Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Cold prospecting? 

You're basically sliding into someone's DMs from an igloo.

Warm prospecting? 

You've been showing up at the campfire so long, people already saved you a seat.

The difference isn't luck.

It's consistency.

When you engage on LinkedIn regularly, you're not interrupting strangers. 

You're connecting with people who already know your name, your vibe, and your value.

Stop being the cold caller nobody asked for.

Start being the person everyone's been waiting to hear from.

Let's warm it up y'all 🔥

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 President HSMAI San Diego 🔺 Host of the InnSync Show 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Rider 🔺 80s New Wave Fanatic

Dirty reps at the gym build muscle.

Dirty reps in sales build revenue.

But here's the problem with most sales training: 
It stops at the workshop.

You get pumped up for a day, learn some frameworks, then go back to your desk and... nothing changes.

Because knowing isn't doing says Celeste Berke Knisely, MTA

The real shift happens in the practice. 
The messy reps. 
The accountability check-ins. 
The ongoing reinforcement that actually changes behavior in your CRM.

Here's what else changed ➜ 80% of what was sales is now marketing.

Your cold outreach? 
It's competing with content, AI agents, and buyers who've already done their research.

So we're teaching hotel sales teams how to leverage their marketing departments to warm up that outreach. 

Make it less cringe. More human.

And we're doing it through training that's actually engaging (gamified, not death by PowerPoint).

But the secret sauce? 
We stick around after the workshop.

We track the changes. 
Hold people accountable. 
Make sure those dollars don't fall flat.

Want to see how to level up your game?

Read our latest article and see what separates a transaction from a true partnership.

Prospecting in the Age of AI: 
A Hotel Seller’s Survival Guide

READ THIS: https://lnkd.in/gZAB-RgR

Early Lure Agency was a hot mess.

Not because we weren't hustling.

We were swinging at everything like a newbie at TopGolf.

Chasing our tail. And clients.

The problem? 
Zero strategy. 
Just a giant menu of services we assumed clients needed.

Well, they didn't.

What they actually wanted was simple.
More qualified leads.
More deals closed.
More revenue.

Not a 47-point proposal with every service under the sun with no clear, positive outcome.

Here's what changed everything:

Susan Tucker and I stopped selling what we could do.
We started solving what they needed.
And obsessing over it.

One clear outcome:
Drive direct inquiries that convert better than cold outreach and third-party leads for hotel group and hospitality vendors.

That's it.
That's the whole deal.

And guess what? 
Our clients have stuck around for years now. 
Because when you nail one thing really well, people notice.

If you're struggling to gain traction, here's my advice:

Ditch the laundry list.
Pick one outcome you can deliver better than anyone.
Go all in on that. 
And back it up with proof.

Clients don't buy features. 
They buy results that make them money.

What's the one outcome you're obsessed with delivering? 

Drop it below and let's send it. 🤙

Travelmation

Having spent years in the corporate and non-profit space, I know how difficult it is to find the time to plan experiences for yourself, your family or team.

My motto is simple: I create memorable, turnkey experiences for busy professionals and their teams or family.

Americans waste 700 million hours of PTO every year.  You work hard, it's time to put that PTO to use creating memories you'll remember forever.

Ready to book? Just shoot me a message and we'll get started!

P.S. All of my services are FREE! 
(Hot Tip: Any company you travel with (Disney, Royal, Sandals, etc) all have agent commissions built in to their public pricing so you pay for it either way!)

Your LinkedIn Travel Agent ✈️

Holistic Sales Co.

8STR8 is a group of like minded Tech professionals who encourage each other to live healthy lives, tracking habits and goals and encouraging each other on the daily. I'm helped to cultivate different aspects of my life in spirit, soul, and body. Lastly, 8STR8 is the genesis to my personal building up of my own brand, in an effort to become recession proof through networking, content development, and weekly meetings to hear from successful GTM tech pros who've proven the same through their personal journey.

