humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

You’re an 8- or 9-figure founder. You’ve got traditional lead channels dialed in.

• SEO brings in steady traffic.
• Paid ads keep the pipeline full.
• Maybe you even run some TV spots.

You might even post on LinkedIn here and there.

But organic LinkedIn?

That’s for smaller founders. For personal brands. Not for serious companies.

Right?

Wrong.

Here’s why organic LinkedIn isn’t beneath you, it’s your biggest missed opportunity.

1. Your buyers are here. Every day.
	
• LinkedIn isn’t just for job seekers—it’s where decision-makers spend their time.
• The same C-suite execs you’re trying to reach through ads and outbound? They’re scrolling LinkedIn between meetings.
	
2. People buy from people, not just companies.
	
• A great company page is nice. A founder-led brand builds trust faster.
• Look at the biggest B2B companies crushing LinkedIn…their leadership is front and center.
	
3. Your competitors aren’t doing it (yet).
	
• Most 8-9 figure founders ignore organic LinkedIn, which means the ones who show up consistently win big.
• If your competitor’s CEO is in the feed every day, and you’re nowhere to be found… guess who has the advantage when buyers start paying attention?

Organic LinkedIn isn’t beneath you.

It’s your unfair advantage if you take it seriously.

Ready to get started? Send me a DM!

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

No alternative text description for this image

So many people post on LinkedIn without understanding why people engage.

But attention isn’t random, but it’s psychological.

Here are 10 growth tips backed by psychology and neuroscience to help you grow your audience and keep their attention 👇

1. Start with emotion: people decide emotionally and justify logically.
2. Mirror their language: we trust people who sound like us.
3. Use the Zeigarnik Effect: open loops keep readers hooked.
4. The “You” ratio: talk to one person, not a crowd.
5. Tell micro-stories: emotion makes content memorable.
6. Repetition builds familiarity: familiarity builds trust.
7. Use social proof: proof creates belief.
8. Create pattern breaks: variation resets attention.
9. Follow the rule of 3: our brains love rhythm and structure.
10. Stay consistent: credibility comes from showing up.

Each one of these principles taps into how the brain actually works and when you use them, your content connects deeper, faster, and longer.

If you want a library of ideas to put these tips into action:

👉 Comment “101” and I’ll send you my free guide: 101 LinkedIn Post Ideas

It’s the fastest way to stop guessing what to post and start growing with purpose.

10 LinkedIn Growth TIps

It’s almost 2026 and I still need to say this:

LinkedIn has changed since 2016. 

Far too many founders and CEOs don’t even have a banner on their profile. 

Here’s the change and why it’s important 👇 

LinkedIn 10 years ago: 

➔ Digital resume, listing work experience and education
➔ Networking was mostly connections, not conversations
➔ Primarily a job-hunting tool
➔ Company pages: basic info and job listings
➔ Content: text-only, low engagement

LinkedIn TODAY: 

➔ Hub for articles, videos, and thought leadership
➔ Used for recruitment AND sales 
➔ Engagement drives everything—comments, insights, discussions
➔ Personal branding takes the lead
➔ Multimedia: videos, polls, live streams, and more
➔ Two-way conversations that spark real connections

The companies that are going to dominate the market are already taking advantage of the platform to:

- build founder-led and executive brands
- establish authority in their niche
- fill their pipeline and drive sales

Those who don’t will lose opportunities. 

Are you still living in the past on LinkedIn, or are you building something to own the future?

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

The fastest way to lose sales on LinkedIn is weak positioning.

You can be great at what you do.
You can post consistently.
You can share valuable insights.

But if your positioning is unclear, broad, or generic…buyers won’t see you as the person to hire.

After writing for founders, CEOs, and operators across multiple industries,

I’ve noticed the same positioning gaps show up over and over and they quietly destroys trust, authority, and inbound

So I broke down the 7 biggest positioning mistakes and how to fix each one

👉 Swipe through the carousel

taplio

The Battle

Cosmo Shield ♾

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance ScoreDoug Kennedy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Cosmo Shield ♾

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Kennedy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDoug Kennedy's LinkedIn Performance