Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Cold prospecting? 

You're basically sliding into someone's DMs from an igloo.

Warm prospecting? 

You've been showing up at the campfire so long, people already saved you a seat.

The difference isn't luck.

It's consistency.

When you engage on LinkedIn regularly, you're not interrupting strangers. 

You're connecting with people who already know your name, your vibe, and your value.

Stop being the cold caller nobody asked for.

Start being the person everyone's been waiting to hear from.

Let's warm it up y'all 🔥

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 President HSMAI San Diego 🔺 Host of the InnSync Show 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Rider 🔺 80s New Wave Fanatic

Dirty reps at the gym build muscle.

Dirty reps in sales build revenue.

But here's the problem with most sales training: 
It stops at the workshop.

You get pumped up for a day, learn some frameworks, then go back to your desk and... nothing changes.

Because knowing isn't doing says Celeste Berke Knisely, MTA

The real shift happens in the practice. 
The messy reps. 
The accountability check-ins. 
The ongoing reinforcement that actually changes behavior in your CRM.

Here's what else changed ➜ 80% of what was sales is now marketing.

Your cold outreach? 
It's competing with content, AI agents, and buyers who've already done their research.

So we're teaching hotel sales teams how to leverage their marketing departments to warm up that outreach. 

Make it less cringe. More human.

And we're doing it through training that's actually engaging (gamified, not death by PowerPoint).

But the secret sauce? 
We stick around after the workshop.

We track the changes. 
Hold people accountable. 
Make sure those dollars don't fall flat.

Want to see how to level up your game?

Read our latest article and see what separates a transaction from a true partnership.

Prospecting in the Age of AI: 
A Hotel Seller’s Survival Guide

READ THIS: https://lnkd.in/gZAB-RgR

Early Lure Agency was a hot mess.

Not because we weren't hustling.

We were swinging at everything like a newbie at TopGolf.

Chasing our tail. And clients.

The problem? 
Zero strategy. 
Just a giant menu of services we assumed clients needed.

Well, they didn't.

What they actually wanted was simple.
More qualified leads.
More deals closed.
More revenue.

Not a 47-point proposal with every service under the sun with no clear, positive outcome.

Here's what changed everything:

Susan Tucker and I stopped selling what we could do.
We started solving what they needed.
And obsessing over it.

One clear outcome:
Drive direct inquiries that convert better than cold outreach and third-party leads for hotel group and hospitality vendors.

That's it.
That's the whole deal.

And guess what? 
Our clients have stuck around for years now. 
Because when you nail one thing really well, people notice.

If you're struggling to gain traction, here's my advice:

Ditch the laundry list.
Pick one outcome you can deliver better than anyone.
Go all in on that. 
And back it up with proof.

Clients don't buy features. 
They buy results that make them money.

What's the one outcome you're obsessed with delivering? 

Drop it below and let's send it. 🤙

Independent Marketing and PR Person

Driftwood Shores Resort and Conference Center

The oceanfront Driftwood Shores Resort has been around since 1976 making it one of the Oregon coast icons in hospitality and one of the very few of oceanfront conference centers on the PNW coast. All 124 guest rooms are oceanfront. All tastefully and fully renovated. This is a place where happy memories have been made and will continue to do so for many years to come.

 Director of Sales And Marketing

Heceta Head Lighthouse B&B - Keepers of Heceta Head Lightstation

Heceta Head Lighthouse, pronounced “Ha – SEE – Ta” by most, “HECK – ah – Ta” by others, is one of the most beautiful lighthouses in the world. The Heceta Head Lighthouse and Light Keeper’s home are circa 1894. Both are listed on the National Register of Historic Places. Keepers of Heceta Head Lightstation is a newly formed non profit organization which focuses on preserving the stories of life as a lightkeeper and history of Heceta Head Lightstation.

Program Development & Boardmember

Florence Area Chamber of Commerce

Promoting Florence tourism as an event, meeting, playground, group and family destination. Promoting our member businesses to maintain and build upon our dynamic community, vision and future.  Creating enjoyable community events that help keep Florence as a thriving coastal town.

Assistant Executive Director & Events Coordinator

Overleaf Lodge & Spa/ Fireside Motel

We're all about connecting to nature, one another, wellness and memorable experiences at Overleaf & The Fireside. These two oceanfront properties, combined with the pampering spa, a selection of village cottages and inviting event center set the stage for weddings, family reunions, anniversaries, writer's guilds and wellness retreats, outdoor adventure groups, executive retreats and team building groups. Let us fan your vision-spark and execute something extraordinary!

 Event & Communications Specialist

Pauma Valley Country Club

Pauma Valley Country Club is a private country club tucked away in the natural beauty of the foothills of Palomar Mountain, San Diego North County.  It's the location, history of the club and the Pauma Valley lifestyle that make this club so special.

The club features one of the best golf courses in California that is always maintained at the highest level.  The spectacular Robert Trent Jones, Sr. Signature Golf Course that was opened for play on November 1, 1960.  The views from several of the holes are absolutely breathtaking!  Pauma Valley Country Club has hosted Shell's Wonderful World of Golf, been listed as a top 100 club in the U.S. and top 10 club in California by Golf Digest, hosted the US Open qualifier many times and have hosted many other high-profile golf events.

Pauma Valley members enjoy the pool complex, tennis courts, practice facility, newly renovated fitness room, fly-in airstrip, woodworking shop, incredible Grill Room, outdoor terrace and cottages. 

Billy Graham who was a member for eight years and often returned for vacations was once asked what he thought Heaven looked like to which he responded, "I hope it looks a lot like Pauma Valley, California."

Sales and Marketing Director

Pala Mesa Golf Resort

Account development and public relations for this beautiful 200 acre golf resort in the hills of San Diego's north county agricultural country just south of Temecula. 133 hillside rooms, Zagat rates the golf as Excellent. Offering an intimate resort experience.

Senior Sales and Public Relations Manager

Tierra Miguel Organic Farm Foundation 

Marketing and Development consultant for this organic farm collaborating with the local tribes and organic oriented Southern California businesses.   85 acre organic farm.. Festival and event planning, promoting and facilitating these events with an essential focus on local Native American children and neighboring communities. Increasing media recognition with both regional and national presence. Promoting connection to the earth and living in wellness.

Development and Marketing Advisor

Cal-a-Vie Health Spa and Resort

Exclusive destination spa resort on 400 acres consisting of 26 rooms, wellness, fitness, culinary and spa therapies. Also promoted Vista Valley Golf and Country Club which shares the same ownership.

Director of Marketing

California Center for the Arts, Escondido

Business Development Manager
Non-profit arts foundation with a 1,500 seat European-styled concert hall, 400 seat community theater, 9,000 square foot conference center, 12,000 square foot art museum, dance and art studios on a 12 acre campus.

Director Business Development

I am a sales, marketing, event planning, tourism promoter, non-profit developer, writer, pr and promotions girl. I also rent out several vintage Airstreams here on the Oregon Coast. Look up Exploding Whale Beach Camp. They're listed on Airbnb.

I am currently entering into a life shift and will continue to represent the oceanfront Driftwood Shores Resort & Conference Center in Florence, Oregon serving as independent contractor for marketing, advertising and public relations. I’m open to other work endeavors that make sense as I spend a lot of time between San Diego and the Oregon Coast. 

taplio

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Cory Falter

Terry Wood-Hankins

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taplio

The Battle

Cory Falter

Terry Wood-Hankins

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cory Falter's LinkedIn Performance

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