Actabl

Strategically engage with hospitality management firms and ownership groups to establish ProfitSword as a preferred solution provider.

Conduct captivating product demos, highlighting ProfitSword’s unique value proposition for potential clients. 

Cultivate strong relationships with key stakeholders, driving revenue growth and expanding Actabl’s market presence.

Worked closely with internal teams, to tailor sales strategies to meet client needs effectively.

Delivered $1.5 million in net new revenues.

Business Development Executive

Bunkhouse

Manage top-producing accounts across Corporate, Group, & Travel markets, exceeding goals by 130% in 2021 and 140% in 2022.

Develop strategies to exceed revenue goals, including Covid rebooking policies, tiered pricing, dynamic discount structures, and targeted prospecting.

Integrate new CRMs (Delphi, Salesforce & TripleSeat) with PMS and serve as a system administrator.

Develop yearly forecast and budget across all markets. 

Assist with hiring, training, onboarding, and incentive structure creation.

Senior Account Manager

The Carpenter Hotel

Reignite revenue following COVID closures by developing a corporate sales strategy and growing group business.

Design and develop 2021 rate proposals and contracts.

Manage RFPs & implement CTM and Consortia programs.

Devise sales training program for junior team members.

Create forecasts, sales reports, and expense reports to present to senior management.

Define the 2021 sales cycle, budget, and commission.

Create presentations for the hotel’s products and services

Senior Sales Manager

GrandLife Hotels

Proactively network, cold call, and upsell accounts to increase revenue by $350,000.00 for group business in the last 12 months. 

Personally exceeded quarterly sales targets by at least 120 %, contributing to overall revenue growth of $600,00.00 year over year. 

Research, identify and present reports on market shifts and industry impacts to team and senior leadership. 

Manage company's largest group, corporate and outside accounts including Google, Palantir Samsung, Fast Retailing and Goldman Sachs to ensure satisfaction and growth. 

Create forecasts, sales reports, and expense reports to present to senior management.

Designate team territories and sales goals based on analysis of market trends and opportunities.

Establish training programs and SOPs for customer-centric procedures such as site tours, office visits, and proposals.

Account Manager

The Standard, High Line

Exceeded quarterly goals by 150% each quarter for 2 consecutive years.

Managed 15+ key accounts with a focus on building long-lasting relationships. 

Assess and inform team and senior management on market shifts providing analysis on expected industry and business.

Established Training Programs for sales representatives for reporting, prospecting and sales calls.

Developed personalized promotional materials to drive business and surpass goals during slower travel seasons. 

Devised Trade Show sales and marketing strategy, leading to yearly onboarding of new customers.

Supported the Sales Director and Global Management team’s administrative needs from travel bookings, to event planning, and calendar management.

The Standard Hotels

Analyzed weekly, quarterly & yearly goals to determine potential gaps and develop a strategy to meet budgets.

Swiftly and effectively resolved guest issues to guarantee satisfaction and loyalty. 

Coordinated 24/7 staffing levels, monitored payroll and worked with HR on reviews and incentives.

Trained new employees to ensure adherence to policies, operational procedures, and company-wide standards.

Updated the company CRM and reservation systems, acting as admin for Cendyn, Salesforce, Laynon and Opera.

Collaborated with the sales and marketing team to ensure compliance and consistent customer service.

Reservations Manager / Assistant Revenue Manager

Chambers Hotel

Worked as key support for sales and operations while interfacing with clients to help the team consistently exceed revenue goals. 

Communicated directly with guests including VIP clients to implement special requests, showcase amenities, and guarantee a seamless experience. 

Researched and booked travel arrangements to include hotels, airline tickets, and ground transportation while managing executive calendars, and itineraries.

Proofread and edited proposals, presentations, sales reports and contracts to ensure accuracy and compliance with brand guidelines. 

Ensured all sales-related technology and equipment were in working order and that adequate marketing materials were readily available.

Processed billing for payment authorizations using billing system.

Coordinated conference and meeting space allocation for internal events.

Sales Coordinator

With over ten years of experience in the hospitality industry, I am a Business Development Executive at Actabl, a company that helps hospitality businesses optimize their revenue channels and enhance their customer relationships. I am passionate about creating value for my clients and partners and delivering results that exceed their expectations.

My professional expertise lies in prospecting new business, expanding existing accounts, and optimizing revenue streams through comprehensive market analysis, persuasive communication, and tailored proposals. Over the past five years (2020-2024), I've successfully managed high-performing accounts across corporate, group, and travel sectors, consistently exceeding targets by an average of 115%.

I have also spearheaded the integration and administration of new CRM systems, crafted effective sales strategies, and developed comprehensive training programs. My ability to create detailed forecasts and actionable reports for senior management has been instrumental in driving growth and operational excellence.

In addition to my core hospitality competencies, I have earned certifications in video production, editing, and strategic thinking. These skills have further enriched my expertise, allowing me to navigate and excel in the ever-evolving hospitality landscape. I am passionate about collaborating with colleagues, managers, and creative professionals and am always eager for opportunities to connect and exchange ideas.

Cory Robin

Senior Vice President of Sales

Vice President of Sales

ProfitSword, LLC

ProfitSword is a leader in the development of business intelligence software solutions. The ProfitSword Business Intelligence Suite of enables multi-unit businesses to gather and analyze up-to-the-minute financial information from each location. Corporate Management can remotely oversee and monitor all business units and thereby hold staff accountable for financial and operational results.

Director of Sales

Senior Business Development Executive

Customer Relations Specialist

The Westin Orlando Universal Boulevard

Westin Orlando Universal Boulevard (formally the Westin Imagine) is the newest Westin product in Orlando. This luxury hotel features 315 contemporary guest rooms, including one and two bedroom suites as well as just over 13,000 square feet of intimate meeting space.

Group Sales Manager

Wyndham Grand Orlando Resort Bonnet Creek

Joined the Pre-Opening Sales Team for the Wyndham Grand Orlando Bonnet Creek. The Wyndham Grand Orlando allows you to experience everything that makes Orlando one of the world's most sought-after destinations, in a grand new way. 400 Guestrooms and over 25,000 square feet of versatile indoor and outdoor meeting space await, including three executive boardrooms and a reconfigurable 8,000 square foot ballroom.

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The Battle

Cory Robin

Lindsey Goedeker

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