Close MORE deals FASTER at HIGHER PRICES.

No sales pitch can overcome a bad offer. But even the worst sales pitch is rescued by an irresistible offer.

I suck at sales, so I learned to create an environment where people want to buy. It transformed my business. Sales are now easy. And I work with better clients.

Now I help high-ticket service businesses do the same. That’s folks like consultants, coaches, and agencies. 
The biggest hurdle I see is the offer is bad. It looks like:

“Hi, I’m Craig. Pleased to meet you. Would you like to sign-up for my 5-figure or 6-figure program?”

That is not a good offer. It’s akin to walking up to a complete stranger in a bar and asking them to marry you. It’s missing at least a coffee date.

We help businesses design finely crafted “coffee dates” that we call irresistible First-Time Offers. The hallmarks of such offers are:
✅ Impulse purchase – nobody has to ask permission to spend the money.
✅ Disproportionate value-to-price – like 10X.
✅ Actually solves a problem – so, NOT an audit or assessment.
✅ Has 3-5 deliverables that represent 3-5 milestones in the direction of the customer’s goal.
✅ Designed to repel non-ideal clients.
✅ Irresistible to ideal clients. 

We also craft broader inbound marketing strategies. They are focused on rapid trust building and delivering value in advance. Properly executed, they generate the ideal sales conversation where the prospect “closes” themselves. The cornerstone of every strategy is an irresistible First-Time Offer which accelerates trust-building and shortens sales cycles. 

Here's a guide to building First-Time Offers:
https://hub.allies4me.com/lp/how-to-build-fto/

Sometimes life throws us curveballs. That’s when we learn the most important lessons in life. 

On August 22nd, 2021 I went into a 6-week coma. The doctors repeatedly told my wife that I would certainly die. On August 24th I went into kidney failure. A few days later, my right lung collapsed. 

A couple weeks after I woke up my wife started telling me how my team ran the business without me. Freelancers reached out to my team and offered to do whatever was necessary as long as I was in the hospital. I consider this my greatest accomplishment in business.

So, I started the Leaders & Legacies Podcast to highlight leaders that are making an impact beyond themselves. Do you know a leader that deserves to be celebrated?

https://podcast.allies4me.com/podcast-guest

Craig Andrews

From law to leadership! Meet David Kreeger, the founder of GoPedal, who left the legal grind behind to transform businesses feeling stuck. 

With a knack for asking the right questions, David helps companies uncover clarity and drive growth.

His journey turned a $1,700 job into a whopping $600K by treating every customer like gold. Ready to revitalize your business? Discover David's unique approach and insights! 

#BusinessTransformation #Leadership #Entrepreneurship #GoPedal

Episode #254: The Power of Asking Better Questions with David Kreeger https://lnkd.in/gGvcngQ8

Helping high-ticket B2B service businesses close MORE deals FASTER at HIGHER PRICES using First-Time Offers that will break your cash register. 🎙 Podcast Host 📚 Multi Best-Selling Author

Join DealMakers Alliance on Wednesday at 11:30 CT to learn the missing ingredient that builds instant trust and authority.

Can you name the CEO of a major bank? If so, you can probably only name ONE! And he used this missing ingredient to become the most famous CEO of major banks.

Hollywood understands this ingredient. And when Hollywood leaves this ingredient out, it turns Hollywood A-Listers into losers. I’ll show you an example with Wesley Snipes, Robin Williams, and Rob Lowe. Each of these proven A-listers laid an egg when they forgot this ingredient.

If you need to build instant trust and authority, join DealMakers Alliance on February 25th at 11:30 AM CT for my 10-minute teach.

And yes… there will be a pirate. 

Find the registration link in the comments.

Donnie Boivin, Jessica Gruber, Jesse Sieff, Robert E Johnson II, CPA, Ken LaCroix, 🎙️William C. Attaway, William Bissett, Nils Vinje, Scott Springer, Angela Robbins, PhD, Robert E Johnson II, CPA, Kyle Schwarz, Leah Mask, Leah Borges ⭐, Vance Morris, Matt Lubawski

EVP & GM NWS North America | LinkedIn Top Voice | Award Winning Author of Never Sit in the Lobby🏆 | Podcast Host | Business Coach | Public Speaker | Helping people sell & business grow 10x

I’ve spent over four decades building, leading, and scaling distribution businesses in test and measurement.

My career includes founding mmWave Technologies in 1991, serving as President of Anritsu Electronics Canada, and building Gap Wireless from a startup to a multimillion-dollar distributor. Gap Wireless was acquired in 2022, after which I led Canadian operations for NWS through the end of 2024.

Today, I am President of ProgUSA, a U.S.-based distributor serving power utilities and service firms with electrical test and measurement equipment. The business focuses on substation, transmission, and distribution applications, supported by a service and calibration center, and a technical support team.

I’ve spent years in the field and in leadership roles, working with manufacturers, customers, and technical teams. My focus is practical execution, strong relationships, and building durable businesses that customers trust.

I’m also the author of Never Sit in the Lobby, a practical book on sales execution, and I regularly share lessons learned through speaking and podcast appearances.

I welcome conversations with utility professionals, manufacturers, and teams focused on long-term growth in the power sector.

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The Battle

Craig Andrews

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Craig Andrews's LinkedIn Performance

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