CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

CEO @ Thrivelia | We help DTC CMOs & founders convert better leads faster for less into advocates through emails that click 🤝 | $50m+ in results since 2020 | Posts about LTV, DTC, retention and entrepreneurship.

I help DTC, VCs, and senior marketers turn retention into a scalable, strategic growth engine.

At Thrivelia, we don’t just run campaigns, we build systems. That means retention strategies designed to:

1. Increase exit valuation 📈
2. Turn email/SMS into profit centers 🔁
3. Unlock compounding LTV without bloated teams ⚙️

Our clients include Sintra AI, GPen, Carnivore Snax, Perfect White Tee, Lineage Provisions, and over 100+ 7–9 figure brands across technology, apparel, wellness, FMCG, SaaS, and more.

Whether you're prepping for exit, scaling across a portfolio, or hitting your first $5M milestone, we plug in fast, perform quietly, and scale like insiders.

→ Want to see if your backend’s leaking margin or leaving valuation on the table?

DM me "Free Strategy Sprint" and I'll show you exactly how to improve conversion, decrease costs and keep customers longer.

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Craig Myers

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