Red Dot Media

At Red Dot Media, we believe that high-quality and strategic video content is the key to positioning you as an authority in your industry and increasing your awareness. When you show up on video looking better than everyone else, you stand out - that’s what we help you do.

Video content is no longer a luxury; it's a crucial lifeline for brand survival and growth. We're all about crafting personalised video content that not only tells your story but skyrockets your brand’s appeal to your target audience. Our world-class team help you make killer videos that turn you into an industry-trusted voice and achieve your business goals, faster.

Our full-service approach ensures every aspect of your video content - from scripting to production and editing brings your vision to life. We provide everything – the strategy, the equipment, the studio space and the expertise – so you can focus on what you do best: leading your brand to new heights.

We take care of all the shooting and editing from start to finish for your video content. No more hassle with trying to find a reliable freelancer to edit your videos or not getting the quality or quantity of videos you envision for you and your business. From short-form videos on platforms like TikTok and Instagram to full-length video podcasts and YouTube videos, there are no limits to the video content we can help you create.

Looking and sounding good in your videos is the online equivalent of a first impression when meeting people in person.

Imagine you have a sales pitch for your business:
- You wouldn't wear your Thomas The Tank Engine pj's.
- You'd (hopefully) turn up wearing an outfit more professional.

So why wouldn't you want to make the same impression online?

Our expertise in video content, social media, digital marketing and years of marketing experience means we are your full-stack video content marketing partner.

Founder & CEO

Meech International

•  Responsible for web cleaning and MAT systems; creating the product literature and copy
•  Producing a variety of materials including operating manuals, product launch documents, videos and images 
•  Conducting the production and editing of professional product photos to be used on paid and owned media 
•  Using renders in video content for exhibitions and the company websites 
•  Reviewing all literature and marketing documents and ensuring they are readily available and approved for distribution to key stakeholders and distributors
•  Organising the creation of exhibition stands at international locations  
•  Supporting with creation of all product launches 
•  Liaising with the Product Managers, Engineers and Senior Marketing Personnel to ensure that all functions achieve the specified deadlines 

Achievements 

•  Personally created the layout and design of first touch screen interface layouts for new products within two months of employment 
•  Entrusted to own and manage all product launch documentation within three months at Meech
•  Reduced the time taken to build exhibition stands by 40% by restructuring the set up process and video wall mounting options 
•  Decreased annual exhibition costs by 18%
•  Created and maintained a complete library of product literature 
•  Managed high profile marketing campaigns for new product launches which included emails, social media and magazines
•  Vital contributor in the creation of email marketing campaigns 
•  Designed, managed and distributed the quarterly company newsletter
•  Redesigned labels for new products and ensured that the aesthetic of the products were aligned with the re-branding specifications

Marketing Executive

Leisure Leagues

•  Accountable for monitoring the social media activity across all platforms 
•  Efficiently responding to all communications 
•  Creating the content, posts and contests for all social media channels 
•  Ensuring all platforms were current and accurate 
•  Conducting analysis of the advertising expenses and post engagement 
•  Assessing the customer feedback and insights to identify means to enhance social media use 
•  Proactively identifying and implementing innovative strategies to enhance the business visibility across all platforms, and increase engagement and followers

Achievements 

•  Increased social media engagement by 30% within three months 
•  Increased Facebook reach by 8% and page actions by 58% within one month of employment
•  Enhanced the visibility of the social media pages and the company website by utilising innovative analytical tools 
•  Personally increased the engagement and reach of the Facebook page by creating new segments for the existing Live Content on a monthly basis
•  Created engaging and original content for social media pages which resulted in a 30% rise in Facebook engagement and a 50% rise in Twitter retweets 
•  Improve the brand awareness and engagement across all platforms by securing excellent brand relationships and collaborations on prize giveaways

Social Media Marketing Manager

🎬 Having the knowledge, ability and confidence to create high-quality video content that your audience will love is something that is becoming more and more important for businesses and brands.

📈 I help solopreneurs, business owners and creators create high-quality and engaging video content which increases revenue and brand awareness without any paid ads, silly dances or large time investments.

🎓 I've worked in digital marketing for the past 8+ years, having gained a 1st Class Degree in Advertising & Marketing Communications. 

💥 Most recently helping an independent apparel company gain 50,000+ new followers in 90 days (a 27x increase) along with a 32x increase in engagement of their content.

🫵 I Can Help You With:
▶ Clear video content marketing strategy
▶ Done for you video production and editing
▶ Done for you script writing and topic research
▶ Creating high-quality video content consistently
▶ Creating consistent video content topics and ideas
▶ Simple and easy-to-follow plans and systems for video content
▶ A process for analysing and optimising your content for even better results
▶ Guidance on the best platforms to use for your industry and target audience
▶ How to create engaging video content which increases awareness and reach

📥  Drop me a message here on LinkedIn to start conquering your video content!

