Close MORE deals FASTER at HIGHER PRICES.

No sales pitch can overcome a bad offer. But even the worst sales pitch is rescued by an irresistible offer.

I suck at sales, so I learned to create an environment where people want to buy. It transformed my business. Sales are now easy. And I work with better clients.

Now I help high-ticket service businesses do the same. That’s folks like consultants, coaches, and agencies. 
The biggest hurdle I see is the offer is bad. It looks like:

“Hi, I’m Craig. Pleased to meet you. Would you like to sign-up for my 5-figure or 6-figure program?”

That is not a good offer. It’s akin to walking up to a complete stranger in a bar and asking them to marry you. It’s missing at least a coffee date.

We help businesses design finely crafted “coffee dates” that we call irresistible First-Time Offers. The hallmarks of such offers are:
✅ Impulse purchase – nobody has to ask permission to spend the money.
✅ Disproportionate value-to-price – like 10X.
✅ Actually solves a problem – so, NOT an audit or assessment.
✅ Has 3-5 deliverables that represent 3-5 milestones in the direction of the customer’s goal.
✅ Designed to repel non-ideal clients.
✅ Irresistible to ideal clients. 

We also craft broader inbound marketing strategies. They are focused on rapid trust building and delivering value in advance. Properly executed, they generate the ideal sales conversation where the prospect “closes” themselves. The cornerstone of every strategy is an irresistible First-Time Offer which accelerates trust-building and shortens sales cycles. 

Here's a guide to building First-Time Offers:
https://hub.allies4me.com/lp/how-to-build-fto/

Sometimes life throws us curveballs. That’s when we learn the most important lessons in life. 

On August 22nd, 2021 I went into a 6-week coma. The doctors repeatedly told my wife that I would certainly die. On August 24th I went into kidney failure. A few days later, my right lung collapsed. 

A couple weeks after I woke up my wife started telling me how my team ran the business without me. Freelancers reached out to my team and offered to do whatever was necessary as long as I was in the hospital. I consider this my greatest accomplishment in business.

So, I started the Leaders & Legacies Podcast to highlight leaders that are making an impact beyond themselves. Do you know a leader that deserves to be celebrated?

https://podcast.allies4me.com/podcast-guest

Craig Andrews

allies4me

•	Performed local SEO for clients
•	Updated and designed web pages using WordPress and Square Space
•	Post weekly blogs for my company and clients
•	Managed Inbound Marketing software (HubSpot) for clients which includes creating landing pages, emails, lists, forms and workflows to help convert leads
•	Scheduled ads using Google AdWords, Facebook and Bing Ads
•	Ran reports and fixed 404 errors
•	Acted as in-between person between clients and Digital Graphics person and made sure all the white papers were done to perfection
•	Performed other administrative duties such us QuickBooks, mailings, scheduling and more

Marketing Ally

University of Utah

Admissions Coordinator

Corner Canyon High School

•	Manage Student Center website
•	Advertise and manage scholarships, leadership seminars and other activities for students
•	Organize and run the Utah College Application Week (everything from obtaining donations, organizing paperwork, communications, organizing college representatives, etc.)
•	Put together quarterly newsletter for seniors 
•	Ad hoc help when needed

Counseling Assistant

Summit Academy Schools

•	Greet students and visitors
•	Process new student paperwork
•	Maintain Education files
•	Maintain school-wide student attendance and corresponding documentation
•	Answer phones
•	Provide support to students
•	Perform various other duties as assigned

Office Assistant

YMCA of Greater Seattle

•	Conduct membership interviews and tours and sell memberships. 
•	Enroll new members and process member applications; perform membership changes and terminations in DAXKO. 
•	Register members and participants in classes and programs.
•	Provide prompt and courteous service to current and prospective members and guests in person and over the phone. 
•	Answer inquiries, and provides information on YMCA membership and programs.

Membership Services Representative

Newcastle Elementary School

•	Created and distributed PTSA newsletter bi-weekly 
•	Volunteered in the school library weekly
•	Helped put together the bi-annual school fundraiser 
o	Processed all donations (including data entry, Thank You letters, Donor letters)
o	Updated the Auction website
•	Performed other various tasks as needed

PTSA Volunteer

Emily Carr Public School

Supervised kindergarten children during outside play time and lunch time.

Educational Assistant

Hilltop Christian School

	Coordinator for all Collections Programs (Box Tops for Education, Campbell’s Labels for Education, Tyson A+ Project, Ink recycling, etc.)
	Internet Coordinator – publish website and update monthly
	Coordinate parent volunteers, make sure they perform volunteer hours required by school
	Miscellaneous duties – Spirit weeks, Silent Auction, Teacher Appreciation Week

Program Coordinator (Board of Directors)

KLA-Tencor

•	Created Human Resources web pages (Management Dashboard, Termination Dashboard, Career Paths, Information Directory, etc.)
•	Played a Project Manager role on implementing eRecruit.
•	Wrote step-by-step “How-To’s” for other PeopleSoft users.  Created a website with helpful information.
•	Updated various tables and created user accounts in PeopleSoft 8.3.
•	Interacted with International HR Managers to help solve problems, answer questions regarding PeopleSoft.
•	Performed monthly Headcount Report, Turnover Reports and Additional Month-End reports.
•	Worked on special projects provided by the manager (example: The Work Number for Everyone.  Implemented and rolled-out the project, as well as designed the informational web page).
•	Wrote and performed a variety of Queries in PeopleSoft and Toad (using SQL).
•	Inputted New Hire paperwork and PCFs (PeopleSoft Change Forms) in PeopleSoft 8.3.
•	Audited PCFs entered by HR Coordinators.
•	Acted as an Icarian Help Desk for Staffing Department and Line Managers.  Fixed errors with SQL.
•	Updated employees’ addresses and other personal information.
•	Responsible for Payroll Interface.
•	Performed employee verifications over the phone and in writing.
•	Handled Employee Verification Letters

HRTS Analyst

•	Acted as a liaison between International Countries and Staffing.
•	Responsible for Staffing database.
•	Taught FileMaker Pro classes.
•	Responsible for all new hire paperwork and Employee Referral Program.
•	Dealt with Independent Contractors and managers, as well as kept the Independent Contractor database.
•	Inputted, updated and tracked regular domestic and international requisitions.  
•	Printed weekly reports and special job postings for job fairs and open houses.  
•	Posted job opportunities at local buildings and by e-mail and internet.  
•	Kept I-9s organized and updated.
•	Inputted, scanned, edited and filed resumes.  
•	Dealt with customers over the phone and sent out letters to candidates. 
•	Handled all incoming mail and performed special assignments.

HR Specialist

•	Interfaced with hiring managers, coordinated interview schedules, processed job offers. 
•	Provided assistance with travel arrangements, expense reimbursement and directions. 
•	Performed other functions involving heavy phones and editing resumes.

Scheduler

ActionTec Electronics, Inc

Answered phones, filed alpha &amp; numerically, ordered supplies, distributed documentation and faxed copies.  
Assisted customers, handled all incoming and outgoing mail, put together sales folders and data entry of sales orders and warranty cards.  
Processed resumes, scheduled interviews by using telephone survey and sent out letters to the applicants.  
Performed other miscellaneous duties when required.

Receptionist

Experienced Human Resource Coordinator and Administrative Assistant who is a reliable self-starter with flexibility, excellent organizational skills, and attention to detail.  Additional strengths include the ability to set priorities, meet deadlines, and work with little or no supervision.  Excellent team player.  Able to interact effectively with co-workers and customers. 

taplio

The Battle

Craig Andrews

Elena Thibeault

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