𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

𝗧𝗵𝗲 𝗪𝗜𝗡𝗦 𝗠𝗲𝘁𝗵𝗼𝗱™
is your recipe for stronger leads and smoother conversions in Hospitality B2B.

You don’t need another shot of inspiration.

You need a solid pour of strategy.

𝗧𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 

❌ Cold pitches? Ghosted. 
❌ RFPs? Ignored. 
❌ Automation? Annoying..

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

Because the smoothest moves start with a method.

🍋 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync. 
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

🌶️ The Old Way? All Buzz, No Buzzed.
✔️ RFP roulette
✔️ Cvent overload
✔️ Cold outreach
✔️ Cringe automation
✔️ A dry pipeline

🍸 The Solution: The WINS Method™
A bold blend of connection, clarity, and conversion:

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 – Your 24/7 bartender. Serve the right first impression.

𝗜𝗻𝘁𝗲𝗹 – Know who’s thirsty and when.

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 – Build trust with value-forward content.

𝗦𝗲𝗹𝗹 – Close with bold messaging and better timing.

Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________


“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Early check-in vibe.
Never gets old. 😂

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 Co-Founder at Sales on Tap 🔺 President HSMAI San Diego 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Racer 🔺GenX New Waver 🤙

The best salespeople don't chase.

They help.

Big difference.

One comes from desperation (I need this deal).

The other from confidence (I know I can solve this).

How's it done?

➝ When you scroll LinkedIn looking for signals instead of targets?
➝  When you DM value instead of pitches?
➝ When you answer questions nobody asked yet?

That's not prospecting the old way,

That's positioning.

How are you approaching specting differently?

New Year's resolutions fade.
Your opportunities? 

Those don't have to.

Kicked off the year with a stellar group of pros who came ready to think, challenge, and level up.
 
➝ New year. 
➝ New conversations. 
➝ Same rule: surround yourself with people who move the needle.

Follow. 
Reach out. 
Let’s make this year loud.

🔴 Tom DiScipio 
Managing Partner, VP of Brand at IMPACT

🔴 Laurean Sahilices  
Strategic Hotel Marketing Consultant | Partnering with luxury resorts & boutique hotels to align visibility with commercial growth | Ex Marriott, Accor, IHG, Minor Hotels

🔴 Chuck Shaver  
LinkedIn Expert at CS Sales Consulting
We help businesses unlock LinkedIn to elevate sales, amplify marketing, and accelerate the pipeline by leveraging its strengths. 1) Public Branding 2) Target Marketing 3) Strategic Prospecting, without outdated ad spend

Expand your network.

And your opportunities. 🚀

Connections and conversations

I didn't need more motivation.

I needed better systems.

Motivation fades.

Systems stick.

I learned this the hard way when I opened Lure Agency over 13 years ago.

Early on, I'd get pumped after a conference or big win. 

Then life would hit, energy would drop, and momentum would stall.

The shift happened when I partnered with Susan Tucker and stopped relying on feeling inspired, and we started building repeatable processes.

Here's what changed:

→ Morning routines became non-negotiable, not mood-dependent.

→ Team meetings followed agendas, not vibes.

→ Client strategy calls are more strategic, less winging it.

→ Delivering services moved to a structured, repeatable framework that produces positive outcomes in less time.

The result?

Consistency. 
Growth. 
Less stress.

When you build systems, you remove the decision fatigue. You show up whether you feel like it or not.

And that's where real progress lives.

Not in the highlight reel moments.

In the unglamorous, day-after-day execution.

So if you're waiting to feel motivated before you start, you've got it backwards.

Build the system first.

The motivation follows.

What's one system you're building in 2026 that's got you fired up?

Independent Marketing and PR Person

Driftwood Shores Resort and Conference Center

The oceanfront Driftwood Shores Resort has been around since 1976 making it one of the Oregon coast icons in hospitality and one of the very few of oceanfront conference centers on the PNW coast. All 124 guest rooms are oceanfront. All tastefully and fully renovated. This is a place where happy memories have been made and will continue to do so for many years to come.

