humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Helika

Helika is a Series-A (led by Pantera Capital, managing 4.7b in assets) data analytics provider for game studios including MapleStory, Ubisoft, Yuga Labs's Dookie Dash, Parallel, Proof of Play, and more.

• Built CEO personal brand across LinkedIn & Twitter: 100+ posts → 1,400+ engagements

• Earned media: 2 Forbes features + 5 Forbes commentaries; multiple interviews on podcasts/magazines; invited to 4 conference panels

• Content-led demand gen: one report → 876 qualified leads, ranked #3 on Google

• 90 SEO articles → 2-year organic traffic high; indexed keywords ~100 → 400+ with Top-3 gains

Head of Marketing

PlayDapp

Promoted to CMO to lead U.S. expansion and reposition the company through content, storytelling, and community-led growth.

•	Generated 1,200+ inbound leads from developer-focused reports and outreach campaigns 

•	Monthly B2B collabs & monthly offsite networking events → 500+ qualified leads every month

•      Built strategic partnerships with leading Web3 ecosystems including Animoca’s $1B-valued Gamee, Glipp, and Karmaverse, driving co-marketing and integrated B2B GTM campaigns

•      Led B2B GTM strategies for 8+ games, managing SEO, SEM, influencer, and social campaigns

Chief Marketing Officer

PlayDapp is a Series A gaming company that reached a peak market capitalization of $150M. The company built strategic partnerships with leading Korean brands including Samsung, KB Kookmin Bank (Korea’s largest bank), Everland (the country’s largest amusement park), and Mom’s Touch (a major F&B chain).


•	Established a marketing team from 0-1.
•	Launched Web3 games/NFTs → 630k+ downloads, -83% CAC
•	Built relationships with media outlets → 10.7M impressions and 46.3k clicks
•	Repositioned brand narrative → sold-out NFT in 3 hours
•	300+ content initiatives → +153% impressions, +219% community growth

Workana

​Workana is a Series C SaaS platform connecting 600K+ companies with 3M+ freelancers. 

Built the Head of Asia’s personal brand and regional thought-leadership strategy, driving visibility, credibility, and inbound demand across SEA.

• Head of Asia's Linkedin Account grew to over 10k Followers, generating 640K impressions, 32K engagements, and securing multiple podcast and media interviews

• Earned Media → 62+ placements across regional magazines and local newspapers 

• Launched co-marketing partnerships and webinars with local b2b companies → 200+ MQLs each

• Lead Gen Paid Media Campaigns →  over 3,000 MQLs at an average cost of $17–$23 per lead.

• Wrote and distributed 3 newsletters, reaching 15K subscribers with 20–25% open rates and a 1% click-through rate.

• Guerrilla Marketing on Facebook & Twitter →improved cold outreach response rates by 56% (split tested hundreds of messages)

B2B Marketing Manager

Digital Saga Inc.

Built, scaled through Google ads, and exited four DTC brands.  Learned firsthand how storytelling, positioning, and conversion drive sales and eventual exit to private investors.

• Generated over $1.1M in online sales across several DTC brands.

• Exited 4 single-product stores to private buyers

• $55,000 in revenue from a single product page

• Grew organic reach to 11.3 impressions and 228k clicks by building SEO-friendly content

• Built and optimized sales pages and landing flows using A/B testing to maximize conversion rates.

• Ran full-funnel paid campaigns across Google Shopping and Facebook Ads, scaling profitably through creative testing and audience segmentation.

Owner (7-Figure DTC Brand Builder | Messaging & Conversion Expert | 4x Ecom Exits)

Bang With Ads Sdn Bhd

I led full-funnel paid media strategy across B2B and B2C verticals, focused on high-ROI scaling through rigorous creative testing, sales funnel optimization, and data-driven media buying.

1. Generated $723,874 in revenue and $363,522 in net profit through high-performing paid campaigns

2. Drove B2B lead generation for real estate, insurance, and automotive clients—focused on qualified, sales-ready leads

3. Scaled B2C campaigns across app installs, e-commerce, and beauty verticals using full-funnel performance frameworks.

4. Launched and tested 1,000+ creatives—copy, visuals, targeting—optimized relentlessly for conversion lift.

5. Built and optimized 100+ landing pages through A/B testing and CRO, significantly improving lead and sales conversions.

