𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

𝗧𝗵𝗲 𝗪𝗜𝗡𝗦 𝗠𝗲𝘁𝗵𝗼𝗱™
is your recipe for stronger leads and smoother conversions in Hospitality B2B.

You don’t need another shot of inspiration.

You need a solid pour of strategy.

𝗧𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 

❌ Cold pitches? Ghosted. 
❌ RFPs? Ignored. 
❌ Automation? Annoying..

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

Because the smoothest moves start with a method.

🍋 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync. 
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

🌶️ The Old Way? All Buzz, No Buzzed.
✔️ RFP roulette
✔️ Cvent overload
✔️ Cold outreach
✔️ Cringe automation
✔️ A dry pipeline

🍸 The Solution: The WINS Method™
A bold blend of connection, clarity, and conversion:

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 – Your 24/7 bartender. Serve the right first impression.

𝗜𝗻𝘁𝗲𝗹 – Know who’s thirsty and when.

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 – Build trust with value-forward content.

𝗦𝗲𝗹𝗹 – Close with bold messaging and better timing.

Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________


“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Fractional CMO/Strategic Advisor | Fast-Track Your B2B or SaaS Marketing in Just 90 Days | Brand Positioning Expert | Podcaster | TechStars Mentor

I help B2B and SaaS companies do marketing that makes sales happen faster and easier.

As a strategic advisor, I bring big-picture thinking and hands-on execution to the table. 

My expertise lies in:
- Developing clear brand positioning in ultra-competitive markets
- Developing strategic roadmaps based on what moves the needle
- Empowering sales teams to nurture and win high-value prospects
- Creating content that attracts, engages, and converts
- Revitalizing Websites to engage and drive conversions

My approach? 

Customized strategies that align with your goals and resources (aka money, people), delivering results without breaking the bank.

Ready to accelerate your growth and outpace the competition? 

Let's talk - https://tidycal.com/markevans/30-minute-discovery-call

Mark Evans

A long time ago, I was friends with a CEO  who did something that seemed odd: he put the company’s phone number in large text at the top of the homepage.
 
I asked him, “Why would you make it easy for customers to call you?”
 
His answer was intriguing: “Publicly, it shows we’re open for business. We’re here to listen, and here’s the easiest way to reach us.”
 
Then came the twist: he said that few people would use the number, but it sent a powerful signal that the company was accessible and available.
 
It was that lesson that popped up when I read that Burger King is inviting customers to call or text its president, Tom Curtis. 

For the next two weeks, he’ll spend four hours a day, including nights and weekends, taking calls and text messages about anything related to Burger King.
 
At a time when people feel disconnected from brands, believe they aren’t being heard, and see companies looking to build customer affinity, this is a smart marketing move.
 
It would be great to see Burger King disclose what customers told Curtis: the good, bad, and the ugly.

#burgerking #customers #phone #marketing

Marketing leader for SaaS Companies | Brand Positioning & Marketing Strategy | Host, Marketing Spark Podcast

Most companies jump into AI expecting magic. 

Yugabyte starts with a question: how can this help?

On Nue.io's podcast, Mat Rodriguez, Yugabyte’s VP of RevOps, said: 
“We’re being really careful about which tools we use and making sure they’re not training on our data.” 

That approaches shapes Yugabyte’s AI journey. Every AI tool is vetted by its InfoSec team, with a focus on data privacy and model training protocols. 

So, what does AI look like at Yugabyte?

Better research: The team uses AI to accelerate early research and build more targeted, insight-driven account plans.

Real-time competitive intelligence: AI helps reps benchmark competitors' pricing and rank proposals so they can enter negotiations with confidence.

Unblocking the build process: AI supports RevOps teams in tackling technical challenges such as Apex classes and triggers, guiding them along the way.

Mat says while AI is far from perfect, Yugabyte is using it to spark ideas, accelerate learning, and enhance its fast-paced, high-risk work.

Link to the conversation in the comments.
#ai #RevOps #SaaS #podcast

I've worked with and worked for dozens of SaaS companies over the past 25 years.

But I have never been associated with a rocketship like Nue.io.

It's the right product at the right time in the right place, underpinned by super smart people.

Yup, I'm drinking the Kool-aid. In Nue's case, it's purple. 😀

Proud CEO moment.

Not because we’re growing, but because of who trusts us with their hardest revenue problems.

From AI leaders like OpenAI, Superhuman and Glean to established software companies modernizing their GTM, the common thread is: legacy revenue infrastructure can’t keep up.

The Nue story isn’t just about growth (which we have).

It’s the impact our people make for partners like Metronome, Stripe, Avalara, Intacct,  Rillet, Campfire, Workday and NetSuite (and through our partner SaaS Consulting Group and their collaboration with Zone).

Our product, delivery, enablement, marketing, and sales teams work closely with customers to solve difficult problems, launch faster solutions, and scale more confidently.

The dedication and collaboration across our teams has transformed Nue from a product designed to solve real challenges to an organization that now supports some of the world’s fastest-growing, from AI pioneers to scaled leaders.

SaaS and AI companies have adopted Nue because the platform matches the way they operate: rapid product evolution, complex pricing, and increasing demand for commercial adaptability.

We’re seeing many established software companies — large, global, deeply entrenched in their markets — making the move to Nue.

We’re proud of what we’ve accomplished and excited about what comes next.

#revenue #SaaS #GTM #AI

Everyone wants to move fast with AI, but few want to deal with the behind-the-scenes stuff first.
 
I spoke with Sarah Jeanneault on the Marketing Spark podcast about sthe importance of having a knowledge layer. 
 
The knowledge is the structural foundation that allows AI models to work. It allows AI agents to access, understand and act on enterprise data.

The problem, Sarah says, is that without a solid knowledge layer, it can lead to poor decisions, wasted resources and a loss of trust in AI.
 
Sarah and I talked about what AI readiness means, how to operationalize internal knowledge, and who should own this work inside a company.
 
We also got into the tension between top-down mandates and bottom-up tool adoption. 

Check out the podcast: https://lnkd.in/gax4gyCB

#AI #podcast #ROI #knowledgelayer

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Cory Falter

Mark Evans

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taplio

The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Evans's LinkedIn Performance

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