 Director of Sales And Marketing

Heceta Head Lighthouse B&B - Keepers of Heceta Head Lightstation

Heceta Head Lighthouse, pronounced “Ha – SEE – Ta” by most, “HECK – ah – Ta” by others, is one of the most beautiful lighthouses in the world. The Heceta Head Lighthouse and Light Keeper’s home are circa 1894. Both are listed on the National Register of Historic Places. Keepers of Heceta Head Lightstation is a newly formed non profit organization which focuses on preserving the stories of life as a lightkeeper and history of Heceta Head Lightstation.

Program Development & Boardmember

Florence Area Chamber of Commerce

Promoting Florence tourism as an event, meeting, playground, group and family destination. Promoting our member businesses to maintain and build upon our dynamic community, vision and future.  Creating enjoyable community events that help keep Florence as a thriving coastal town.

Assistant Executive Director & Events Coordinator

Overleaf Lodge & Spa/ Fireside Motel

We're all about connecting to nature, one another, wellness and memorable experiences at Overleaf & The Fireside. These two oceanfront properties, combined with the pampering spa, a selection of village cottages and inviting event center set the stage for weddings, family reunions, anniversaries, writer's guilds and wellness retreats, outdoor adventure groups, executive retreats and team building groups. Let us fan your vision-spark and execute something extraordinary!

 Event & Communications Specialist

Pauma Valley Country Club

Pauma Valley Country Club is a private country club tucked away in the natural beauty of the foothills of Palomar Mountain, San Diego North County.  It's the location, history of the club and the Pauma Valley lifestyle that make this club so special.

The club features one of the best golf courses in California that is always maintained at the highest level.  The spectacular Robert Trent Jones, Sr. Signature Golf Course that was opened for play on November 1, 1960.  The views from several of the holes are absolutely breathtaking!  Pauma Valley Country Club has hosted Shell's Wonderful World of Golf, been listed as a top 100 club in the U.S. and top 10 club in California by Golf Digest, hosted the US Open qualifier many times and have hosted many other high-profile golf events.

Pauma Valley members enjoy the pool complex, tennis courts, practice facility, newly renovated fitness room, fly-in airstrip, woodworking shop, incredible Grill Room, outdoor terrace and cottages. 

Billy Graham who was a member for eight years and often returned for vacations was once asked what he thought Heaven looked like to which he responded, "I hope it looks a lot like Pauma Valley, California."

Sales and Marketing Director

Pala Mesa Golf Resort

Account development and public relations for this beautiful 200 acre golf resort in the hills of San Diego's north county agricultural country just south of Temecula. 133 hillside rooms, Zagat rates the golf as Excellent. Offering an intimate resort experience.

Senior Sales and Public Relations Manager

Tierra Miguel Organic Farm Foundation 

Marketing and Development consultant for this organic farm collaborating with the local tribes and organic oriented Southern California businesses.   85 acre organic farm.. Festival and event planning, promoting and facilitating these events with an essential focus on local Native American children and neighboring communities. Increasing media recognition with both regional and national presence. Promoting connection to the earth and living in wellness.

Development and Marketing Advisor

Cal-a-Vie Health Spa and Resort

Exclusive destination spa resort on 400 acres consisting of 26 rooms, wellness, fitness, culinary and spa therapies. Also promoted Vista Valley Golf and Country Club which shares the same ownership.

Director of Marketing

California Center for the Arts, Escondido

Business Development Manager
Non-profit arts foundation with a 1,500 seat European-styled concert hall, 400 seat community theater, 9,000 square foot conference center, 12,000 square foot art museum, dance and art studios on a 12 acre campus.

Director Business Development

I am a sales, marketing, event planning, tourism promoter, non-profit developer, writer, pr and promotions girl. I also rent out several vintage Airstreams here on the Oregon Coast. Look up Exploding Whale Beach Camp. They're listed on Airbnb.

I am currently entering into a life shift and will continue to represent the oceanfront Driftwood Shores Resort & Conference Center in Florence, Oregon serving as independent contractor for marketing, advertising and public relations. I’m open to other work endeavors that make sense as I spend a lot of time between San Diego and the Oregon Coast. 

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The Battle

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Terry Wood-Hankins

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cory Falter's LinkedIn Performance

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