Close MORE deals FASTER at HIGHER PRICES.

No sales pitch can overcome a bad offer. But even the worst sales pitch is rescued by an irresistible offer.

I suck at sales, so I learned to create an environment where people want to buy. It transformed my business. Sales are now easy. And I work with better clients.

Now I help high-ticket service businesses do the same. That’s folks like consultants, coaches, and agencies. 
The biggest hurdle I see is the offer is bad. It looks like:

“Hi, I’m Craig. Pleased to meet you. Would you like to sign-up for my 5-figure or 6-figure program?”

That is not a good offer. It’s akin to walking up to a complete stranger in a bar and asking them to marry you. It’s missing at least a coffee date.

We help businesses design finely crafted “coffee dates” that we call irresistible First-Time Offers. The hallmarks of such offers are:
✅ Impulse purchase – nobody has to ask permission to spend the money.
✅ Disproportionate value-to-price – like 10X.
✅ Actually solves a problem – so, NOT an audit or assessment.
✅ Has 3-5 deliverables that represent 3-5 milestones in the direction of the customer’s goal.
✅ Designed to repel non-ideal clients.
✅ Irresistible to ideal clients. 

We also craft broader inbound marketing strategies. They are focused on rapid trust building and delivering value in advance. Properly executed, they generate the ideal sales conversation where the prospect “closes” themselves. The cornerstone of every strategy is an irresistible First-Time Offer which accelerates trust-building and shortens sales cycles. 

Here's a guide to building First-Time Offers:
https://hub.allies4me.com/lp/how-to-build-fto/

Sometimes life throws us curveballs. That’s when we learn the most important lessons in life. 

On August 22nd, 2021 I went into a 6-week coma. The doctors repeatedly told my wife that I would certainly die. On August 24th I went into kidney failure. A few days later, my right lung collapsed. 

A couple weeks after I woke up my wife started telling me how my team ran the business without me. Freelancers reached out to my team and offered to do whatever was necessary as long as I was in the hospital. I consider this my greatest accomplishment in business.

So, I started the Leaders & Legacies Podcast to highlight leaders that are making an impact beyond themselves. Do you know a leader that deserves to be celebrated?

https://podcast.allies4me.com/podcast-guest

Craig Andrews

Today, as a Master Chair for Vistage and executive coach, I help CEOs and executives in New York City achieve levels of performance they never thought possible, while also gaining the peace of mind that comes from stronger mental fitness and leadership resilience. I am the only Chair in history to have received all three of Vistage’s top legacy awards. I combine peer groups with one-to-one and triadic coaching, integrating Positive Intelligence, strategic frameworks, and the practical application of AI to challenge leaders to expand their perspectives, strengthen their resilience, and build teams that thrive.

After joining Vistage, my second business became the 58th fastest-growing company in the state and remained profitable every year. When I sold it in 2005, I knew the difference was clear: this time, I had the wisdom and support of a CEO peer group that helped me see what I could not see alone.

That success stands in sharp contrast to my first business, which failed miserably. I still remember locking the office door for the last time, tears in my eyes, wondering where it all went wrong. Like many others after failure, I returned to Corporate America, where I spent over a decade learning how large organizations operate. Eventually, I decided to give entrepreneurship another chance. Failure was not an option. That was when I discovered Vistage, and everything changed.

Every month, I sat with a group of business owners and executives, sharing challenges, testing assumptions, and holding each other accountable. I experienced firsthand the power of peer learning and the clarity that comes from hearing diverse perspectives.

That experience not only reshaped my business outcomes but also ignited my passion for continuous learning, which remains one of my core values. It taught me that leadership is a muscle that grows through sustained practice with a coach and a community committed to growth.

Specialties: I focus on peer group facilitation, triadic and one-to-one executive coaching, strategic thinking and planning coaching, mental fitness and Positive Intelligence, leadership development, culture change, CEO coaching, and executive coaching in New York City, as well as serving as a keynote speaker, workshop leader, and retreat facilitator.

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The Battle

Craig Andrews

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