Member

HubSpot

SMB Account Executive

Ministry Brands

Account Executive

Turas Group

- Leadership Development
- Coaching
- Sales

Director of Sales and Leadership Development

Regional Director

The Summit Church

- Leadership Development 
- Business Development
- Organizational Leadership
- Systems and Processes
- Scaling Growth

Spiritual Formations Pastor

Chick-fil-A-Franchise

Director of Human Resources and Training

Director of Operations 

Manager

Your LinkedIn Travel Agent | I create exclusive in-person retreats for LinkedIn creators and their followers | 15+ Years in crafting customer experiences, I now help busy professionals book travel without the headache 🤕

Think about this - 

You and 50 of your biggest followers on a cruise where you get to cultivate their passions and develop their skills and mindset while organic community grows. At the same time your brand is only growing deeper.  It's a win-win!

I got you. Here's what I do.

I create memorable, turnkey experiences for busy professionals and their teams or family.

But here's an even cooler niche - I take LinkedIn influencers - whether you have 5k or 500k followers- and help create memorable, out-of-the box, in-person retreats to deepen their brand and maximize their impact through an event w/ their followers. Lately, it's been cruises, baby!  But can also do all-inclusives, hotels and more! 

Whether it's an annual conference or you want to take your vision of a member retreat and turn it into a reality, I can help you craft the perfect event that reflects you and your brand.

Want to learn more? Just shoot me a message and we'll get started!

Aaron Coalson

I always dreamed of being an entrepreneur, 

But I never thought I had what it takes.  This is for 29yr old Aaron...

Top 20 in sales in our company. 

To everyone I've served this year, from incentive trips, destination weddings or awesome family trips. 

Thank you. I'm deeply grateful.

LinkedIn’s Travel Agent of Choice | Done-for-You Corporate Travel for Retreats, Sales Kickoffs & Incentive Trips | Top 25 LI Travel Creators in the US | Top 5% Creators Worldwide

Three things to do immediately after getting laid off

Just lost your job? These three things, it will make all the difference...

I lost my job right after Thanksgiving in 2023, and I remember distinctly how psychologically impacting it can be.  You feel lost, confused, unsure of what's next. A combination of failure, embarrassment and fear cycle through in waves and you're just trying to find your bearing.  

I did these three things, and so should you: 

1) Find your center

In one phone call, your world was just turned upside down. 

You feel unstable.  You need to recalibrate on something more stable. 
This is relationships. And for me, it was God, my wife and my brothers. 

I knew God's faithfulness to me and my family has never wavered. At 40, my confidence only grows because every year he keeps proving himself.  

Next my wife and my brothers encouraged me, pointed to past success and reminded me of my strengths and most importantly, reminded me that I am more important to them than my revenue-generating abilities.  

This is uniquely important, because in the West, our identities become so easily fused with our careers, that often we don't notice it until the rug is pulled out from under us. 

2) Doordash

That's right, I said DoorDash.  

No, it won't cover the bills. 
No, this isn't some wild career pivot
No, this isn't part of a mental breakdown.  

This is strategy. 

Within 24hrs of losing my job, I was delivering my first Doordash order. 
Here's what it taught me: 

•> You need to be busy. This helps the mental processing

•>> You need to be generating money. It's not enough, but it's something and can help remind you you do know how to find different gears, hustle, grind and will do whatever is necessary. 

•>>>You need mindless work for a bit.  I loved it actually. When you live everyday in the ideas economy, shifting to something like Doordashing temporarily can be incredibly refreshing and can bring the rest your mind needs for this season. 

3) Prepare for evolution

My best friend told me: "Aaron, this might be the best thing that ever happened to you." He knew me, and could see something I couldn't. And you know what? 

It was the best thing that ever happened to me.  

It unlocked in me things I didn't know were possible for me to accomplish.

It unleashed my dreams that I kept buried. 

It catalyzed me into my strengths and passions like never before. 

If you just lost your job, you need to get ready for an evolution professionally and personally, because this might just be the best thing that's ever happened to you. 💪 

----------------------------
♻️ Repost this if you've ever
     Been laid off and needed 
     Clarity and direction.

