Speaking Up Your Game, LLC

Helped 250+ busy professionals grow their careers, their income and their influence in the workplace by increasing their confidence, skills and credibility when speaking and presenting.  

We offer 4 services:  1) 1:1 Coaching,  2) Team Workshops,  3) Cohort Coaching and 4) Our Signature Online Course to help business professionals and teams maximize their impact with communication.  

We've developed a UNIQUE process for helping you understand the REAL reasons you get nervous and how to transform those nerves into confidence and excitement.

We've developed a 4 PART FORMULA to help you drive more VALUE when you speak and present - to your organization, clients and customers when you speak and present thereby helping you win more business, serve more people, make more money and grow your impact.

We've coached since 2018 and early in our days were rated as one of Thumbtack's Top Professional Public Speaking Coaches for 2019, 2020 and 2021 with 40+ 5 star reviews.

Founder & Business Speaking Coach

Trend Wise Insights, LLC

We help small & medium size businesses leverage their existing data for more actionable insights to grow revenue and margin.  Small businesses have lots of data, but often, it requires a savvy skillset to know how to leverage to bring insights and action 

Examples:  
1) Marketing Analytics - we help ensure Google Analytics is capturing your web traffic data properly to gain more insights to know where you customers are coming from.  H
2) Customer Analytics - discover your best customers so you lean in and grow their accounts.  We also help you uncover who is 'at risk' of churning and why so you can course correct and retain revenue.
3) Sales Analytics - understanding the bottlenecks in your sales process can unlock greater revenue growth.

Chief Insights Guy

Amyris

Lead the analytics and insights team to support our growth with scalable action from insights for 9 different Shopify stores, Klaviyo accounts and Google Analytics accounts.

Lead DTC data platform build project across 9 brands to ingest, transform, join and standardize data to create automated PowerBI dashboards, integrating data from Google Analytics, DTC store and ESP.  

Facilitate the migration and transition for all Ecommerce brands to implementing and adopting Google Analytics 4.

Director, Analytics

Coca-Cola Bottling Company UNITED, Inc.

Primarily responsible for creating scaled and commercialized solutions to help us grow top line revenue and margin by leveraging data.   Includes product recommendation engines, customer clustering, churn modeling, reporting and feedback solutions.

Manager - Outlet Execution and Insights

Key responsibility is ensuring quality advanced analytics and machine learning to transfer outputs to action within the organization.  Build initiatives from pilot to long-term, sustainable processes across channels of Coke United’s business.  
* Winners of 2017 Data Analytics Business Impact Award from the Technology Association of Georgia for implementation of a product recommendation engine.
* Finalist of 2019 Data Analytics Business Impact Award from the Technology Association of Georgia for predictive ordering solution implementation.

Go-to-Market Innovation Manager

Coca-Cola Refreshments

Leverage business analytics to determine, implement and steward the strategies (presenting results) that help Coca-Cola prospect and retain more local market Food Service and Retail Customers.
- Recommended, implemented and commercialized key improvements to customer retention strategy resulting in greater retention of customers as well as increased revenue and profit.  
- Implemented performance management changes for inside sales team that drove 19% improvement in increased productivity for obtaining new business leads.
- Responsible for new data discovery and analysis which led to new recommendations, performance management routines and process improvements that resulted in increased revenue as well as faster customer onboarding for new accounts.
- Led pilot program through design, creation and implementation for a sales support role for new customer onboarding resulting in 20% improvement in sales performance for front-line sales team.
- Led division in content creation of supplemental training materials to improve front line sales effectiveness.
- Completed Lean Six Sigma Green Belt Training following completion of 2 projects delivering over $5M in revenue over 2 years.

Manager, Strategic Initiatives

Primary responsibilities included:
- Conducted comprehensive analysis and provided insights surrounding business performance and key company initiatives for Coca-Cola's national retail customers (WalMart, Kroger, Walgreens, etc)
- Created and developed innovate business solution to enhance performance management routines and solve for gaps in business performance
- Supported development of company annual business plan by providing key analyses

Business Analysis Manager - National Retail Sales

- Delivered analysis and insights surrounding internal and competitive strategies, initiatives and products, creating actionable insights for senior leaders.
- Developed actionable scorecards, reports and routines to drive profitable business growth
- Initiator of providing solutions for new methods of data collection and reporting that create time-efficiencies which are easily analyzed and reported to organization leaders for faster decision making.

Business Analyst, Marketplace, Competitive and Business Intelligence

Primarily responsible for maintaining and growing retail accounts.  Grew volume 14% and profit 9% in 4 months by understanding customer goals, leveraging great customer service and building client relationships.

Market Development Manager

Marcus & Millichap

Compensated as an investment real estate broker, selling over $90M in commercial real estate.  Built and maintained relationships with private and institutional commercial real estate investors.  Leveraged financial analysis, market analysis and DCF Modeling to underwrite commercial property portfolio values.

Investment Sales Broker

InterVarsity Christian Fellowship/USA

Invested time in students to help grow their leadership, character and faith through mentoring and speaking.  Responsible for fundraising salary and ministry budget through personal donations.

Campus Staff

Generating ROI from better insights from data. Growing your Confidence and Credibility at Work through Better Speaking and Presenting.

I run two businesses:  1) helping professionals grow their confidence and skills when it comes to communication and speaking in business.  2) helping small businesses leverage their existing data to gain clarity and take impactful action thru actionable reports, insights and dashboards.  

Speaking Up Your Game started 6+ years ago and now helped over 500+ workplace professionals.  Today, we have a customizable 1:1 process as well as a digital online course focused on helping busy professionals get the critical elements of communication right to advance their careers.

