Sair Collective

Chapel Hill, NC. SAIR is a DEIB consulting firm providing assessments, training, coaching, and membership products to a variety of organizations - from the Fortune 100 to non-profits. 
Oversaw design, development, and deployment of 5 major DEIB assessments. Consulting projects included:
- Assessing the readiness of the Fortune 500 transportation sales team to embrace DEIB concepts and measuring current inclusion and belonging.  
- Analyzing cross-racial interactions at a continuing care and retirement community with 600+ primarily white residents and 400+ primarily POC care providers. 
- Assessing belonging at a regional Behavior Health Care company with 2000+ employees distributed across field sites in two states. 
- Detailing inclusion and equity opportunities at a clean energy startup with 100 remote employees. 

Led development, design, and delivery of 40+ DEIB custom trainings. SAIR developed custom hybrid training on Kajabi, Searchi, and Howspace platforms. Primary facilitator of all SAIR’s live workshops and discussions.  Subjects Included: Cisgender Sexism, Microaggressions, Fatphobia, Neurodiversity Disability and Chronic Illness, Saviorism and the Mission Driven Organization, Cultural Humble Facilitation and Mediation, Belonging During A Layoff, Classism, Gaslighting, Trauma Informed Classroom Management, Developing Inclusive Curricula. 

Developed the Belonging Circle, SAIR’s membership for DEIB practitioners, which consists of toolkits and blueprints for DEIB initiatives, executive development, ERG leadership and skills development, and ongoing management of DEIB department responsibilities. 

Responsible for SAIR’s marketing and social media, proposal development, and sales process.

Principal and Founder

Delta Gamma

Elected to serve on 7 member governing body.  Founded in 1873, Delta Gamma is a 501(c)(7) with over 150 collegiate chapters, 200 alumnae chapters and associations, and nearly 200,000 living members. Oversaw marketing communications strategy, including a strategic realignment of resources and crisis response communication plan. Change agent responsible for moving DEI efforts forward. Oversight of the 150th celebration and biannual Convention.

Council Trustee Communications

Consultant to national sorority on groundbreaking equity audit.  Advising Kirwan Institute equity audit team through contextualizing the sorority’s history and developing strategic initiatives for a more inclusive future.

Member Of The Board Of Advisors - Equity Assessment

Race Matters & White Women Discussing Racism

I am expert in moderating and facilitating challenging discussions around foundational racism and equity concepts among thousands of participants.  

Creator and moderator of Race Matters, a highly active discussion group of 800+ white members at early stages on an anti-racism journey, to learn, ask questions and explore implicit beliefs with intentionally kind and donated labor from BIPOC.   

Moderator of White Woman Discussion Racism, a 2500+ member online group. 

Facilitator of weekly discussions on racial equity and inclusion topics with 8000+ member parenting group.

Founder and Moderator

Everyone's NC

Co-founder, Everyone’s NC.  An umbrella association bringing together nonprofits, elected officials, and 20+ activist organizations representing 60,000+ members focused on aligning missions, amplifying impact, and reducing redundancies. Together with two other counders, I conceptualized group, developed buy-in from stakeholders, planned and executed first two annual meetings of group leaders, weekly calls, and online communications.

Co-Founder

Glee & Bliss

As a freelance photographer, I specialized in photographing children, families, headshots and commercial work that utilized non-professional talent. Led and managed team of two photographer/editors.

Photographer/Owner

Our Shot NC

As a founding member of Our Shot, NC PAC, I worked with high-profile candidates and legislators on various issues, including redistricting reform, voting rights, racial equity, and criminal justice policy. Our Shot NC Political Action Committee, advised by Rep. Graig Meyer, raised money for candidates in competitive 2018 state house races.

Co-founder

Weddings Magazine

Weddings Magazine was a fashion-forward, four-color glossy wedding property of Mangrum Publishing. As Editor, I was responsible for editorial planning and content creation, and I collaborated to plan and execute photoshoots. Weddings Magazine had a circulation of 20K and was published twice a year in the Research Triangle of NC.

Editor

Corey Williams Events

Owner and event Designer, primarily working with social event clients. Assisted 60+ brides and hundreds of RDU vendors from planning through execution of their event. From designing tablescapes and budgeting to managing the organizational process, we provided a level of professional service that was unique in the Raleigh/Durham market.

Event Planner

Gadgetspace, LLC

Developed marketing strategy, website, and sales support for software startup offering responsive, multi-platform device adaptation for websites.

