Speaking Up Your Game, LLC

Helped 250+ busy professionals grow their careers, their income and their influence in the workplace by increasing their confidence, skills and credibility when speaking and presenting.  

We offer 4 services:  1) 1:1 Coaching,  2) Team Workshops,  3) Cohort Coaching and 4) Our Signature Online Course to help business professionals and teams maximize their impact with communication.  

We've developed a UNIQUE process for helping you understand the REAL reasons you get nervous and how to transform those nerves into confidence and excitement.

We've developed a 4 PART FORMULA to help you drive more VALUE when you speak and present - to your organization, clients and customers when you speak and present thereby helping you win more business, serve more people, make more money and grow your impact.

We've coached since 2018 and early in our days were rated as one of Thumbtack's Top Professional Public Speaking Coaches for 2019, 2020 and 2021 with 40+ 5 star reviews.

Founder & Business Speaking Coach

Trend Wise Insights, LLC

We help small & medium size businesses leverage their existing data for more actionable insights to grow revenue and margin.  Small businesses have lots of data, but often, it requires a savvy skillset to know how to leverage to bring insights and action 

Examples:  
1) Marketing Analytics - we help ensure Google Analytics is capturing your web traffic data properly to gain more insights to know where you customers are coming from.  H
2) Customer Analytics - discover your best customers so you lean in and grow their accounts.  We also help you uncover who is 'at risk' of churning and why so you can course correct and retain revenue.
3) Sales Analytics - understanding the bottlenecks in your sales process can unlock greater revenue growth.

Chief Insights Guy

Amyris

Lead the analytics and insights team to support our growth with scalable action from insights for 9 different Shopify stores, Klaviyo accounts and Google Analytics accounts.

Lead DTC data platform build project across 9 brands to ingest, transform, join and standardize data to create automated PowerBI dashboards, integrating data from Google Analytics, DTC store and ESP.  

Facilitate the migration and transition for all Ecommerce brands to implementing and adopting Google Analytics 4.

Director, Analytics

Coca-Cola Bottling Company UNITED, Inc.

Primarily responsible for creating scaled and commercialized solutions to help us grow top line revenue and margin by leveraging data.   Includes product recommendation engines, customer clustering, churn modeling, reporting and feedback solutions.

Manager - Outlet Execution and Insights

Key responsibility is ensuring quality advanced analytics and machine learning to transfer outputs to action within the organization.  Build initiatives from pilot to long-term, sustainable processes across channels of Coke United’s business.  
* Winners of 2017 Data Analytics Business Impact Award from the Technology Association of Georgia for implementation of a product recommendation engine.
* Finalist of 2019 Data Analytics Business Impact Award from the Technology Association of Georgia for predictive ordering solution implementation.

Go-to-Market Innovation Manager

Coca-Cola Refreshments

Leverage business analytics to determine, implement and steward the strategies (presenting results) that help Coca-Cola prospect and retain more local market Food Service and Retail Customers.
- Recommended, implemented and commercialized key improvements to customer retention strategy resulting in greater retention of customers as well as increased revenue and profit.  
- Implemented performance management changes for inside sales team that drove 19% improvement in increased productivity for obtaining new business leads.
- Responsible for new data discovery and analysis which led to new recommendations, performance management routines and process improvements that resulted in increased revenue as well as faster customer onboarding for new accounts.
- Led pilot program through design, creation and implementation for a sales support role for new customer onboarding resulting in 20% improvement in sales performance for front-line sales team.
- Led division in content creation of supplemental training materials to improve front line sales effectiveness.
- Completed Lean Six Sigma Green Belt Training following completion of 2 projects delivering over $5M in revenue over 2 years.

Manager, Strategic Initiatives

Primary responsibilities included:
- Conducted comprehensive analysis and provided insights surrounding business performance and key company initiatives for Coca-Cola's national retail customers (WalMart, Kroger, Walgreens, etc)
- Created and developed innovate business solution to enhance performance management routines and solve for gaps in business performance
- Supported development of company annual business plan by providing key analyses

Business Analysis Manager - National Retail Sales

- Delivered analysis and insights surrounding internal and competitive strategies, initiatives and products, creating actionable insights for senior leaders.
- Developed actionable scorecards, reports and routines to drive profitable business growth
- Initiator of providing solutions for new methods of data collection and reporting that create time-efficiencies which are easily analyzed and reported to organization leaders for faster decision making.

Business Analyst, Marketplace, Competitive and Business Intelligence

Primarily responsible for maintaining and growing retail accounts.  Grew volume 14% and profit 9% in 4 months by understanding customer goals, leveraging great customer service and building client relationships.

Market Development Manager

Marcus & Millichap

Compensated as an investment real estate broker, selling over $90M in commercial real estate.  Built and maintained relationships with private and institutional commercial real estate investors.  Leveraged financial analysis, market analysis and DCF Modeling to underwrite commercial property portfolio values.

