𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

𝗧𝗵𝗲 𝗪𝗜𝗡𝗦 𝗠𝗲𝘁𝗵𝗼𝗱™
is your recipe for stronger leads and smoother conversions in Hospitality B2B.

You don’t need another shot of inspiration.

You need a solid pour of strategy.

𝗧𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 

❌ Cold pitches? Ghosted. 
❌ RFPs? Ignored. 
❌ Automation? Annoying..

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

Because the smoothest moves start with a method.

🍋 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync. 
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

🌶️ The Old Way? All Buzz, No Buzzed.
✔️ RFP roulette
✔️ Cvent overload
✔️ Cold outreach
✔️ Cringe automation
✔️ A dry pipeline

🍸 The Solution: The WINS Method™
A bold blend of connection, clarity, and conversion:

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 – Your 24/7 bartender. Serve the right first impression.

𝗜𝗻𝘁𝗲𝗹 – Know who’s thirsty and when.

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 – Build trust with value-forward content.

𝗦𝗲𝗹𝗹 – Close with bold messaging and better timing.

Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________


“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Early check-in vibe.
Never gets old. 😂

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 Co-Founder at Sales on Tap 🔺 President HSMAI San Diego 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Racer 🔺GenX New Waver 🤙

The best salespeople don't chase.

They help.

Big difference.

One comes from desperation (I need this deal).

The other from confidence (I know I can solve this).

How's it done?

➝ When you scroll LinkedIn looking for signals instead of targets?
➝  When you DM value instead of pitches?
➝ When you answer questions nobody asked yet?

That's not prospecting the old way,

That's positioning.

How are you approaching specting differently?

New Year's resolutions fade.
Your opportunities? 

Those don't have to.

Kicked off the year with a stellar group of pros who came ready to think, challenge, and level up.
 
➝ New year. 
➝ New conversations. 
➝ Same rule: surround yourself with people who move the needle.

Follow. 
Reach out. 
Let’s make this year loud.

🔴 Tom DiScipio 
Managing Partner, VP of Brand at IMPACT

🔴 Laurean Sahilices  
Strategic Hotel Marketing Consultant | Partnering with luxury resorts & boutique hotels to align visibility with commercial growth | Ex Marriott, Accor, IHG, Minor Hotels

🔴 Chuck Shaver  
LinkedIn Expert at CS Sales Consulting
We help businesses unlock LinkedIn to elevate sales, amplify marketing, and accelerate the pipeline by leveraging its strengths. 1) Public Branding 2) Target Marketing 3) Strategic Prospecting, without outdated ad spend

Expand your network.

And your opportunities. 🚀

Connections and conversations

I didn't need more motivation.

I needed better systems.

Motivation fades.

Systems stick.

I learned this the hard way when I opened Lure Agency over 13 years ago.

Early on, I'd get pumped after a conference or big win. 

Then life would hit, energy would drop, and momentum would stall.

The shift happened when I partnered with Susan Tucker and stopped relying on feeling inspired, and we started building repeatable processes.

Here's what changed:

→ Morning routines became non-negotiable, not mood-dependent.

→ Team meetings followed agendas, not vibes.

→ Client strategy calls are more strategic, less winging it.

→ Delivering services moved to a structured, repeatable framework that produces positive outcomes in less time.

The result?

Consistency. 
Growth. 
Less stress.

When you build systems, you remove the decision fatigue. You show up whether you feel like it or not.

And that's where real progress lives.

Not in the highlight reel moments.

In the unglamorous, day-after-day execution.

So if you're waiting to feel motivated before you start, you've got it backwards.

Build the system first.

The motivation follows.

What's one system you're building in 2026 that's got you fired up?

Evans Hotels

National Sales Manager

~Cultivate and maintain relationships with key clients, including corporate accounts, travel agencies, and event planners, to secure repeat business and referrals.
~Conduct comprehensive market research to identify trends and opportunities. Develop and implement effective sales strategies tailored to the hotel's target markets.
~Expertise in negotiating contracts with clients, ensuring both profitability for the hotel and satisfaction for the client.
~Collaborate with event planning and catering teams to ensure the successful execution of events, conferences, and meetings.
~Work closely with the revenue management team to develop pricing strategies that maximize room occupancy and overall revenue.
~Leverage digital platforms for marketing campaigns, and maintain a strong presence on social media to enhance brand visibility and engagement.
~Lead by example and motivate the sales team to achieve and exceed their sales targets, while fostering a culture of continuous learning and improvement.
~Actively participate in local and industry-related events to promote the hotel and build a wider network of potential clients.
~Regularly analyze sales performance against targets, providing reports to hotel management with insights and recommendations for improvement.
~Uphold the highest standards of customer service and ensure client satisfaction throughout all stages of the sales process.

Sales Manager

~Identify, research, and connect with potential clients
~Develop new relationships and maintain existing client relationships
~Coordinate with sales teams to develop mutually beneficial proposals
~Negotiate contract terms with clients 
~Gather useful information from customer and competitor data
~Make and give presentations to prospective clients and internal executives
~Strategically communicate with both clients as well as Sales Team
~Track, identify, and add qualified prospects to sales pipeline
~Develop and manage strategic partnerships to grow business
~Track and report revenue generated from new business relationships
~Conduct ongoing market research
~Drive the end-to-end sales process
~Prepare and submit sales contracts

