Actabl

Strategically engage with hospitality management firms and ownership groups to establish ProfitSword as a preferred solution provider.

Conduct captivating product demos, highlighting ProfitSword’s unique value proposition for potential clients. 

Cultivate strong relationships with key stakeholders, driving revenue growth and expanding Actabl’s market presence.

Worked closely with internal teams, to tailor sales strategies to meet client needs effectively.

Delivered $1.5 million in net new revenues.

Business Development Executive

Bunkhouse

Manage top-producing accounts across Corporate, Group, & Travel markets, exceeding goals by 130% in 2021 and 140% in 2022.

Develop strategies to exceed revenue goals, including Covid rebooking policies, tiered pricing, dynamic discount structures, and targeted prospecting.

Integrate new CRMs (Delphi, Salesforce & TripleSeat) with PMS and serve as a system administrator.

Develop yearly forecast and budget across all markets. 

Assist with hiring, training, onboarding, and incentive structure creation.

Senior Account Manager

The Carpenter Hotel

Reignite revenue following COVID closures by developing a corporate sales strategy and growing group business.

Design and develop 2021 rate proposals and contracts.

Manage RFPs & implement CTM and Consortia programs.

Devise sales training program for junior team members.

Create forecasts, sales reports, and expense reports to present to senior management.

Define the 2021 sales cycle, budget, and commission.

Create presentations for the hotel’s products and services

Senior Sales Manager

GrandLife Hotels

Proactively network, cold call, and upsell accounts to increase revenue by $350,000.00 for group business in the last 12 months. 

Personally exceeded quarterly sales targets by at least 120 %, contributing to overall revenue growth of $600,00.00 year over year. 

Research, identify and present reports on market shifts and industry impacts to team and senior leadership. 

Manage company's largest group, corporate and outside accounts including Google, Palantir Samsung, Fast Retailing and Goldman Sachs to ensure satisfaction and growth. 

Create forecasts, sales reports, and expense reports to present to senior management.

Designate team territories and sales goals based on analysis of market trends and opportunities.

Establish training programs and SOPs for customer-centric procedures such as site tours, office visits, and proposals.

Account Manager

The Standard, High Line

Exceeded quarterly goals by 150% each quarter for 2 consecutive years.

Managed 15+ key accounts with a focus on building long-lasting relationships. 

Assess and inform team and senior management on market shifts providing analysis on expected industry and business.

Established Training Programs for sales representatives for reporting, prospecting and sales calls.

Developed personalized promotional materials to drive business and surpass goals during slower travel seasons. 

Devised Trade Show sales and marketing strategy, leading to yearly onboarding of new customers.

Supported the Sales Director and Global Management team’s administrative needs from travel bookings, to event planning, and calendar management.

The Standard Hotels

Analyzed weekly, quarterly & yearly goals to determine potential gaps and develop a strategy to meet budgets.

Swiftly and effectively resolved guest issues to guarantee satisfaction and loyalty. 

Coordinated 24/7 staffing levels, monitored payroll and worked with HR on reviews and incentives.

Trained new employees to ensure adherence to policies, operational procedures, and company-wide standards.

Updated the company CRM and reservation systems, acting as admin for Cendyn, Salesforce, Laynon and Opera.

Collaborated with the sales and marketing team to ensure compliance and consistent customer service.

Reservations Manager / Assistant Revenue Manager

Chambers Hotel

Worked as key support for sales and operations while interfacing with clients to help the team consistently exceed revenue goals. 

Communicated directly with guests including VIP clients to implement special requests, showcase amenities, and guarantee a seamless experience. 

Researched and booked travel arrangements to include hotels, airline tickets, and ground transportation while managing executive calendars, and itineraries.

Proofread and edited proposals, presentations, sales reports and contracts to ensure accuracy and compliance with brand guidelines. 

Ensured all sales-related technology and equipment were in working order and that adequate marketing materials were readily available.

Processed billing for payment authorizations using billing system.

Coordinated conference and meeting space allocation for internal events.

Sales Coordinator

With over ten years of experience in the hospitality industry, I am a Business Development Executive at Actabl, a company that helps hospitality businesses optimize their revenue channels and enhance their customer relationships. I am passionate about creating value for my clients and partners and delivering results that exceed their expectations.

My professional expertise lies in prospecting new business, expanding existing accounts, and optimizing revenue streams through comprehensive market analysis, persuasive communication, and tailored proposals. Over the past five years (2020-2024), I've successfully managed high-performing accounts across corporate, group, and travel sectors, consistently exceeding targets by an average of 115%.

