𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

𝗧𝗵𝗲 𝗪𝗜𝗡𝗦 𝗠𝗲𝘁𝗵𝗼𝗱™
is your recipe for stronger leads and smoother conversions in Hospitality B2B.

You don’t need another shot of inspiration.

You need a solid pour of strategy.

𝗧𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 

❌ Cold pitches? Ghosted. 
❌ RFPs? Ignored. 
❌ Automation? Annoying..

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

Because the smoothest moves start with a method.

🍋 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync. 
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

🌶️ The Old Way? All Buzz, No Buzzed.
✔️ RFP roulette
✔️ Cvent overload
✔️ Cold outreach
✔️ Cringe automation
✔️ A dry pipeline

🍸 The Solution: The WINS Method™
A bold blend of connection, clarity, and conversion:

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 – Your 24/7 bartender. Serve the right first impression.

𝗜𝗻𝘁𝗲𝗹 – Know who’s thirsty and when.

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 – Build trust with value-forward content.

𝗦𝗲𝗹𝗹 – Close with bold messaging and better timing.

Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________


“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Chief Commercial Officer | Amaze Insights Helping Hotel Brands, Management Companies and Ownership Groups to Get Amazing Results with Best in Class Reporting and Insights | AHLA T100 Member

Helping Hotels, Hotel Management Companies, Ownership Groups and Brands to Achieve Amazing Results by having access to the right information at the right time to make optimal decisions.

Send me an email:  Nick@amazeinsights.com or a message here on LinkedIn to find out how you can help your hotels achieve the amazing.

Previous Role Amadeus 
Personally booked more than $160M in total revenue (Newmarket International & Amadeus)

#1 Worldwide revenue producer 2012, 2013, 2014, 2015, 2016, 2017, 2018 & 2019 (Hospitality division of Amadeus)

250% of quota in 2019 ($17.93M booked in revenue)

197% of $7M quota achieved in 2018

200% of quota achieved in 2014, 2015 & 2017

Set company record for highest revenue by a sales rep in 2012, 2014, 2015, 2017 & 2019

>$7.3M in revenue in 2014
>$8M in revenue in 2015
>$18M in year revenue booked in 2017 (with an additional $50M+ in multi year revenue booked)

Worked for Newmarket International (Acquired by Amadeus in January 2014) since 1995

#Delphi, #Reporting,#Sales Optimization,#Revenue Management, #PACE,#Productivity

Nick Horgan ★

HSMAI has been such a huge part of our industry, and a positive contribution and impact.  

Feeling so much gratitude and appreciation after being named of the Top 25 Extraordinary Minds  by this organization. 

Congratulations to the 24 other recipients of this honor and also to all of the winners of the Adrian Awards.  

I am so fortunate to love what I do, an an industry so filled with amazing people.  Thank you!

Chief Commercial Officer | Amaze Insights Helping Hotel Brands, Management Companies and Ownership Groups to Get Amazing Results AHLA T100 Member | Hospitality AI Expert | Top 25 Hospitality Social Media Influencer

No alternative text description for this image

How I accidentally ended up on Bad Bunny’s plane, without knowing who he was.  

I think it was 2019.  I was in San Juan, Puerto Rico for an InterContinental Hotels & Resorts  meeting.  (May have even been before that, everything kind of runs together!). 

After a great conference, which included some time at the Bacardi rum factory, I was in the airport waiting for my connection through Miami.  

All sorts of people wearing Bad Bunny sweatshirts.   I thought it was a brand of clothing. The person I wound up being seated next to (back when I flew enough on one airline to get status) seemed to know a bunch of the people wearing the Bad Bunny sweatshirts, hats, etc. 

You can probably guess who that person was.  What question did I ask him?  If he knew what the Bad Bubby brand was.  So, yes, I did indeed ask Bad Bunny…..if he knew what (and not who, Bad Bunny was) and that is my super Sunday story.

Very excited about heading to New York City next week for HSMAI and the Adrian Awards and HSMAI Top 25 Extraordinary minds.

Let me know if you will be in the city!  

Full disclosure, the Amaze Insights ad is indeed AI....at least for now.  However, I do think that it looks good on the New York Marriott Marquis!

Will you be in the city next week?  Would be great to say hello!

None of the below photos are real.  However, the problem is.

I have plenty of pictures of beautiful ballrooms, both when they are empty....and when they are full with amazing events.  The challenge I had, is that I wanted to use some photos to articulate the challenge of function space utilization.  

This is a challenge that I have spoken with literally thousands of leaders across the hospitality industry, and had never really spoken to anyone with a real solution to the challenge.

Amaze Insights has finally given leaders the tools to ensure optimization of the space, and to better understand......what is the current utilization of our event space, and how does it compare....to any past or future year?

Would love to share more with you about this...and also make sure that your space is looking much more like the photos on the right, instead of the photos on the left.

Had a great day at Amaze....and was feeling incredibly grateful......and happened to catch this sunset on my way to do pick up for kids sports.  Made me feel even more grateful than I was already feeling.  Hope your week is off to a great start!

DAM!  (Not Damn) Southwest Airlines has great customer service!  This picture is unrelated, but it is from a recent SWA flight, and I liked checking out the Dam from the sky.

With so many companies using automated systems (some AI, some the old robo systems), it really is nice when you call an airline and can very quickly get an actual person on the line.  I needed to make a couple of flight adjustments that could not be done online, and I called and got any actual person....who almost immediately solved what I needed.  Great customer service and executed well.  Kudos!

A view that looks ALMOST as good as a nice Amaze Insights Pace Report that lets you know exactly how you are doing across your entire portfolio of hotels!

Most of the tech we use every day has gotten significantly better, and you really do just expect and assume it will work. 

Then, there are printers.

If you will be at the BITAC Events sales, marketing  and revenue management summit in Ft Myers at the Luminary hotel, you just might score one of these limited edition lanyards.  

Just think about how cool you will look!

The only time it is good to have your sign blocked, is when you are an amazing hotel at a ski mountain, and what is blocking your sign is snow!

Limelight Hotels absolutely crushed it for us again this past weekend in Mammoth.  Every single time I have stayed here, I have been blown away by the level of service and how nice the hotel is.  

It is also right next to the Village at Mammoth Resort, and only a few steps to get on the Gondola.  There is nothing like a ski trip, staying at a hotel that understands how to do ski (and I suppose snowboarding....) so well.

Every floor also has pebble ice and filtered water (hot or cold) and this is such a nice touch.  

Two beautiful hot tubs, and a really nice fire pit are also there for your post ski time.  There is also quite an Apres Ski vibe.....where we saw both live music and a DJ.

You also get to start the day with an included breakfast....that is a great way to start a day.

My only complaint?  Well, my son is now spoiled and thinks that this is what a ski trip should be.....and I suppose that I am as well!  Well done Limelight Mammoth!

Honored to support Nicholas Rinell for the 2026 People’s Choice Alumni Service Award.

I had the chance to meet Nicholas through Kelly Cardenas at The Vibe Room when I was speaking, and I was immediately impressed by his commitment to service and the impact he continues to make. He truly represents what this award stands for.

If you believe in recognizing leaders who give back and lead with purpose, I encourage you to take a moment to vote.

Cast your vote here:
https://lnkd.in/gS3rBEti


Let’s help Nicholas earn this well-deserved recognition.

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Nick Horgan ★

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