StoryAngled

We help B2B founders build brand stories that resonate — and turn them into content campaigns that drive results.

From positioning to execution, we develop strategic narratives and deliver creative campaigns your audience actually connects with.

Check the Featured section to book a free consultation.

AI Data Management

• Developing communication strategy for enterprise-level AI data management solutions.
• Creation, management, and optimization of the company's content
• Inbound lead generation

Marketing Strategist

HRnest

I was responsible for the strategy, execution, and optimization of HRnest's content across multiple channels:

• Blog
• Social media
• Video
• Email marketing

I built a comprehensive product education experience (HRnest Academy) to support free trial users during product adoption in their company.

I shifted HRnest's positioning and strategy to reach more customers from international markets. Guided the process of adjusting the app's language, voice, and messaging to fit the needs of international customers better.

I co-created multiple lead magnets and materials for the Sales and Customer Care department to support them during discovery calls.

Content Specialist

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

6 things I’ll never tell a B2B founder to do on LinkedIn:

I help founders build their personal brands. But:

There are some “tactics” I’ll never recommend, no matter how much hype they get:

1. Post photos with their children

Your kids can’t give 100% consent to being online.

It’s weird.

It’s iffy.

You never know who’s looking at those photos, and LinkedIn isn’t the place.

2. Post contrarian takes just to farm engagement

Arguing for attention smells desperate.

People see right through it.

3. Use “proven” formats

If it’s “proven,” it’s probably tired.

Aim to post your original thoughts and processes. Originality gets remembered.

4. Chase every LinkedIn trend

If you’re always chasing, you’re never leading.

5. Share empty “hustle” stories

Nobody cares how early you get up.

They care about results.

6. Fake vulnerability for sympathy

Real leaders don’t perform.

They show up (wins, losses, all of it) no theatrics.

Any other things you see here that I should add to the list?

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

This year forced me to flip StoryAngled upside down – sometimes by choice, sometimes by necessity:

• You’ll see me a LOT more on YouTube soon. I’m tired of chasing LinkedIn’s shifting algo. Time to invest in content that lasts longer than a trending post.

• I’m experimenting with a lighter subscription model. For founders who want  guidance, not a “done-for-you” handoff.

• My business partner and I are parting ways. No drama – just two people choosing their own paths. StoryAngled’s now a solo act.

• And yes, I’m finally building out those client case studies I always said I would. 

(Spoiler: the results are better than I expected.)

I’ve lost sleep over some of these decisions, ngl.

Some days, it’s 90% doubt, 10% stubbornness.

I have no investors. No coach whispering in my ear. 

Just me, a laptop, and a profusely stubborn refusal to quit.

But in 10 years, I want to look back and feel f*cking proud of this chapter.

Not just for the wins, but for the grit it took to keep going.

If you’re also in the middle of a big pivot, or you’ve been there before, I’d love to hear your story.

If your buyer can't use, share or apply the CTA in your content in ~60 seconds, they'll ignore it. I run my CTAs through this filter:

1. Can they use it right now?

A cheat sheet, a checklist, a 2-slide summary – something they can put to work in their next meeting.

2. Can they share it easily?

If your CTA helps them look smart in front of their team, you win.

Think: a quick summary they can forward, a KPI sheet, or a list of questions for their next call.

3. Can they apply it in under a minute?

If it takes more than 60 seconds, it’s too much friction.

Your buyer just scrolls past.

It's about giving your buyer an option as frictionless as possible.

Not because their attention spans suck - but because they don't know you or trust you yet to invest any more time into what you have to offer.

Here's a list of 48 micro-CTA examples for different B2B niches:

Every post I publish here saves €19-49 for my business.

Last week, I checked how much it costs to "boost" my LinkedIn post.

Well, it's kind of a sh!tty offer, tbh.

I mean, 4,300 impressions for €49?!

That’s €0.01–€0.05 per impression.

And that’s just for people seeing it. Not clicking, not engaging, just scrolling by.

I get the same results (for free) for most of the stuff I post.

So here’s how I “save” ~€1200/month (and get way better results):

1. I post 2–5x a week on my company page and personal profile

2. Every post is built around a clear problem my B2B buyers actually care about

3. I use the Demand Packet method:

→ Real trigger
→ Tangible outcome
→ Tiny proof artifact (mini case, checklist, or 2-slide summary)

4. I add a Utility CTA – something genuinely useful, no friction, no forms

5. I repurpose each post for my videos or website.

As a solo operator, I can't afford to pay LinkedIn big bucks for them to show me.

