TraceAir Technologies

Head of Sales & Business Development

Corey Jordon

Founder, Head of Sales and Sales Development 

RevGenius

Member and Moderator

RevOps Co-op

Member

Pollen

Peoplelogic

Head of Sales and Business Development

Simera

Sales Coach

Erudit

Economic Impact: 
- Responsible for growing the Outbound SDR program; Team was generating 8 SQLs per month and we scaled it to 65 SQLs per month for all of Q3 2023.
- Developed a Sales Playbook in Notion complete with GTM messaging, cadences, cold call scripts, tech stack user guides, and onboarding.
- Monitored the dynamic sales development landscape for the competitive edge; eliminated antiquated processes and pivoted strategies when necessary.
- Successfully hired, trained, and onboarded 4 SDRs; average ramp of < 30 days.

NINJIO Cybersecurity Awareness Training

- Created the Sales Development program; was the first to design any training or onboarding materials for revenue team members.
- Designed projections and communicated expectations to the CEO; collaborated with Marketing and Sales for alignment.
- Effectively hired, onboarded, trained, and scaled 3 representatives to full production in < 60 Days.
- Reverse engineered KPIs for the team that aligned with larger business outcomes; consistently challenged and tested those metrics - making adjustments when necessary.
- Achieved 145% of targets for Q2 - Q3; Generating $775,000 in pipeline.

ButterflyMX®

Economic Impact:
- Led a team of 16 Sales Development Reps.
- Worked closely with the CRO and CFO to implement a commission structure
that aligned with the business impact of the SDR Team.
- Increased proposals generated by 300% in one year, creating an additional
$1.2M in ACV.
- Created over 450 Opportunities in less than 12 Months which was a 400%
increase YoY
- Attended trade shows and conferences; generating new
opportunities for close-won revenue.

Providing Survey-Free People Data for HR Leaders

I'm a lifelong salesperson, 8x Sales Leader, Growth Expert, Coach, and Mentor who has trained more than 150 B2B Revenue-generating Sales reps and xDrs. 

I've been building and managing Sales Development & Revenue Teams for 8+ years and now serve as a consultant for top technology companies all over the world helping them implement, scale, and refine go-to-market revenue and demand generation strategies. 

To learn more about what it’s like to work with me, check out recommendations from some of the awesome people I've been fortunate enough to work with over the years. 

Let's connect: Twitter @coreyjordon | coreyjordon@gmail.com | 407-687-4896

Fresh Look on Life

As a consultant and coach, I partner with individuals and organizations to foster clarity, growth, and resilience. My work spans executive coaching, corporate training, and wellness-based leadership development.

Key Contributions:

•	Designed and delivered corporate training on leadership, time management, and stress reduction.

•	Helped clients increase productivity and achieve average profit growth of 400% through custom coaching programs.

•	Facilitated workshops on burnout prevention, emotional intelligence, and workplace communication.

•	Provided executive coaching aligned with ethical standards and strategic business goals.

🔹 Business and Organizational Consultant

Lackawanna College

I design and teach courses in business, human resources, marketing, accounting, and management, helping students connect academic concepts to real-world applications. My goal is to create a supportive, inclusive, and high-engagement learning environment.

Key Contributions:

•	Teach Human Resource Management, Accounting, Marketing, and Management in hybrid, online, and in-person formats.

•	Incorporate active learning strategies and inclusive pedagogy to support diverse learners.

•	Mentor students through personal and academic challenges with a growth mindset approach.

•	Consistently receive feedback for being one of the few professors who deeply care about student success.

🔹 Adjunct Professor

TED Conferences

I delivered my talk, Peace is an Inside Job, at TEDx Bergen County Community College.

TEDx Speaker

Domainer's Magazine

Oversaw marketing, public relations, HR, and customer service operations for the first print magazine covering the domain name industry. Led cross-functional teams and drove major revenue growth.

Key Contributions:
•	Increased advertising accounts by 300% and subscription base by 80% in one year.
•	Managed national listing negotiations and expanded the magazine’s reach and visibility.
•	Built and led collaborative teams that consistently met tight editorial and sales deadlines.
•	Supported internal HR functions including onboarding, training, and performance management.

🔹 Senior Vice President of Marketing

DeVry University

Led student recruitment strategy, outreach, and training for a multi-campus admissions team. Advanced from rep to high school manager, receiving top honors for performance and leadership.

Key Contributions:
•	Consistently exceeded recruitment goals and earned the PRIDE level ADA honor for top performance.
•	Designed and facilitated staff training on time management, public speaking, and lead conversion strategies.
•	Managed admissions events, interviews, and hiring processes with strong attention to process and results.
•	Mentored team members to support professional development and goal achievement.

Assistant Director of Admissions/High School Manager  	

I help individuals and organizations grow—personally and professionally.

With 20+ years of experience in education, coaching, and leadership development, I specialize in designing training programs, coaching professionals, and empowering teams to perform at their best. My work blends the science of learning with the art of presence, drawing from research-backed methodologies and nearly 20 certifications in mind-body practices.

I hold a Master of Arts in Urban Education (MAEd) and am currently completing my MBA in Organizational Management & Leadership. This unique blend of academic knowledge and real-world experience allows me to serve clients and teams with insight, empathy, and measurable results.

Whether you're seeking personal clarity or organizational alignment, I provide tools and support to help you move forward with confidence.

🎓 MAEd – Urban Education | MBA Candidate – Org. Mgmt & Leadership
📚 Author – Finding Peace in an Out of Control World
🎤 TEDx Speaker – "Peace is an Inside Job"
🌱 Corporate Trainer | Mindfulness Educator | Executive & Life Coach

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Corey Jordon

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