business development for Customer Relationship Management (CRM) solutions, and driving change initiatives.

Accenture is a global professional services company that provides a wide range of services and solutions in strategy, consulting, digital technology, and operations. With a workforce of over 700,000 people serving clients in more than 120 countries, Accenture is at the forefront of creating 360° value for its stakeholders.

I led a Chordiant CRM implementation for the Bank of Ireland, targeting a £50M revenue boost in 3 years. I also led a Chordiant CRM implementation for Lloyds TSB, improving customer process efficiency and reducing their annual operating expenses by an estimated £15 million.

I was nominated for the Accenture Partnership for the 2001/2002 global promotion cycle.

I had the privilege of working alongside some of the brightest minds in the industry, collaborating and leveraging cutting-edge technologies to deliver innovative solutions. The exposure to clients, projects, and methodologies honed my skills in strategic thinking, client management, and leading high-performing teams.

My experience at Accenture was transformative, shaping my approach to problem-solving, client engagement, and delivering value-driven solutions. The knowledge and skills I acquired during this time are a solid foundation, enabling me to move forward confidently and quickly in the ever-evolving business and technology domains.

Senior Manager

ea Change Group

As a Senior Associate at ea Change Group in the late 1990s, I played a key role in growing the company's eBusiness practice and consulting on numerous engagements across the financial services industry. 

ea Change Group was founded in 1998 to address issues surrounding euro integration but subsequently expanded into providing project and program management services. I reported directly to the CEO and was responsible for expanding the eBusiness practice.

ea Change Group is a people-conscious and socially responsible resourcing company that prioritises long-term partnerships with clients, ensures the well-being of candidates, and trains the next generation of consultants. The company's values resonated deeply with me, as they believed in making a positive difference in people's lives.

I worked closely with clients to understand their unique requirements and collaboratively develop tailored solutions. The company's consultants are subject matter experts, allowing for flexibility in service delivery.

One of my key achievements was contributing to the successful changeover to the Euro for Deutsche Bank in 1999. Additionally, I developed a business case for a dot-com venture that sought an investment of £25 million, with an estimated incremental revenue of £100 million over five years.

My experience at ea Change Group was deeply enriching and aligned with my values. The knowledge and skills I acquired have served as a solid foundation for my professional growth.

Senior Associate

J.P. Morgan

Global ERP and Process re-engineering specialist

Project Manager

Andersen Consulting

Developer, Integration and ERP specialist

Senior Consultant

I've spent 30 years helping people and organisations turn "impossible" into real, measurable success. 

Not through long-winded strategies but through unlocking the potential that's already there.

Now, I'm taking it further.

I co-founded Transform Differently to change the way organisations grow, adapt, and succeed. Too many businesses overcomplicate change, adding more layers, more consultants, and more processes that slow everything down. That doesn't work.

Real transformation happens when leaders remove barriers, give people ownership, and focus on results that matter. That's what I do. 

I coach, consult, and challenge leaders to make change real, not a corporate slogan or a one-time project, but something people believe in.

What drives me?

✅ Keeping things simple because clarity moves businesses forward faster.
✅ Helping leaders remove obstacles instead of creating more rules.
✅ Building high-performance cultures and teams that don't rely on engagement programs.
✅ Creating transformation that lasts because people drive it, not because a policy says so.

Success comes from people, not processes. If you're ready to build something that works, let's talk.

Craig Gillham

🚀 New in The 90-Day Transformation Roadmap, Part 2: Getting Your Head Straight

The first month of any transformation is where most leaders stumble. It is rarely because they do not know what to do, but because they avoid the uncomfortable truth of facing reality.

This edition is about cutting through the noise, uncovering what is really holding your organisation back, and building the clarity, alignment and courage to lead meaningful change.

👉 Read Part 2: Days 1–30, Getting Your Head Straight.

Delivering Growth, Turnaround & Value Creation | Transformation Leader | £100m+ Change Led Across PE, Founder-Led & Corporate Businesses | Making Change Stick

Part 2: Getting Your Head Straight 👋 Welcome back This is Part 2 of my four-part series, The 90-Day Transformation Roadmap — a practical guide for le

Open article: 🧭 The 90-Day Transformation Roadmap by Craig Gillham • 3 min read

It's that time again, everyone.  Happy Friday 😊

If you work with people (and let’s face it, we all do), this one’s a must-read.