So, irresistible content is my way to go.

If you want to see how I do it, DM me and I’ll send you my template.

I'm building a YT channel for founders tired of B2B content theory. Here's my roadmap:

1. Breakdowns of scrappy B2B teams doing amazing content

↪ GOAL: Catch attention, borrow audience

Every day, I find here another small yet brilliant team creating effective AND creative content here.

I analyze their strategies to get inspired and push my own ideas further.

Got a giant Notion doc with notes – and I want to share it with you.

My hypothesis: this format should bring the exposure both to the brands (they deserve it) and my channel. 

2. Content strategy deep dives

↪ GOAL: Target problem-aware audiences, offer practical solutions

A lot of B2B content strategy videos on YT focus on theory too much.

I want my videos to feel like you're having a 1:1 workshop with me.

You'll get examples, exercises, and supplementary resources you can use to nail each element of a good content strategy.

3. My own case studies

↪ GOAL: Target solution-aware audiences, show – don't tell

Every week, I gather all the wins and losses from my clients' work.

So why shouldn't I turn each one into a separate video, breaking down what worked (or didn't)? 

You'll get really specific breakdowns, from many niches you might call "difficult."

4. Personal content journey

↪ GOAL: Target most aware audiences, build relationship

I share my own journey here – the tests, the lessons, the mistakes.

Here, you'll see the most of my peppy energy.

This format lets me pre-qualify clients who are looking for a creative guy, not just someone who will check boxes for them.

We're in the middle of finalizing the first two videos.

If you're curious how this plan turns out, I put the link to my channel in the first comment.

Pumped to see you there.

How I build B2B inbound flywheels for my clients:

(that attract high-ticket 6-12 leads every month):

1. Demand Packet

Instead, package your expertise as a crisp, self-contained story:

• What real-world pain triggered the search?
• What job does your buyer actually need done?
• What measurable outcome matters?

If you've got proof, show it in 2 slides or a checklist.

You don’t need NDA-breaking data.

You need a story buyers can repeat to their boss.

Example:

“Last quarter, a mid-market ops team cut reporting time by 35% with a single Power BI layer. Here’s the 2-slide brief we gave them.”

That’s a Demand Packet.

2. Utility CTA

Don’t ask for a call.

Offer a micro-win – something useful the buyer can grab right now.

• 2-slide summary
• Risk checklist
• KPI sheet
• Project scoping questions

Zero friction.

Only real prospects bite.

You look helpful, not hungry.

3. Momentum Loop

This is where most founders fall off.

They create content, but never compound it.

How to fix it:

• Pull a Demand Packet from your weekly article
• Pair it with your Utility CTA
• Publish on LinkedIn, send in your newsletter, add to your site
• Engage replies, deliver the asset, gather feedback

Each cycle builds your “library of proof.”

Each asset makes the next easier.

And you don't have to start from scratch.

PS. Which element sounds the most difficult to you right now? Comment below and I'll suggest a fix.

Zero-click behaviour is the new normal for SEO.

Users get their answers inside an AI response box before they ever click through.

That's why we started tracking AI Visibility as a core metric. It shows whether we're present when AI composes its response, long before anyone clicks.

How I explain it to stakeholders:

→ Mindshare vs traffic – A 70% visibility score means we shape 7 of 10 answers in our space, whether users click or not.

→ Platform differences – ChatGPT, Claude, and Perplexity pull from different sources and favour different formats.

Our weekly process includes 3 steps:

1/ Measure → Monitor visibility and mention position by platform and category

2/ Diagnose → When a prompt underperforms, inspect which domains get cited and how competitors are framed

3/ Improve → Convert long content into extractable blocks, add precise definitions, refresh timestamps

We have been using Writesonic to answer four questions:

• Which prompts include us vs competitors?
• Where competitors get cited and we don't?
• Which pages does AI reference most?
• How often does each platform mention us?

If you know where you stand in AI answers, you can fix the content that's costing you positioning.

I find this shift more interesting than frustrating. 

Do you?

We're currently helping a client get out of the LinkedIn algo slump. Here's what we did to triple his impressions in 2 weeks:

1. Post 5x per week

Consistency matters. The algorithm rewards you for showing up.

2. Engage with top creators in your niche for 1 hour before posting

Leave thoughtful comments to get on their radar. People on LinkedIn are cool and they reciprocate fast.

3. Reply to EVERY comment under your posts

No lazy “thanks.” Real conversations boost your visibility.