Marketing Manager

Passionate, driven leader specializing in equity advocacy and education.  Experienced in guiding teams and individuals through strategic alignment of values with processes and incentives, and building stakeholder engagement - online and in person -  around issues of diversity and inclusion.

Corey Williams

National University

Improve website conversion rates and user experiences through a variety of methods, including A/B testing, user testing, web analytics, and cross-team ideation. Manage coordination, strategy, and roadmap of web, landing page, mail, and other marketing tests.

Content Optimization Manager

The University of Georgia, SNAP-Education

Manage marketing strategy including social media and multi-channel mass marketing campaigns. Responsible for Facebook/Instagram, Twitter, Pinterest, and Google content, including organic and paid advertising. Create MMS/SMS text communications, billboards, newspaper ads, radio, and all promotional printed materials. Develop and manage a 2-year marketing plan and $100,000+ annual social marketing budget and $1,000,000 duplication budget. 
 
Analyze website referral traffic through Facebook, Instagram, Google search, Google AdWords, through Google Analytics. Created user path testing plans using data results. Sought SEO improvements to website usability and future social media campaigns. Created and lead the statewide Drink Water, Georgia! water consumption campaign including SMS text messaging, social media recruiting, and Google Ads manager.

Social Media Manager

University of Idaho

Revitalize marketing and communication efforts including complete revision of promotional marketing materials and improved recruiting event presence. Built Social Media brand resulting in considerable prospective student inquiry increase. Developed new  program promotion such as the Resident Scholar Award which resulted in a 9% increased retention in an environment of aggressive competition. Maintain career website supplementing posting promotions through social media. Manage $100,000 annual budget.

Develop and execute student recruitment and retention marketing initiatives in social media strategy, email promotions, and housing presentations. Build cross-functional relationships with academic departments and alumni to communicate the department messages effectively. A lead member of enrollment workgroup which ensures academic advisors, recruiters and enrollment staff collaborate as a cohesive team.

Marketing Manager, Housing & Residence Life

Vitaver & Associates,Inc.

Maintain statewide web presence for the North Carolina Judicial System. Integral member of intranet project using Drupal: created web pages, implemented enhancements, forms, and new sites using XML, ASP, HTML, and CSS. Integral development contributor for internal intranet using content management system. Developed user acceptance testing plan including creation of scripts, execution of user tests, analyzing results and developing resulting priorities.

Web Systems Designer

Danielle Anthony Photography

Focusing mostly on children and products, ran a photography business for well over 7 years, capturing people in an unexpected way. I focused on commercial photography and magazine work for 2 years. Published work subjects include food, brand-name shoes, Swedish furniture, handbags, toys, and handmade crafts.

Photographic Specialties: Commercial product, residential interiors, and family photography.

Freelance Designer, Website Designer and Photographer, Owner

Visiting International Faculty Program

Redesigned corporate website to increase quantity and quality of international teachers to applying to the program. Responsible for extensive international Google AdWords PPC advertising campaign and search engine optimization (SEO). Created wireframe navigation user testing plan and increased visitor interactivity: registrations and online community use for current educators, VIF alumni, and participating school districts. Designed email campaigns for 400,000 international prospective teachers.

Website Specialist

Company Name withheld

Redesigned B2C company website including shopping cart functionality and upsell increasing sales 20% to $79,000+ per week. Optimized online product placement to increase sales of highest profit products. Responsible for another wholesale website redesign with $2 million annual sales.

Email Campaign Design and Promotion: Managed, created, and documented email campaigns at $150,000+ annual sales. Responsible for product merchandising for 50 email promotions executed with sales over $254,000. ROI metrics analysis for executive management weekly.

Lead Web Designer

GadgetSpace

Lead corporate B2B software website redesign by defining site information architecture, navigation, interactivity, and visual presentation. Conducted marketing and competitor site analysis, optimized search engine placement, search terms, keywords, and strategically defined infrastructure options. Assured web server up-time and website performance. Produced site while managing budgets, copy creators, editors, and external resources. 

Achieved effectiveness illustrated in post launch log file traffic statistics:
  - 610% increase in pages viewed per day                                     
  - 150% increase in lead generation through online form submissions

Online Communications Manager

•	Content Management
•	Social Media Strategy
•	Paid Facebook, Instagram, Pinterest, and Google advertising
•	Analytics
•	Text message marketing campaigns
•	Graphic design
•	Adobe Photoshop, Illustrator, and InDesign
•	WordPress

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