I’m currently deep into Surrounded by Idiots by Thomas Erikson and it’s one of those books that makes you laugh, wince, and nod in recognition, often all at the same time.

It’s a brilliant exploration of why we misread each other at work, why some conversations flow and others crash, and how small shifts in understanding can change everything about how we connect.

Erikson uses colour profiles (Red, Yellow, Green, Blue) to bring personality dynamics to life and the humour in it is gold. It’s not about labelling people, it’s about learning to listen, adapt, and stop assuming everyone thinks like we do.

What I love most is how it makes you laugh at yourself first. It’s a reminder that real leadership isn’t about managing others, it’s about understanding them.

If you get the chance, pick this one up. It’s fun, sharp, and surprisingly humbling.

💡 Favourite takeaway so far:
“When you realise everyone else isn’t an idiot, you start to lead differently.”  
…and it got me looking in the mirror too 😆

#Leadership #Communication #SelfAwareness #Transformation #PeopleFirst #ContinuousLearning

We all have self-doubt. The difference is what we do with it.

Kobe reminds us — confidence isn’t the absence of fear, it’s the courage to move with it.

Self-doubt can be a teacher if we let it. 💭🔥

#Leadership #Growth #Mindset #KobeBryant #Resilience

💥 90-Day Transformation Roadmap | Part 4 of 4
Days 61–90: Embedding Change and Handing Over the Keys

If you’ve followed this series with me, you’ll know the first 60 days were all about getting aligned, earning trust, and building momentum.  Now we’re in the final stretch, where it’s time to prove it works.

This stage is where theory meets reality. It’s about execution that sticks, creating feedback loops that keep learning alive, and helping your people take ownership so change outlives the programme.

If you’ve ever wondered why some transformations fade while others fly, this one’s for you.

👉 Read the full piece below and discover what it really takes to make change last.

#Transformation #Leadership #ChangeManagement #Culture #Execution

💥 90-Day Transformation Roadmap | Part 4 of 4 Days 61–90: Embedding Change and Handing Over the Keys The final stretch. You’ve done the alignment. Ma

🔹 Welcome back to The 90-Day Transformation Roadmap

Part 3: Days 31–60: Designing With Reality
“Not in a Conference Room.”

The hardest part of transformation isn’t strategy, it’s honesty.

This next phase is all about designing with reality, not against it.  It’s where you step out of the slide deck and into the business, mapping how work really happens, not how we wish it did.

Over the next 30 days, we’ll focus on:
✅ Finding the truth in your processes, not the theory
✅ Identifying what really drives or delays value
✅ Building networks of people who make change stick

Because transformation doesn’t fail in design.
It fails when the design ignores reality.

Newsletter 3 – Days 31–60: Designing With Reality (Not in a Conference Room) By this stage, the groundwork is complete: reality has been faced, the po

Open article: 🧭 The 90-Day Transformation Roadmap by Craig Gillham • 2 min read

After Monday’s post about Surrounded by Idiots and how we all see (and misread) each other at work… I couldn’t resist sharing this absolute gem.

🎥 https://lnkd.in/e6N4eqhr

If you’ve ever wondered why people do the things they do — and you fancy a good laugh while learning something real about human behaviour — this one’s worth 20 minutes of your day. (skip the advertisement)

It’s funny, sharp, and full of those “yep, that’s me” moments.
Trust me… It’s time well spent. 😄

#Leadership #People #SelfAwareness #Communication #ContinuousLearning

Open video: Know Their COLOR and Influence Anyone [Surrounded by Idiots – Thomas Erikson] on youtu.be

Know Their COLOR and Influence Anyone [Surrounded by Idiots – Thomas Erikson]

The Luminary Hub

LinkedIn feels like a chore instead of a game-changer... 
Let’s fix that.

What we do at The Luminary Hub:
• Help you attract the right people and stand out in the crowd.
• Simplify LinkedIn strategies so they fit into your busy life.
• Deliver measurable growth without endless trial and error.