4. Second engagement round – 30 more mins on your feed

2 hours after the post goes live, double down. Engage with new faces and support your circle.

5. Send 10 connection requests daily

Target active creators and true pros in your space.

The results are quite decent:

⬆️ +322% impressions

⬆️ +449% people reached

All in a complicated, B2B tech space.

PS. If you're looking for LinkedIn help, click "Book an appointment" below my profile name.

One of my clients recently returned to work with us on his YT. What he said on our first call:

"You're not just creating great stuff, but you're also a great communicator"

That hit me in the feeelzzz...

Look, just like any other content agency, I'm obsessed over deliverables.

I want the work to be top-notch + delivered on time – that's table stakes.

But from Day 1 of StoryAngled, I was also obsessed with giving my clients clarity.

• Translating your expertise into plain English (not jargon soup)

• Asking sharp questions until your real differentiator shows up

• Never “ghosting” – always keeping you in the loop

• Challenging your assumptions when something won’t work

My clients are mostly tired of yet another vendor pushing PDFs over the fence.

They want a partner who listens, gets their world, and closes the loop every step of the way.

Want to see what “content + clarity” feels like?

DM me and I’ll show you how we work – no pitch, just a peek behind the scenes.

PSA: LinkedIn doesn’t need another “innovative” framework that nobody actually uses.

Recently, I noticed a weird trend among content creators.

While they're writing their posts with AI (nothing wrong with that), they let the bot slap a fancy name on a problem they barely understand (everything wrong with that).

Example:

"Data Frankenstein Effect"
"Pipeline Paradox"
"Conversion Chasm"

Sounds cool, right?

But none of these terms actually mean anything in the real world. 

They’re just empty calories for your feed.

And what happens when somebody asks:

“Hey, I’ve never heard of the Pipeline Paradox. How does it show up in your work?”

Now you’re on the spot. 

You either scramble to make something up, or you ghost the thread. 

Both make you look clueless.

Why does this keep happening?

Because AI’s great at stringing together buzzwords. 

It’s easy to let it do the heavy lifting. 

But when you publish jargon you don’t use in real life, you’re burning trust.

I talked about it more in Audrey Chia's podcast that went live this week – and offered a few solutions to this problem (I'm not just bitchin')

You can listen to the whole thing here: https://lnkd.in/dKM4-UUQ

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 💛

My friend Lee Densmer recently published her book about B2B Content – and I'm OBSESSED!!

Lee is one of my favorite creators out here. Her expertise shines through every post. 

And not because she's using fancy words or flexes bloated numbers. 

But because she brings simplicity and logic to the world so overcomplicated by many "experts."

If you're looking for a guide to build your B2B content program, this book is exactly what you need.

I also had the honor to provide 2 quotes for the book – one about AI + Human content systems and the other about gated content.

Got a lil' emotional seeing my name in a REAL FREAKING BOOK.

Thank you, Lee, for being so awesome!

3 micro-triggers that make B2B buyers actually reply to your content (tested on 2000+ posts this year):

1/ Use their own complaints - word for word

Don’t guess. Steal the exact line your buyers grumble about to their team.

Example: “We’re drowning in broken dashboards every Monday morning.”

Our client posted this and got 5 DMs from ops leaders - 2 booked calls.

2/ Show proof, don’t just promise

Nobody cares about “great results.” They want to see it.

Drop a real before/after screenshot or a no-BS checklist.

We posted a 2-slide “bottleneck fix” for a client - one prospect sent it straight to his COO.

3/ Tell people who should scroll away

Stop trying to please everyone. Say who your solution isn’t for.

Example: “If you don’t have reporting chaos, keep scrolling.”

Every time, the right people lean in and reply – the rest self-select out.

Want to know which trigger fits your market right now?

DM me or drop a comment, I’ll give you my honest answer.

MarTech Content Writer | Attracting Readers & Driving Conversions Like a Magnet

Hi, I’m Kate, a content strategist for B2B startups and ex content writer for global SaaS brands like Semrush and Backlinko. 

I specialize in content that drives SEO growth, builds brand trust, and supports sales. 

Whether you’re launching a new product or scaling your content engine, I help you turn complex topics into clear, value-packed assets that resonate with your audience.

What I bring to the table:
→ Strategic content with SEO baked in
→ In-depth research and expert interviews that add credibility to each content piece
→ Content that aligns with your funnel — from top-of-funnel education to bottom-of-funnel conversions
→ Real examples, clear structure, and CTAs that move readers to action

I’ve worked with industry-leading MarTech platforms like Semrush, Backlinko, Planable, creating long-form content that not only ranks but converts. My writing is grounded in marketing strategy and user insights.

