humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

taplio

The Battle

Cosmo Shield ♾

James Newell

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