Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

The restaurant delivered. 

The bloomin' husband did not. 😂

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 Co-Founder at Sales on Tap 🔺 President HSMAI San Diego 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Racer 🔺GenX New Waver 🤙

No alternative text description for this image

SOLD OUT: Last seat on the couch 🕺

Hope everyone has a festive and safe New Year. 🍾

LinkedIn evolution 101.

From lurker mode to FOMO creator.

Can y'all do better in 2026?!

J/K. I'm just goofing around here. 😂
You're all amazing.
Cheers to an awesome 2026! 🍾

No budget this holiday season? 
No worries…

All you need is courage. 😂

Most New Year's goals die in February.

Not from lack of motivation. 
From overthinking.

That's the difference between the thing you did and the thing you wish you'd done.

One text. 
One poll. 
One video. 
One live conversation.

Thirty seconds to hit send on the thing that scares you.

Here's the thing about New Year's resolutions:

Most fail because…

We wait for perfect timing. 
Perfect strategy. 
Perfect confidence.

But courage isn't a feeling you wait for.

It's a decision you make in 30 seconds.

So here's a challenge for you this year:
Stop waiting to feel ready.

Give yourself 30 seconds of insane courage and just go.

That idea you've been sitting on? 
➝ Send it.

That person you want to connect with? 
➝ Reach out.

That format you're scared to try? 
➝ Post it.

The human side of you is what people want to see anyway.

Curious to know what's working (and not) in hotel sales?

Check out: 
The Buzz, the Burn, and the Bounce-Back: 
Hotel Sales Lessons from 2025.

Nicole Quessenberry
Celeste Berke Knisely, MTA
Susan Tucker

Spill the eggnog on the good, bad, and ugly from 2025.

CLICK HERE 👉 https://bit.ly/48rakct

What's one thing you're giving yourself 30 seconds of courage to do this year?

I didn't need more motivation.

I needed better systems.

Motivation fades.

Systems stick.

I learned this the hard way when I opened Lure Agency over 13 years ago.

Early on, I'd get pumped after a conference or big win. 

Then life would hit, energy would drop, and momentum would stall.

The shift happened when I partnered with Susan Tucker and stopped relying on feeling inspired, and we started building repeatable processes.

Here's what changed:

→ Morning routines became non-negotiable, not mood-dependent.

→ Team meetings followed agendas, not vibes.

→ Client strategy calls are more strategic, less winging it.

→ Delivering services moved to a structured, repeatable framework that produces positive outcomes in less time.

The result?

Consistency. 
Growth. 
Less stress.

When you build systems, you remove the decision fatigue. You show up whether you feel like it or not.

And that's where real progress lives.

Not in the highlight reel moments.

In the unglamorous, day-after-day execution.

So if you're waiting to feel motivated before you start, you've got it backwards.

Build the system first.

The motivation follows.

What's one system you're building in 2026 that's got you fired up?

Public apology to Celeste Berke Knisely, MTA

The person I annoyed most this year. 😜

Santa heard “send it.”
Comin' in hot this holiday week. 🏁

Merry Christmas y'all

Thynk.Cloud

Director of Sales

Zoomin

Zoomin helps companies unify their document delivery in a long-term scalable way. 
When customers or employees are looking for an answer to a question and can’t find it quickly, they have to open up a support ticket, pick up the phone, or might just abandon their inquiry altogether. This creates high ticket volumes, frustration, and can lead to impact on retention and profitability.

Zoomin provides companies with a solution, by pulling together all the ways your company authors documents into one centralized repository, the content can then be published in a unified format with taxonomy applied that allows for both search-ability and readability delivering quick time to answer, improving self-service and making it easier to work with them as an organization.

Enterprise Account Executive

Amadeus

Director of Sales, Amadeus Integrated Booking Suite

Crimson Hexagon

Working with Global Enterprises to provide insight into online and social consumer data that can drive campaign strategy and measurement, support custom audience analysis, historical and predictive trend models, competitive intel, and more.

Senior Solutions Consultant

Marketwired

Collaborated across departments to deliver our clients the next generation of PR/MAR/COMM technology, in efforts to lead industry as the social communications platform of choice. Partnered externally with clients for the betterment of our Product's Market offering is vital to my daily work. 

