humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

FinancialHealthClub

I’ve always been more of a creative type. Little Martin had big dreams of being a musician, taking on the world one stage at a time.

So it’s not a surprise really that I hated a lot of the attitudes in the world of finance.

Yes, I was a stockbroker in a past life (please refrain from drenching me in holy water), and I’m a qualified chartered financial planner.

I lived the suit and calculator life, but it wasn’t for me.

Because from the deepest, darkest depths of my proud Scottish heart, I actually give a sh*t about your financial future.

Money is still a pretty sensitive topic for many.

Some even still consider it ‘taboo’ to speak about aloud.

I understand that it might feel uncomfortable at first to have such an open and honest conversation about it.

But together, we’re going to put it all on the table, without judgement.

I’m here as your financial ally and confidente.

Because I don’t want money to feel like the problem, when it can be the solution.

DM me (or book through the link in my bio) for a complimentary financial check-up.

Financial Mentor

Schroders Personal Wealth

Not everyone needs a financial advisor.

What everyone does need, is financial knowledge.

I’ll never forget sitting opposite a client who had come to me for a full A-Z breakdown of his current financial situation.

This gentleman had done well for himself.

A successful business owner who’d carved out a career in the computer game industry.

I crunched the numbers, laid it out for him, and explained his financial position.

And his financial position was GOLDEN.

I asked, “So, would you like to invest 150K in (some jazzy fund)?”

His reply?

“No, I’m good. I just wanted to know that I had enough and whether or not I could do better”

That was it.

All this chap wanted was financial peace of mind and some pointers on how to manage what was available to him in the best way possible.

And this is when I realised that not everyone needs a financial advisor.

Some just need a financial coach in their corner who is invested in their financial health, and can show them how to make the most of their hard-earned money.

The client above didn’t want to pull the wool over his eyes.

He didn’t want to sit and hope everything was hunky-dorey.

He didn’t want to risk his financial future by living ignorant bliss of his financial present.

This can be simple.

It can be manageable.

And you don’t need to be a genius to manage your money.

But you do need to be aware.

If you’re ready to start building your wealth and bring money to the forefront so you can calm your ‘will there ever be enough’ worries…

Send me a DM for a complimentary financial check-up.

Taking control of your life starts with taking control of your money.

Personal Wealth Adviser

IFA CENTRE

IFA Centre

AXA Wealth

Responsible for delivering both new and existing business within the specialist products area of Axa, specifically targeting Pensions, Offshore Bonds and Investments.

Axa Wealth

Your Financial Friend | Honest Financial coaching and guidance for creative professionals | Let’s make money the solution, not the problem | Financial Guitar Guy🎶

You know you are smart and you’ve done all the right things’ to get a grip on your finances but you…

-Feel like your financial future is looking sketchy
-Never feel like you know where you are heading
-Feel like freedom is getting further away not closer

It’s not your fault.

1 in 2 adults don't feel confident managing their money. 24 MILLION people in the UK.

You know you can't let this slide, you've got responsibilities and times a-ticking...

But the mere thought of having to deep dive into your finances makes your skin crawl

Martin Lewis has some good advice, but HOW do you apply it to YOUR circumstances?

Every attempt leaves you even more embarrassed because ‘you should know this

But listen…

Everyone - no matter where they start - can build financial wealth.

Whether you begin with 200 or 200K, you can be wealthy if you know the way 😃

You just need AWARENESS of your current financial situation, and a little trust in your financial friend (that's me).

Because it can feel sh*t-scary to put your money where your mouth is.

With me, you’ll have a safe space to ask ‘silly’ questions (You guessed it, there are no silly questions)

We’re going to fill in your financial gaps so you can:

Use your money to create more money
➡️Know exactly how to Invest to support a wealthy life
➡️Optimize your lifestyle and secure your future financial freedom
➡️Proudly teach your children how to build THEIR financial wealth

Sound like a plan?

Ping me a DM or head to my featured section to get Started today

taplio

The Battle

Cosmo Shield ♾

Martin Macleod

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