Now, I also consult startups on building scalable content strategies, using AI tools to support production without sacrificing quality. If you’re a marketing lead, founder, or brand ready to scale content with substance — I’d love to chat.

Let’s connect if you’re looking for:
✅ A trusted content writer with deep MarTech/SaaS experience
✅ A strategist who gets both SEO and storytelling
✅ A consultant to help you streamline your content ops with AI

📩 DM me or email me at kate@kate-starr.com to chat about your goals or potential collaboration.

Kate Starr 🧲

One thing I genuinely dislike as a creator is...


having to use 5 different platforms to run one business.

Newsletter on one tool.
Website somewhere else.
Consultation bookings on Calendly.
Digital products on another platform.
Landing pages on another one.

It’s annoying, 
it’s messy, 
and honestly,
it gets expensive really fast.

So when I watched beehiiv’s Winter Release event today, my jaw dropped a little.

Are you telling me I’ll be able to run most of my creator business from one place?

Yes. Please.

This is exactly why I chose beehiiv 6 months ago, even after having a chance to test all the “big” email tools over the years.

And today’s launch just confirmed it again that I chose the most creator-friendly platform out there.

If you're starting your own creator journey (or want to migrate your newsletter), this is genuinely the best timing I’ve seen so far.

My link gives you:
 ✨ 30-day free trial on premium
 ✨ 20% off for 3 months if you stay on the paid plan
 
Thank me later: https://lnkd.in/dViJQHYm

Kate Starr

Helping startups write content that attracts ideal clients | Ex-Semrush | SaaS Content Strategist & LinkedIn Creator

Stop asking ChatGPT to write your content and do this instead:


- turn on the voice typing feature and speak freely. tell ChatGPT your idea, describe your experience, say everything that comes to mind.

- ask it to organize your thoughts into a social media post, newsletter, whatever you’re writing. tell it to use the exact tone of voice and style that you use in this prompt.

- ask it to analyze your final draft and challenge you. is there anything you can add to make the piece more valuable?


ChatGPT is still a great tool for creating content, but pleease, don't use it the lazy way.

I need to be honest, I’ve been keeping something from you for a while…


Aand it's finally time to break it to you 🥳

If you asked me two years ago, I would’ve never imagined myself speaking on a stage.

I always saw myself as “the person behind the content,” not the one holding the mic.

But something shifted this year.

After attending several conferences, 
directly connecting with founders, 
and realizing how much I love sharing what I know… 
the idea of speaking started to feel less scary and more like the next natural step.

And when Touch Platform reached out and offered me a workshop spot.
I SAID YES and applied immediately.

So, on December 6, I’ll be hosting a hands-on workshop where I'll help startups build a content strategy that works in the age of AI search.

If you’re in Georgia and you’re building/scaling a startup, I’d love to see you there.

I’ll also be around throughout the whole event, so if you recognize me from LinkedIn, please come say hi, I'd love to connect in-person too 😌

I just became a RevGenius member!

So excited to join this amazing community of revenue creators.

🙏 Jared Robin

Last year was my first year attending niche conferences for tech startups and SEO. 

And honestly, I had no idea what I was doing.

I had no plan and no strategy.

But I was open to get out of my bubble, meet new people in my space, and see what these events were really like.

After working solo for more than five years, I felt ready to bring a bit of buzz back into my life.

And I’m so glad I did.

In 2024 alone, I went to three international conferences:
→  Web Summit Qatar
→  Friends of Search in Amsterdam
→  The Conference by Media Evolution  

And these events completely changed how I think about networking, creativity, and personal visibility.

If you’ve ever wondered whether conferences are actually worth it,
I shared everything I learned in my latest newsletter issue:

💡 what makes conferences valuable
💡 when is it worth attending
💡 how to make the most out of them
💡 and a short list of events I’d recommend for 2026

You can read it here: https://lnkd.in/dTSfsgd9

Tomorrow, I’m publishing 25th issue of my newsletter 🤩


Which means I’ve been hitting publish every week for half a year straight.

That’s 25 weeks of sharing my behind-the-scenes insights on content strategy, AI tools, and writing tips.

And honestly, a year ago, I wouldn’t have imagined this.

Back then, the idea of writing for my own channels on top of client work felt TOO MUCH WRITING.

Just the thought of it used to overwhelm me.

