Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Cold prospecting? 

You're basically sliding into someone's DMs from an igloo.

Warm prospecting? 

You've been showing up at the campfire so long, people already saved you a seat.

The difference isn't luck.

It's consistency.

When you engage on LinkedIn regularly, you're not interrupting strangers. 

You're connecting with people who already know your name, your vibe, and your value.

Stop being the cold caller nobody asked for.

Start being the person everyone's been waiting to hear from.

Let's warm it up y'all 🔥

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 President HSMAI San Diego 🔺 Host of the InnSync Show 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Rider 🔺 80s New Wave Fanatic

Dirty reps at the gym build muscle.

Dirty reps in sales build revenue.

But here's the problem with most sales training: 
It stops at the workshop.

You get pumped up for a day, learn some frameworks, then go back to your desk and... nothing changes.

Because knowing isn't doing says Celeste Berke Knisely, MTA

The real shift happens in the practice. 
The messy reps. 
The accountability check-ins. 
The ongoing reinforcement that actually changes behavior in your CRM.

Here's what else changed ➜ 80% of what was sales is now marketing.

Your cold outreach? 
It's competing with content, AI agents, and buyers who've already done their research.

So we're teaching hotel sales teams how to leverage their marketing departments to warm up that outreach. 

Make it less cringe. More human.

And we're doing it through training that's actually engaging (gamified, not death by PowerPoint).

But the secret sauce? 
We stick around after the workshop.

We track the changes. 
Hold people accountable. 
Make sure those dollars don't fall flat.

Want to see how to level up your game?

Read our latest article and see what separates a transaction from a true partnership.

Prospecting in the Age of AI: 
A Hotel Seller’s Survival Guide

READ THIS: https://lnkd.in/gZAB-RgR

Early Lure Agency was a hot mess.

Not because we weren't hustling.

We were swinging at everything like a newbie at TopGolf.

Chasing our tail. And clients.

The problem? 
Zero strategy. 
Just a giant menu of services we assumed clients needed.

Well, they didn't.

What they actually wanted was simple.
More qualified leads.
More deals closed.
More revenue.

Not a 47-point proposal with every service under the sun with no clear, positive outcome.

Here's what changed everything:

Susan Tucker and I stopped selling what we could do.
We started solving what they needed.
And obsessing over it.

One clear outcome:
Drive direct inquiries that convert better than cold outreach and third-party leads for hotel group and hospitality vendors.

That's it.
That's the whole deal.

And guess what? 
Our clients have stuck around for years now. 
Because when you nail one thing really well, people notice.

If you're struggling to gain traction, here's my advice:

Ditch the laundry list.
Pick one outcome you can deliver better than anyone.
Go all in on that. 
And back it up with proof.

Clients don't buy features. 
They buy results that make them money.

What's the one outcome you're obsessed with delivering? 

Drop it below and let's send it. 🤙

🎙️ Russell L. Edmond

Russell of Hotels

As a Hospitality Personality & Entrepreneur I assist Companies & Organizations with Connecting & Collaboration. From Content Creating for Hotels & Destinations to Brand Marketing via Social Media. Since 2018, I’ve been the Creator, Producer and the Host of “On Air with Russell of Hotels” a Live Hospitality Talk Show/Podcast dedicated to Hospitality Professionals. Oh, did I mention that I was a Vegan Foodie? I’m always looking for good #NonMeatEats! #HospitalityUnplugged

Hospitality Entrepreneur 

Sheraton Universal Hotel

Known as the “Hotel of the Stars.” The Sheraton Universal hotel is immersed in the Entertainment community. Our Universal City hotel is just steps from Universal Studios Hollywood and plays a starring role for business travelers who want to extend their trip for pleasure and for leisure guests seeking a lively Hollywood hotel to “Turn Up!” The Sheraton Universal is currently undergoing a multi-million dollar renovation. Hotel has 457 guest rooms and 30,000 square feet of meeting space.

In my role as Director of Sales & Marketing, I’m am responsible for the overall success of the Sales & catering departments as we’ll as Branding & Marketing efforts of the Sheraton Universal hotel.

Director of Sales and Marketing

Broughton Hotels

As General Manager I am responsible for the overall success of a 190 room iconic hotel with over 30,000 square feet of event/function space located in the San Fernando Valley section of Los Angeles. Hotel and Events Center are located on 8 acres. Food and Beverage operation includes 2 restaurants - F&B Revenue over $3 Million annually. Guest room revenue over $6.5 million annually. Manages 8 managers and 100 Union Employees. Currently managing a $5million +  renovation of guest rooms, lobby and pool which is the largest hotel pool in LA County. Assisted in the re-branding efforts of the Sportsmen's Lodge campus. Created or enhanced 5 revenue streams for hotel (guest overnight parking fees, pool entrance fees, film productions, film crew parking and Base-Camps)

General Manager

In this position, I am responsible for the total sales & catering efforts of a 190 - room hotel which includes a 30,000 square foot Event Center. Responsible for daily revenue management, advertisement (Print & Internet), hotel and Food & Beverage promotions. Oversees 3 hotel sales managers, 4 catering managers and 2 Coordinators. My market responsibility is all aspects of Film Production which includes, selling, contracting & being the on-site contact as well as Corporate (Group & Transient). Hotel Sales Pro is sales system utilized for group rooms and catering. Utilizes EZ Yield to manage 3rd party internet rates on a daily basis. Manage all social media websites, currently using Twitter, Facebook & Foursquare.

Director of Sales & Marketing

Steering Russell of Hotels, my entrepreneurial journey has been marked by a fervent dedication to the hospitality industry, underscored by a notable IATA accreditation. At the Sheraton Universal Hotel, my tenure as Director of Sales and Marketing was pivotal in sculpting brand narratives that propelled revenue and market presence.

My leadership fostered the creation of the "On Air with Russell of Hotels" podcast, a beacon for hospitality insights and a testament to my commitment to industry innovation. With expertise in marketing communications and new business development, the mission remains clear: to enrich hospitality brands with strategies that resonate in a constantly evolving market.

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Cory Falter

🎙️ Russell L. Edmond

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🎙️ Russell L. Edmond

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