Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Cold prospecting? 

You're basically sliding into someone's DMs from an igloo.

Warm prospecting? 

You've been showing up at the campfire so long, people already saved you a seat.

The difference isn't luck.

It's consistency.

When you engage on LinkedIn regularly, you're not interrupting strangers. 

You're connecting with people who already know your name, your vibe, and your value.

Stop being the cold caller nobody asked for.

Start being the person everyone's been waiting to hear from.

Let's warm it up y'all 🔥

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 President HSMAI San Diego 🔺 Host of the InnSync Show 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Rider 🔺 80s New Wave Fanatic

Dirty reps at the gym build muscle.

Dirty reps in sales build revenue.

But here's the problem with most sales training: 
It stops at the workshop.

You get pumped up for a day, learn some frameworks, then go back to your desk and... nothing changes.

Because knowing isn't doing says Celeste Berke Knisely, MTA

The real shift happens in the practice. 
The messy reps. 
The accountability check-ins. 
The ongoing reinforcement that actually changes behavior in your CRM.

Here's what else changed ➜ 80% of what was sales is now marketing.

Your cold outreach? 
It's competing with content, AI agents, and buyers who've already done their research.

So we're teaching hotel sales teams how to leverage their marketing departments to warm up that outreach. 

Make it less cringe. More human.

And we're doing it through training that's actually engaging (gamified, not death by PowerPoint).

But the secret sauce? 
We stick around after the workshop.

We track the changes. 
Hold people accountable. 
Make sure those dollars don't fall flat.

Want to see how to level up your game?

Read our latest article and see what separates a transaction from a true partnership.

Prospecting in the Age of AI: 
A Hotel Seller’s Survival Guide

READ THIS: https://lnkd.in/gZAB-RgR

Early Lure Agency was a hot mess.

Not because we weren't hustling.

We were swinging at everything like a newbie at TopGolf.

Chasing our tail. And clients.

The problem? 
Zero strategy. 
Just a giant menu of services we assumed clients needed.

Well, they didn't.

What they actually wanted was simple.
More qualified leads.
More deals closed.
More revenue.

Not a 47-point proposal with every service under the sun with no clear, positive outcome.

Here's what changed everything:

Susan Tucker and I stopped selling what we could do.
We started solving what they needed.
And obsessing over it.

One clear outcome:
Drive direct inquiries that convert better than cold outreach and third-party leads for hotel group and hospitality vendors.

That's it.
That's the whole deal.

And guess what? 
Our clients have stuck around for years now. 
Because when you nail one thing really well, people notice.

If you're struggling to gain traction, here's my advice:

Ditch the laundry list.
Pick one outcome you can deliver better than anyone.
Go all in on that. 
And back it up with proof.

Clients don't buy features. 
They buy results that make them money.

What's the one outcome you're obsessed with delivering? 

Drop it below and let's send it. 🤙

ROOMNET

The way we consume TV has changed dramatically, much like music did over a decade ago…Your new guest (and their expectation), is to have access to that same living room experience when they travel. As a hotelier, we also believe you should not have to pay for cable or satellite TV content that your guests simply don't watch, which currently is the single most costly guest-facing amenity in the room on a per-room-per-month basis.


The ROOMNET Apple TV platform solves this challenge, provides unmatched access to entertainment options, and connects the guest with your hotel, all while giving you a path to reducing your live TV content costs substantially or even completely.

Senior Sales Director

Female Founders in Hospitality

Female Founders in Hospitality is a global network of inspiring women
who are building companies in the travel and hospitality industry. FFiH
provides a platform to share best practices, access resources and
advance the next generation of founders who will change the travel
and hospitality landscape.

FFiH Member – Cohort 3️⃣

Self Employed - Hayespitality

At Hayespitality, our job is to spark sales and delight guests. Working directly with the hospitality industry, we make critical technology decisions easier, core processes seamless, and communications a breeze – so the only thing your guests feel is good. 
Clients include: Plusgrade, buku, Sojern, iVvy, Mode:Green, Volara, Phat Scooters, Zibby Owens and more.

Hayespitality/Sales & Marketing Consultant

HSMAI BOSTON CHAPTER INC

Fueling Sales, Inspiring Marketing, Optimizing Revenue For Hotels and their Partners
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. For more information on HSMAI or becoming a member, contact the Hospitality Sales & Marketing Association International, at (703) 506-3280; email info@hsmai.org, or visit the website at www.hsmai.org.

President

Tambourine: technology and creativity for hotels and resorts

Hired, onboarded, trained and managed 8 SDRs to help grow Tambourine's customer base.

Director Of Business Development

Tripleseat

Tripleseat created the Director of Hotels role to lead the training, implementation and account management for the hotel side of their growing customer base.

Director of Hotels

Intelity

Lead generation through inbound sales and marketing strategies in an industry I love.  
Hubspot and Salesforce integration and strategy

Sales & Marketing Director

Raka

Raka is a digital agency located in Portsmouth, NH (under an hour north of Boston, MA and south of Portland, ME), that specializes in responsive websites, inbound marketing, online applications, interactive animations, social media, branding and more.  Raka is also lucky enough to be a Platinum Certified Hubspot Partner.  

Our growing team of strategists, designers and developers approaches each engagement with unique perspective and years of experience in creating and executing digital marketing strategies for small businesses all the way up to Fortune 100 clients. Find out more about our process, work and team at www.rakacreative.com.

Director of Sales

•	Achieve sales revenue targets for assigned Territory
•	Build and maintain strong, long term relationships with individual hoteliers, management companies, ownership groups (and brands if assigned) within the Director's sales territory.
•	Development of sales presentations and action plans for potential new clients.
•	Help identify future industry trends and client contact opportunities.
•	Attend and project a professional, winning image at hospitality trade shows.
•	Maintain thorough knowledge of important market trends and product categories.

Director of Hospitality Sales, NE

Passkey

•	Partnered with the VP of Business Development and achieved annual sales quotas and team goals  
•	Responsible for lead generation for Passkey International’s products and services 
•	Developed and assisted in delivering sales presentations and closing sales in a professional and effective manner by:   
1. Creating presentations for prospects and customers
2. Performing regular sales calls to develop relationships and follow up on leads 
3. Determined market strategies & goals for each product and service  
4. Telemarketing, sales support, and identification of opportunities for Passkey products & services

Manager, Business Development

Jess is a hospitality sales leader with over 25 years of experience in the industry. She works for technology companies that put the guest first.  She is also the founder and consultant of Hayespitality, a firm that helps hotels and companies choose and implement their sales, marketing, and operations tools, and spark sales and delight guests. 

Jess is passionate about hospitality technology and marketing, and has a proven track record of solving problems, connecting with people, and generating leads and metrics. She has worked with Sojern, Plusgrade, iVvy, Buku, and Jimmy's Jazz Club, and served as President of HSMAI Boston. She holds a B.A. in French from Mount Holyoke College and used to speak the language fluently. She loves to travel, write, and take photos, and has visited places such as France, Ethiopia, Tahiti, and Nebraska. She lives in Portsmouth, NH but considers Philadelphia her home.

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Cory Falter

Jessica Hayes

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cory Falter's LinkedIn Performance

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