Trend Wise Insights uses data & analytics to improve revenue and profit.  Experienced in leading collaborative business environments to affect change.  Seasoned in financial planning, statistics, performing advanced analytics and driving actionable insights for positive business outcomes.  Project management experience in commercializing analytic solutions, utilizing Six Sigma and driving business change.

Cooper Camak

Will Samson International

• Keynote Speaker: Delivering engaging talks that inspire leaders and teams to embrace intentional growth, navigate complexity, and thrive amidst change.  
• Transformation Coach: Guiding individuals to rebuild self-trust, align personal and professional goals, and achieve meaningful, lasting transformation.  
• Organizational & M&A Coach: Partnering with organizations to foster resilience, integrate cultures post-merger, and develop innovative strategies for navigating change.

Founder

• Author of the Slow Change Substack, blending storytelling, research, and actionable insights to inspire intentional growth and resilience.  
• Focused on exploring the intersection of science, spirituality, and transformation to empower readers to align life with their values.  
• Dedicated to crafting practical frameworks that guide individuals toward lasting change and meaningful impact.

Writer

Center For Entrepreneurial Leadership at Mars Hill University

• I am an adjunct professor at the Center for Entrepreneurial Leadership at Mars Hill University.

Adjunct Professor of Entrepreneurship

Ready to Grow, LLC

• Spearheaded the successful implementation of the Scaled Agile Framework (SAFe) within a leading healthcare insurance provider's federal division, enhancing agile practices organization-wide.  
• Led the seamless integration of two acquired companies into a global technology company, leveraging AWS Cloud solutions to ensure a smooth transition and business continuity.  
• Orchestrated the complex post-acquisition relocation of 200 support services personnel from multiple U.S. locations to Kuala Lumpur, Malaysia, optimizing global workforce distribution for an international standards organization.

Chief Executive Officer

INZET

• Developed and implemented training and consulting practices focused on leadership and organizational culture to enhance strategic alignment and operational efficiency.
• Spearheaded organizational change training programs for diverse clients, resulting in innovative product offerings and significant improvements in leadership transformation and employee engagement.

VP, Strategic Growth and Change

General Dynamics Information Technology

• Spearheaded transformative initiatives for a multi-billion-dollar merger, ensuring smooth integration and system integrity.
• Pioneered the "Any Time, Anywhere, Any Device" program, establishing GDIT as a leader in remote work capabilities.
• Led a team of OCM and communications professionals to achieve project objectives within set timelines and budgets.

Sr. Manager, Organizational Change Management and IT Communications

Self Employed

• Designed and implemented a change management curriculum for a state government agency, impacting over 500 Medicaid providers.
• Orchestrated training components for Salesforce CRM rollout, enhancing efficiency and user adoption.
• Led change management efforts for upgrades to web and mobile applications, improving service delivery.

Trainer & Change Manager

Lexmark

• Spearheaded the creation and implementation of a change management plan for a multi-billion-dollar IT merger, integrating infrastructure, SAP, Salesforce, and laptops.
• Developed a comprehensive Organizational Change Management (OCM) plan, project charters, and communication templates to ensure successful adoption of new systems.
• Led the transformation at Lexmark, facilitating effective communication and alignment throughout the organization.

Change Management Lead

Seminary Stewardship Alliance

• Developed a grant-funded international program to promote sustainable practices in postgraduate religious training programs, enhancing environmental stewardship and sustainability awareness.
• Collaborated with over twenty educational institutions in North America to embed critical values into their curriculum and operations.

Executive Director

Georgetown College

• Led a significant curricular overhaul, introducing 18 new courses to modernize the sociology department's structure and align with industry standards.
• Established the Center for Sustainable Communities, integrating sustainable practices and fostering collaborations with external stakeholders.
• Developed and implemented a comprehensive survey to assess attitudes and values, providing critical insights for further development strategies.

Assistant Professor of Sociology

I walked away from a 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗯𝗶𝗹𝗹𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗺𝗲𝗿𝗴𝗲𝗿 in the middle of the pandemic to start my own business. What followed was chaos—financial pressure, burnout, relationship strain, and deep uncertainty. 

And yet, the most important lesson I learned was this: 

𝗧𝗵𝗲 𝗰𝗵𝗮𝗼𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗺𝗲 𝘄𝗮𝘀 𝗮 𝗺𝗶𝗿𝗿𝗼𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗮𝗼𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝗺𝗲.

Once I got clear on who I was and what mattered most, everything changed. I rebuilt my business, my health, and my life. Now I help others do the same. 

I work with executives and entrepreneurs to quiet the chaos—internally and externally—so they can: 

-Hit their financial goals 
-Protect their health and energy 
-Build lives with deep relationships and real meaning 

I do this through:

-Transformational Coaching
-Executive Seminars
-Retreats
-Learning Courses

You don’t have to navigate the noise alone. If you’re ready to rebuild with intention, let’s talk. 

NEXT STEP:

To chat, contact me at will@willsamson.com

𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗙𝗿𝗲𝗲 𝗖𝗮𝗹𝗹 at
https://calendly.com/willsamson/discovery

Visit https://willsamson.com/

Will Samson, PhD

I lost my best co-worker yesterday. Bandit, my crazy puppy, was with me every day since I started my own business. He was the best colleague a remote worker could hope for. He will be missed.

Former IT executive empowering leaders to grow personally and build resilient, high-performing teams | Transformational Change Coach | Executive Seminar Facilitator | Learning Course Curator

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