Investment Sales Broker

InterVarsity Christian Fellowship/USA

Invested time in students to help grow their leadership, character and faith through mentoring and speaking.  Responsible for fundraising salary and ministry budget through personal donations.

Campus Staff

Generating ROI from better insights from data. Growing your Confidence and Credibility at Work through Better Speaking and Presenting.

I run two businesses:  1) helping professionals grow their confidence and skills when it comes to communication and speaking in business.  2) helping small businesses leverage their existing data to gain clarity and take impactful action thru actionable reports, insights and dashboards.  

Speaking Up Your Game started 6+ years ago and now helped over 500+ workplace professionals.  Today, we have a customizable 1:1 process as well as a digital online course focused on helping busy professionals get the critical elements of communication right to advance their careers.

Trend Wise Insights uses data & analytics to improve revenue and profit.  Experienced in leading collaborative business environments to affect change.  Seasoned in financial planning, statistics, performing advanced analytics and driving actionable insights for positive business outcomes.  Project management experience in commercializing analytic solutions, utilizing Six Sigma and driving business change.

Cooper Camak

Unilever

Associate Manager, Measurement and Advanced Analytics

● Brand partner providing actionable campaign, customer, and product insights to identify growth opportunities using GA4, Shopify, and Klaviyo (email) data
● Increased brand's AOV by 20% by developing and implementing data-driven insights using SQL and Excel
● Created a cross-brand transaction SQL table that became a DBT model, speeding up reporting and insights by 90%
● Developed product and customer dashboards in Power BI (powered by Snowflake) for multiple brands for faster
decision making
● Supported paid media campaign optimization by providing customer, product, and campaign insights, resulting in a
% decrease in CAC and a 30% increase in conversion rate
● Provided brand leaders with actionable insights by conducting predictive LTV analysis of customer database using R

Data Analyst 2

Nike

● As a part of an audience selection team, I worked closely with various stakeholders and delivered relevant consumer
audiences for marketing campaigns provided ad-hoc audience insights using SQL (Databricks)
● Developed an onboarding guide with helpful information and SQL exercises to speed up the onboarding process and
save my team’s time.

Data Analyst

S-KERAMIKA

• Set, implemented, and monitored digital marketing KPIs (Cost Per Acquisition by channels, Conversion Rate, Sales Revenue) based on the company's development strategy, identified areas for improvement
• Analyzed data such as performance reports by channels (to identify more efficient marketing channels) and user behavior on the website (to remove distracting content) and presented these findings and implications to the business in a logical and visual way
• Prepared annual reports synthesizing marketing results and sharing future plans, using visualizations together with clear, actionable takeaways in Google Data Studio. These reports were well received by senior management and incorporated into company-wide reporting 
• Supervised the workflow of the marketing team, including the distribution of work amongst the team, ensuring delivery against key KPIs, and providing constructive performance feedback

Senior Marketing Analyst

Vozduh&Voda

• Generated online promotional strategies, selected advertising channels, and tested the efficiency of each one in order to reach the max ROI
• Increased company sales revenue by 80% in 6 months by improving the distribution of the marketing budget by finding the most effective marketing channels and optimizing bid strategies using Google Analytics
• Identified and tested key user segments for a targeted marketing campaign that cut the cost per action in half
• Improved landing page conversion rate by 20% in 2 weeks after running A/B tests on Google Optimize

Marketing Analyst

RDW-media

• Created and implemented a social media strategy that saved the company approximately 2x the annual salary of a marketing specialist in a year
• Monitored brand health by tracking mentions and analyzed the efficiency of social media activities, giving recommendations to improve performance

Social Media Marketing Specialist

• Facilitated the opening of 6 new company branches in the key regions by evaluating new markets and developing comprehensive market data reports, which were used by the leadership team to inform the expansion strategy
 • Identified the market size, trends, and brand competitors and presented to key stakeholders, including CEO, Sales Manager, and Product Manager

Domstroy

Marketing Department Intern

My mission is to provide actionable campaign, customer, and product insights to identify growth opportunities and optimize marketing strategies for multiple brands.

Using tools such as GA4, Shopify, Klaviyo, SQL, Excel, and Power BI, I have increased the brand's AOV by 20%, decreased the CAC by 15%, and increased the conversion rate by 30%. I have also created a cross-brand transaction SQL table that became a DBT model, speeding up reporting and insights by 90%. Additionally, I have supported paid media campaign optimization by conducting predictive analytics and providing customer segmentation and behavior analysis. I am passionate about data analytics and always eager to learn new skills and technologies to deliver more value to the business.

taplio

The Battle

Cooper Camak

Anastasia Chebotina

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