Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Cold prospecting? 

You're basically sliding into someone's DMs from an igloo.

Warm prospecting? 

You've been showing up at the campfire so long, people already saved you a seat.

The difference isn't luck.

It's consistency.

When you engage on LinkedIn regularly, you're not interrupting strangers. 

You're connecting with people who already know your name, your vibe, and your value.

Stop being the cold caller nobody asked for.

Start being the person everyone's been waiting to hear from.

Let's warm it up y'all 🔥

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 President HSMAI San Diego 🔺 Host of the InnSync Show 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Rider 🔺 80s New Wave Fanatic

Dirty reps at the gym build muscle.

Dirty reps in sales build revenue.

But here's the problem with most sales training: 
It stops at the workshop.

You get pumped up for a day, learn some frameworks, then go back to your desk and... nothing changes.

Because knowing isn't doing says Celeste Berke Knisely, MTA

The real shift happens in the practice. 
The messy reps. 
The accountability check-ins. 
The ongoing reinforcement that actually changes behavior in your CRM.

Here's what else changed ➜ 80% of what was sales is now marketing.

Your cold outreach? 
It's competing with content, AI agents, and buyers who've already done their research.

So we're teaching hotel sales teams how to leverage their marketing departments to warm up that outreach. 

Make it less cringe. More human.

And we're doing it through training that's actually engaging (gamified, not death by PowerPoint).

But the secret sauce? 
We stick around after the workshop.

We track the changes. 
Hold people accountable. 
Make sure those dollars don't fall flat.

Want to see how to level up your game?

Read our latest article and see what separates a transaction from a true partnership.

Prospecting in the Age of AI: 
A Hotel Seller’s Survival Guide

READ THIS: https://lnkd.in/gZAB-RgR

Early Lure Agency was a hot mess.

Not because we weren't hustling.

We were swinging at everything like a newbie at TopGolf.

Chasing our tail. And clients.

The problem? 
Zero strategy. 
Just a giant menu of services we assumed clients needed.

Well, they didn't.

What they actually wanted was simple.
More qualified leads.
More deals closed.
More revenue.

Not a 47-point proposal with every service under the sun with no clear, positive outcome.

Here's what changed everything:

Susan Tucker and I stopped selling what we could do.
We started solving what they needed.
And obsessing over it.

One clear outcome:
Drive direct inquiries that convert better than cold outreach and third-party leads for hotel group and hospitality vendors.

That's it.
That's the whole deal.

And guess what? 
Our clients have stuck around for years now. 
Because when you nail one thing really well, people notice.

If you're struggling to gain traction, here's my advice:

Ditch the laundry list.
Pick one outcome you can deliver better than anyone.
Go all in on that. 
And back it up with proof.

Clients don't buy features. 
They buy results that make them money.

What's the one outcome you're obsessed with delivering? 

Drop it below and let's send it. 🤙

Milestone Inc

Milestone Inc has been providing revenue-generating digital marketing solutions for over 20 years. Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the hospitality industry. Milestone currently works with over 2,000 hotels and drives over $600M in annual revenue for our clients.

I partner with clients to determine the best online strategies for their hotels to maximize revenue. Our products and services include:

 - Comprehensive Hotel Digital Marketing
 - Hotel Website Development
 - Website Personalization
 - Artificial Intelligence Platform for Hospitality
 - Search Engine Optimization and Local Search
 - Paid Search

Asst Vice President of Sales - Hospitality

Senior Director of Sales - Digital Marketing 

HSMAI

Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world.

Marketing Advisory Board, Americas

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.

The Greater Los Angeles Chapter hosts monthly meetings at various Los Angeles area venues. Meetings are held once a month and we encourage non-members to join us for up to three events per year. How do you find the time to cut through the clutter and focus on those opportunities which will be most effective for you? Why not let HSMAI help provide direction with a membership today! I manage membership development and retention of this organization of over 150 members. For more information, contact us at info@hsmailosangeles.org.

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide.

Past President - HSMAI Los Angeles

President - HSMAI Los Angeles

Vice President of Marketing - HSMAI Los Angeles

The San Diego Chapter of HSMAI is one of the MOST ACTIVE in this international organization. We meet almost every month with gatherings covering a variety of topics. These meetings are a great way to meet and make friends with industry professionals.

Our agenda is filled with everything from engaging educational speakers to just having fun. There is always plenty of time to talk casually to professionals and potential business contacts from all phases of the hospitality industry.

Take a moment to visit our Events page out our to check out upcoming opportunities for education, networking and fun!.

Very often, our meetings are held at area venues that cater (literally) to our trade. This will give you an opportunity to see how these facilities perform and also taste the best of their fare.

HSMAI's very active Board of Directors carefully chooses our speakers based on the needs of our membership at large and the challenges they face. We feel that continuing education is an absolute necessity in this growing industry.

