humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Personal Branding for CXOs, Founders, and Executives.

LinkedIn is noisy.

Everyone’s posting. Few are remembered. Even fewer convert.

Most feeds look identical.

Buzzwords, recycled advice, and templated content that could’ve been written for anyone.

That sameness is your enemy. It drowns out your voice, your perspective, your credibility.

That’s where I come in.

I run visible, a ghostwriting agency for founders, executive coaches, and B2B leaders who want their LinkedIn presence to:

- Attract opportunities (clients, investors, speaking gigs)
- Build trust at scale
- Drive pipeline without chasing leads


How do I do it?

Through stupid good writing. Writing that actually sounds like you. Writing that makes people stop scrolling, think, and DM.

My approach isn’t templates or gimmicks. It’s:

- Hooks that demand attention
- Stories that stick
- Messaging that positions you as the authority in your space


That’s why my clients, CEOs, coaches, and leaders across industries, see their feeds transform from ghost towns into credibility engines.

If you want LinkedIn content that feels human, sounds smart, and sells for you while you’re off doing actual work…

Let’s talk.

Prakhar Sharma

Very quick LinkedIn tip:


Write like you're talking to one person, not teaching a room full of interns.

Your posts keep failing because they feel like a post-lunch college lecture on a Wednesday afternoon.

They should feel like a conversation over drinks or a meal, instead. 

Casual, human, maybe a little opinionated.

Educating your audience is great. Putting them to sleep isn't.

Keep it simple. You'll thank yourself later!

They call me the LinkedIn guy || Building authority & pipeline for founders, execs, & b2b leaders through LinkedIn content

Can someone tell me how to return to work and get back to being a contributing person to society after a (very) long new year break?

The struggle is real!

(Don't worry, I'll go back to rambling on about LinkedIn in a couple of days. 3, tops)

If you've been procrastinating and slacking off like me, here's a productivity hack that works 100% of the time (you can unfollow me if it doesn't work)

Step 1:
Go to Skyscanner dot com

Step 2:
Look up airfares to your dream destinations

Step 3:
Realise that flying has become sh*t expensive and you'd need a lot of money to see the world

Step 4:
Get back to work 


That's it.

Works like a charm every damn time.

"AI is going to take your job, Prakhar" 

Meanwhile, the posts on my feed: 

Everyone thinks LinkedIn growth is about (a concept nobody has ever genuinely disagreed with).

It’s not.

It’s about (another obvious idea reframed as a breakthrough).

Let me explain.

→ (A universal truth presented as hard-earned insight)
→ (Same point again, slightly reworded to look like depth)
→ (A wildly specific number pulled straight from vibes and optimism)
→ (A sentence that quietly contradicts the first point)
→ (One filler point added because five looks more “thought leadership” than four)

This is the real difference between people who grow and people who don’t.
(Implied authority without evidence)

When you focus on (thing everyone and their dog is already doing), results follow.

That’s why (broad outcome) isn’t about (thing nobody actually blamed).
It’s about (relabelled version of the first sentence).

Simple.
(Short sentence to feel decisive)

If you’re serious about LinkedIn, start doing (the same generic advice repeated one last time).

What’s your take?
(Mandatory engagement bait)


🥴


yeah, I think my job is safe

LinkedIn influencer checklist:


Travelled to Chiang Mai ✅
Worked from a co-working cafe ✅
Wrote a post about the whole thing on LinkedIn ✅

How am I doing so far?

Thursday is the best day to post on LinkedIn.


No, wait, was it Tuesday?

Okay, Monday. Final answer.

Seriously, stop basing your posting routine on a PDF you downloaded by commenting “GROWTH” on an obviously bait post.

Post on all days. Do it for a few weeks.

Collect data, jump into your analytics, and look at what actually worked for you.

Thursday works for me.
Saturday might work for you.

The only way to find out is to look at your numbers.

Trust the data. Everything else is just noise.

Here's a LinkedIn thing I desperately hope we've left behind in 2025:


Posting how much money you make.

Look, I know flashing your income is probably the only way you know how to sell your lifestyle course.

But surely there's got to be a better way to do it.

It's lazy at best and icky at worst.

"But I do it to be transparent, Prakhar" you might say.

It doesn't feel like transparency, though. It's theatre.

The obsession with income screenshots turns LinkedIn into a scoreboard instead of a place to think.

If you want to share something useful, talk about:

- how you made a hard call
- what broke before things worked
- what you’d do differently if you started again

That’s the stuff people can actually learn from.

Money is an outcome. Not the lesson.

And we don’t need another Stripe screenshot to prove it.

2026 is off to a very weird start. My first post on Reddit went viral. But the important question is...

How long before I add "reddit influencer" to my headline and start posting 7 essential and proven methods to grow?

taplio

The Battle

Cosmo Shield ♾

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance ScorePrakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Cosmo Shield ♾

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePrakhar Sharma's LinkedIn Performance