Here’s what clients have achieved with us:
• Paige transformed her profile into a lead-generating magnet in just six weeks.
• Will boosted his engagement by 225% and became a sought-after thought leader.
• Sam turned 6 LinkedIn conversations into 2 high-value partnerships after just 2-weeks

And for groups we’ve worked with:
• CEOs now post with confidence and connect with clients effortlessly.
• Teams see a 20% lift in content engagement within 6 weeks.
• Businesses are scaling faster by turning LinkedIn into a lead engine.

Why we do it:

Our mission is simple—amplify Africa’s leaders and turn LinkedIn into their most powerful business tool.

Are you ready to elevate your LinkedIn game?

DM me with "Luminary" or schedule a strategy call here: https://bit.ly/3V7yymp

GenEx - Generational Education Exchange

I oversaw and supported the sales, marketing, and product owner teams. Collectively, we worked hard to implement GenEx seamlessly in schools across Africa.

Collaborating with the CEO and HR Head, I was also involved with staff recruitment, training, and fulfilment, ensuring policies meet their needs for a positive workplace experience.

I directed daily operations by managing operational staff, coordinating activities, and establishing clear lines of authority to ensure smooth functioning.

Head Of Operations

Rallim Preparatory 

During my tenure, I revolutionised school marketing strategies to ensure Rallim's standout presence.

Key Achievements:

Spearheaded strategic growth initiatives, filling 87% of student capacity prior to opening in January 2019 and sustaining a 95% enrolment rate from 2020 to 2022, growing the student body to 830.

Led the transition to digital marketing tactics, successfully hosting virtual Open Days during the pandemic with attendance peaking at 1,200 in 2019, and maintaining strong turnout in subsequent years.

Initiated and marketed the bi-annual Hucksters Feastival, a community market event, drawing over 2,000 attendees, boosting community engagement, and enhancing Rallim's brand visibility.

Co-wrote the Rallim school song with renowned artist Arno Carstens, adding a creative and personal touch to our school spirit.

Head of Marketing

WhySatisfy

We partnered with and led sales for leading platforms like Conversocial (now Verint), Brandwatch, Zendesk, and Unmetric across Africa.

Key Achievements:

Boosted annual sales revenue by 25% in 2018, achieving R12.75 million through strategic leadership and skilled team management.

Secured a R1.5 million contract with Takealot by fostering key relationships and strategic advertising.

Surpassed sales targets by 110% through targeted digital marketing strategies and robust sales training.

Prominent clients include Media24, Takealot, Shoprite Checkers, Capitec Bank, UBA Group, FlySaf Air, and Old Mutual.

Co-founder & Director

Startup Grind

Together, along with colleague and friend Guillaume de Smedt, we grew this community to 2000 professionals in the space of 18 months.

- Achieved a consistent monthly growth rate of 30% in attendance capacity over two years, resulting in the need for three venue changes to accommodate increasing demand.

- Successfully secured sponsorship from PayFast, Sir Juice, and Trilogy Audio to support event operations and enhance the attendee experience.

As the head of digital at Startup Grind, I was responsible for leading and executing the digital strategy.

Head of Digital - Cape Town Chapter

Conversocial

As a SaaS Account Executive, I was responsible for driving growth for Conversocial by developing and executing business strategies. I identified new market opportunities, negotiated partnerships, and led cross-functional teams to deliver successful projects. 

My goal was to increase revenue and market share, positioning Conversocial as a leader in the SaaS industry.

- Achieved 154% in Year 1 and 350% in Year 2 through effective prospecting, targeted research, and successful sales calls and meetings.

- Won key clients such as Tesco, British Airways, Sainsbury's, Cineworld, William Hill, and Barclaycard by effectively differentiating Conversocial from competitors such as Hootsuite, Sprout Social, and Falcon.

Account Executive - EMEA

Reed Business Information

I managed a portfolio of customers and universities for two titles, New Scientist and Community Care, by demonstrating product value, using data-driven sales strategies, and providing exceptional customer service. 

I exceeded sales targets, stayed ahead of industry trends, and continually searched for new business opportunities. I also provided regular performance reports to upper management.

- Delivered outstanding results by surpassing sales targets by 35% for two consecutive years, generating over 600,000 in revenue for New Scientist and Community Care, through strategic sales planning and execution.