4 of the greatest (live action) Christmas movies of all-time.  

But...in what order would you put them in? #1 is obvious imo...

A. Home Alone
B. National Lampoon's Vacation
C. It's a Wonderful Life
D. A Christmas Story

Very interesting ChatGPT prompt thanks to Dan Martell.  

This is apparently how to get Chat to stop being such a 'yes man'...

Peak Dad moment just now. Song comes on the speaker

My 5yr old is playing the pool and yells as loud as she can: 

"Dad, it's SODA POP!!" 🤣 🫶 

Dance moves immediately began in the pool.

I’ve seen a lot of snow pics on here lately 

So for this, I am apologetic. Kinda. 🌊 

#WFH
#Workcation

No alternative text description for this image

Three things to do immediately after getting laid off: 

Just lost your job? These three things will make all the difference...

Traveling with kids just hits different. 

Here are 5 hacks to make your trip easier…

Used to think these were luxuries or unnecessary, now not so more.

#1 — All-inclusive reign supreme.  You do not have to cook for or clean up after your kids. Enough said.  Not all AI’s are created equal, but when you find the right one, it’s 🔥.

#2 — Get to your resort as early as possible. Did you know you can check in as early as 8am? The his morning we arrived at Iberostar Hotels & Resorts around 9, and although our rooms aren’t ready, you can enjoy the full day with all the amenities

#3 — Rent a Bali bed: this may feel like a luxury, it’s not. May not need one every day, but if you have small kids it’s nice to have a designated spot for to spread out.

#4 — Don’t pre-purchase amenities, wait until you arrive, then negotiate price. This week we bought a massage each, hydrotherapy and a Bali bed for a day. Had we have bought it all through the website, we would’ve paid nearly $700. 

Once you arrive, they offered daily specials that we took advantage of and THEN negotiated. Our price: $250!!

#5 — Pull your kids out of school for a week and go during the offseason. This is one of the biggest hacks we give clients. Lower prices, fewer kids, better weather 🙌

Parents - what hacks have you learned while traveling?

MY WIFE Stephanie Coalson 🏰 GOT A SHOUTOUT this week!!

She's making Disney waves here yall...

Newsletter just dropped.

I'm getting the AI ICK. 

I feel a serious case of the Harvey Dents coming on. 

Every day it's the same thing:

"I made $10K in 3 days with ONE prompt! Comment ‘NONSENSICAL WORD’ and I’ll send it to you FOR FREE…PROMISE" 

"7-figure business in 30 days!" 

"This AI hack CHANGED MY LIFE!"

Same people who sold NFTs two years ago. 
Crypto before that.
Dropshipping before that.

They didn't build anything. 

They found a new gold rush and started selling shovels.
$997 courses. $1,500 "secrets." $2,500 "blueprints."

Most of them started using ChatGPT six months ago.
But they've got the marketing down. And it's working.

Small business owners are spending thousands on garbage. Following advice from people who've never run a real business. Then they think AI doesn't work.

That's the real tragedy.

Because AI does work. When you learn from people who actually know what they're doing.

People like Angela Pitter, whom I talk about extensively in this week's newsletter. 13 years running LiveWire Collaborative. Computer Engineering degree from BU. 20+ years in corporate tech. Commonwealth Heroine. Actually helps mid-sized businesses and nonprofits. 

Not selling courses. 
Doing real work.

That's the difference I'm trying to protect in this space.
The people who need AI the most are getting ripped off the hardest.
They deserve better than grifters.

Full breakdown in this week's newsletter. Link in comments.

P.S. - Shout out to Stephanie Coalson 🏰, whom I also give a shoutout in this week's newsletter. She and her husband are two of my favorite people on this platform. She specializes in Disney vacations and will be helping plan the Brocks family 2026 Disney trip. Real expertise. Real value. Check her out for all of your Disney Travel needs 😊.

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The Battle

Cory Falter

Aaron Coalson

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The Battle

Cory Falter

Aaron Coalson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cory Falter's LinkedIn Performance

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