humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Ivan Dimitrijevic

Demand Gen Strategist & Content Maven | Elevating B2B with Engaging Content for Traffic, Engagement & Conversions

Greetings! Welcome to where strategy meets storytelling. 

I'm a growth marketing strategist with a flair for demand generation. A former chess pro turned digital media maven. Did someone mention the 'GIF master' of Dark Social? Yes, that's me!

With the hat of an entrepreneur & CEO, I deeply resonate with the challenges B2B brands face today. From curating engaging content to closing critical deals, my expertise navigates the entire spectrum.

🔗 Connection ➡️ Audience ➡️ Community

That's my mantra! And from there, I accelerate growth. Forget traditional leads. MQLs are passé. Dive into the era of Dark Social and robust Pipeline Conversions.

What can I offer? 

🎯 Training your team 
🎯 Strategic brand-building 
🎯 Building efficient processes
🎯 Quick wins & target achievements

Yearning for a significant impact? 
Desire exponential growth in the coming year? 

Let’s strategize. 📞

Beyond my professional pursuits, you’ll find me actively blogging, sharing insights on everything from marketing and startups to random musings that ignite my curiosity. A self-proclaimed geek, the thrill of a new project or newfound knowledge excites me to no end.

Long-term, sustainable business growth is not just a dream; it's a possibility waiting to be realized. I'm here to transform that into reality by architecting a digital media fortress around your business.

Ready to embark on a growth journey? 
Let's converse! 🚀

Always eager to connect, learn, and grow. 
Reach out anytime. 📞

Member

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

That’s technology at its best. Not hype. Not “disruption.”

A real upgrade to a real human life.

Color vision deficiency affects ~8% of men and ~0.4–0.5% of women. 
Those “magic” glasses work by filtering specific wavelengths so red/green signals don’t overlap as much, your brain finally gets cleaner contrast. 

Now zoom out.

AI is the next pair of glasses.
Not for your eyes. For your decisions.

The problem: most people use AI like a toy.
Or worse… like a shortcut to look smart.

Meanwhile, 75% of knowledge workers already use AI at work. 

So the advantage isn’t “using AI.”
It’s using it to see what you were missing.

Here’s the practical play (for ordinary life + business):

➡️ Spot patterns you can’t see.
Feed AI your notes, chats, customer calls → ask: “What’s the repeating pain?”

➡️ Make better choices faster.
Ask: “Give me 3 options + risks + what I should measure in 7 days.”

➡️ Turn confusion into a plan.
“Explain this like I’m 12. Then give me a checklist.”

➡️ Protect your attention.
AI summarizes. You decide. (Stop drowning in inputs.)

➡️ On LinkedIn: scale clarity, not noise.
AI helps you draft. You add proof, taste, and truth, because trust still wins B2B. 

Bold prediction: 
AI will feel less like “software” and more like glasses.
Normal. Constant. Invisible.

And the people who win won’t be the loudest. 
They’ll be the clearest.

If you want to use AI + LinkedIn to build real trust and pipeline (not just posts), that’s what my LinkedIn Power Surge builds: offer + content + comments + DMs → pipeline.

DM me for details. Let’s TALK!

I build LinkedIn-led demand engines (AI + Dark Social) | Strategy → Content → Community → Pipeline

Most salespeople don’t need more leads. They need fewer lies in their pipeline.

That “old school salesman” vibe is real:
We waste weeks on people who were never going to buy. 
Then we call it “nurture.”

Here’s the uncomfortable truth:

LinkedIn can hand you volume (Lead Gen Forms average 13% conversion vs 4.02% for landing pages). 

Volume without qualification = a calendar full of “nice chats.”

So qualify fast.
3 questions. First 3 minutes.

What are you using now?
What’s broken about it?
What does it cost if it stays broken?

If they can’t answer #3, there’s no urgency.
Move on.

Now the AI part (the smart way):

➡️ Pre-qualify before you DM.
Ask AI to scan their profile + company + recent posts and answer:
“Are they ICP? What initiative are they on? What would trigger urgency?”

➡️ Turn the 3 questions into a “DM ladder.”
Message 1 = context + 1 sharp question.
Message 2 = confirm pain.
Message 3 = cost-of-inaction.

