humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Jewel Content Marketing Agency

Three different billion-dollar (USD) companies among our clients in our first year.

Freelance Self-Employed 

Helping brands make an impact. Helping audiences get the message.

I solve problems for B2B and B2C companies in APAC through high-quality content, consultation, creative, copywriting and messaging in the English language. Focusing on strategy or execution. 
Delivering creativity, clarity, and professionalism – with speed.  

Industries of Expertise: Telecoms & Networking, IT, Consumer Tech, Medical, Pharma, and Education. 

Domains of Expertise: B2B, Content Strategy, Brand Strategy, Social Media, Thought Leadership, Product Marketing, and Blogging. 

Client Domains: Rugged Computing, Retail, Automotive, Healthcare, Telecoms, eCommerce, Logistics, SaaS/Apps, Media, MarTech

Serving Clients in Taiwan, Mainland China, Singapore, Hong Kong, Japan, Korea, India, UK, and US

Contact me at: jasonpatterson321@gmail.com

Content Strategist & Copywriter

IGNITE Global Marketing

Content Strategy Director & Co-Founder

D-Link

Key Responsibilities: Planning & creating key marketing content for the Enterprise & Telecom business divisions. Analyzing competitors. Developing value propositions w/Marketing Leaders & Product Owners. Building in-house B2B content operations & calendar. 

Secondary: All content for LinkedIn. Marketing recruiting & vetting. Occasional pre-sales work and internal education on solutions and technologies.

Key Achievements: Developed all core assets for our flagship business solution. Audiences finish my webpages at nearly double the benchmark rate, while Virality and CTR are up 51% and 60% y/y on LinkedIn, respectively, during my tenure.

Senior Content Strategist

Huawei Technologies

Primary Responsibilities: Digital content strategy and calendar. Creative direction and copy for social media. Management of digital agency. Head of employee advocacy. Translation of brand priorities into content deliverables and KPIs.

Secondary Tasks: Content creation and consultation. Thought leadership cultivation. Influencer marketing. Best-practice setting. Translation of brand goals into tangible KPIs. Training of junior personnel.  

Key Achievements: Took Huawei from being a little-known Chinese brand to No. 1 in Telecoms on LinkedIn, Facebook & Twitter in less than 3 years, with engagement metrics now amongst the global tech elite. Exceeded the targets on every major campaign I was involved in. Built the largest LinkedIn following in Asia.

Internal Legacy: Created and guided new content pipelines in key strategic areas, both technical and non-technical. Co-authored Huawei's first "Social Media Handbook" and other guidance materials. Delivered gains in performance metrics each year that were so impressive, they're now reported at the board-level.

Huawei Technologies is a market leader in Telecommunications, Big IT, and Consumer Electronics, and a member of the Fortune 500.

Content Strategy Director

Primary Responsibilities: Content creation, project management, and integration. Community management and copywriting for social media. Tech and industry guidance of the agency.

Key Achievements: Authored or edited 100 feature articles and 20 videos per year. Co-founding member of Huawei’s Corporate social media team.

Internal Legacy: Pioneered Huawei’s digital practices for live events. Initiated Huawei's first relationships with Influencers. Founded Huawei’s Corporate social media content pipeline, which has served as the guide for all other digital content pipelines founded since that time.

Content Manager

Primary Responsibilities: All English-language content for a pair of Huawei-published industry quarterlies.

Secondary Responsibilities: Web content. Speeches. Whitepapers. Training of junior editors.  

Key Achievements and Legacy: Brought journalistic rigor to a pair of magazines that were more like product catalogs before I arrived. Authored and edited some of Huawei’s earliest thought-leadership pieces, including the first-edition of the Global Connectivity Index (GCI), which is still produced annually.

Senior Editor

Kingston Quest

Responsible for marketing activities related to print advertisements, emails, customer queries, etc. Worked w/clients to make certain needs & issues were being met.

Marketing Manager

dinglicom

Responsibilities: In charge of all English language materials, including flyers, brochures, manuals, press releases and website. 

Key Achievements: Project manager for website rebuild, from vendor selection, to layout, to content and visuals, to completion. Project came in on-time and on-budget.

Managing Copywriter

Linguitronics

Full-time 2006-2007, Part-time 2007-2011
Editing translated documents, mostly in the scientific/medical fields. Editing & creating technical manuals. Transcribing advertisements & symposiums in the pharmaceutical field.

Editor

Eurotrade Magazine

Writing feature articles, carrying our product reviews, and editing advertorials & other materials from advertisers. Researching latest industry developments, including interviewing key IT industry figures and attending trade shows. (www.etmag.com)

LiveABC Interactive Corporation

Hosted and wrote scripts for an educational TV show aimed at high-school students (was given a set of unrelated words & phrases and had to create a story incorporating them).

Host & Scriptwriter

You won't find anyone better at what I do in GMT+8. 

I make content sing for clients tired of cookie-cutter agencies who just don't give a shit. 

I bring business, technology & marketing savvy to the content and copywriting arts.

I deal in quality to the core. I deal in content that reads like copy. And I make sure brand and marketing are served.

Tech and B2B customers are my specialty.

From startups to the Fortune 500, I've been creating content for global audiences for 20 years in diverse formats, channels & platforms.

With content strategy, I can determine what your business needs, adapt to what you think it needs, get stakeholders onboard, evaluate effectiveness, and tinker as needed. 

With content marketing, I can plan, run the show, and do reporting as needed.

With content execution, I can get into the audience’s head, see things through their eyes, switch gears for different audiences as needed, and optimize for each, whether that involves sales, storytelling, brand building, or thought leadership. 

I can also teach others to do the same.

Most of my clients are in Taiwan, but it's fine if you're not. I've worked with firms in the US, UK, Mainland China, Singapore and elsewhere. 

I've been twice recognized as a LinkedIn Community Top Voice (Content Marketing & Copywriting)

If you’re a bot, algorithm, or recruiter, scroll for some keywords:

Advertisements, Advertorials, Agency Management, Blogs, Brand Advocacy, Branded Content, Bylines, Content Calendars, Content Marketing, Content Strategy, Copywriting, Creative Direction, Demand Generation, Digital Campaigns, Direct Marketing, eBooks, Editing, EDM, Email, Employee Advocacy, Executive Ghostwriting, Headlines, Inbound, Influencers, Infographics, Integrated Communications, Internal Communications, Journalism, Layout, Lead Generation, Magazines, Marketing, Media Relations, Medical Documentation, Message Houses, Native Advertising, Newsletters, Outbound, Owned Media, Paid Media, Platform Management, Product Descriptions, Product Marketing, Product Videos, Research Documents, SaaS, Sales, SEO, Slogans, Social Media, Speechwriting, Storytelling, Tech Descriptions, Thought Leadership, UX, Video Editing & Scripting, Websites, Whitepapers

Quoted by the Content Marketing Institute, Business.com, NinjaCat, Antiquoted, Vereigen, and No Wanky Bollocks.

Taiwan's best content marketer (according to my mom).

taplio

The Battle

Cosmo Shield ♾

Jason Patterson

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