WiseGuys Digital Marketing- Kansas City

Owner

We are business growth experts! With Two National Bestselling books, featured in FOX, NBC, MarketWatch, and many more. Also, a 2021, 2022, and 2023 Kansas City Chamber of Commerce Small Business Superstar. Located in the heart of downtown Kansas City, we pride ourselves on getting the best return on investment for our clients!

Services We Offer!
- Website Design and Creation
- Search Engine Optimization
- Local Search Engine Optimization
- Social Media Management and Marketing
- Paid Search
- Content Creation
- Reputation Management
- Google My Business
- Facebook Marketing
- Google Ads
- Local Service Ads
- Digital Marketing Consulting

We look forward to meeting you and growing your business.

Cooper Saunders

The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

A new client has 1,111 LinkedIn connections. 
She had posts reach 81k and 32k views in 1 month. 

Another new client has 2,878 followers. In our first 6 weeks, he's had posts reach:
•  162k 
• 87k 
• 38k, and 
• 29k. 

You don't need a big network to have a post reach a lot of people. 
You just need a post to resonate with a group of people. 

That's what leads to a post spreading. 

I'm not saying network size doesn't matter at all...
But network size doesn't really matter out here.

Tony Albrecht

“The Yoda of LinkedIn” for Lawyers | Helping you go from invisible to unforgettable out here.

In 2013, I quit being an attorney (the first time). That decision looked crazy to some. 

My parents tried to talk me out of it. 
Friends encouraged me to reconsider. 

Why give up 
• the salary, 
• the benefits, 
• the stability. 

Why step off the clear path to professional success and financial security? 

The short answer: 

Because life is short, and I felt like I was just mailing it in. 

I worked with good people and actually liked the job I'd done for 2.5 years, which mostly involved flying around the country taking depositions. 

Maybe I was reading too much poetry back then, but I came to believe the Frost lines: 

Two roads diverged in a wood. 
I took the one less traveled by, 
And that has made all the difference.

The road less traveled was worth exploring. 

I paused my young legal career and boarded a flight to Bangkok armed with a pack and a 1-way ticket. 

I wanted to spend a year exploring, flexing my creative and entrepreneurial muscles. 

A lot of well-meaning, smart people in my life thought that was a mistake. But when I told my managing partner I was quitting to travel, his response was: 

What took you so long? 

He knew the path I was on wasn't my path. I was living a story for success written for somebody else. 

And almost 13 years later, two things are abundantly clear to me. 

1. I never could have predicted how my life would unfold.
2. That first decision has indeed made all the difference. 

Anybody else out here taken that leap? 
I'd love to get a glimpse of your story. ;-)

I got 7,500 steps this morning responding to DMs that had fallen through the cracks this month...

You would think that doing LinkedIn for a living, I'd be awesome about the DMs. Sometimes I am.
Sometimes I'm not. 

My apologies to anybody who’s had a DM or comment  fall through the cracks over the last couple weeks. It was not intentional. 

Except for yours, Jerry. That one….That one was intentional. 
You know what you did...

The DMs fall through the cracks not because I'm big-leaguing people. I'm not blowing them off. 

It happens because I'm an ADHD founder perpetually struggling to find a balance between growing a company and being a present husband and father to my 2 young kids. 

Progress > Perfection

I’m lucky that this principle applies to what I'm doing on LinkedIn, at CONTENDER, and at home. 

Because I don't know about you, but I'm far from perfect on every front. 

Which means sometimes I spend an hour on a Friday morning just circling back with folks I didn't mean to leave hanging. 

Anyway....happy Friday! ;-b



Side note: Did that Jerry joke land? I laughed as I typed it so I’m keeping it, but I’m not sure it’s clear that I made that up. I named him Jerry because I’m in the middle of my biannual Seinfeld binge.

Every once in a while, one of the Old Guard pops up to remind us what LinkedIn is really for: 
 
• Accolades. 
• Accreditations. 
• Accomplishments. 
 
This is a "professional" platform, after all. 
 
Until very recently, being professional meant never showing: 
• weakness, 
• vulnerability, 
• difficult emotions, or
• opinions that diverge from the company line. 
 
This screenshot was a comment left on a client's post by a lawyer I'll call Don.
 
Don has Ivy League pedigree. 
 
My client went to a middle-of-the-pack law school—and had a very hard time there. 
 
You wouldn't know it looking at what my guy's done in his career. He's truly excellent at what he does. 
 
He also has one of the 10 strongest LinkedIn presences among US lawyers. 
But not because of his accomplishments.
 
People pay attention because he shares the journey that brought him here. 
 
Losses. 
Struggles.
Heartbreaks. 
 
He shows the process. 
 
Don would like my client to stick to the script. 
Only talk about the good stuff. 
Sweep the rest under the rug. 
 
The problem with that? 
Your accomplishments aren't interesting. 
 
We want to hear about the ups and downs along the way. 
That's the good stuff. 
 
There will always be Dons throwing things from the peanut gallery. But for every 1 Don out there, there are many more people like the lawyer who left this comment on that post: 
 
"I love your posts on this subject. Never change." 
 
I'm not telling you to share your stories on LinkedIn. It's not for everybody. 
 
But if you're thinking about it, you can't worry about Don. Do that, and you'll quit. 
 
Talk to the people who want to hear your story. 
 
You'll be just fine.

Spring is here huh? 
I guess that’s why I’m wearing shorts this morning. 

In college I remember a guy who’d wear cargo shorts basically all year round and claim it wasn’t that cold. 

After almost 5 years in Canada, I’ve become one of those people.

 33 degrees (1 Celsius) for my Sunday morning long run of 15 miles is now balmy. 

I don’t know if that’s progress or evidence I’m losing my mind….