Plus, what would people think?! (Yes, imposter syndrome 🙈)

But starting this newsletter has completely changed how I look at consistency and creativity.

It turned out, it’s not as scary as it seems to launch (and grow) something under your name.

You know that saying,
“Do it now and your future self will thank you?”

Yeah, it couldn’t be more true.

Every time I think about delaying a new idea, I remind myself:

If I had delayed launching my newsletter, it would still be sitting in my notes app, instead of growing daily.

I’m so grateful for every single one of you who subscribed. Seeing that you’re reading my emails and expressing how much you like it gives me the power to keep going and to improve my content week after week 💙


✨So, if you’ve been sitting on an idea, whether it’s a newsletter or building your social media presence, PLEASE, just start.

You’ll figure the rest out once you do.

And once people start tuning in, you’ll want to keep showing up for them.✨


⚙️If you’re overthinking a newsletter platform like I did, don’t. You can easily migrate later.

But after a thorough research and comparing tools, I went with beehiiv. One of the major reasons being it’s the most creator-friendly platform. It lets you grow your subscribers and monetize from day one with built-in tools.

They have a free forever plan, but if you want to try premium features, this link gives you 1-month free access to premium features + 20% off on paid plans for 3 months: https://lnkd.in/dfDvpd4S

(Beehiiv sends swag to creators who bring their first signup, so if you use my link, I’ll do an unboxing for y'all 😂)

💌 You can also check out to my weekly newsletter here: https://lnkd.in/dczhXxC8

And let me know if you’d like me to share more about my newsletter journey in the next week’s issue:
from launch tips to how I grew it from 0, and the system I built to consistently send it every Friday.

Did you know you can now add your Duolingo  score to your LinkedIn? 👀

I just saw the update and immediately added my Swedish score.

Swedish - slowly getting there 💛💙

P.S. If you’re on Duolingo and want to nudge each other with dramatic streak reminders, feel free to hit me up for my username 😄

November was my highest-reach month on LinkedIn so far. 


And I've noticed something during this month:

My best posts were the ones I made spontaneously. 
I simply crafted them on the whim, without overthinking.
I haven't spent much time/effort on polishing them.
I haven't posted on the "best times to post on LinkedIn".

I've also heard another creator had the same experience.

So I think I'm going to keep doing more of that:
Share something that sparks my mind immediately.
And enjoy the process more rather than feeling the pressure.

What do you think? Have you noticed your raw posts performing better than the polished ones?

I audit about 20 startup blogs each week. 

And I keep seeing the same thing. 

They’re creating helpful content, but it’s all over the place. 

And a scattered strategy like that is hindering their growth. 

Because without clear content pillars, it’s impossible to build authority or recognition — even if your content is great.

Here’s the fix:
→ Pick 3–4 pillars that connect directly to your product.
→ Then go deep on one pillar at a time
→ Post 5–10 solid pieces before moving to the next

That’s how your content starts compounding faster.

If you want the full cheat sheet with 7 common mistakes I see on startup blogs and how to fix them, just comment “fix” and I’ll send it to you.

I audited 20 startup websites this week. Here’s what most are getting wrong and what you can do to leverage these opportunities. 💌 Note: You’re readi

Open article: 💡5 Missed Opportunities I Keep Seeing on Startup Websites (And How to Fix Them) by Kate Starr • 8 min read

💡5 Missed Opportunities I Keep Seeing on Startup Websites (And How to Fix Them)

This has become one of my favorite weekly rituals ☕️



I’ve been following Amelia Sordell 🔥 for more than 4 years now.
And every time I join one of her live sessions, I leave with at least one “oh, i need to do this” moment.

It’s rare to find someone who can talk about personal branding with so much honesty and practicality.

If you’re trying to build a brand that actually feels like you, her sessions are 100% worth your time.

(Here’s where you can sign up if you’re curious: https://lnkd.in/dvTv4sWN)

JSESSIONID

li_at

built a $4mil revenue business off the back of my personal brand - now, sharing how I did it at ameliasordell.com

Content that gets mentioned again and again isn’t luck. Here’s how to write so people remember you. 💌 Note: You’re reading a republished issue from m

taplio

The Battle

Kuba Czubajewski

Kate Starr 🧲

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Performance ScoreKuba Czubajewski's LinkedIn Performance

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taplio

The Battle

Kuba Czubajewski

Kate Starr 🧲

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kuba Czubajewski's LinkedIn Performance

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Performance ScoreKuba Czubajewski's LinkedIn Performance