humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High call-volume teams don’t fail from lack of skill.They lose performance across the shift when rough calls stack and recovery lags the next dial.Morning numbers are strong.Afternoons drift.DecideFast™ runs in the seconds after a call so performance holds from first block to last.No integration.No coaching.No training.No workflow changes.No IT involvement.Training happens before the shift.Coaching happens after the shift.Dashboards explain the drop once it already hit the numbers.Nothing protects the transition between one call and the next.That is the gap DecideFast™ fills.DecideFast™ shortens after-call transition so the day doesn’t slide as it progresses.Used in seconds.No management overhead.See after-call recovery live.No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

Most phone sales “burnout” isn’t burnout.

It’s compounding.

A rough call ends.
The rep logs it.
The dialer fires the next one in seconds.

➡️ Nothing clears what just happened.

By the third or fourth tough call in a row, tone tightens. Close attempts lose edge. Response speed slows just enough to matter.

Morning block looks strong.
Afternoon block drops.
Same script. Same leads. Same rep.

What changed?

Not energy.
Not motivation.
How fast they bounce back after a rough call.

If it takes 3-4 calls to get back to normal, the afternoon is gone.
If it takes 1, the day holds.

➡️ Training builds skill.
➡️ Coaching fixes patterns.
➡️ Dashboards show the drop.

But the real break point lives between calls, or more specifically after a rough one.

That’s where the afternoon is won or lost.

The gap is the 5-8 seconds after a rough call when the next dial starts and they're still carrying the last one. 

You don't need to make them better salespeople. You need to help them start the next call without dragging the last one into it.

➡️ 14-day, 25 rep contained pilot. 
➡️  Does afternoon output hold.
➡️  Email me: mike@decidefastbusiness.com

#insidesales #phonesales #salesmanagement

Mike Pedersen

High-Volume Phone Teams See Afternoon Performance Drop | Between-Calls Reset Software Prevents It | No Training. No IT. No Workflow Changes.

If your sales reps make 60 to 100 calls a day, read this. ⬇️ 

If you run a phone sales team, you already know this.

Mornings feel steady.
By mid-afternoon, you are pulling reps aside, calming people down, resetting tone.

You are not coaching skill.
You are managing carryover.

You've already invested in training and coaching. That's not the gap.

The gap is the 5-8 seconds after a rough call when the next dial starts and they're still carrying the last one. 

You don't need to make them better salespeople. You need to help them start the next call without dragging the last one into it.

➡️ 14-day, 25 rep contained pilot. 
➡️  Does afternoon output hold.
➡️  Email me: mike@decidefastbusiness.com

30–45% annual attrition in phone sales. 20–40% afternoon output decline.

Every year. Every floor. Industry-wide.

If a manufacturing plant lost 35% of its operators annually and produced 25% less output after lunch, the operation would be shut down.

In phone sales, it gets a line item in the budget.

Detection would follow measurement. If afternoon throughput consistently runs 20 percent below morning throughput, that pattern would be identified, named, and quantified. Not absorbed. Not averaged away. Named as a recurring condition with a measurable cost. 

Nobody caused this. Nobody's proud of it. But everybody normalized it.

The question worth asking isn't who's responsible. It's why the industry stopped looking for a solution.

I wrote something every phone sales leader should read — and pass to their CFO.

Read it here: https://lnkd.in/gT8ssJaE

What is rough call carryover.

Most leaders call it burnout.

Morning block looks sharp.
Afternoon block widens.
Same reps. Same leads. Same scripts.

What changed?

After a stretch of tough calls, hesitation between dials stretches.
Five seconds becomes eight.
Eight becomes twelve.
Across a team, that compounds fast.

That’s not exhaustion.
It’s rough calls accumulating.

Definition of Rough Call Recovery: The ability of a phone sales rep to return to normal pace and tone before the next dial after a rough call.

I wrote a breakdown on what it is and how to spot it in your numbers.
https://lnkd.in/gycdm6eq

If you are a phone sales leader and you want to stop your afternoons from crashing, there is a way. And it's not in your current tech stack.

➡️ 14-day, 25 rep contained pilot. 
➡️  Measure: Does afternoon output hold.
➡️  Email me: mike@decidefastbusiness.com

How much is a rough call costing your phone team?

Most leaders look at call volume, close rate, and revenue.

Almost nobody looks at what happens right after a rough call.

Over the past few months, we interviewed three dozen reps and agents working in high-call-volume environments.

We asked one simple question.

What actually happens after a bad call?

The answers were consistent.

“That last call threw me off.”
“I was still thinking about that one.”
“I’m not ready for the next call.”
“I need a reset before the next dial.”
"I don't need more coaching, I need to get out of my head."

That moment is short.

The cost compounds across the day.
One rough call can affect the next call.
Then the next one after that.

Across a team, the numbers add up fast.

So we built a simple Rough Call Carryover Calculator where leaders can plug in their own numbers and see the real impact across a team.
No assumptions.
Just your numbers.

If you lead a high-volume phone team and want the calculator, comment below, and I’ll send it.

taplio

The Battle

Cosmo Shield ♾

Michael Pedersen

Followers

Posts

Engagements

Likes

Performance ScoreMichael Pedersen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Cosmo Shield ♾

Michael Pedersen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Pedersen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichael Pedersen's LinkedIn Performance