I have also spearheaded the integration and administration of new CRM systems, crafted effective sales strategies, and developed comprehensive training programs. My ability to create detailed forecasts and actionable reports for senior management has been instrumental in driving growth and operational excellence.

In addition to my core hospitality competencies, I have earned certifications in video production, editing, and strategic thinking. These skills have further enriched my expertise, allowing me to navigate and excel in the ever-evolving hospitality landscape. I am passionate about collaborating with colleagues, managers, and creative professionals and am always eager for opportunities to connect and exchange ideas.

Cory Robin

Hotel Interactive, Inc.

Account Executive

BITAC Events

I'm a matchmaker for Hospitality & Senior Living. And here is what that means... 

Through BITAC/HEALTHTAC Events I bring Partners/Vendors in the same environment as Operators/Owners. It sounds simple enough, but this is how Matchmaking happens. 

I identify Partner/Vendors that have specific goals and criteria (for their match) and on the other side we we vet Operators/Owners for active projects and decision making ability.

This creates the perfect environment for building relationships, and eventually leading to deal making. 

You think you're ready for BITAC?

Retreat

Retreat is "Hotel Sales with AI Employees Driving Growth"

Retreat automates RFPs and proposals, empowering hotel sales teams to close deals faster and maximize bookings with AI-driven efficiency.

With Retreat, hotels can leverage their own AI employee, Bella TODAY to:
🔹 Organize RFPs
🔹 Create eProposals
🔹 Handle communications 

 Bella is currently being trained to:
🔹 Prepare contracts 
🔹 Manage payments 
🔹 Plan post-contract details

As an Advisor I'm helping Retreat in the early stages of launching "Bella" by:
- Developing a GTM stategy
- Refining their internal sales process
- Finding those early adopters (hotels) that are willing to push the boundries and use technology to capture more business

Advisor - Sales & Business Development 

Wheels of Happiness

The Wheels of Happiness organization is on a mission to help people with motor disabilities in underserved areas of the world, add value to their society and live lives with dignity. As a board member I will be providing leadership and direction that will grow the organization and reach more beneficiaries. 

Wheels of Happiness is currently helping people in the US, Dominican Republic, Venezuela, Peru, Colombia, Kenya, Uganda, Mexico, and Nigeria. 

Our corporate sponsors have also played a big role in supporting our efforts.  

Learn more about our efforts here: https://wheelsofhappiness.org/in-actions/

Secretary - Board of Directors

Fairmas

I was brought on a contract basis to explore and create brand awareness in the US market, where Fairmas had zero brand recognition. 

In 2024 I laid the groundwork for Fairmas to position itself as a best in class solution specific to meet hotel's FP&A needs. 

Developed a workflow and library of US prospects in Excel and imported into Dynamics, along with phone numbers and emails. Non existent when I joined. All manual with no solutions such as ZoomInfo

Traveled to several industry conferences and worked to expand a Fairmas - IHG relationship that was non-existant in the US. 

Entered into and was considered for RFP process for some of the biggest management groups and brands in the US. Potential ARR 500K +

Sales Manager - North America

Datavision (now part of MDO) has been working with luxury/resort properties for the past 20 years by helping them access and analyze data from multiple systems and departments via one integrated solution.

Until recently Datavision has been operating on a tight circle but with world class brands like Mandarin Oriental, Outrigger, KSL, and Loews, just to name a few, all around the world.

Shortly after MDO acquired Datavision in 22' I was asked to spearhead the Business Development Team to create a "Go-to-market" strategy.

Sr. Enterprise Business Development Executive

I've helped single hotels and multi brand (hotel) groups automate and streamline manual processes, allowing hoteliers to focus their energy on activities that will move the needle for them. 

- Document Management (paperless night audit)
- Reporting Dashboards: all in one reporting hub for PMS, POS, Acc, Labor, GSS, STR, etc.. 
- Budget & Forecasting: driver based budget and forecast builder 
- Revenue BI: taking actionable insights about your revenue/business mix

By helping hotels automate the Night Audit Process and digitize their documents, one Controller told me she was "able to take her Month-end process from 8 days, down to just TWO."

A previous customer told me that the reporting dashboards we provided "allowed him to make quicker and better informed decisions that had huge revenue upsides."

At myDigitalOffice we're not interested in selling "widgets" or "nice to haves." We're listening to what current and potential customers have to say to then provide them with the tools that will add value to their business. 

In the tech world, we're always pushing the envelop on what's possible. My days at MDO are spent doing just that. Talking to hotel groups about how they can take their operations to the next level and become more profitable.

