𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

𝗧𝗵𝗲 𝗪𝗜𝗡𝗦 𝗠𝗲𝘁𝗵𝗼𝗱™
is your recipe for stronger leads and smoother conversions in Hospitality B2B.

You don’t need another shot of inspiration.

You need a solid pour of strategy.

𝗧𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 

❌ Cold pitches? Ghosted. 
❌ RFPs? Ignored. 
❌ Automation? Annoying..

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

Because the smoothest moves start with a method.

🍋 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync. 
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

🌶️ The Old Way? All Buzz, No Buzzed.
✔️ RFP roulette
✔️ Cvent overload
✔️ Cold outreach
✔️ Cringe automation
✔️ A dry pipeline

🍸 The Solution: The WINS Method™
A bold blend of connection, clarity, and conversion:

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 – Your 24/7 bartender. Serve the right first impression.

𝗜𝗻𝘁𝗲𝗹 – Know who’s thirsty and when.

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 – Build trust with value-forward content.

𝗦𝗲𝗹𝗹 – Close with bold messaging and better timing.

Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________


“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Celeste Berke Knisely, MTA

Corporate & Team LinkedIn Trainer | Turning Corporate Teams Into Invisible Sales Armies

Imagine an 18-month-old asking why the moon moves when you turn a corner.

That was me. Sitting on my mom’s lap (no seatbelts in Canada back then), looking up at the moon and asking why it kept moving.

That same curiosity is what sales is missing today. Somewhere along the way, teams traded it for scripts, talk tracks, and checklists. Discovery turned into a routine instead of a real conversation. And the metrics show it.

I help teams get that curiosity back. To dig into the business problems they solve and move past surface-level symptoms like a broken process or “we save time.” Buyers don’t buy to fix inefficiency. They buy to solve business problems with measurable impact.

When that connection’s missing, it shows up everywhere: 
❌Win rates under 25%
❌Inaccurate Forecasts 
❌Weak pipelines
❌Long Sales Cycles
❌Shrinking ASP
❌Missed / Disparate Quota

In hospitality, this shows as a heavy reliance on OTAs and third parties, ⬇️ RevPar, and low lead volume. Goals are missed and GOP is impacted. Add AI and sellers who don’t build a personal brand, aren't driving direct pipeline are at risk.

Why teams choose to work with me:
They’re tired of surface-level fixes. They’ve invested in tools and one-off training, but behavior hasn’t changed and metrics haven’t moved. Gap Selling changes that. It uncovers the business problems buyers are really trying to solve, the impacts they create, and the root causes behind them.

One-and-done training never sticks, so I co-founded Sales On Tap (launching Nov 2025), the first always-on hospitality sales training and reinforcement community. Sellers get modern, relevant training that embeds, is ongoing, and grounded in what we do every day.

🚀 Gap Selling Certified Training Partner powered by the Problem-Centric™ OS. Helping teams achieve predictable, reliable revenue.
🚀 Co-Founder, Sales On Tap. Always-on hospitality sales training that moves the needle on RevPAR, pipeline, and revenue.
🚀 Operator and Coach. In the trenches daily, spotting blind spots and connecting the dots between why metrics are off and how to fix them.

Most trainers preach ROI. I focus on COI (the cost of inaction). Until sellers prove staying the same costs more than changing, deals stall and revenue stays unpredictable.

The shift is simple. Teams learn to sell how buyers want to buy. That’s where predictable, reliable revenue comes from every time.

👉 Email: celeste@salesgrowth.com
👉 Try the Problem-Centric™ OS: story.screenspace.io/asg/c5059473
👉 Explore Sales On Tap: salesontap.community
👉 Or DM me (Oh-newsletter in Featured section)

Certified Sales Training Partner | The Sales Game Is Changing, Are Your Ready?

Do You Have a Sales Methodology that Actually Works?

THE SALES STRUGGLES ARE REAL:

- Team Not Converting
- Low Average Sales Price
- Long Sales Cycles
- Poor Pipeline Development

The Gap Selling Methodology is a sales technique that shifts the focus of the sale from your product to the buyer’s problem. In old-school selling methodologies, focusing on the features and benefits of your product meant the buyer had all the power when it came to understanding the prospect’s true needs. 

With Gap Selling, we teach you how to find the gap– the space between the buyer’s current and future states– and utilize that information to sell to the real problem the buyer is experiencing.

HOW IS IT DIFFERENT FROM OTHER METHODOLOGIES?

Gap Selling teaches you how to be Problem-Centric™. We don’t pitch about our product or service, and we don’t try to find the customer’s “pain point” to manipulate a sale. Gap Selling is a collaborative effort with the buyer to identify the true source of the problem, evaluate the cost of that problem, and work together to find a solution to fill the gap.

Different Ways to Learn Gap Selling:
-Read the Book
-Train Today
-Enable Your Team

I'm excited to partner with this amazing organization as a Certified Sales Training Partner come June 2023 and deliver TOP NOTCH sales training.  Industries of Focus are primarily:  Hospitality, Hospitality Technology, Hospitality Service Providers, Travel, Tourism, Software, Analytics, F&B, Events, Mar Tech and Retail (To Name a Few).

The Value lies in the gap.  

GAP SELLING SETS UP SALESPEOPLE TO BE TRUSTED ADVISERS.

Special focus areas include: Hospitality Tech Sales Teams

Shoot me a DM to discuss ways we can work together

Celeste Knisely

What came first? Egg or Chicken?

It's a tale as old as time - really - which one came first?

Nick Horgan ★and I duked it out recently....what comes first - Data or Strategy?

Hospitality is riddled with data - but really, what comes first - Data or Strategy?

Weight in on Friday because - why not get into a heated debate.....

Thanks to Cory Falter for the amazing photo of ME. Gosh I look good and young.

Transforming Hotel Sellers into Direct Pipeline Builders Beyond the RFP | Driving 25%+ Win Rates in Hospitality Tech & Event Tech with a Problem-Centric™ Approach | Founder @ Sales on Tap | Certified Gap Selling Trainer

This is the end. 

I don’t believe in broad discovery in sales, and I don’t believe in broad content either. 

So after three years of broad, it's time to get real and start to grow by niching down.

This is the final chapter for this newsletter - but inside is one GEM that if you are a VP of Sales or CRO that is gold - check it out.

A quick heads up on what’s changing (and what’s not) You’ll probably notice a shift in what I’m publishing here on LinkedIn. I’m going niche. FINALLY.

Open article: Why I’m Ending This Newsletter by Celeste Berke Knisely, MTA • 3 min read

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The Battle

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Celeste Knisely

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