Do you know? ;-)

No alternative text description for this image

Here are 7 steps to becoming the top LinkedIn storyteller in Canada: 

1. Move to Canada from the US. 
2. Stop being a lawyer who ignores LinkedIn entirely. 
3. Start hanging out on the platform. Make friends. 
4. Start telling stories on LinkedIn once or twice a week.
5. Have Matrix-like moment; suddenly know LinkedIn kung fu. 
6. Keep telling stories on LinkedIn. Hundreds of stories. 
7. Don't leave Canada. 

Thanks to Favikon for the fun data point. 

I don't know how replicable (or desirable) that path is. But here we are. ;-) 

If you've got any questions about how to tell better stories on LinkedIn, drop them below. I'll answer every one.

How'd I go from lawyer to the LinkedIn guy for lawyers? 
I got lucky. 

That's truly how I feel. 

When I say that to people, I get pushback. 
That it wasn't luck. 

And it's true, in the sense that it wasn't dumb luck. 

But as Naval Ravikant has described, there are 4 types of luck: 
1. dumb luck
2. luck through motion
3. luck via awareness
4. luck through uniqueness (aka magnetism). 

The other 3 of those 4 types of luck played a significant part of my LinkedIn journey. 

In my YouTube video that just went live, I'm breaking down: 
• the 4 types of luck, 
• how they played out for me, and 
• how you can get lucky out here too. 

You can find it here: 
https://lnkd.in/eZq8YVJh

And as my 7-year-old likes to say, smash that subscribe button. 

Do you believe in luck? ;-)

I've posted a YouTube video 4 weeks in a row. 
350 views. 45 subscribers (up from 3). 

My video Friday is about the 4 types of luck, and the role each played in how my unlikely LinkedIn journey has unfolded. 
https://lnkd.in/ei8gzMbv

This clip zeroes in on the 4th one. 

But for most of us, I believe it's the second one there that makes all the difference. 

Luck Through Motion.

What's that mean?
Getting reps.
Learning by doing. 
Increasing the surface area for luck to find us. 

 I posted ~300 times on LinkedIn before I ever had anything to really sell. In 2022, I was spending 2 hours a day + on this platform. 

All those reps. All that time. All that motion helped me get lucky in starting CONTENDER. 

Now, I'm in dog-chasing-cars mode on YouTube. Just focused on getting reps. 

And getting used to drawing/writing on the iPad.

My handwriting sucks in real life, and it's somehow worse on the screen, isn't it? ;-b

I'd appreciate you smashing that subscribe button. 

Are you familiar with the 4 types of luck? 
I love the framework.

Very, very few law students leverage LinkedIn. 
Spencer May is one of those few. 

Each of the last 3 years, I’ve had a law student I called my #1 draft pick among all law students on LinkedIn. 

I’ve just noticed that 1 law student stood out to me more than any other. 

2 years ago, it was KimberMarie Faircloth. 
Last year, Amanda Freeman, Esq.  

This year? 

No doubt, it’s Spencer May out of Arizona. 

He does a phenomenal job executing the basic strategy I talk about. 

Be consistent. 
Be generous. 
Be interesting. 

He even wrote THE book about how law students can create opportunities on LinkedIn. 

https://lnkd.in/e_b-sBj9

 And since I’m in Phoenix this week for the Fireproof Summit, of course I wanted to meet up in person. 

He was coming from speaking on a panel that included a few AZ Supreme Court justices, a successful firm owner…

and a relatively random law student from another law school. 

Guess why they invited him? 

I’ll give you 3 guesses. ;-) 

This platform can change your life. 

If you’re a law student feeling the pressure of an uncertain future, I’ve been there.

Buy Spencer’s book. 

Or hell, DM me. I’ll buy you his book. 

Seriously. I would love nothing more than if this post costs me $250 because 25 law students message me saying they want to learn more about how to use LinkedIn. 

There’s so much opportunity out here. 

We need more folks doing what Spencer has done out here.

Here's a reminder that just about every LinkedIn creator needs on a weekly basis—

Not all posts behave the same way. 

Somewhere along the way, we got the impression that how much reach or engagement a post gets is a natural, predictable result of our follower count or our posting volume. 

The equation in our heads might look something like: 

10,000 (followers) 
+ 
7 (posts weekly)
=
10,000 impressions/post 

That's not how it works. 

Different types of posts behave differently. 
Different types of creators have different ceilings for (most of) their stuff. 

If you are PERCEIVED as a seller, your posts will not spread as far as if you're seen simply as a leader in a space. 

To show you what I mean, here's a snapshot of impressions from a client's last 6 posts. 

This client is a leader both in the legal profession and the entrepreneurial arena. 
He is among the top 15 US lawyers on LinkedIn. 
He goes viral consistently.

Once in a while, we ship a post intended to inspire a specific group of people to take a specific action. 

A sales post. 

When you look at this screenshot—

Can you pick out the sales post? 

I'll bet you can. 

It's the only post below 10k impressions. 

That makes sense, doesn't it? 

If you're trying to sell something on LinkedIn, you better not be trying to talk to everybody. That's a good way to go broke. 

And if you're not trying to talk to everybody...
If you're just talking to your ideal client...
Then why in god's name would anybody else pay attention? 

Your post is not FOR them. 

So to recap: 

Not all posts behave the same way. 
Posts from perceived sellers tend to not spread as far. 

And here's a hill I'll at least defend, if not to the death—

This seller-vs-leader dynamic affects reach exponentially more than your follower count. 

Does that make sense?

taplio

The Battle

Cooper Saunders

Anthony Albrecht

Followers

Posts

Engagements

Likes

Performance ScoreAnthony Albrecht's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Cooper Saunders

Anthony Albrecht

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Albrecht's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Albrecht's LinkedIn Performance