I help organisations transform differently by putting people at the centre of change and connecting ambition to action. With experience at Accenture, Deloitte, and my own practice, I cut through noise to focus on the drivers of lasting transformation. Known for rapid results in 90–180 days, I simplify complexity, align leadership, and put people at the centre so change sticks.  

As a transformation and change expert, I’ve led complex transformations, integrations, and turnarounds, often stepping in as interim Transformation Director, Change Director, Strategy Director, Programme Director, COO, or CEO. I have worked across various industries, including financial services, fintech, insurance, investment management, legal, utilities, retail, media, and PE-backed businesses. My expertise spans business agility, technology simplification, and customer proposition redesign, creating sustainable impact and leaving organisations stronger than I found them.

I’ve delivered programmes exceeding £100 million, led teams of more than 400 people, and created measurable results, including 30 percent cost reductions, a £265 million uplift in enterprise value, successful regulatory recoveries, and scalable digital platforms.

Alongside my transformation work, I coach leaders and teams to build clarity, accountability, adaptability, resilience, and confidence through change. I help organisations strengthen their leadership capabilities, align teams around a shared purpose, and develop the cultural and behavioural foundations that make transformation sustainable.

How I can help your organisation:
-	Strategy development and programme delivery 
-	Digital, AI, and data-enabled change
-	Enterprise transformation and operating model design
-	Post-acquisition integration
-	Embedding agile and new ways of working at scale
-	Regulatory remediation and governance improvement
-	Culture, leadership, and team performance alignment
-	Executive coaching and leadership team development

Every sector has its quirks, but transformation fundamentals remain the same: clear vision, practical execution, and genuine partnership between leadership and teams.

📩 Let’s connect
In the midst of change or thinking about it? I’d love to hear your story and explore how I can support your journey. Connect or message me anytime.

Craig Gillham

Most fintech startups fail not because they can’t get funding, but because they still view sales as being uniquely about relationships.

In fact, sales is all about applying the right science. That’s where I come in to help create a predictable and scalable revenue engine. ⚙️

More specifically, I help sales leaders like you: 

1️⃣ Create your own playbook so you know who you're selling to, what you're selling, and how to sell it. 

Knowing how you'll generate revenue from your playbook can help you predict it, avoid missing targets and terrify your CEO and investors.

2️⃣ Follow your new playbook to hire the ideal salespeople at the right time for your business.

With a 6-month sales cycle and each rep managing four £100,000 deals per year, hiring the wrong salesperson can cost you £500,000. That's a lot of money.

3️⃣ Enable your salespeople to succeed by introducing team-selling and common language across the team.

Helping salespeople maximise their revenue potential is hard. If not done well, it leads to lost deals. Remember that you only get one opportunity to close a deal with any business. Don’t waste it.

Find it interesting? Here’s how we can work together:

👉 Fractional CRO for early-stage fintech startups

Leverage the expertise of an industry veteran to build a high-performance sales strategy, refine your sales processes, and ignite your revenue growth.

This may include annual sales kick-offs, weekly meetings with the sales team, coaching salespeople individually, and strategy calls with the executive team.

• “Closed a £700k deal after 5 months of working with James as our fractional CRO.”

• “Our mid-sized UK fintech doubled revenue after 9 months of working with James.”

👉 Fintech enterprise sales mastery workshop for founders and sales leaders

Quarterly, two-day workshop held live in London. You'll gain the confidence and tools to consistently find and close deals, transforming your sales process into a well-oiled machine.

• Vincent Grandjean, CEO of Propellant Digital. "As a fintech startup founder with no prior sales experience, this masterclass gave me practical tools that have been crucial in my path so far."

• Graeme Harker, Co-Founder of Norman and Sons: "We've invested in training all customer-facing staff. The value and fun had by all were second to none."

Want to learn more? DM me or book a call, and let's talk!

🍷 I’m also the owner of Humble Grape, a wine bar, wine merchant, and events company that imports 600 small vineyard wines from 22 countries. DM me with your favourite wine, and I'll suggest some alternatives! 🍷

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Craig Gillham

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