Each year, HSMAI raises educational seed money expressly for students enrolled in Hospitality curriculums in the San Diego area. Funds are also raised to help support several local charities whose important work around the community benefits people infected or affected by the AIDS virus, and children struggling with the emotional and physical scars of child abuse.

We welcome professionals whose jobs are in the hospitality trade. The majority of our membership is divided between hotel sales personnel and people supplying services to the industry.

Members are encouraged to become active in the organization. As an example, board members wear a variety of hats including; planning events, recruiting new members and doing all of the detail work that has continued to make the chapter a success.

I manage digital marketing initiatives for the HSMAI San Diego chapter which includes, website, social media, and communications.

Vice President of Communications - HSMAI San Diego

Vice President, Digital Marketing - HSMAI Orange County

San José State University

As a Guest Lecturer at San José State University, I had the opportunity to share my experience with marketing and hospitality students. I engaged in classes on digital marketing trends and commercial strategy, providing insights to the next generation of industry professionals.

Guest Lecturer

The Guestbook

The Guestbook partners with independent and boutique brand hotels to increase net revenue and drive direct bookings through the power of cash back rewards. Over 1 million guests worldwide have joined The Guestbook cash back rewards program to enjoy the freedom of four redemption options. Guests may choose 5% In-stay Cash, 5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward towards a future stay at one our partner hotels.

The Guestbook was founded on the belief that a direct relationship between hoteliers and their guests is more rewarding for everyone. Across a fast-growing portfolio of over 700 distinctive hotels in 70 countries, The Guestbook stands for innovation that enhances hospitality, solutions that drive success and the power of personal relationships.

To learn more about The Guestbook, please visit https://hoteliers.theguestbook.com/.

Vice President of Sales

Managed business development and client relationships throughout the West Coast to consistently achieve $1,000,000 in annual sales revenue.

A pioneer in hospitality digital marketing, Milestone Internet Marketing, Inc provides cutting-edge digital marketing solutions. Milestone offers synergistic online products including website design, social media marketing, paid media, and advanced SEO strategies delivering enhanced visibility, engagement and ROI.

Director of Sales

Senior Business Development Manager

Business Development Manager

Nor1

Nor1 delivers industry leading upsell products and solutions all built on a core platform that combines a machine learning based decision engine with an optimized operational process. This enables hotels to enhance the guest stay and generate greater revenue throughout the entire reservation life cycle.
 
The combination of hospitality experience, historical data intelligence and well designed, sophisticated algorithms ensure that hotel companies utilizing the Nor1 platform are able to price, present and sort offers to maximize conversion and profitability.
 
With over 4,000 installs representing more than 1,000,000 rooms worldwide, Nor1 has developed new and innovative enterprise scaled products and consultative services. These products and services provide hotel companies with extraordinary opportunities to take control of their guest engagement and revenue destiny.

Regional Director - West

LogicLink, Inc.

I managed a team of nationwide Sales professionals to drive revenue and hospitality mobile application market share in North America

Director, Hospitality/Gaming

Grand Pacific Resorts

Directly oversaw Services Division of Associates which included Front Desk, Hotel Marketing, Concierge, Bell Services, Revenue Management, Valet, Fitness Center and Activities Departments for this Full Service Resort.

Resort - Director of Services

Aimbridge Hospitality

Formerly Interstate Hotels and Resorts

Member of 2008 aloft Ontario-Rancho Cucamonga Opening Team that successfully introduced the first of 70 aloft (Starwood Hotels and Resorts, which is now part of Marriott International) branded hotels to the United States between 2008 and 2010.

Hotel - Director of Operations

Marriott International

Director of Operations

As an Assistant Vice President Sales, Hospitality at Milestone Inc, I partner with hospitality clients to provide revenue-generating digital marketing solutions that maximize their online presence and performance. With over 15 years of executive-level experience in hotel operations, revenue management, sales, and marketing, I deeply understand the industry's challenges and opportunities in the digital age. I am also a Certified Hospitality Digital Marketer (CHDM), a 40 Under 40 honoree, and one of the HSMAI Top 25 Extraordinary Minds.

My mission is to help hotels achieve revenue growth and return on investment (ROI) through holistic and innovative digital marketing programs that include website development, search engine optimization, paid marketing, content marketing, social media, analytics, and software as a service. As a public speaker and leader, I am also passionate about sharing my knowledge and insights with the hospitality community. I serve on the HSMAI Marketing Advisory Board and as the Past President of the HSMAI Los Angeles Chapter, where I facilitate educational sessions and networking events for hospitality professionals. I am recognized as a trusted advisor and a hotel e-commerce strategist who delivers results for my clients and partners.

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Cory Falter

Craig Carbonniere Jr., CHDM

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The Battle

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Craig Carbonniere Jr., CHDM

Followers

Posts

Engagements

Likes

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