Close MORE deals FASTER at HIGHER PRICES.

No sales pitch can overcome a bad offer. But even the worst sales pitch is rescued by an irresistible offer.

I suck at sales, so I learned to create an environment where people want to buy. It transformed my business. Sales are now easy. And I work with better clients.

Now I help high-ticket service businesses do the same. That’s folks like consultants, coaches, and agencies. 
The biggest hurdle I see is the offer is bad. It looks like:

“Hi, I’m Craig. Pleased to meet you. Would you like to sign-up for my 5-figure or 6-figure program?”

That is not a good offer. It’s akin to walking up to a complete stranger in a bar and asking them to marry you. It’s missing at least a coffee date.

We help businesses design finely crafted “coffee dates” that we call irresistible First-Time Offers. The hallmarks of such offers are:
✅ Impulse purchase – nobody has to ask permission to spend the money.
✅ Disproportionate value-to-price – like 10X.
✅ Actually solves a problem – so, NOT an audit or assessment.
✅ Has 3-5 deliverables that represent 3-5 milestones in the direction of the customer’s goal.
✅ Designed to repel non-ideal clients.
✅ Irresistible to ideal clients. 

We also craft broader inbound marketing strategies. They are focused on rapid trust building and delivering value in advance. Properly executed, they generate the ideal sales conversation where the prospect “closes” themselves. The cornerstone of every strategy is an irresistible First-Time Offer which accelerates trust-building and shortens sales cycles. 

Here's a guide to building First-Time Offers:
https://hub.allies4me.com/lp/how-to-build-fto/

Sometimes life throws us curveballs. That’s when we learn the most important lessons in life. 

On August 22nd, 2021 I went into a 6-week coma. The doctors repeatedly told my wife that I would certainly die. On August 24th I went into kidney failure. A few days later, my right lung collapsed. 

A couple weeks after I woke up my wife started telling me how my team ran the business without me. Freelancers reached out to my team and offered to do whatever was necessary as long as I was in the hospital. I consider this my greatest accomplishment in business.

So, I started the Leaders & Legacies Podcast to highlight leaders that are making an impact beyond themselves. Do you know a leader that deserves to be celebrated?

https://podcast.allies4me.com/podcast-guest

Craig Andrews

Erik Wolf Live

I facilitate effective marketing management and revenue growth in small and midsize businesses by fixing what’s really broken:

-> That the executives in these firms often don't know how to properly manage marketing or revenue growth...

-> and that the midlevel managers (though motivated and hardworking) don't yet have the skill or experience to bring the executive's vision to fruition.
 
I heal this divide through coaching and mentorship and by installing tools, discipline, and strategy into an area of the business that often has very little. 

I’m available for monthly coaching engagements, workshops and in-house training, or as a speaker for events or conferences.

Marketing Whisperer

Vistage Worldwide, Inc.

I speak to Vistage groups nationwide on marketing and revenue leadership, helping business executives develop a better understanding of the strategies and tactics that will not only help them grow their businesses but also develop healthier, more productive relationships with their in-house and freelance sales and marketing talent.

Professional Speaker

Member

Metropolitan State University of Denver

Affiliate Professor

Estound

estound helps an exclusively small and mid-sized business clientele in our home city of Denver, Colorado and all over the world implement high-impact online marketing plans on modest budgets. Since 2006, we have been combining good ideas with integrated strategies and outstanding creative to help our entrepreneur clients launch, grow, and establish crucial competitive advantages.

Founder, CEO

ORBTR

ORBTR integrates seamlessly with your existing WordPress website and helps you maximize ROI on the time you invest in your marketing. With ORBTR, you can create professional email newsletters, automated sales follow-ups, or landing pages with just a few mouse clicks. You can more effectively track and manage leads and configure real time email alerts that tell you exactly when a hot prospect has returned to your site. You can even make your entire site and landing pages mobile-ready in minutes. ORBTR includes integrations with MailChimp, Salesforce's Data.com, Gravity Forms and Jetpack.

Founder

The Zodo Group

The Zodo Group is a full-service marketing and communications agency with a knack for the inventive, unexpected and memorable. We believe in good ideas, integrated strategies that build brands and pouring all of our dedication and enthusiasm into growing our clients' businesses.

We offer everything from marketing planning and strategy to branding, graphic design, web/interactive and more.

President

Kids II, Inc.

For Kids II, a manufactuer and global marketer of baby toys and products:
> Develop integrated marketing communications plans for Kids II brands
> Manage corporate and branded communications including advertising, web sites and online promotions, sales tools and collateral, pr, internal branding and communications
> Manage team of Kids II employees, outside agencies and freelancers

Prior to Sept., 2004 as Production/Marketing Mgr:
> Manage execution of Marketing Communications activities, including photography, package design, trade shows, sales tools and other collateral
> Manage Kids II web sites

Sr. Marketing Communications Mgr.

META Security Group

For META Security Goup, an Internet security consulting firm:
> Managed the design and production of a series of books and publications dealing with network security issues

Production Services Manager

My passion and mission goes beyond helping business leaders make breakthroughs in their marketing— I help them improve their understanding of and relationship with their entire revenue cycle. My clients enjoy long-term growth and a systematic approach that adapts easily to changing conditions.

My 25+ years in this industry has seen a lot of change and upheaval: the maturity of the Internet, the meteoric rise of Google and Facebook, the evolution of mass media, the swift decline of iconic institutions like the yellow pages, and the advent of AI and technology-driven sales processes. But while the means and methods of sales and marketing have changed, our problems and challenges have not— how we budget, how we measure success, how we make decisions and set priorities, and how we avoid failure. I love helping businesses answer those questions and I'm grateful for every day I get to do it.

Erik Wolf

Such an honor to represent my client ROCiQ at #ces2026 yesterday and to be a panelist on Smart Living in Multifamily Spaces. I got to talk about a technology that I love in building digital twins specifically with the goal of using them to optimize and reduce OpEx for owner/operators of multifamily buildings. I got to talk about recouping investments in technology, finding the low-hanging fruit in reducing unnecessary expenses, and the value of "the accidents you never have" when the tech effectively prevents expensive disasters like smoke/water damage or security breaches. 

Big thanks to Parks Associates for having me!

Vistage speaker, transformational business coach, consultant, college professor, published author

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