humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Dometic

Head of Global Marketing

SpeakCharlie

Board Member

Creativity Unscripted

Marketing, brand, strategy and communications advisor.

Experienced Marketing leader with broad global and local experience from building brands and business across B2C and B2B, in both start-up and large company environments.

Senior Strategic Advisor

SKUGGA Technology AB 

Led the marketing function. Strategic and operational responsibility to deliver and implement marketing strategy, -plan and -initiatives to build brand and drive business. 

Re-inventing smart eyewear by seamlessly merging high-fashion with smart tech. 
Skugga is re-inventing smart eyewear with miniaturized technology that can be embedded in any eyewear frame. On a mission to partner up with fashion eyewear brands, seamlessly merge fashion with smart tech and make smart glasses widely available.

CMO (Interim)

The Absolut Company

Turned around decline into 25% growth in 18 months. Secured highest net sales, 180M€, in 10 years.

Led disruptor unit with a team of 7. Reported to CEO. Member Marketing leadership team, co-
leading global marketing organization of 90 people.

▶ Accelerated business growth of Kahlúa: 
-	Re-positioned brand anchored in brand heritage and consumer insights and by tapping into global consumer trend. 
-	Developed and implemented new brand and marketing strategy and communication platform globally. Full suite of marketing assets developed and launched.
-	New visual identity and design.  
-	New content and messaging strategy developed and implemented. Across all channels.
-	Delivered Kahlúa’s Sustainability program Coffee for Good.
-	Re-evalued product portfolio to fit new strategy incl launching new innovation pipeline.
-	Optimization of performance marketing to reach set objectives.
-	Channel strategy (incl e-commerce) optimized for commercial success. 
-	KPI analytics and insights used to evaluate and drive performance.
▶ With a global leadership role, collaboration, alignment and influencing with key stakeholders across levels, functions and geographies was key for success.

VP Global Marketing / CMO - Record Sales

Implemented strategy for increased growth of Malibu from 5% to above 10%, combining digital marketing with right approach to innovation and product launches. Presented new strategic approach for Kahlúa to initiate turn-around of brand.

Reported to VP. Member Malibu/Kahlúa Marketing leadership team. P&L. Headed up team of 7.

▶ Promoted to head up global brand strategy, management and innovation for Malibu and Kahlúa, previously handled by 2 people. 
-	Delivered global brand strategy, positioning, visual identity / design, product portfolio and innovation for both brands.
-	Oversaw commercial strategy, including long-term planning. 
-       Commercial responsibility for US, Malibu and Kahlua's biggest market. Built best-in class collaboration with Pernod Ricard's 7-person US team, Mktg Directors and managers.

Global Director, Brand Strategy & Innovation

Built global brand advocacy by launching and driving best in class community initiatives. 

Reported to VP Absolut. Member Absolut marketing leadership team. Headed up team of 8. 

▶ Promoted to global director, serving as global head of brand advocacy and trade experience (bar/restaurants) for Absolut vodka. 
▶ Delivered best-in-class brand advocacy programs for Absolut, building community through storytelling and brand experiences to key influencers and stakeholders around the world.
-	Launched Green Hustle, Absolut’s first on-trade advocacy program focused on sustainability, a global bartender initiative intended to encourage sustainable practices in bars.
▶ Led team that opened Absolut’s first brand home experience, Absolut Home, within 18 months. Led large cross-functional team of approx. 20 people.
-	Delivered business case, concept, design, storytelling, operational set-up, retail, restaurant etc.

Global Director Brand Advocacy, Absolut - Building global brand advocacy among key stakeholders.

▶ Promoted to global brand management role for Absolut. Led several strategic brand initiatives          and reengineering initiatives, incl: 
-	Brand strategy and DNA platform – still in use. Brand visual identity. Brand book. Portfolio strategy.
-	Lifestyle- and product-oriented communication campaigns and content creation.
▶ Led innovation launches – Absolut Tune and Absolut Oak. Developed campaigns and produced video with Swedish duo Icona Pop. Directed large cross-functional project and team, 10+ staff in Sweden/US.

Strategic Brand Management - Innovation launches - Communication Development. ABSOLUT

▶ Recruited by 2 former clients/colleagues, to lead global consumer insight projects for all three brands.

Senior Manager Global Consumer Insight, Absolut / Malibu / Kahlúa

Tele2

▶ Head of Consumer Insight at group level. Reported to CCO (Executive VP).

Global Insights Director, Brand and Communication Insights - B2C & B2B

Synovate

▶ Headhunted by CEO, previously Brand Director at Coca-Cola (and former client). Reported to CEO, full P&L for 4-5 staff. Member leadership team. Led concept development as liaison with customers.

Director Brand & Communication

Arla Foods

▶ Headhunted by my biggest client. Full brand management for Kelda brand. Grew sales 10% and launched successful communication campaign “Vad gör du när Kelda gör jobbet?”

Senior Brand Manager

Demoskop AB

▶ Reported to CEO. P&L responsibility and head of business area team.

Director, Communication & Consumer

Senior Consumer Insight Consultant

CMO | Senior Marketing Leader | Advisor Brand & Marketing | Team Builder | Commercially driven - Builds strategies, brands and high-performing teams that deliver business results

I am a strategic marketer that thrives on bold, creative execution. A relentless focus on the consumer, a passion for creative storytelling and a strive to always make the complex simple has, together with my ability to engage people with a clear vision, proven successful. 

With a 15+ year career dedicated to building global brands that both resonate with consumers and drive substantial commercial success I know the power of brands that connect authentically with their audiences.

I have led highly motivated high-performing teams, re-engineered brands, turned around sales and developed and implemented numerous brand strategies and initiatives across the globe. Successfully collaborated with teams and stakeholders across geographies, levels and functions. 

My knack for diving deep into consumer psychology enables me to craft brand narratives and consumer experiences that resonate. I lead by example, creating positive and inclusive environments that fuel creativity and innovation. And I firmly believe collaboration to be the best way to reach maximum impact.

I am always moving forward and have taken on challenges across a range of contexts, from global corporations within consumer goods to agile tech start-ups.

My true element lies within ambitious, diverse and progressive team contexts. I want to use my skills to make a positive difference together with like-minded people. 

WHAT I AM GOOD AT
➤ Crafting brand stories that capture a brand’s essence, resonate with consumers and lead to business growth.
➤ Making brands come to life with powerful brand presences through compelling design, storytelling, and tone of voice. 
➤ Fostering consumer-centric, creative and agile cultures through inspiring leadership. 
➤ Growing people and building high-performing teams. 
➤ Making the complex simple. Strong communicator and relationship builder. 

I AM ALSO
➤ Fearless and positive. 
➤ Highly analytical with strong ability to connect the dots. 
➤ Data-driven with a creative mindset.
➤ Progressive and pragmatic.

WHAT OTHERS HAVE SAID
“Very strong marketer. Strategic and a doer, authentic, progressive and assertive leader, strong people relationship skills. Delivery oriented. Advances her team.”
“Tamara builds trust and cares about the team. She is honest, inclusive, and pragmatic”
“Tamara is highly collaborative, across teams and countries. Positive, with high energy.”
“You are one of the main culture bearers of the marketing organization.”

taplio

The Battle

Cosmo Shield ♾

Tamara Urukalo

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