6. Managed multi-channel budgets across Facebook, Google Ads, Display, PPC, and Popups—consistently hitting CPA and ROAS targets.

Performance Marketer (Paid Media Lead | Media Buying Expert | Funnels & CRO)

Appsasia

I co-founded appsasia co., ltd with my Korean business partner and we were Korea's first app marketing agency. I focused on the planning & execution of digital marketing strategies for our clients while my partner focused on business development and sales. Because we were Korea's first app marketing agency, we were able to secure Government projects on marketing Korean developed mobile apps to the global market. One such project, The Global Apps Marketing Challenge won multiple marketing awards. In less than six months we marketed 25 apps in the international market. The results generated more than 132,000 paid apps sold and over 2.2 million apps were downloaded for free. These successful campaigns placed 9 South Korean apps in the iTunes’ Top 200 and accumulated about $612,000 in profits.

•	Consistently generated revenues, approximating one million dollars annually during our pivotal second and third years.
•	Cultivated a vast network of subcontractors, specializing in PR execution, Media Buying, and Social Media Marketing, to seamlessly execute marketing campaigns.

Co-Founder | Award Winning Agency for Mobile Marketing

Creek & River Korea Co., Ltd.

•	Proactively reached out through cold calls and emails, targeting thousands of potential buyers to license diverse Korean content, spanning Publishing, TV, Film, and Art.
•	Successfully licensed and masterfully negotiated broadcasting, DVD, and comic publishing rights for coveted Korean content with global partners, including Duna TV in Hungary, 10francs across European territories, Vanguard Cinema in the US & Canada, and 001 Edizioni in Italy.

International Marketing Manager

Bob Corker for Senate Campaign

-	Participated in all phases of the campaign, including promotion, canvassing, cold-calling, sending thank you letters, contacting and securing campaign donations, and maintaining volunteer relations
-	Campaigned and promoted for Senate-elect Bob Corker by visiting 3,100 homes and contacting 3,400 constituents

Field Staff Intern / Political Senate Campaign - Voter Outreach (Door-to-door & Cold Calling)

Hi, I'm Peter 🤝 —  an Award-Winning Marketer who helps mission-led brands turn LinkedIn into more leads, partnerships and opportunities.  

I’ve built, scaled, and exited multiple businesses over 17 years in tech, gaming & ecommerce.

But what really drives me now isn’t just growth — it’s helping brands that make a difference grow their mission.

I’ve volunteered with organizations like WWF, Big Brothers & Big Sisters, and the Rotary Club, and I’ve seen firsthand how much good can happen when the right people and causes connect.

That’s why I focus on helping mission-driven founders and teams use LinkedIn to reach the decision-makers, partners, and supporters who can amplify their mission.

What you’ll get when we work together:

✅ Attract inbound leads & sales
✅ Spark investor and donor interest
✅ Attract and keep top talent
✅ Land speaking gigs and podcast invites
✅ Find more volunteers and community partners


Proof my systems work:

📌  Helika (Series A, Pantera): Built the CEO’s personal brand → 1,400+ engagements, 2 Forbes features, and 876 inbound leads from one campaign.

📌 Workana (Asia): Grew exec’s LinkedIn presence → 640K impressions, 32K engagements, and 62+ media features.

📌  E-commerce : Built & exited 4 brands, generating $1.1M+ in sales.

📌  PlayDapp (CMO): Generated 1,200+ inbound leads, ; launched games → 630K+ downloads 

📌  appsasia: Co-founded Korea’s first app marketing agency → 7-figure revenue by Year 2, winning 3 international marketing awards

Today, I run a done-for-you LinkedIn personal branding service that combines:

✅ Positioning & storytelling
✅ Thought-leadership content
✅ Consistent content distribution

If you want LinkedIn to drive real business results - let’s connect.

taplio

The Battle

Cosmo Shield ♾

Peter Song

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?