- Demonstrated excellent customer retention by successfully renewing contracts with 90% of existing clients, resulting in a 15% increase in revenue from these accounts.

Sales Manager

Trinity Mirror Digital Recruitment

Trinity Mirror is one of the largest multimedia publishers in the UK. Our story is one that has evolved over time, beginning with just a single local publication.

Ad Agency Account Manager

ThirtyThree

Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
Managing, reviewing progress and delivering the client’s advertisement projects.
Conducting meetings with the clients as well as informing them about the current work status of their projects.
Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
Monitoring work performance of colleagues and setting sales targets.
Recruiting and training new account executives.

Account Manager

Telefónica UK

•	Identifying new accounts currently not ordering and sell the benefits of stocking relevant products and dealing with the company 
•	Identifying the customer's needs, buying patterns and setting up a pricing structure that is not only profitable to the company, but competitive against other suppliers within the market.
•	Retention of accounts that no longer shop with the organisation and now purchase from other suppliers.
•	Striving to win the customer back though strong negotiation, charm, excellent customer service or combination of all three 
•	Managing the lead through from cold call to becoming a new customer.
•	Think of new ways of persuading lost or new customers to shop with or come back to the organisation.
•	Strong knowledge of all products, 
•	Exceeding set KPI’s
•	Being extremely organised and able to plan daily workload in a methodical and efficient manner.

Telemarketing Account Manager

We 3x your influence by optimising your brand | Consistently through a tailored, culturally-attuned approach to personal branding and brand strategy | Start. Outlast. Win.

For many African leaders—Founders, CEOs, and Entrepreneurs—LinkedIn is more of a frustration than a growth engine.

Unclear positioning: You struggle to establish authority in your industry.
Lack of time: Your schedule is packed, making consistency impossible.
Limited visibility: Your posts don’t get the traction they deserve.
Competitors winning: You see others gaining momentum while you stay stuck.


Without a clear strategy, LinkedIn becomes just another social platform—wasted potential.
Every day you hesitate, you’re:

Missing out on high-value connections.
Losing deals to competitors who leverage LinkedIn better.
Leaving growth opportunities untapped.

At The Luminary Hub, we help Africa’s visionary leaders turn LinkedIn into a powerful business tool that delivers real, measurable growth.

Clarify your brand and vision.
Create attention-grabbing content that positions you as an authority.
Convert connections into clients with proven LinkedIn strategies.

Imagine This…

A LinkedIn presence that attracts high-quality leads effortlessly.
Content that amplifies your influence and visibility.
A profile that positions you as the go-to leader in your space.

This isn’t just possible—it’s what we do every day for leaders like you.

Ready to make LinkedIn work for you? 

Send me a DM, and let’s talk.

Paul Roberts

35 YEARS. ONE TEST. EVERYTHING CHANGED.
12 August 2025 - an email pops into my inbox. 

After 35 years of “living” with a diagnosis that 
shaped everything I thought I was…
 
My results came back negative.

When I was 9, I was diagnosed with 
Juvenile Rheumatoid Arthritis.

I was told I’d need plastic knees.
That I’d never be an athlete.
For a while, I couldn’t even walk, literally.

My mom drove daily from Queenstown to 
East London after work to visit me.

It was hard for us all.

That belief followed me for decades - quietly 
steering every decision.

It became the invisible ceiling that said, 
“Don’t push too far.”

And for 35 years, I believed it.

Then, earlier this year, my financial advisor, 
Wayne Martens (absolute legend), said:

“Paul, I reckon you were misdiagnosed.”
I laughed it off at first.

Then I got tested.
Full blood work. Full assessment. Alles.
 
Negative. Every. Single. One.

35 years of believing I was broken - 
gone in a moment.

The weight I’d been carrying for most of my life...

Lifted.

It’s hard to explain what that moment does to you - when the story that’s defined you your whole life suddenly loses its power.

That’s why I’m doing Ironman Vichy 2026.

Not to tick a bucket list.

To reclaim the time fear stole.
To prove that I can do hard things - and 
to show my girls what’s possible when you 
decide your story isn’t over.

And I’ve got the best people in my corner - 
Flip van der Merwe and Stephan Weyers.

And a few other legends I can't wait to meet.

They’ve shown me that growth doesn’t care 
about age - only belief.