Sonesta Hotels

Assistant General Manager (Conversion)

Duetto

-Worked with sales ops and regional directors to negotiate deals and make proposals
-Generated $5M in potential ARR pipeline, and qualified $1.8M into stages 4 of sales cycle. Closed 500K in new logos (100% outbound)
-Lead the sales development team with highest percentage (76%) of outbound opportunities
-Navigated through the 7 steps of the sales cycle using John Barrows methodology 
-Engaged with clients that were coming up for renewals and created upsell and cross-sell opportunities
-Trained members of the sales development team on using different platforms and onboarding

Sr. Sales Development Associate 

-Supported sales representatives in LATAM, Southern Europe, and regional US territory in
outbound business development to hotel revenue and commercial teams
-Generated $5 million in potential ARR pipeline, qualified $1 million ARR into stages 2
and 3 of sales cycle, of which 500K closed in 1st year in the position
-Provided value of dynamic pricing and automation in revenue management to prospective
prospects (managers/directors/VPs/C-level).
-Qualified prospects over the phone and set up subsequent meetings between prospect and
sales representatives
-Researched prospects via LinkedIn Sales Navigator, press releases, company website, etc
-Attended industry trade shows in Spain and Mexico to prospect new accounts and qualify
existing prospects
-Added contacts and ongoing prospecting information into Salesforce
-Build cadences, sent emails, made phone calls, and tracked activity through Salesloft

Business Development Representative

Hyatt

•	Managed a staff of 13 associates, including front desk and bell/valet staff
•	Through analytics and performance, increased hotel’s NPS score by 20% in 3 months following my hire, with respect to previous months
•	Lead the guest services department in achieving 91.4% compliance for service standards, as part of Brand Standard Audit (4 point increase from previous year)
•	Trained staff on Colleague Advantage and HotSOS implementation
•	Attended weekly staff meetings to cover operations regarding special events, groups, VIPs, and delegated tasks to front office staff accordingly
•	Lead monthly front office meetings to cover progress, initiatives, and areas for improvement
•	Ordered and managed inventory for the hotel’s gift shop and supplies for my department
•	Managed labor costs and front office budget using excel spreadsheets	
•	Represented the hotel as the leader in weekly NPS Commitment calls, and executed commitments along with other managers 
•	Performed coach and counsel with associates, and took disciplinary action when appropriate

Front Office Manager

•	Lead the PM shift in driving up the hotel’s customer service and NPS scores above brand standards
•	Trained new hires and implemented new initiatives to improve Gallery Host operations
•	Delegated tasks to Gallery Host and acted as manager on duty 
•	Tracked daily rooms inventory to accommodate guest requests, pre-block HGP members, and groups
•	Shadowed sales department to familiarize with its operations and performed cold calling
•	Ordered F&B including liquor on a weekly basis through Sysco and other providers

Lead Gallery Host

•	Performed check in/out procedures using Opera and made reservations using Reserve
•	Answered calls at the front desk to assist guests with questions and concerns
•	Resolved guest inquiries and complaints concerning billing, reservations, and customer recovery
•	Prepared food and beverage from the 24/7 Gallery Menu and from the Coffee to Cocktails bar during all three shifts
•	Promoted daily drink specials to increase revenue

Gallery Host

Nielsen

•	Recruited selected homes on a face to face setting to become part of the panel for TV ratings in Atlanta
•	Performed "cold calling" and "door to door" to obtain Nielsen home representation in the Atlanta market
•	Conducted structured demographic interviews with panel members on Nielsen software  
•	Researched weekly workload to find areas of opportunities and developed a comprehensive plan for the coming week
•	Participated in weekly conference calls to enhance performance and be up to date with latest developments in the Atlanta market
•	Traveled to other markets around the country to assist with recruitment on the field

Membership Representative

Coming from a multicultural background and being fluent in 3 languages, hospitality was a natural fit for me.

Soon after receiving my Bachelor in Business Administration, I began my professional journey in hospitality. Mostly, working with the Hyatt brand on the operations side. From learning the basics at the front desk to management roles at select and full-service hotels.

With the goal in mind to become a well-rounded hospitality professional, I then pivoted to the vendor side and began helping hotel groups become more efficient and achieve greater revenue by using technology. This came in the form of Revenue Management and later evolved into all things business intelligence.

For the past couple of years, I've been active on LinkedIn, appearing on podcasts, and making meaningful connections with other industry professionals. 

I currently live in Atlanta GA with my wife and our two cats.

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The Battle

Cory Robin

Eduardo Burkard

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