humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

mbg creative

In the swiftly evolving landscape of today's marketing world, capturing the spotlight is the greatest tool in a marketer's arsenal. mbg creative champions this cause, helping marketers cut through the noise with compelling brand stories. Beyond being a mere marketing agency, we position ourselves as an ally, weaving narratives that resonate and captivate your audience. With a focus on B2B marketing, we bring a distinctive mix of strategic consulting, marketing expertise, and creative solutions.

Founder & CEO

Chubb

Develop a robust digital storytelling strategy and approach that takes content creation and development to the next level.

Consult with global marketing teams, key business leaders, and C-Suite executives to craft engaging and compelling creatives (campaign assets, presentations, video productions, motion graphics, email, social media, paid advertising, and more) focused on creating a quintessential brand experience.

Lead creative development for high-profile initiatives, ensuring brand and editorial integrity during all phases of development, from concept to green light to publishing. Adapt narrative for various channels and audiences.

Manage and inspire best-in-class creative and production techniques across multiple channels for branded campaigns, advertising, social media, corporate-sponsored events, and employee communication purposes.

Oversee all creative stages; implement operating procedures, optimizing quality and efficiency. Lead, hire, and scale creative teams, from pre to post, delegating assignments to internal and external creative resources globally (agencies, production companies, content strategists, copywriters, designers, other contractors, etc.).

Direct and manage the campaign design process; generate themes, conceive designs, and create campaign vision keeping within corporate brand.

Partner with Event teams and internal clients to establish event needs, create compelling event run-of-show, develop event design, coordinate/produce keynote presentations, produce various video productions, create media assets, develop event Apps, and execute on-site productions.

Manage multiple projects for multiple clients simultaneously across the company, globally.
Responsible for client management, vendor management, external agency management, department budget management, and actively assisting in developing our in-house production agency globally.

AVP, Global Marketing & Communications

Senior Multimedia Manager, Global Communications

Strategic Project Management: Successfully oversaw all aspects of video production projects, from initial concept development to final post-production, ensuring that timelines, budgets, and quality standards are met. Efficiently allocate resources, manage production teams, and communicate effectively with clients and stakeholders to deliver compelling video content that resonates with audiences and aligns with the organization's objectives.

Creative Vision and Storytelling: Utilized a strong creative vision to conceptualize and develop engaging narratives for video projects. Employed scriptwriting and storyboarding skills to craft compelling stories that resonate with target audiences while maintaining brand consistency. 

Collaborated with creative teams and crew members to translate concepts into visually stunning and emotionally impactful video content, designed for maximum impact in the digital and social media landscape.

Proficient in industry-standard video editing software, including Adobe Premiere Pro and After Effects, with a proven track record of seamlessly blending technical skills with a keen eye for storytelling and visual aesthetics.

Expert in crafting engaging narratives, enhancing story flow, and ensuring a strong emotional connection between the audience and the content.

Converted business strategy into successful creative assets for campaigns globally.

Senior Producer & Editor, Global Communications

Producer & Editor

2000 Sydney Summer Olympics, Aquatics Venue: Assisted all members of the Olympic production team such as: the producers, directors, editors, graphic artists, camera people, and talent  to create a more productive and organized work atmosphere.

Production Assistant

Received knowledge of different aspects of the Nightly News department; sat in on live broadcasts along side the executive producers, worked with reporters and affiliate stations, assisted the President of Special Projects with various projects, as well as, worked for the Executive Vice President of NBC News.

Became familiarized with rundown formats and production coordination of a fast-paced news environment.

Participated in researching, screening, and logging many network reports for Nightly News.

Intern, Nightly News

Brand, Marketing & Storytelling Strategist | CHIEF Member

Are your marketing efforts making an impact? Is your brand standing out in a crowded marketplace?

✨Elevating Brands with Captivating Narratives✨

With over two decades of experience managing and executing high-visibility projects for a global Fortune 250 company, I specialize in transforming challenging business concepts into compelling assets for global marketing campaigns, employee communications, and corporate-sponsored events. I'm passionate about crafting authentic narratives that seamlessly integrate with your marketing framework, forging powerful connections with your audience, and setting your brand apart.

✨A World of Stories, a World of Experience✨

Throughout my career, I've had the privilege of traveling the world and producing compelling stories in diverse corners of the globe. I've created quintessential brand experiences for numerous campaigns and events, spanning topics such as global economies, industry growth, institutions, government affairs, small businesses, natural disasters, nonprofits, arts, culture, travel, charities, and more. My portfolio is as diverse as the stories themselves. Having visited 30+ countries and 48 states, I've connected with people from all walks of life, crafting narratives that deeply resonate with diverse audiences.

✨ Let's Transform Your Brand's Story✨

By seamlessly integrating these compelling narratives into your marketing strategy - ensuring they are firmly anchored to the foundation of your brand - we can elevate your brand above the sea of similar rhetoric. This approach empowers your brand to captivate, motivate, and mobilize audiences - leaving a profound and lasting impression.

Ready to make your brand's story unforgettable? Let's connect!

*Brand Story Strategy & Advocacy
*Marketing Strategy, Development & Execution
*Creative Content 
*Artistic Brand Direction
*Video & Event Production
*Social Media
*Executive, Employee & DEI Communications

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Cosmo Shield ♾

Megan Gaffney

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