Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

The restaurant delivered. 

The bloomin' husband did not. 😂

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 Co-Founder at Sales on Tap 🔺 President HSMAI San Diego 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Racer 🔺GenX New Waver 🤙

No alternative text description for this image

SOLD OUT: Last seat on the couch 🕺

Hope everyone has a festive and safe New Year. 🍾

LinkedIn evolution 101.

From lurker mode to FOMO creator.

Can y'all do better in 2026?!

J/K. I'm just goofing around here. 😂
You're all amazing.
Cheers to an awesome 2026! 🍾

No budget this holiday season? 
No worries…

All you need is courage. 😂

Most New Year's goals die in February.

Not from lack of motivation. 
From overthinking.

That's the difference between the thing you did and the thing you wish you'd done.

One text. 
One poll. 
One video. 
One live conversation.

Thirty seconds to hit send on the thing that scares you.

Here's the thing about New Year's resolutions:

Most fail because…

We wait for perfect timing. 
Perfect strategy. 
Perfect confidence.

But courage isn't a feeling you wait for.

It's a decision you make in 30 seconds.

So here's a challenge for you this year:
Stop waiting to feel ready.

Give yourself 30 seconds of insane courage and just go.

That idea you've been sitting on? 
➝ Send it.

That person you want to connect with? 
➝ Reach out.

That format you're scared to try? 
➝ Post it.

The human side of you is what people want to see anyway.

Curious to know what's working (and not) in hotel sales?

Check out: 
The Buzz, the Burn, and the Bounce-Back: 
Hotel Sales Lessons from 2025.

Nicole Quessenberry
Celeste Berke Knisely, MTA
Susan Tucker

Spill the eggnog on the good, bad, and ugly from 2025.

CLICK HERE 👉 https://bit.ly/48rakct

What's one thing you're giving yourself 30 seconds of courage to do this year?

I didn't need more motivation.

I needed better systems.

Motivation fades.

Systems stick.

I learned this the hard way when I opened Lure Agency over 13 years ago.

Early on, I'd get pumped after a conference or big win. 

Then life would hit, energy would drop, and momentum would stall.

The shift happened when I partnered with Susan Tucker and stopped relying on feeling inspired, and we started building repeatable processes.

Here's what changed:

→ Morning routines became non-negotiable, not mood-dependent.

→ Team meetings followed agendas, not vibes.

→ Client strategy calls are more strategic, less winging it.

→ Delivering services moved to a structured, repeatable framework that produces positive outcomes in less time.

The result?

Consistency. 
Growth. 
Less stress.

When you build systems, you remove the decision fatigue. You show up whether you feel like it or not.

And that's where real progress lives.

Not in the highlight reel moments.

In the unglamorous, day-after-day execution.

So if you're waiting to feel motivated before you start, you've got it backwards.

Build the system first.

The motivation follows.

What's one system you're building in 2026 that's got you fired up?

Public apology to Celeste Berke Knisely, MTA

The person I annoyed most this year. 😜

Santa heard “send it.”
Comin' in hot this holiday week. 🏁

Merry Christmas y'all

Scott Ward

With over 20 years of leading sales and marketing for resorts, I am a passionate and innovative leader who drives sale results for luxury resorts, villas and membership clubs.

As the Commercial Director, I lead all aspects of building total resort revenue including growing group sales, increase Transient sales, increase direct booking, branding, strategy, marketing, and revenue management for resorts, golf resorts and villa resorts.   I lead a high-performing team of professionals who share the vision of delivering exceptional service and memorable experiences to our guests. 

Led sales and marketing teams to open four luxury resorts in Florida and the Caribbean and successfully turned around low-performing resorts.  I design high-performing sales and marketing plans for luxury resorts. I have managed top creative agencies, public relations, revenue management, and digital marketing campaigns. I have also received multiple awards and recognition for our team work, including the 2020 Benchmark Hotel and Resorts Sales Team of the Year and the 2019 HSMAI Gold Adrian Award for Digital Marketing. 

My leadership style is based on servant leadership, which means I prioritize our team's growth, well-being, and empowerment.  I am always looking ahead and anticipating the future needs and opportunities for our resort and our guests.

Experience with Delphi, THNK, Hyatt Envision, Marriott CI/TY, IDeaS,  Forbes Five Start Training

Director of Sales and Marketing Pre-Opening and Task Force DOSM

150 luxury boutique hotel guestrooms and suites, 22 luxury villas, 52 estate homes, over 30,000 square feet of indoor and outdoor meeting and events spaces,  130-acre Jack Nicklaus Signature Golf Course, spa, tennis pavilion, signature restaurants and our truly distinctive pool and cabana areas and a 150 member private club.

●	Leading pre-opening sales and marketing team
●	Created all branding for real estate, resort and golf
●	Created partnership with R3 for our spa to provide functional medicine, IV and stem cell therapies 
●	Worked with ownership to design villa rental program and legal agreements
●	Managed top-performing resort, real estate sales and marketing team of 6
●	Increased golf memberships from 175 to 225 while increasing membership fee from $75,000 to $125,000.
●	Created resort membership program and upgraded golf membership 
●	Managed Public Relations and Creative agencies 
●	Managed process for inclusion in AmexFHR, Virtuoso, and Signature networks.
●	Led team to design and launch pre-opening website
●	Hosted PGA Event Honda Classic qualifier event
●	Hosted LPGA US Open qualifier event
●	Created partnership with World Pole League Welling Florida 2022 season
●	Implemented members portal, monthly newsletters, and in-season member events
●	Members Discover The Palm Beach Marketing Committee
•	Task Force Director of Sales and Marketing River house Resort Bend Oregon 3 months May 2022 to July 2022
•	Task Force Director of Sale and Marketing leading the transition for 6 newly acquired hotels in Portland Oregon and Riverhouse Bend Oregon July 2022 to December 2022.

taplio

The Battle

Cory Falter

Scott Ward

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taplio

The Battle

Cory Falter

Scott Ward

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cory Falter's LinkedIn Performance

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