But here’s the deeper truth…

This story isn’t just personal - it’s professional too.

Because every day, I work with founders and executives 
who are carrying their own version of that diagnosis.

Stories like:
“I don't have clarity”
“I don't have the dam time”
“I’m just not built for LinkedIn”

And every time I hear that, I see it for what it is - 

A misdiagnosis.

A false story someone picked up years ago 
that’s still running the show.

Ironman isn’t my midlife crisis.
It’s my midlife clarity.

A reminder that once you stop believing the limits 
you were handed - everything changes.

Your health.
Your mindset.
Your business.
Your entire trajectory.

For 35 years, that story ran my life.
Now, I get to write the next chapter.

So here’s my truth:
If you’re carrying a story that’s holding you back - 

Go get it "tested".

It might just come back negative too.

Paul K Roberts

I’m done taking risks built on unknowns.

This week was a swirl: school holidays, wife in the UK, heavy workload - and a few decisions that could change my next chapter.

On a hike up Lion’s Head with the crew this 
morning, something clicked.

It wasn’t the view.
It was the people.

There are two contexts of risk:

1) Risk with trust cushions (shared history, aligned incentives, clear terms).

2) Risk with unknowns (new people, new markets) - only smart if the downside is capped and the learning is fast.

My rule: I take the bet if:

- the downside is capped
- the decision is reversible or the trust is verified
- the upside compounds learning/impact

I’m choosing the first.

Because sitting on an idea creates noise.
And noise kills momentum.

My next move is about democratising LinkedIn - making it easier for more people to win here.

It will cost time, money, and focus.

But the cost is validated by trust: the partners I believe in, the values we share, and the commitment to do work that actually creates opportunity.

Standing on that edge this morning, 
I was reminded: this isn’t about me.

Yes, I want the milestones.

But the real win is impact - seeing more people thrive.
Call it cheesy if you want. I’m okay with that. 

I know my truth.

So… today’s the day.
Decisions get made.

The course shifts - toward momentum, positive change, and work that matters.

Here’s to the crew for the clarity. 
Here’s to taking the risk that’s rooted in good humans.

I’m ready. I’m all in.

Your turn, LinkedIn:
When you face your next big decision, is it risk with trust - or risk with unknowns? What tips the scale for you?

Your pipeline doesn’t need louder posts. 
It needs clearer signals. On 15 Nov...

I’ll show how you can remove 3 frictions-fast.

I’m amped to join Nick Dreyer , Johnny Maritz, and 
the lovely Mbali Ndhlovu at Founders Café.

Huge kudos to Lisa Aspeling and Liz Pretorius for building a room where founders, builders, and brave thinkers meet over great coffee and better conversations.

In my 15-minute session I’ll cover:

- Why LinkedIn remains the most underused 
B2B lever in SA right now

- The 3 frictions that stall leaders like you: 
Clarity, Consistency, Confidence

- A practical overview to mitigate each-so you can 
move from posting → traction without adding noise

If you missed the first event, this is your seat at 
the table where real businesses compare 
notes, not vanity metrics.

When: Saturday 15 November, 08:15 - 13:00

Format: Micro-talks. 
Speed networking. Caffeine, cake & community.

Tickets are live: 
https://lnkd.in/eUsxmsT5

What to expect:
 • Insight-packed micro-talks from industry leaders
 • Founder-to-founder consulting sessions
 • Speed networking (useful, not awkward)
 • Beautiful gift bags + first-time BIG giveaways
 • Same stunning venue and same community energy 

Oh and the coffee everyone is talking about, 
yeah, you're getting that too. 

So, if you want sharper positioning, steadier cadence, 
and confidence to show up with signal-
not spam-grab a seat. 

Let’s refill the cup and your momentum.

Oh, one last thing... 
Curious about your LinkedIn Readiness?

Check the comments below 😉

taplio

The Battle

Craig Gillham

Paul Roberts

Followers

Posts

Engagements

Likes

Performance ScoreCraig Gillham's LinkedIn Performance

Performance ScorePaul Roberts's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Craig Gillham

Paul Roberts

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Craig Gillham's LinkedIn Performance

Performance ScorePaul Roberts's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCraig Gillham's LinkedIn Performance