TraceAir Technologies

Head of Sales & Business Development

Corey Jordon

Founder, Head of Sales and Sales Development 

RevGenius

Member and Moderator

RevOps Co-op

Member

Pollen

Peoplelogic

Head of Sales and Business Development

Simera

Sales Coach

Erudit

Economic Impact: 
- Responsible for growing the Outbound SDR program; Team was generating 8 SQLs per month and we scaled it to 65 SQLs per month for all of Q3 2023.
- Developed a Sales Playbook in Notion complete with GTM messaging, cadences, cold call scripts, tech stack user guides, and onboarding.
- Monitored the dynamic sales development landscape for the competitive edge; eliminated antiquated processes and pivoted strategies when necessary.
- Successfully hired, trained, and onboarded 4 SDRs; average ramp of < 30 days.

NINJIO Cybersecurity Awareness Training

- Created the Sales Development program; was the first to design any training or onboarding materials for revenue team members.
- Designed projections and communicated expectations to the CEO; collaborated with Marketing and Sales for alignment.
- Effectively hired, onboarded, trained, and scaled 3 representatives to full production in < 60 Days.
- Reverse engineered KPIs for the team that aligned with larger business outcomes; consistently challenged and tested those metrics - making adjustments when necessary.
- Achieved 145% of targets for Q2 - Q3; Generating $775,000 in pipeline.

ButterflyMX®

Economic Impact:
- Led a team of 16 Sales Development Reps.
- Worked closely with the CRO and CFO to implement a commission structure
that aligned with the business impact of the SDR Team.
- Increased proposals generated by 300% in one year, creating an additional
$1.2M in ACV.
- Created over 450 Opportunities in less than 12 Months which was a 400%
increase YoY
- Attended trade shows and conferences; generating new
opportunities for close-won revenue.

Providing Survey-Free People Data for HR Leaders

I'm a lifelong salesperson, 8x Sales Leader, Growth Expert, Coach, and Mentor who has trained more than 150 B2B Revenue-generating Sales reps and xDrs. 

I've been building and managing Sales Development & Revenue Teams for 8+ years and now serve as a consultant for top technology companies all over the world helping them implement, scale, and refine go-to-market revenue and demand generation strategies. 

To learn more about what it’s like to work with me, check out recommendations from some of the awesome people I've been fortunate enough to work with over the years. 

Let's connect: Twitter @coreyjordon | coreyjordon@gmail.com | 407-687-4896

Freelance CRM Consultant

HYPCCCYCL

• Helped to build a new HR tech startup that was pioneering a new product category
• Designed and executed GTM strategy including inbound and outbound messaging
• Headed deployment of Salesloft and aligned our acquisition tech stack
• Standardized sales processes and reporting as well as training and enablement

Brandwatch

• Pitched social listening platform to enterprise-level brands and network agencies
• Developed and executed customized account-based marketing campaigns to target accounts
• Analyzed online conversations through text analysis to create actionable insights
• Generated 45 qualified opportunities totaling $2.4 million in pipeline
• Designed resources and processes for knowledge share to enable various internal teams

Strategic Business Development Representative

Altium®

• Pitched PCB design software to electrical engineers across enterprise-level organizations
• Collaborated with Marketing in designing and executing go-to-market strategy
• Generated $215,702 in revenue from new business and upsell

Business Development Representative

University of Massachusetts Amherst

• Connect with UMass Alumni as a part of UMass’s Alumni Outreach program
• Secured donations to fund scholarships, financial aid, and other UMass operations
• Raised $11,784 on 203 donations with credit cards alone

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The Battle

Corey Jordon

Patrick Canning

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