Launched a Influencer Marketing technology platform, as part of the PR suite of services, providing clients the ability to seek out and build relationships with people who drive action with targeted networks online. The core PR platform, Resonate, allows customers to holistically communicate with their target audiences from one centralized workspace. The platform provides the ability to discover and create the content that your audience is looking to consume, at the right time,  helping our clients efficiently and effectively distribute and share, driving brand awareness in their markets.

Senior Product Manager

- Managed a $2.2M BoB that was declining at a 53% rate prior to Jan 1, 2014, which is now sustainable with zero loss as of the end of Q4 2014 
- Co-appointed as a Team Lead to oversee success of Client Sales team for remainder of year
- Served on Agency Product committee ensuring deliverable platform is in line with industry needs
- Undertook a $3M piece of a $14M client side of business, revenue initially transactional and non-committed, tasked to covert to Annual Committed Revenue (ACRAudited and built sustainable business cases for Exec Leadership to show profitability of building a team dedicated to managing this channel
- Executed a six month upsell campaign resulting in a 35% increase in sales to all new upsells with successful ACR contracts 
- Helped build a team defining parameters for implementation of a more agile and profitable client business model

Strategic Account Manager

Sysomos Inc.

Sysomos is a subsidiary of Marketwire, a leading global provider of social media monitoring technology and press release distribution service.

Sysomos is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.

- Oversaw WI,MO,IA,SD,ND,NE General Business, targeting new business opportunities and former clients within agencies and enterprises
- Delivered new business opportunities to several verticals, selling both PR and Social Intelligence platform, Sysomos, gaining Panera, Lee Jeans, and Nebraska Furniture Mart as new clients, along with other notable agencies and enterprises

Digital and Social Intelligence Strategist

Wildfire Interactive, Inc.

- Hired as a Sales Professional to help grow new business team, in Chicago office, which resulted in 1-4 interviews per week, consisting of two-part selective interviewing, producing 9 new hires in 6 months
- Acquired $192K in new business within first 6 months under $178K cumulative quota
- Served as Chicago Product lead, delivering weekly ideas and ensuring team was accountable for all new product functionality
- Owned entire sales process start to finish, which included new technology functionality and adjusted sales technique aligning with development teams two week sprint deliveries
- 1 of 5 finalists out of 75 reps, in a Sales Demo Contest that rivaled Pre-Sales Engineers technicality; recognized with Team Player Award for provoking alternatives to Sales Protocol: drafting email templates used for new hire training and developing new strategy for Sales Productivity Contest

Account Executive

MSDSonline

- Directly managed a team of 4 Sales Reps overseeing their new hire training and development over a 6 month period, resulting in their Direct Sales advancement
- Developed lead campaigns in cash-flush industries boosting prospect quality, while maintaining highest quota on Sales floor
- Researched and executed selling strategy model for an industry specific target market campaign, based on upcoming regulation changes

Sales Team Leader

- Achieved 165% of quota in 3-year career, gaining 6 Fortune 1000 companies prior to establishment of National Accounts Team, ending with 256% to quota maintaining top sales rep position throughout 2010 entirety
- 1 of 15 reps on the Advisory Panel where development and pitch of proposed selling improvements and team structure were taken into effect at the beginning of 2011 fiscal year
- Certified in 8-hour negotiation course taught by Director of Sales and Marketing Professor, Dr. James Eckert, Western Michigan University

Gap Inc.

Direct Sales Associate

I have always effortlessly found myself thinking outside the box, seeing a variety of ways to get to places and achieve different outcomes. Professionally, I value intermixing with all departments and people, as it supports observance and knowledge of organizational structure, product, and operations, while building relationships.

All companies I have worked for have commonalities: entering at times of fast growth and product evolution through internal development and new partnerships, while solving industry and market needs. 

I wound up in hospitality several years back, and it's where my heart and passion remains today. I'm a firm believer of 'passion makes the world go around.' When you are passionate about your impact it turns into a career journey which you end up designing for yourself and evolving with mutually passionate people along the way.

taplio

The Battle

Cory Falter

Alexandra Hoag

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taplio

The Battle

Cory Falter

Alexandra Hoag

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cory Falter's LinkedIn Performance

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