Alex Carter 🔴

Balaji V

BalajiOnBrand

Building HERO BRANDS for Coaches through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% to focus on attracting PREMIUM clients.

Founder

Sky10 Social Media Private Limited

GoCinema is a technology platform for movie enthusiasts to collaborate, share, and socialize over Cinema. A one-stop community space for people to follow multi-lingual movie interests. The main idea revolves under personalization, belongingness, interactions & sharing of info. It was built under the values of confidence, creative thinking, innovation with open communication. 

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork, Mail Chimp, Sketch, Adobe

🏆Achievements🏆
- Launched the platform within 14 months in 4 different languages and further scaled to 8 languages in 24 months 
- Achieving targets for the ‘New User Acquisition’ & ’User Engagement’ resulted in 6.5M page views, 19M hits, and served over 10M views 
- Getting GoCinema featured in Mint - A Wall Street Journal India Publication
- Successfully running the Marketing campaign across social/web ensuring ROI with a targeted 15% increase in user adoption month on month

► Design
- Conceptualized and designed UI/UX wireframes for web & mobile app development using Sketch 

► Marketing
- Spearheaded the new user acquisition program by monitoring data-driven trends and develop creative marketing strategies
- Networked with PR, video influencers and movie bloggers to work on an ongoing basis to boost awareness
- Written, edited and executed numerous e-mail marketing campaigns and resulted in a 20% consistent increase in adoption every quarter
- Tracked and analyzed data-driven social media trends and strategized digital marketing campaigns with ROI resulting in the targeted 15% increase in user adoption every quarter

► Operations
- Mentored a 6-member apex team and was responsible for persona identification, benchmarking, competitive research, platform determination, messaging, budgeting and ensuring design consistency across platforms with best practices
- Oversaw business operations and led a cross-functional team of 7 and launched the platform within 14 months in 4 different languages

Co-Founder

Sieger Parking - Sieger Spintech Equipments Pvt Ltd

Spearheaded the initiatives to build the Brand, Marketing & Account Management verticals from scratch. Continuous market research helped fuel the roadmap for product mapping, feature sets, sales & brand strategy. I worked with the CEO to build a scalable brand and product marketing strategy focusing on user experience. 

👨🏻‍💻Tools Used:  Microsoft Office, Google Suite, iWork, Mail Chimp, Salesforce, Sketch, Adobe.

🏆 Achievements🏆
- Growing Sieger’s revenue to 7Mn from scratch and positioning the company to be one of the top 5 manufacturers in the country in 3 years
- Exceeded sales quota by 140% in the most challenging year ‘2016’ in business
- Maintained 70% hit rate for renewals/ up-sells worth $2M 
- Increased product awareness through trade shows/cold prospecting/campaigns boosted product enquires by 40% 

► Account Management & Business Development
- Cold prospected and successfully closed new businesses and exceeded quota by 140% 
- Engaged with C-level executives to gather insights, deliver strategic recommendations, and process improvements 

► Branding
- Designed and developed content for creatives, collaterals, and pitches across web/social/sales decks for sales enablement
- Designed media strategies, including content planning for product brochures, and storyboard design for product photography and videography for web, social media, and trade shows 
- Created exclusive content for conferences/trade shows involving C-level executives 

► Sales
- Hired, trained, and led a 5-member cross-functional team 
- Monitored KPIs’s ensuring planned vs. actual, led to winning prestigious projects worth 4.5M in 2 years
- Successfully penetrated tier 2 cities increasing YOY revenue by 15%

Manager - Branding And Business Development

Deloitte Touche Tohmatsu India

Deloitte was a dream start to my career. I was hired for being dedicated support for all activities under the ‘Middle Market’ program. I reported to the program’s country head. I was lucky to have access and to work along with Partners and Senior Directors that served with excellent direction and mentorship. It helped me grow my boundaries and go beyond my best.

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements 🏆
- Successfully assisted and co-ordinated the CNBC televised roadshow focusing on SME clusters across 5 cities
- Successfully managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 

► Sales
- Actively engaged in developing client relationships to identify opportunities to promote solutions and services 
- Built strategic portfolio plans to influence internal stakeholders in supporting the middle-market program positively 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing
- Supported Senior Managers, towards building Deloitte services around the middle market space, as well as generating various brand-compliant presentations for internal pitches

Assistant Manager

Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements🏆
- Successfully won and managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- Part of the compilation team for the “SME Vision Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam” 

►Sales & Account Management
- Prime owner for 5 SME accounts, understanding client requirements, providing need-based solutions by  highlighting the right combination of services across Deloitte verticals 
- Maintained customer feedback program to review and present key insights to better envision approaches 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- A key member involved in extensive secondary data collection, analysis, and compilation for the “SME Vision  Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam”

Marketing Analyst

- Key member of the “SME Vision Paper, 2009” a Deloitte Publication, involved in extensive secondary data collection, analysis and compilation of various presentations for the middle market study

Intern

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

taplio

The Battle

Alex Carter 🔴

Balaji V

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