➡️ Score leads, don’t vibe-check them.
Fit (1–5) + Pain (1–5) + Urgency (1–5) + Access (1–5).
<12 = park it. 12–16 = nurture. 17+ = call.

➡️ Let AI do the admin, not the selling.
Gartner found GenAI can save 4.11 hours/week for desk-based workers. 
Use that time to have better conversations, not more conversations.

And remember: trust is the real filter.

LinkedIn + Ipsos found 94% of marketers say trust is the #1 factor for B2B brand success. 

No trust = no deal. 
No matter how “qualified” the CRM says they are.

Bold prediction for 2026:
AI will make spam faster.
The winners will qualify like surgeons… and sell like humans.

If you want a system for LinkedIn that builds pipeline (offer + content + comments + DMs → meetings), that’s what my LinkedIn Power Surge (From Zero to Hero in Half a Year) builds.

DM me for the details. Let’s TALK!

Most founders “read” LinkedIn like a bedtime story. Slow. Linear. And they miss the plot.

Average adult reading speed is ~238 WPM. 
Comprehension starts to drop significantly once you reach speeds of around 400 WPM. 

That speed-reading video is the perfect metaphor for business.

Because in 2026, your problem isn’t a lack of information.
It’s a lack of signals.

And yes, AI can help you “speed read” your market.

But only if you stop using it to create more noise.
(Also: 75% of knowledge workers already use AI at work. The edge is how you use it.) 

The AI × Signal Reading playbook:

➡️ Define your 5 signals (not metrics):
Intent, Timing, Budget, Authority, Pain.

➡️ Build a Signal Inbox:
20 target accounts + 20 keywords + 5 competitors.
(Posts, comments, hiring, product updates, partnerships.)

➡️ Chunk, don’t scroll:
Copy 10 links / screenshots into AI and ask:
“Group these into themes. What changed? What’s urgent? What’s repeatable?”

➡️ Turn signal → action in 60 seconds:
“Draft 1 comment + 1 DM opener + 1 post angle from the strongest signal.”

➡️ Keep the human layer:
AI finds patterns. You add taste, proof, and context because trust wins B2B. 

Bold prediction for 2026:
AI will flood LinkedIn with content.
The winners won’t “post more.”
They’ll detect faster and respond smarter.

If you want that system (signal → content → comments → warm DMs → pipeline), that’s what my LinkedIn Power Surge builds.

DM me for the details. Let’s TALK!

Your LinkedIn is a backyard. Right now, most of them look like an abandoned Airbnb garden.

And then you wonder why leads don’t “just happen.”

That backyard-makeover video is the perfect metaphor:

They didn’t just add more furniture. Or plants.
They first removed the chaos. 
They burned the surface.

Then they designed the path.

That’s the 2026 LinkedIn game.

The B2B pain point:
Most teams use AI to post more.
To be found faster and filter out noise.

But trust is the real currency (94% of B2B marketers agree). 
And you can’t build trust with a messy profile and a junk feed.

Also: GenAI is already saving desk workers ~4.11 hours/week. Use that time to fix your “digital storefront,” not to doom-scroll. 

The AI × LinkedIn “Makeover” blueprint:

➡️ Step 1: Run a profile audit with AI (10 mins)
Prompt: “Act as my ICP. What’s unclear? What proof is missing? What keywords should be here?”

➡️ Step 2: Rewrite for clarity, not poetry
Headline = whom you help + outcome + proof hook
About section = pain → promise → proof → CTA
(No fluffy “passionate.”)

➡️ Step 3: Upgrade the ‘trust signals’
LinkedIn says a profile photo can drive up to 21x more views and 9x more connection requests. 
Your banner, Featured, and 3 case bullets do the rest.

➡️ Step 4: Clean the feed like you’re cutting weeds
Unfollow or mute the noise. Train your algorithm. 
Your feed is your inputs. Your inputs become your outputs.

➡️ Step 5: Use AI to summarize signals daily (instead of scrolling)
Prompt: “Summarize my last 20 saved posts into: trends, buyer objections, winning angles, and 5 post ideas.”

Bold prediction for 2026:
The feed will be 10x louder.
AI will flood LinkedIn with “fine” content.

The winners won’t be the ones who post the most.
They’ll be the ones with the cleanest profile, sharpest positioning, and best signal filtering.