Sales & Business Development Coordinator

~Utilizes efficient sales strategy for the maximization of hotel revenue.
~Responsible for coordinating internally with the sales & marketing team.
~Answer telephone and respond to caller inquiries in a pleasant manner.
~Answer client / bookers questions about property facilities/services (e.g., hours of operation, rates and room types, packages, promotions, entertainment, restaurants etc.)
~Serve as the point of contact for clients and communicate with them by phone and email to respond to questions and requests.
~Generating reports, preparing proposals, collections details, coordinating with clients & suppliers.
~Prepare sales-related documents throughout the sales process (e.g., proposals, contracts, banquet event orders).
~Gather materials and assemble information packages (e.g., brochures, promotional materials, sales demo kit, welcome kit, souvenir etc.).
~Assist sales team by managing schedules, filing important documents and communicating relevant information.
~Arrange and co-ordinate meetings, events and any appointments.
~Interaction with client in regard to leads, hotel needs and client travel.
~Meets with clients in the absence of the Director of Sales or Sales Managers to effectively and professionally convey details of the sale to the client.
~Perform hotel site tours with potential clients.
~Monitor, screen, respond to and distribute incoming communications.
~Design, upload, extract and maintain customer databases.
~Establishes strong relationships with vendors to ensure maximization of hotel revenue.
~Ensures all documents produced by the Sales Department (i.e., BEO’s, contracts, rooming lists, proposals) are completed accurately and on time.
~Ensure the adequacy of sales-related equipment or material are available at all times.

Sales Coordinator

~Provides a personalized experience for attendees to a professional conference or business meeting. 
~Maintains a professional and friendly demeanor at all times
~Recommends local dining options, entertainment venues, and directs guests around property and different meeting areas
~Provides superior customer service and possesses excellent organization and communication skills

Meetings Concierge

~Ensures Outstanding customer care at all times.
~Maintains a friendly, professional, cheerful, and courteous demeanor at all times.
~Accurately answers inquiries from potential guests and accepts hotel reservations. ~Consistently resolves guest problems and complaints in an efficient manner while demonstrating a sense of urgency.
~Responds to telephone and in-person inquiries regarding reservations, hotel information and
guest concerns in a timely fashion.
~Uses suggestive selling techniques to sell room nights, increase occupancy and revenue.
~Supervises daily shift process ensuring all team members adhere to standard operating procedures and are friendly and attentive to guest needs and service.
~Trains and directs the workflow and processes of the front desk. Resolves issues/problems
and coaches and counsels the front desk team members to ensure a quality operation.
~Resolves customer issues, complaints, and problems in a quick, efficient manner to maintain a high level of customer satisfaction and quality service.

Front Desk Supervisor

Front Desk Agent

HSMAI San Diego Chapter

Executive Board Member - VP of Education

Executive Board Member - Director Of Student Relations

Voices

~Possess's a wide range of vocal attributes, my voice is natural and articulate. I provide an intelligent and sophisticated voice that is both flexible and clear.
~Specializes in everything in need of a voice! Voiceover projects completed in E-Learning, Narration, Corporate voiceovers, etc.
~Provides professional, high-quality audio files to all clients, with a swift turn-around time and in a highly consistent manner.
~Completed an abundance of voiceover projects ranging from animation, narration, podcast intros, corporate voiceovers, blogs, advertisements, etc. 
~Let’s just say…I like to talk.

Professsional Voice-actor

Leilani Weddings

•Superb analytical skills
•Demonstrated ability to lead and inspire a team
•Outstanding interpersonal skills
•Ability to design services and support delivery models that align with current member segments, deliver member value and scale with growth projections
•Possess a complete understanding of the buyer’s journey and member life cycle
•Proven record of being able to optimize and enhance the consumer experience
•Exemplary written and verbal communication abilities
•An aptitude for problem solving and expertise in multitasking to keep up with project demands
•Demonstrated ability to successfully resolve situations that are broadly defined, complex, diverse, & occasionally, unprecedented
•Strong empathy for members / members AND passion for revenue and growth
•Strong executive presence and ability to influence member leadership
•Background leveraging data and analytics in decision making
•Experience using / integrating a CSM Technology platform into the rhythm of the business
•Reflect demonstrated proficiency relevant to the role and have the responsibility for working closely and cooperatively with peers to ensure all parts of the credit union contribute to an excellent member experience
•Expertise in strategic visioning, planning, and execution of strategic initiatives
•Show a demonstrated relevant experience in building and sustaining relationships in partnership and expertise in leading the relevant functional areas such as branches and call centers
•Possesses relevant expertise with financial products, services, and delivery channels and critical and conceptual thinking skills to observe and analyze data to innovate new methods, techniques, or processes to integrate issues and factors into a practical framework
•Possess positive influencing skills to bring others to new thinking and mindset
•Proven, high-level experience of decision-making within the discipline and authority of the role

Chief Experience Officer (CXO)

I am deeply passionate about cultivating genuine, enduring, and meaningful connections, which is the essence of my fulfillment in the Hospitality industry. Engaging in creative projects and delivering exceptional experiences to clients brings me immense joy and satisfaction. I have built a reputation for consistently providing high-quality services that are both dependable and exceptional.

In the realm of Hospitality, my work demands unwavering dedication and a genuine zeal for creating positive experiences for all individuals. Infusing my service with a personal touch, professionalism, and a positive energy is a calling I was destined to answer. I hold great reverence for connecting with people from all walks of life within the realm of hospitality. Serving others and creating everlasting memories is a privilege I deeply treasure. The unwavering commitment I have towards guest service and finding perfect solutions has earned me esteemed recognition in the industry.

As an ambassador of resorts, I understand the pivotal role of making a positive initial impression on our clients. I genuinely adore what I do and am fully devoted to crafting the most remarkable experiences for every guest.

When I'm not striving towards my professional aspirations, you'll find me cherishing moments with loved ones and maintaining an active lifestyle at the gym. I am resolutely dedicated to spreading a message of peace and love to all, consistently pursuing my dreams with conscious intent.

I eagerly anticipate connecting with you and discovering more about your passions and aspirations.

With true sincerity,
Tre Wilke IV

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Cory Falter

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