humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Ellis Bennett ACCA

Have you given up on managing accountancy & taxes for your business?

Setting up a business is no walk in the park, let alone managing the financial aspect of it.

It requires intense efforts to make sure you’re on the right track.

Miss one tax deadline, and you might end up paying double in penalty.

I know it’s overwhelming as a founder.

Now imagine you have an expert who takes care of all your accountancy and tax situation.

You don’t have to worry about taxes.
You don’t have to panic while planning your budget.
You know where you stand in terms of profits and losses.
You have someone you can rely on to manage the financials.

Amazing, isn’t it?

That’s what getting an expert feels like.

I’m Ellis, an ACCA Chartered Accountant, Director at EA Accountancy, and Author of The Solopreneur Start-Up Bible.

I help, advise, and guide start-ups, businesses, and young entrepreneurs through the whirlwind of accountancy and taxes.

I’ve served over 300+ satisfied clients, and I’m all in to help you!

Now, I’m not the accountant who speaks to you once a year in a robotic tone.

I’m more like your business partner.

I help you every step of the way (even acting like a therapist if you need one).

My services include:

• VAT
• Accounts
• Payroll
• Pensions
• Tax Advice
• Tax Planning
• Personal Tax
• Bookkeeping
• Accounting Software
• Company Incorporations
• Registered Office Address
• Capital Gains Tax Disclosures
• Business Planning And Advice

I also offer consultation for new business owners or people looking to hire an accountant so you have clarity for your next steps.

If you think I can help you with any of the above or would like to connect over a Discovery Call, feel free to drop me a DM.

Chartered Accountant

“I want £1m turnover by 2026.”

Cool.

Now answer the grown-up questions

- What profit margin are you running?
- What does the team structure look like?
- What’s your actual take-home pay?
- How many clients does that mean?
- How much pressure does that put on cashflow?

Because revenue goals without structure are just daydreams with a spreadsheet.

Reverse engineer it:

- £1m at 10% profit = £100k (not sexy)
- £1m at 30% profit = £300k (now we’re talking)

Same revenue.

Completely different lifestyle.

If your goals don’t include profit, cash, and sanity, you’re setting yourself up to hate the business you’re building.

Ellis Bennett FCCA

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

“Smashing It” Culture Is a Joke

You know what I’m bored of?

“Smashing it.”

“Killing it.”

“Locked in.”

Mate.

You weren’t locked in.

You did 47 minutes on your laptop, checked your phone 19 times and called it deep work.

Everyone online is “smashing it”.

They’ll tell you they work 24/7.

No days off.

Different animal.

Up at 5am.

Grinding.

Meanwhile:

- Margins are average
- Cash flow is tight
- They don’t know their tax bill
- They avoid looking at their numbers
- They’re stressed every month end

If you’re doing £500k revenue,

Working “24/7”,

And taking home less than minimum wage…

You’re not smashing it.

You’ve built yourself a job.

Revenue is vanity.

Profit is sanity.

Cash is oxygen.

At EA, we care about:

- Net margin
- Cash in the bank
- Director take-home
- Scalability

Because “working 24/7” isn’t a flex.

It’s usually a sign something’s broken.

And “smashing it” doesn’t pay corporation tax.

Profit does.

Hard truth time.

Most business owners don’t have a growth problem.

They have a clarity problem.

They don’t know:

- Their real margins
- Which clients actually make money
- What they can afford to pay themselves
- Whether hiring helps or hurts cashflow

So they guess.

And guessing with money is expensive.

If you want to scale without burning your head out:

- Know your numbers
- Build profit in before growth
- Stop taking the piss with “it’ll work itself out”

It never does.

The businesses that win long-term aren’t the loudest.

They’re the ones quietly in control.

If your accountant is a family friend…

You probably don’t have an accountant.

You have a favour.

One of the biggest red flags on a sales call:

“Yeah, he’s just a family friend. It’s easier.”

Easier.

So is skipping leg day.

Doesn’t build anything worth having.

Here’s what “family friend accountant” usually means for a £200k–£1m agency:

– You speak once a year
– No proper monthly numbers
– No margin analysis
– No forecasting
– No tax planning before year end
– No one challenging what you’re taking out

It’s comfortable.

And comfort is expensive.

When you’re trying to scale:

– 3 staff to 8
– £300k to £1m
– Chaos to structure

You don’t need “easy”.

You need:

– Weekly bookkeeping
– Monthly reports
– Cash flow forecasts
– Proper tax planning
– Someone who’ll say, “Why are your margins that low?”
– Someone who isn’t scared to challenge your drawings

Most family friends won’t challenge you.

Because they don’t want to make Christmas awkward.

But business isn’t Christmas dinner.

It’s war.

If your accountant feels “safe” and “easy”…

Ask yourself whether they’re helping you grow.

Or just helping you file.

Big difference.

Expert

The word gets thrown around like confetti.

Same way everyone who runs a half marathon and lifts a few weights suddenly calls themselves a hybrid athlete.

I’ve just completed another two HYROX events.
I’m training for a sub-3 marathon.
I can bench 120kg (1rep😂)
And I still wouldn’t call myself a hybrid athlete.

Put some respect on the word athlete.
I’m miles off it.

Because I understand how high the bar actually is.
That’s the difference.

Standards.

Business is no different.

Agency owners are constantly sold by “experts” who:
• Scaled one client
• Had one big quarter
• Went viral a few times
• Filed a handful of tax returns

That’s not expertise.
That’s exposure.

Expertise is repetition.
Pressure.
Edge cases.

Fixing things when they’re messy, not when they’re trending.
In my world that looks like:
• £200k agencies making nothing and not knowing why
• £500k agencies with “record months” but no cash
• £1m agencies drifting into VAT disasters
• Directors overdrawn by £100k
• Businesses growing themselves into the ground

That’s where depth is built.

In uncomfortable conversations.
In messy clean-ups.
In fixing pricing, margins and systems before they snap.
Same in training.

Anyone can complete one tough event.

Very few:
Track the numbers.
Fix weaknesses.
Respect the process.
Turn up again.
And again.
And again.

That’s the gap between participation and mastery.

Agencies don’t need hype.
They need operators who’ve seen what breaks at £300k, £500k and £1m and know how to fix it before it happens.

Standards matter.

If you want to be taken seriously,
Raise yours.

taplio

The Battle

Cosmo Shield ♾

Ellis Bennett ACCA

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The Battle

Cosmo Shield ♾

Ellis Bennett ACCA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ellis Bennett ACCA's LinkedIn Performance

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