If you want to do this fast (and with a system), that’s what LinkedIn Power Surge is for:
profile + content + comments + DMs → pipeline in 6 months.

Follow me for more.
Let’s TALK.

Chatbots were a warm-up. The real AI war is about agents.

Because agents don’t just talk.

They do: click, buy, book, code, deploy.
And the race just got louder:

OpenAI just brought in OpenClaw’s creator to lead next-gen personal agents, while OpenClaw moves to a foundation and stays open. 

At the same time, Anthropic is publishing playbooks on how to build effective agents and how to engineer context so they don’t go rogue. 

If this feels like an arms race… it is.

But not a “model vs model” race.
It’s a race for who runs your workflows.

And Silicon Valley nailed the nightmare years ago:
Pied Piper realizes their system can quietly erase privacy… so they choose to kill it. 

That’s the B2B pain point today:

Most teams want “agents”… but they don’t have governance.
Meanwhile, AI adoption is already mainstream: 75% of knowledge workers use AI at work. 

And trust is still the currency: ~94% of B2B marketers say trust is the #1 factor in brand success. 

So here’s the play (useful, not hype):

➡️ Start with “agent jobs,” not tools.
Pick 3 workflows: research, content ops, outbound, customer support.

➡️ Give agents a leash.
Permissions, audit logs, sandboxes, “human approve” for external actions.
(Companies are already banning risky agent tools for security reasons.)
 
➡️ Measure like a CFO.
Time saved, cycle time, error rate, meetings booked.

➡️ Build the trust layer.
AI can scale output. Only humans can scale credibility.

Not-so-obvious: agents will flood LinkedIn with “good enough” content and spammy DMs.

The winners will be the brands that run signal → proof → conversation.

Bold prediction for 2026–2028:

You won’t compete on content volume.
You’ll compete on speed of iteration + safety + trust.

If you want a system that uses AI without becoming noise (offer + content + comments + DMs → pipeline), that’s what my LinkedIn Power Surge builds.

DM me for the details. Let’s TALK!

On LinkedIn, it looks like everyone uses AI all day. In real life? 

Most teams are still “testing it.”
No workflows. No rules. No ROI.

Remember the viral meme?
We're just a tiny red dot on the map of all humanity.

Funny meme.
Also… a dangerous bubble.

2024: Prompt engineer.
2025: Vibe coder.
2026: Master of AI agents.
2027: Unemployed.

Yes, adoption is real: 
75% of knowledge workers say they use AI at work. 

But here’s the punchline: 
The productivity gains often collapse at the team level when nobody orchestrates it. 

So we get two camps:

Camp 1: “We’re behind, we’re doomed.”
Camp 2: “We’re ahead,” because they renamed themselves “AI something.”

Both are wrong.

The winners won’t be the best prompters.
They’ll be the best operators.

And while LinkedIn gets flooded with low-signal AI content, trust becomes the differentiator: 94% of B2B marketers say trust is the #1 factor in brand success. 

The play (to stay relevant without the hype hangover):

➡️ Stop learning tools. Start learning workflows.
Pick 3 money motions: pipeline research, outbound personalization, and content repurposing.

➡️ Build “recipes,” not prompts.
Inputs (ICP + offer + proof) → constraints → examples → “what good looks like.”

➡️ Create one team standard.
Same prompt library. Same QA checklist. Same naming. Same storage. (Or you get chaos.) 

➡️ Measure outcomes, not excitement.
Time saved is nice. Pipeline created is better. (Gartner: 4.11 hours/week saved can vanish if you don’t systemize it.) 

➡️ Use LinkedIn as the proof channel.
Post your thinking. Show receipts. Teach what you learn. Trust compounds. 

Bold prediction: “AI job titles” will keep changing.

But the real split will be simple:
People who can direct AI → and people who get directed by it.

Want the system to do this fast (and safely)?

That’s what my 6-Month LinkedIn Power Surge builds: strategy + AI workflows + content + comments + DMs → demand.

Follow me for more.
DM me, and I’ll send details. Let’s TALK.

taplio

The Battle

Cosmo Shield ♾

Ivan Dimitrijevic

Followers

Posts

Engagements

Likes

Performance ScoreIvan Dimitrijevic's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Cosmo Shield ♾

Ivan Dimitrijevic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivan Dimitrijevic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIvan Dimitrijevic's LinkedIn Performance